Mercado de software de seguimiento de cámaras: mapeo competitivo y perspectivas estratégicas para 2028

  • Report Code : TIPRE00022743
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 117
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Camera Tracking Software Market to Grow at a CAGR of 12.9% to reach US$ 734.1 Million from 2021 to 2028

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El mercado de software de seguimiento de cámaras se valoró en 286,8 millones de dólares en 2020 y se prevé que alcance los 734,1 millones de dólares en 2028; Se espera que crezca a una tasa compuesta anual del 12,9% durante 2021-2028.

La enorme demanda de software de seguimiento de cámara eficaz para animación en tiempo real y la creciente popularidad de las películas de ciencia ficción y animación, así como los programas, son el factor principal que impulsa el crecimiento del mercado de software de seguimiento de cámara. Los sectores de medios y entretenimiento en Asia Pacífico, Europa, América del Norte, Medio Oriente y África y América del Sur están gastando cantidades significativas en la adquisición del software de seguimiento de cámaras más avanzado y de mayor capacidad. Estos productos de software se utilizan para estabilizar tomas de 360° y agregar animación 3D en escenas filmadas en el mundo real, con cámaras de película normales.

El mercado de software de seguimiento de cámaras está segmentado según el componente, el tipo de seguimiento y la geografía. Según el componente, el mercado se segmenta en software y servicios. Según el tipo de seguimiento, el mercado de software de seguimiento de cámaras se clasifica en seguimiento de imágenes fijas y seguimiento de secuencias. Además, según la región, el mercado se segmenta en América del Norte, Europa, Asia Pacífico (APAC), Medio Oriente y África (MEA) y América del Sur (SAM).

El mercado mundial de software de seguimiento de cámaras está dominado por un puñado de destacados actores del mercado internacional. En 2020, el mercado experimentó una caída considerable debido al brote de COVID-19 que posteriormente se convirtió en una pandemia mundial. Un proceso de seguimiento de cámara implica tomar un contenido de video grabado con una cámara real en vivo y rastrear su movimiento para agregarle elementos 3D. Se emplea para agregar efectos especiales, fondos y acciones robóticas en películas y programas de televisión. El software también permite seguir el movimiento de la cámara en secuencias 2D para crear contenido animado en 3D.

 

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Mercado de software de seguimiento de cámaras: ideas estratégicas

Mercado de software de seguimiento de cámaras

  • CAGR (2020 - 2028)
    12,9%
  • Tamaño del mercado 2020
    US$ 286,8 millones
  • Tamaño del mercado 2028
    US$ 734,1 millones

Dinámica del mercado

CONTROLADORES DE CRECIMIENTO
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FUTURAS TENDENCIAS
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OPORTUNIDADES
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Jugadores claves . Jugadores principales

  •  
  • Noitom
  • Digital del Norte
  • OptiTrack
  • Sistema de movimiento Vicon
  • Tecnologías Xsens
  • Análisis de movimiento
  • Motus Digital
  • Espacio de fases
  • Calidad

Panorama regional

  • América del norte
  • Europa
  • Asia-Pacífico
  • América del Sur y Central
  • Medio Oriente y África

Segmentación de mercado

Componente
  • Software y servicios
Tipo de seguimiento
  • Aún rastreando
  • Seguimiento de secuencia
  • El PDF de muestra muestra la estructura del contenido y la naturaleza de la información con análisis cualitativo y cuantitativo.

 

 

Impacto de la pandemia de COVID-19 en el mercado de software de seguimiento de cámaras

 

Estados Unidos ha informado del mayor número de casos de COVID-19 en América del Norte, y el recuento ha llegado a más de 20 millones en 2021; California, Texas, Florida y Nueva York se encuentran entre las zonas más afectadas. El gobierno federal del país no impuso un bloqueo a nivel nacional en 2020; sin embargo, los gobernadores de algunos estados decidieron imponer el bloqueo en sus respectivos estados, lo que provocó la interrupción de las operaciones de varios sectores, incluidos el manufacturero, el de TI y el de medios y entretenimiento. En medio de esta situación, las productoras tuvieron que detener varios grandes proyectos cinematográficos, ya que se restringieron diferentes ubicaciones para el rodaje de películas y programas de televisión. Además, las salas de cine fueron cerradas debido a la quiebra. En Estados Unidos, se cerraron alrededor de 2.500 cines para evitar reuniones públicas. Como resultado, los negocios relacionados con la realización de películas, como equipos de filmación, equipos de sonido, software de edición y software de efectos especiales, así como los servicios, experimentaron una caída en su crecimiento. Sin embargo, con la flexibilización de las condiciones de confinamiento y la organización de campañas de vacunación masiva a finales de 2020, la producción y rodaje de películas y programas de televisión se reanudaron gradualmente en 2021.

