Se prevé que el mercado de plataformas de gestión de beneficios alcance los 2.466,12 millones de dólares en 2028, frente a los 1.160,50 millones de dólares en 2020; se estima que crecerá a una tasa compuesta anual del 10,3% de 2021 a 2028.
Las plataformas de gestión de beneficios están diseñadas para reconocer el comportamiento de un empleado y ayudar al empleador a ofrecer diversos beneficios para operaciones comerciales eficientes. Estas soluciones valen la pena para mejorar la moral del personal y recompensar su empleo en la organización. Estas plataformas se utilizan con frecuencia en prácticamente todos los tamaños de empresas debido a sus innovaciones tecnológicas.
Los beneficios para los empleados incluyen seguro médico, cuentas individuales de jubilación (IRA), planes de pensiones y tiempo de vacaciones. , baja por maternidad y baja por enfermedad. Varios actores que operan en el mercado global de plataformas de gestión de beneficios ofrecen soluciones de software que ayudan a los administradores de beneficios. Un buen programa de administración de beneficios genera y mantiene un perfil de inscripción para cada empleado, manteniendo un registro de información como la fecha de contratación, el número de dependientes, el estado civil, el total de horas trabajadas y los registros de asistencia. El programa ofrece flexibilidad y contrataciones temporales y a tiempo parcial, considerando las necesidades especiales de los empleados y los cambios en las regulaciones gubernamentales. El programa de administración de beneficios puede funcionar en conjunto con el software de preparación de impuestos, asegurando que se tengan en cuenta todas las deducciones permitidas y manteniendo registros detallados como referencia en caso de una auditoría, aumentando así el crecimiento del mercado de la plataforma de gestión de beneficios.
Perspectivas estratégicas
Se han implementado varias iniciativas gubernamentales en los EE. UU. y Canadá para adoptar plataformas de gestión de beneficios por parte de los empleadores. Algunas de las iniciativas son la Ley Ómnibus Consolidada de Reconciliación Presupuestaria (COBRA), la Ley de Atención Médica Asequible (ACA) y la Ley de Responsabilidad y Portabilidad del Seguro Médico (HIPAA). Los empleadores utilizan estas plataformas para brindar beneficios a sus empleados, como atención hospitalaria, cobertura de medicamentos recetados, embarazo y parto, y beneficios de salud. Todos estos beneficios mejoran la confianza de los empleados. Se espera que estas iniciativas aumenten la necesidad de plataformas de gestión de beneficios en diferentes industrias en EE. UU. y Canadá. Además, el creciente costo del tratamiento de salud está creando enormes oportunidades para que los actores del mercado diseñen plataformas eficientes de gestión de beneficios en ambas economías.
Impacto de la pandemia de COVID-19 en la gestión de beneficios Mercado de Plataformas
La pandemia de COVID-19 ha afectado gravemente a los países de América del Norte, especialmente a Estados Unidos. La adopción y el crecimiento de nuevas tecnologías se deben a políticas gubernamentales favorables para impulsar la innovación, la presencia de una enorme base industrial y un alto poder adquisitivo, especialmente en países desarrollados como Estados Unidos y Canadá. Por lo tanto, se espera que cualquier impacto en el crecimiento de las industrias afecte negativamente al crecimiento económico de la región. Actualmente, Estados Unidos es el país más afectado del mundo debido al brote de COVID-19.
Estados Unidos es un mercado destacado para las plataformas de gestión de beneficios en las empresas. El enorme aumento en el número de casos confirmados y el aumento de muertes reportadas en el país han afectado positivamente a los proveedores de software debido al aumento de la demanda de su software. Los cierres de empresas y los altos costos de los tratamientos de salud en EE. UU. y Canadá están impactando positivamente la adopción del mercado de plataformas de gestión de beneficios. América del Norte alberga muchas empresas de tecnología y el impacto del brote de COVID-19 fue alto en 2020 y el primer trimestre de 2021. El impacto de COVID-19 es a corto plazo y se espera que el mercado de plataformas de gestión de beneficios crezca. en los próximos años.
Perspectivas del mercado
Mayores demandas de comodidad respaldadas por la tecnología
El aumento constante del gasto de las organizaciones para ofrecer una tecnología de beneficios eficiente para brindar mayor comodidad en términos de inscripción y soporte está contribuyendo a la demanda de plataformas de gestión de beneficios. La tendencia de adoptar plataformas de gestión de beneficios para la comodidad tecnológica proporcionada por los empleadores en todos los aspectos, como servicios bajo demanda, enfoque en el diseño UI/UX y envío en un día, está en aumento. La usabilidad de estos servicios al consumidor está muy lejos de las capacidades de los sistemas heredados de gestión del capital humano (HCM), que no fueron creados para manejar la compleja gama de ofertas del nuevo ecosistema de beneficios.
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Además, es más probable que los empleados más jóvenes informen dificultades para acceder a sus beneficios o comprenderlos. En Estados Unidos, también es más probable que participen en planes de salud más complejos impulsados por el consumidor, como los planes de salud con deducibles altos (HDHP). Es probable que los empleadores inviertan en tecnología de beneficios para respaldar mejor la tecnología avanzada y mejorar la experiencia de sus empleados en la organización.
Información de mercado basada en la implementación
Según la implementación, el mercado global de plataformas de gestión de beneficios se segmenta en la nube y en las instalaciones. Las plataformas de gestión de beneficios basadas en la nube están experimentando una gran demanda en comparación con sus contrapartes locales. El segmento de la nube genera la mayor parte de la demanda, ya que es comparativamente menos costoso debido a la sólida infraestructura de red en los países desarrollados. Además, los proveedores de plataformas de gestión de beneficios basadas en la nube están muy centrados en desarrollar un parche de seguridad de alto nivel para eliminar el riesgo de ciberataques. Este factor también está creando una demanda significativa por parte de los usuarios finales, impulsando así el mercado de plataformas de gestión de beneficios en el escenario global.
