Perspectiva del analista: mercado de autenticación y protección de marca
Con la creciente urbanización, el alcance de varias marcas a las masas también se están expandiendo, lo que permite a los usuarios un mejor acceso a marcas auténticas. Los casos de falsificación también están aumentando con el alcance cada vez mayor de las marcas. La aparición de nuevos mecanismos de falsificación y falsificación de productos a lo largo de los años ha impulsado la demanda de tecnologías de autenticación y protección de marcas. Por tanto, existe una necesidad cada vez mayor de soluciones para alcanzar niveles adecuados de seguridad. Además, el auge de los sistemas minoristas omnicanal beneficia el crecimiento del mercado de autenticación y protección de marca. Estos sistemas de venta minorista presentan una asignación eficiente de productos, una mejor gestión del inventario y visibilidad del inventario en tiempo real. El campo de los productos falsificados se está expandiendo a un ritmo rápido, abarcando las ofertas de industrias como la de alimentos y bebidas, productos químicos, electrónica de consumo, componentes automotrices, dispositivos médicos y productos farmacéuticos, y agricultura. Ante el aumento de los casos de falsificación, muchas industrias (desde el tabaco hasta la electrónica de consumo) están virando hacia tecnologías de autenticación y protección de marca.
Descripción general del mercado: mercado de autenticación y protección de marca
La autenticación y el tamaño del mercado de protección de marcas en Europa se ha analizado sobre la base de tendencias históricas, actuales y futuras en países como Francia, Alemania, Italia, el Reino Unido, Rusia y el resto de Europa. Además, las industrias manufactureras de estos países se esfuerzan continuamente por combatir y reducir la amenaza de la falsificación. El sector médico en los países europeos está avanzando a un ritmo rápido. Sin embargo, en estos países fabricantes no autorizados venden productos idénticos, lo que obstaculiza el mercado de dispositivos médicos auténticos. Como resultado, los fabricantes de dispositivos médicos prefieren invertir en soluciones de protección de marca y autenticación abierta, encubierta, forense y digital, entre otras.
En noviembre de 2020, AlpVision presentó la "iniciativa AlpVision COVID-19" para ayudar a las empresas farmacéuticas a proteger los medicamentos contra la COVID-19 contra la falsificación. La empresa proporciona las herramientas necesarias para ayudar a los fabricantes de medicamentos a proteger sus vacunas y medicamentos contra la COVID-19 contra la falsificación. En marzo de 2019, WISeKey International Holding Limited implementó algoritmos poscuánticos en chips criptográficos para proteger a los usuarios, los dispositivos y los datos contra violaciones de seguridad. Las tecnologías de autenticación de OpSec Security se combinaron con las plataformas WISeKey PKI e IoT. Los usuarios pueden proteger, autenticar, rastrear y garantizar la identidad de los productos en un libro de blockchain tocando las etiquetas en un teléfono habilitado para NFC.
Información estratégica
Impulsor del mercado: Informe de mercado de autenticación y protección de marca
La creciente demanda en las economías en desarrollo impulsará el crecimiento del mercado de autenticación y protección de marca en los próximos años
Los florecientes sectores médicos, automotrices, electrónicos y de alimentos y bebidas Las industrias en regiones en desarrollo como Asia Pacífico ofrecen un enorme potencial de crecimiento para los actores del mercado de autenticación y protección de marca. Por ejemplo, Xiaomi, una empresa china de electrónica de consumo, incautó más de 9.000 productos falsificados por un valor de 94.048,49 dólares (73,8 lakh INR) en el primer semestre de 2022, cifra superior a los productos incautados por un valor de 42.474,74 dólares (33,33 lakh). en 2020. El grave riesgo de falsificación en estos mercados aumenta aún más la demanda de soluciones de autenticación y protección de marca. Por lo tanto, se espera que la demanda en continuo aumento de productos de autenticación y protección de marca en los países en desarrollo debido al mayor riesgo de falsificación, que abarca muchas industrias, impulse el crecimiento del mercado durante el período previsto.
