基于(关键地区、市场参与者、规模和份额)的认证和品牌保护市场 - 到 2031 年的预测

  • Report Code : TIPRE00009317
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 230
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【研究报告】认证与品牌保护市场规模预计将从2022年的33.4044亿美元增长到2030年的66.8028亿美元;预计 2022 年至 2030 年,该市场的复合年增长率将达到 9.0%。

分析师观点:认证和品牌保护市场

随着城市化进程的不断发展,多个品牌的影响力不断扩大大众也在不断扩大,这使得用户能够更好地接触正宗品牌。随着品牌影响力的扩大,假冒产品的发生率也在上升。多年来新的假冒和产品伪造机制的出现刺激了对认证和品牌保护技术的需求。因此,越来越需要实现足够安全水平的解决方案。此外,全渠道零售系统的兴起有利于认证和品牌保护市场的增长。这些零售系统具有高效的产品分配、更好的库存管理和实时库存可见性。假冒产品领域正在快速扩大,涵盖食品和饮料、化学品、消费电子产品、汽车零部件、医疗设备和药品以及农业等行业的产品。随着伪造案件的增加,从烟草到消费电子产品的许多行业都转向认证和品牌保护技术。

市场概述:认证和品牌保护市场

认证根据法国、德国、意大利、英国、俄罗斯和欧洲其他国家的历史、当前和未来趋势,分析了欧洲的品牌保护市场规模。此外,这些国家的制造业不断努力打击和减少假冒威胁。欧洲国家的医疗领域正在快速发展。然而,这些国家未经授权的制造商销售相同的产品,阻碍了正品医疗器械的市场。因此,医疗设备制造商更愿意投资于公开、隐蔽、取证、数字认证和品牌保护解决方案等。

2020 年 11 月,AlpVision 推出了“AlpVision COVID-19 计划”协助制药公司保护抗 COVID-19 药物免遭假冒。该公司提供必要的工具来帮助药品制造商保护其抗 COVID-19 疫苗和药品免遭伪造。 2019 年 3 月,WISeKey International Holding Limited 在加密芯片上实施了后量子算法,以保护用户、设备和数据免受安全漏洞的影响。 OpSec Security 的身份验证技术与 WISeKey PKI 和物联网平台相结合。用户可以通过点击支持 NFC 的手机上的标签来保护、验证、跟踪和确保区块链分类账上产品的身份。

战略洞察

市场驱动因素:认证和品牌保护市场报告

发展中经济体的需求不断增长,推动未来几年认证和品牌保护市场的增长

蓬勃发展的医疗、汽车、电子以及食品和饮料亚太地区等发展中地区的行业为认证和品牌保护市场参与者提供了巨大的增长潜力。例如,中国消费电子公司小米在 2022 年上半年查获了 9,000 多件假冒产品,价值 94,048.49 美元(7,380 万印度卢比),高于查获的价值 42,474.74 美元(3,333 万印度卢比)的产品2020 年。这些市场的严重假冒风险进一步推动了对认证和品牌保护解决方案的需求。因此,由于许多行业的假冒风险加大,发展中国家对认证和品牌保护产品的需求不断增长,预计将在预测期内推动市场增长。

认证和品牌保护市场:细分分析

2022年,条形码细分市场主导了认证和品牌保护市场份额。条形码技术涉及将获得专利的专有高清条形码纳入生产过程,这有助于立即确定印刷包装、产品或材料的真实性。 2022年,印度政府启动了一项消除印度市场假药的举措。该国为此计划开发了二维条码可行解决方案。印度卫生和家庭福利部 (MoHFW) 于 2022 年新发布的法规草案要求在药品包装上放置二维条形码,以遏制假药出口以及印度市场上假药的生产。此外,Ralph Lauren 还为马球服装推出了基于 QR 的数字 ID。标签为每件商品赋予了独特的数字身份,可以通过智能手机扫描二维码来访问。认证过程将有助于打击可能扰乱市场的假冒商品、灰色市场商品和商标侵权。此类举措预计将在预测期内推动基于条形码的认证和品牌保护解决方案市场的增长。

区域分析:认证和品牌保护市场

全球认证和品牌保护市场是一个高度分散的市场,存在大量的区域和本地参与者,为投资该市场的公司提供众多解决方案。目前,北美领先全球市场,其次是欧洲和亚太地区。由于美国是技术先进的国家,美国制造商可以轻松采购条形码和软件来保护其产品。最终用户对公开认证解决方案的需求非常高,预计这种情况将持续多年,从而促进北美认证和品牌保护市场的增长。

认证和品牌保护市场:主要参与者分析艾利丹尼森公司、Authentic Vision、AlpVision SA、Applied DNA Sciences 和 Giesecke+Devrient 是认证和品牌保护市场中的一些主要参与者。 br>
认证和品牌保护市场:最新发展

认证和品牌保护市场供应商主要采用无机增长策略,以在市场生态系统中保持竞争力。

2022 年,合成基材专家 Polyart Group 与品牌保护产品领先供应商之一 Edgyn 合作,为亚太地区客户提供完整、安全的印花税票和安全标签。2020 年,Authentic Vision 延长了与 HDMI 的合作伙伴关系Licensing Administrator, Inc. (HDMI LA) 推出涵盖超高速 HDMI 电缆的新电缆认证计划。根据此次合作,HDMI LA 预计将扩大 Authentic Vision 认证和品牌保护技术的使用范围,让消费者利用 HDMI 认证应用程序,通过快速、简单地扫描认证标签来识别经过认证的 HDMI 电缆。
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

Frequently Asked Questions


Which is the fastest-growing region market?

Asia Pacific is anticipated to grow with the highest CAGR over the forecast period.

Which regions are registering a high growth rate during the forecast period?

The regions anticipated to grow with the highest CAGR are Asia Pacific and North America.

What is the estimated global market size for the global authentication and brand protection market in 2023?

The global authentication and brand protection market was estimated to be valued at US$ 3,340.44 million in 2022 and is projected to reach US$ 6,680.28 million by 2028; it is expected to grow at a CAGR of 9.0% during the forecast period.

Which key players hold the major market share of the global authentication and brand protection market?

The key players holding majority shares in the global authentication and brand protection market include Avery Dennison Corporation, Authentic Vision, AlpVision SA, Applied DNA Sciences, and Giesecke+Devrient.

What are the driving factors impacting the global authentication and brand protection market?

Accentuating demand for genuine products and growing concerns over duplicate consumer electronics products and automotive components, boosting the authentication and brand protection market.

What are the future trends of the global authentication and brand protection market?

The adoption of blockchain and other advanced technologies in authentication and brand protection is expected to drive the growth of the global authentication and brand protection market in the coming years.

The List of Companies - Authentication and Brand Protection Market

  1. AlpVision SA
  2. Authentic Vision
  3. Applied DNA Sciences, Inc
  4. Eastman Kodak Co
  5. De La Rue Plc
  6. Avery Dennison Corp
  7. Centro Grafico dg S.p.A
  8. Giesecke Devrient GmbH
  9. 3M Co
  10. Authentix

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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