 

Perspectivas del mercado: mercado de software de seguimiento de cámaras

 

 

La creciente adopción del software de seguimiento de cámaras impulsa el crecimiento del mercado

 

Países líderes como Estados Unidos, Canadá y el Reino Unido, Australia, se están centrando en realizar inversiones sostenibles. Estados Unidos, Canadá y México se encuentran entre las principales economías de América del Norte. Esta región aporta una parte importante del mercado mundial de software de seguimiento de cámaras debido a las elevadas inversiones realizadas por las productoras y otras partes interesadas que operan en el sector de los medios y el entretenimiento, junto con la creciente popularidad del cine de ciencia ficción. Además, la creciente popularidad de los canales de YouTube y la creación de vídeos cortos para obtener ingresos está impulsando la demanda de soluciones de software. Se utiliza un software de seguimiento de cámara para aportar más efectividad y realidad a estas películas o vídeos.

Información basada en componentes

 

Según los componentes, el mercado de software de seguimiento de cámaras se divide en software y servicios. El segmento de software tuvo una mayor participación de mercado en 2020.

 

Información basada en el tamaño de la empresa

 

Según el tamaño de la empresa del tipo de seguimiento, el mercado de software de seguimiento de cámaras se divide en seguimiento de imágenes estáticas y seguimiento de secuencias. El segmento de seguimiento fijo lideró el mercado de software de seguimiento de cámaras en 2020.

Los actores que operan en el mercado de software de seguimiento de cámaras se centran principalmente en el desarrollo de productos avanzados y eficientes.

  • En 2021, NCAM lanzó la última versión del software de realidad Ncam.
  • En 2021, Boris FX Silhouette pasó a formar parte de Netflix Post Technology Alliance en la categoría VFX.

 

Alcance del informe de mercado de software de seguimiento de cámaras

Atributo del informeDetalles
Tamaño del mercado en 2020286,8 millones de dólares
Tamaño del mercado para 2028734,1 millones de dólares
CAGR global (2020 - 2028)12,9%
Información histórica2018-2019
Período de pronóstico2021-2028
Segmentos cubiertosPor componente
  • Software y servicios
Por tipo de seguimiento
  • Aún rastreando
  • Seguimiento de secuencia
Regiones y países cubiertosAmérica del norte
  • A NOSOTROS
  • Canadá
  • México
Europa
  • Reino Unido
  • Alemania
  • Francia
  • Rusia
  • Italia
  • El resto de Europa
Asia-Pacífico
  • Porcelana
  • India
  • Japón
  • Australia
  • Resto de Asia-Pacífico
América del Sur y Central
  • Brasil
  • Argentina
  • Resto de América del Sur y Central
Medio Oriente y África
  • Sudáfrica
  • Arabia Saudita
  • Emiratos Árabes Unidos
  • Resto de Medio Oriente y África
Líderes del mercado y perfiles clave de empresas
  •  
  • Noitom
  • Digital del Norte
  • OptiTrack
  • Sistema de movimiento Vicon
  • Tecnologías Xsens
  • Análisis de movimiento
  • Motus Digital
  • Espacio de fases
  • Calidad
  • El PDF de muestra muestra la estructura del contenido y la naturaleza de la información con análisis cualitativo y cuantitativo.

 

 

El mercado de software de seguimiento de cámaras se ha segmentado de la siguiente manera:

 

 

Por componente

  • Software
  • Servicios

 

Por tipo de seguimiento         

  • Aún rastreando
  • Seguimiento de secuencia

 

Por geografía

  • América del norte
    • A NOSOTROS
    • Canadá
    • México
  • Europa
    • Alemania
    • Francia
    • Italia
    • Reino Unido
    • Rusia
    • El resto de Europa
  • Asia Pacífico (APAC)
    • Australia
    • Porcelana
    • India
    • Japón
    • Corea del Sur
    • Resto de Asia Pacífico
  • Medio Oriente y África (MEA)
    • Arabia Saudita
    • Emiratos Árabes Unidos
    • Sudáfrica
    • Resto de MEA
  • América del Sur (SAM)
    • Brasil
    • Argentina
    • Resto de SAM

 

Mercado de software de seguimiento de cámaras: perfiles de empresas

  • Andersson Technologies LLC
  • La fundición Visionmongers Limited
  • Ncam
  • Adobe
  • Ciencia-D-Visiones
  • BORIS FX, INC.
  • Maxon Computer GmbH
  • Autodesk, Inc.
  • Blackmagic Design Pty. Ltd.
  • Vicon Motion Systems Ltd.