Autenticación y marca Mercado de protección: análisis segmentario
En 2022, el segmento de códigos de barras dominó la cuota de mercado de autenticación y protección de marca. La tecnología de códigos de barras implica la incorporación de un código de barras HD patentado en el proceso de producción, lo que ayuda a determinar instantáneamente la autenticidad de los paquetes, productos o materiales impresos. En 2022, el gobierno indio puso en marcha una iniciativa para eliminar los medicamentos falsificados de los mercados indios. El país ancló el desarrollo de una solución factible de código de barras 2D para esta iniciativa. El proyecto de reglamento publicado recientemente en 2022 por el Ministerio de Salud y Bienestar Familiar (MoHFW) de la India exigía la colocación del código de barras 2D en los paquetes de medicamentos para frenar la exportación de medicamentos falsificados y la producción de medicamentos falsificados en el mercado indio. Además, Ralph Lauren introdujo una identificación digital basada en QR para prendas de polo. Las etiquetas dan a cada artículo una identidad digital única y se puede acceder a ellas escaneando el QR con un teléfono inteligente. El proceso de autenticación ayudaría a combatir los productos falsificados, los productos del mercado gris y la infracción de marcas que pueden perturbar el mercado. Se espera que estas iniciativas impulsen el crecimiento del mercado de soluciones de autenticación y protección de marca basadas en códigos de barras durante el período de pronóstico.
Análisis regional: mercado de autenticación y protección de marca
El El mercado global de autenticación y protección de marca es un mercado altamente fragmentado con la presencia de considerables actores regionales y locales que brindan numerosas soluciones para las empresas que invierten en el mercado. Actualmente, América del Norte lidera el mercado global, seguida de Europa y Asia Pacífico, respectivamente. Como Estados Unidos es un país tecnológicamente avanzado, los fabricantes con sede en ese país pueden adquirir fácilmente códigos de barras y software para proteger sus productos. La demanda de soluciones de autenticación abierta es notablemente alta entre los usuarios finales y se espera que continúe así a lo largo de los años, catalizando así el crecimiento del mercado de autenticación y protección de marca en América del Norte.
Authentication And Brand Mercado de protección: análisis de jugadores clave
Avery Dennison Corporation, Authentic Vision, AlpVision SA, Applied DNA Sciences y Giesecke+Devrient son algunos de los actores clave que operan en el mercado de autenticación y protección de marca.
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Mercado de autenticación y protección de marca: desarrollos recientes
Los proveedores del mercado de autenticación y protección de marca adoptan principalmente estrategias de crecimiento inorgánico para mantenerse competitivos en el ecosistema del mercado.
En En 2022, Polyart Group, un especialista en sustratos sintéticos, y Edgyn, uno de los principales proveedores de productos de protección de marcas, se asociaron para ofrecer a los clientes de Asia Pacífico sellos fiscales y etiquetas de seguridad completos y seguros. En 2020, Authentic Vision amplió su asociación con HDMI Licensing Administrator, Inc. (HDMI LA) para un nuevo programa de certificación de cables que cubre cables HDMI de ultra alta velocidad. En virtud de esta asociación, se espera que HDMI LA amplíe el uso de la tecnología de autenticación y protección de marca de Authentic Vision para permitir a los consumidores identificar cables HDMI certificados con un escaneo rápido y sencillo de la etiqueta de certificación, utilizando la aplicación de autenticación HDMI.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Asia Pacific is anticipated to grow with the highest CAGR over the forecast period.
The regions anticipated to grow with the highest CAGR are Asia Pacific and North America.
The global authentication and brand protection market was estimated to be valued at US$ 3,340.44 million in 2022 and is projected to reach US$ 6,680.28 million by 2028; it is expected to grow at a CAGR of 9.0% during the forecast period.
The key players holding majority shares in the global authentication and brand protection market include Avery Dennison Corporation, Authentic Vision, AlpVision SA, Applied DNA Sciences, and Giesecke+Devrient.
Accentuating demand for genuine products and growing concerns over duplicate consumer electronics products and automotive components, boosting the authentication and brand protection market.
The adoption of blockchain and other advanced technologies in authentication and brand protection is expected to drive the growth of the global authentication and brand protection market in the coming years.
The List of Companies - Authentication and Brand Protection Market
- AlpVision SA
- Authentic Vision
- Applied DNA Sciences, Inc
- Eastman Kodak Co
- De La Rue Plc
- Avery Dennison Corp
- Centro Grafico dg S.p.A
- Giesecke Devrient GmbH
- 3M Co
- Authentix
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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