Mercado de software de seguimiento de cámaras: mapeo competitivo y perspectivas estratégicas para 2031

  • Report Code : TIPRE00022743
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 117
Buy Now

El mercado de software de seguimiento de cámaras se valoró en 286,8 millones de dólares en 2020 y se prevé que alcance los 734,1 millones de dólares en 2028; se espera que crezca a una tasa compuesta anual del 12,9 % durante 2021-2028.

Enorme demanda de software de seguimiento de cámara eficaz para animación en tiempo real y la creciente popularidad de la ciencia ficción y la animación. Las películas y los programas son el factor principal que impulsa el crecimiento del mercado de software de seguimiento de cámaras. Los sectores de medios y entretenimiento en Asia Pacífico, Europa, América del Norte, Medio Oriente y Asia. África y América del Sur están gastando cantidades significativas en la adquisición del software de seguimiento de cámaras más avanzado y de mayor capacidad. Estos productos de software se utilizan para estabilizar ángulos de 360°. tomas y agregar animación 3D en escenas filmadas en el mundo real, con cámaras de película normales.

El mercado de software de seguimiento de cámaras está segmentado según el componente, el tipo de seguimiento y la geografía. Según el componente, el mercado se segmenta en software y servicios. Según el tipo de seguimiento, el mercado de software de seguimiento de cámaras se clasifica en seguimiento de imágenes fijas y seguimiento de secuencias. Además, según la región, el mercado se segmenta en América del Norte, Europa, Asia Pacífico (APAC), Medio Oriente y África (MEA) y América del Sur (SAM).

El seguimiento global de cámaras El mercado del software está dominado por un puñado de destacados actores del mercado internacional. En 2020, el mercado experimentó una caída considerable debido al brote de COVID-19 que posteriormente se convirtió en una pandemia mundial. Un proceso de seguimiento de cámara implica tomar un contenido de video grabado con una cámara real en vivo y rastrear su movimiento para agregarle elementos 3D.  Se emplea para agregar efectos especiales, fondos y acciones robóticas en películas y programas de televisión. El software también permite rastrear el movimiento de la cámara en secuencias 2D para crear contenido animado en 3D.

Impacto de la pandemia de COVID-19 en el mercado de software de seguimiento de cámaras

Estados Unidos ha informado el número más alto de casos de COVID-19 en América del Norte, y el recuento ha llegado a más de 20 millones en 2021; California, Texas, Florida y Nueva York se encuentran entre las zonas más afectadas. El gobierno federal del país no impuso un bloqueo a nivel nacional en 2020; sin embargo, los gobernadores de algunos estados decidieron imponer el bloqueo en sus respectivos estados, lo que provocó la interrupción de las operaciones de varios sectores, incluidos el manufacturero, el de TI y el de medios y entretenimiento. En medio de esta situación, las productoras tuvieron que detener varios grandes proyectos cinematográficos, ya que se restringieron diferentes ubicaciones para el rodaje de películas y programas de televisión. Además, las salas de cine fueron cerradas debido a la quiebra. En Estados Unidos, se cerraron alrededor de 2.500 cines para evitar reuniones públicas. Como resultado, los negocios relacionados con la realización de películas, como equipos de filmación, equipos de sonido, software de edición y software de efectos especiales, así como los servicios, experimentaron una caída en su crecimiento. Sin embargo, con la flexibilización de las condiciones de bloqueo y la organización de campañas de vacunación masiva a finales de 2020, la producción y el rodaje de películas y programas de televisión se reanudaron gradualmente en 2021.

regiones lucrativas en el mercado de software de seguimiento de cámaras

Perspectivas del mercado: mercado de software de seguimiento de cámaras

La creciente adopción de software de seguimiento de cámaras impulsa el crecimiento del mercado

Países líderes como EE. UU., Canadá, El Reino Unido y Australia se están centrando en realizar inversiones sostenibles. Estados Unidos, Canadá y México se encuentran entre las principales economías de América del Norte. Esta región aporta una parte importante del mercado mundial de software de seguimiento de cámaras debido a las elevadas inversiones realizadas por las productoras y otras partes interesadas que operan en el sector de los medios y el entretenimiento, junto con la creciente popularidad del cine de ciencia ficción. Además, la creciente popularidad de los canales de YouTube y la creación de vídeos cortos para obtener ingresos está impulsando la demanda de soluciones de software. Se utiliza un software de seguimiento de cámara para brindar más efectividad y realidad a estas películas o videos.

Información basada en componentes

Según el componente, el mercado de software de seguimiento de cámara se divide en software y servicios. El segmento de software tuvo una mayor participación de mercado en 2020.

Información basada en el tamaño de la empresa

Según el tamaño de la empresa del tipo de seguimiento, el software de seguimiento de cámara El mercado se bifurca en seguimiento fijo y seguimiento de secuencia. El segmento de seguimiento fijo lideró el mercado de software de seguimiento de cámaras en 2020.

Información estratégica

Los actores que operan en el mercado de software de seguimiento de cámaras se centran principalmente en el desarrollo de productos avanzados y eficientes.