Camera Tracking Software Market Report Scope

Report Attribute Details
Market size in US$ 286.8 Million
Market Size by US$ 734.1 Million
Global CAGR 12.9%
Historical Data 2018-2019
Forecast period 2021-2028
Segments Covered By Componente
  • software y servicios
By Tipo de seguimiento
  • seguimiento de imágenes fijas
  • seguimiento de secuencia
Regions and Countries Covered América del Norte
  • EE. UU.
  • Canadá
  • México
Europa
  • Reino Unido
  • Alemania
  • Francia
  • Rusia
  • Italia
  • resto de Europa
Asia-Pacífico
  • China
  • India
  • Japón
  • Australia
  • resto de Asia-Pacífico
América del Sur y Central
  • Brasil
  • Argentina
  • Resto de América del Sur y Central
Medio Oriente y África
  • Sudáfrica
  • Arabia Saudita
  • Emiratos Árabes Unidos
  • Resto de Medio Oriente y África
Market leaders and key company profiles
  • Noitom
  • Northern Digital
  • OptiTrack
  • Vicon Motion System
  • Xsens Technologies
  • Motion Analysis
  • Motus Digital
  • Phasespace
  • Qualiysis
  • Report Coverage
    Report Coverage

    Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

    Segment Covered
    Segment Covered

    This text is related
    to segments covered.

    Regional Scope
    Regional Scope

    North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

    Country Scope
    Country Scope

    This text is related
    to country scope.

    Frequently Asked Questions


    Which product is expected to dominate the market in the forecast period?

    Artificial intelligence (AI) is taking over the media and entertainment industry, in particular, film industry. Various subsets of AI, namely machine learning and deep learning, are now being used in computer graphics; most recently, these technologies have been used in camera tracking, simulation, motion capture, character animation, image processing, rotoscoping, and compositing. Machine learning is already being used in sketching various characters. For instance, the character of “Thanos” in Marvel Studio’s Avengers series was developed based on the AI technology. The visual effect studio used a type of machine learning to transform the body of Josh Brolin, an American actor portraying Thanos, into the body of the character. His face that was captured with head-cam camera for this transformation. During this process facials capture training data was utilized. The camera tracking software helps in inserting CGI in the live action footage. The software providers leverage the capabilities of machine learning to up scale the overall match moving process. For instance, the latest camera tracking software releases by Andersson Technologies incorporated or extensively used the capabilities of artificial intelligence. In 2019, the company released its new version of SynthEyes (a camera tracking software) that takes help of neural network-based automatic and supervised tracking process. In line with Andersson Technologies, many other software providers are now investing in research and development to build the most advanced camera tracking software products.

    What are reasons behind camera tracking software market growth?

    Camera tracking software is used extensively for creating high-definition 3D animation. A camera tracking process involves taking a video content recorded using a real live camera and tracking its motion to add 3D elements to it. This process has become common in the filmmaking business, and it is used to add 3D animation, special effects, backdrops, robotic actions, etc. in movies, commercials, and TV shows, among others. Camera tracking software are being extensively used to create real-life animation. They are being used for creating images, stabilizing shaky conventional or 360-degree VR shots, and producing 360° virtual reality or 3D stereoscopic films; creating architectural previews; reconstructing accident or crash scenarios; and so on. 2016 onward, 3D animation started receiving significant attention from industries such as medicine and gaming,.

    What are market opportunities for camera tracking software?

    Since the last 2–3 years, the animation and video effects (VFX) industry has witnessed steady growth in developing countries, including India. Broadcasters are partnering with animation studios like Nick and Sonic for original content. Moreover, these industries have growth further with the introduction of YouTube channels, and the launch of over the top (OTT) platforms such as Amazon Prime and Netflix are signing exclusive content licensing deals with various animation and VFX studios. Further, VFX got an additional boost with the developments in broadband and e-commerce, and licensing and merchandising opportunities related to animation characters. In India, the VFX industry is growing significantly with transformation in content consumption pattern; there is a growing demand for cinema with extravagant VFX effects in among the audiences in the country. In fact, to effectively fulfill VFX demands, many production houses such as the Red Chilies Entertainment have set up technical teams dedicated to enhancing the VFX in their movies. As a result of the efforts of these teams, Indian audiences have enjoyed films such as Krrish, Philauri, Bhag Milkha Bhag, and Tumbad. Further, state governments of the country have also been promoting the VFX industry by allocating resources. For instance, Maharashtra (a state in India) government allocated land for setting up National Centre of Excellence for Animation, VFX, Gaming and Comics. Similarly, Karnataka designed policy a to include digital art education in curricula of certain fine arts schools. Such initiatives in various other developing countries would are boosting the VFX industry, which is likely to propel the camera tracking market growth in the coming years.

    The List of Companies - Camera Tracking Software Market

    1.  Noitom
    2. Northern Digital
    3. OptiTrack
    4. Vicon Motion System 
    5. Xsens Technologies 
    6. Motion Analysis
    7. Motus Digital
    8.  Phasespace
    9. Qualiysis
    10. Simi Reality Motion Systems

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