  • En 2021, NCAM lanzó la última versión del software Ncam reality.
  • En 2021, Boris FX Silhouette se convirtió en parte de Netflix Post Technology Alliance en la categoría VFX.

El mercado de software de seguimiento de cámaras ha sido segmentado de la siguiente manera:

Por componente

  • Software
  • Servicios

Por tipo de seguimiento ;      

  • Seguimiento fijo
  • Seguimiento de secuencia

Por geografía

  • América del Norte
      < li>Estados Unidos
    • Canadá
    • México
  • Europa
    • Alemania
    • Francia
    • Italia
    • Reino Unido
    • Rusia
    • Resto de Europa
  • Asia Pacífico (APAC)
    • Australia
    • China
    • India
    • Japón
    • Corea del Sur
    • Resto de APAC
  • Medio Oriente y África (MEA)
    • Arabia Saudita
    • EAU
    • Sur África
    • Resto de MEA
  • América del Sur (SAM)
    • Brasil
    • Argentina
    • Resto de SAM

Mercado de software de seguimiento de cámara: ndash; Perfiles de la empresa

  • Andersson Technologies LLC
  • The Foundry Visionmongers Limited
  • Ncam
  • Adobe
  • Ciencia -D-Visions
  • BORIS FX, INC
  • Maxon Computer GmbH
  • Autodesk, Inc.
  • Blackmagic Design Pty. Ltd.< /li>
  • Vicon Motion Systems Ltd
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are reasons behind camera tracking software market growth?

Camera tracking software is used extensively for creating high-definition 3D animation. A camera tracking process involves taking a video content recorded using a real live camera and tracking its motion to add 3D elements to it. This process has become common in the filmmaking business, and it is used to add 3D animation, special effects, backdrops, robotic actions, etc. in movies, commercials, and TV shows, among others. Camera tracking software are being extensively used to create real-life animation. They are being used for creating images, stabilizing shaky conventional or 360-degree VR shots, and producing 360° virtual reality or 3D stereoscopic films; creating architectural previews; reconstructing accident or crash scenarios; and so on. 2016 onward, 3D animation started receiving significant attention from industries such as medicine and gaming,.

What are market opportunities for camera tracking software?

Since the last 2–3 years, the animation and video effects (VFX) industry has witnessed steady growth in developing countries, including India. Broadcasters are partnering with animation studios like Nick and Sonic for original content. Moreover, these industries have growth further with the introduction of YouTube channels, and the launch of over the top (OTT) platforms such as Amazon Prime and Netflix are signing exclusive content licensing deals with various animation and VFX studios. Further, VFX got an additional boost with the developments in broadband and e-commerce, and licensing and merchandising opportunities related to animation characters. In India, the VFX industry is growing significantly with transformation in content consumption pattern; there is a growing demand for cinema with extravagant VFX effects in among the audiences in the country. In fact, to effectively fulfill VFX demands, many production houses such as the Red Chilies Entertainment have set up technical teams dedicated to enhancing the VFX in their movies. As a result of the efforts of these teams, Indian audiences have enjoyed films such as Krrish, Philauri, Bhag Milkha Bhag, and Tumbad. Further, state governments of the country have also been promoting the VFX industry by allocating resources. For instance, Maharashtra (a state in India) government allocated land for setting up National Centre of Excellence for Animation, VFX, Gaming and Comics. Similarly, Karnataka designed policy a to include digital art education in curricula of certain fine arts schools. Such initiatives in various other developing countries would are boosting the VFX industry, which is likely to propel the camera tracking market growth in the coming years.

Which product is expected to dominate the market in the forecast period?

Artificial intelligence (AI) is taking over the media and entertainment industry, in particular, film industry. Various subsets of AI, namely machine learning and deep learning, are now being used in computer graphics; most recently, these technologies have been used in camera tracking, simulation, motion capture, character animation, image processing, rotoscoping, and compositing. Machine learning is already being used in sketching various characters. For instance, the character of “Thanos” in Marvel Studio’s Avengers series was developed based on the AI technology. The visual effect studio used a type of machine learning to transform the body of Josh Brolin, an American actor portraying Thanos, into the body of the character. His face that was captured with head-cam camera for this transformation. During this process facials capture training data was utilized. The camera tracking software helps in inserting CGI in the live action footage. The software providers leverage the capabilities of machine learning to up scale the overall match moving process. For instance, the latest camera tracking software releases by Andersson Technologies incorporated or extensively used the capabilities of artificial intelligence. In 2019, the company released its new version of SynthEyes (a camera tracking software) that takes help of neural network-based automatic and supervised tracking process. In line with Andersson Technologies, many other software providers are now investing in research and development to build the most advanced camera tracking software products.

The List of Companies - Camera Tracking Software Market

  1.  Noitom
  2. Northern Digital
  3. OptiTrack
  4. Vicon Motion System 
  5. Xsens Technologies 
  6. Motion Analysis
  7. Motus Digital
  8.  Phasespace
  9. Qualiysis
  10. Simi Reality Motion Systems

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

Your data will never be shared with third parties, however, we may send you information from time to time about our products that may be of interest to you. By submitting your details, you agree to be contacted by us. You may contact us at any time to opt-out.

Related Reports