Mercado de plataformas de gestión de beneficios, por implementación: 2020 y 2028
Información del mercado basada en aplicaciones
Basado en la aplicación, el mercado es segmentado en PYMES y grandes empresas. Hay un aumento en la adopción de plataformas de gestión de beneficios en las grandes empresas, debido a la creciente demanda de diferentes beneficios por parte de los empleados. De manera similar, los empleadores buscan beneficios de salud, seguros y mucho más rentables.
Mercado de plataformas de gestión de beneficios
El desarrollo de productos es la opción más común. Estrategia adoptada por las empresas para ampliar su cartera de productos. ADP, INC.; DÍA LABORAL, INC.; Bswift LLC; PAYCOM SOFTWARE, INC.; y Paycor se encuentran entre los actores clave que están implementando esta estrategia para ampliar su base de clientes y ganar una participación significativa en el mercado global de plataformas de gestión de beneficios, lo que, a su vez, les permite mantener su marca a nivel mundial. Algunos de los desarrollos clave recientes en el mercado son los siguientes:
En 2021,- Benefitfocus, Inc. (NASDAQ: BNFT), una plataforma tecnológica de beneficios líder en la industria que simplifica la administración de beneficios para los empleadores, planes de salud y corredores ampliaron su catálogo de beneficios para incluir un conjunto completo de ofertas de beneficios de Standard Insurance Company (The Standard), un proveedor líder de productos y servicios de protección financiera para empleadores e individuos.
- En 2020, Selerix Systems, un proveedor líder de software de participación y beneficios para empleados basado en la nube, anunció la disponibilidad de conectividad API en tiempo real con Paycor, un proveedor de soluciones de gestión de capital humano
Segmentación del mercado de plataformas de gestión de beneficios:< /h3>
Por implementación
- On-Premise
- Basado en la nube
< /ul>- PYME
- Gran empresa
- Benefitfocus.Com, Inc
- BSwift LLC
- Empyrean
- Employee Navigator
- Facilidad
- ADP, Inc.
- Paycom
- Paycor, Inc
- Workday, Inc.
- Businessolver.Com, Inc
Por aplicación
Perfiles de empresas del mercado de plataformas de gestión de beneficios
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The rising uptake of cloud technology is transforming the working pattern across diverse industry verticals by augmenting security, IT, and DevOps solutions and, thus, boosting the development of innovative and interactive solutions for improved user experience. Due to the potential benefits of cloud technology, the adoption of cloud-based solutions among enterprises has increased drastically since past few years.
Cloud-based solutions enable enterprises to have easy scalability and operational flexibility along with reduced costs and operational risks. The constant development in the cloud architectures, algorithms, and integration of advanced features in cloud solutions are fueling the uptake of these solutions in diverse industry verticals, such as BFSI, IT & telecom, retail, and several others.
A cloud-based benefit management platform is an attractive option for companies due to several benefits, such as extracting real time feedbacks from the customers, regular data backup, high security, comparatively low operations costs, and instant provisioning features provided by these solutions. Therefore, scalability, high level of security, operational flexibility, easy deployment, and affordability are some of key advantages that are expected to boost the uptake of cloud-based benefit management platform among enterprises in the coming years.
Several government initiatives across the regions have been implemented for the uptake of benefit management platforms by employers. Some of the initiatives are the Consolidated Omnibus Budget Reconciliation Act (COBRA), Affordable Care Act (ACA), and Health Insurance Portability and Accountability Act (HIPAA). These platforms are taken up by employers to provide several benefits to their employees, such as hospital care, prescription drug coverage, pregnancy and childbirth, and health benefits. All these benefits enhance the confidence of employees. These initiatives are expected to boost the requirement of benefit management platforms across different industries. Further, the increasing health treatment cost is also creating huge opportunities for the market players to design efficient benefit management platform across the both the economies.
The global benefit management platform market was dominated by the cloud-based segment with market share of 68.4% in 2020. In recent times, the technology sector has been increasingly witnessing a significant rise in cloud-based software. This is because cloud-based software simplifies the deployment time and significantly reduces the cost of deployment. This benefit has attracted a significant percentage of end users. With the rising demand for cloud-based software, the majority of market players in these countries are offering cloud-based products. Additionally, the Internet infrastructure has matured and flourishing in the developed as well as developing countries. This is allowing end users in both the developed countries and other developing economies to access cloud-based benefit management solutions. This factor is driving the benefit management platform market significantly.
In 2020, North America led the market with a substantial revenue share, followed by Europe and APAC. North America is the most technologically advanced region, with the US and Canada as the key economies. Technological advancements have resulted in a highly competitive market in this region since these developments are attracting people at large. The region is considered a mature market for benefit management platforms due to the massive presence of diverse industries with organizations of all sizes. The prime drivers that are fostering market expansion are the expanding digital transformation among industries and increasing consumer demand to manage diversity and talent in the company. Asia Pacific is a prospective market for benefit management platform market players.
The major companies in benefit management platform includes ADP, INC., WORKDAY, INC., Bswift LLC, PAYCOM SOFTWARE, INC., and Paycor.
The major application in benefit management platform includes SMEs and large enterprises. The large enterprises segment led the benefit management platform in 2020. The adoption of benefit management platform is witnessed to be high across large enterprises, owing to growing demand of different benefits by the employees from its employers. Similarly, the employers are searching for cost-effective health benefits, insurance, and many more.
The List of Companies - Benefit Management Platform Market
- Benefitfocus.Com, Inc
- BSwift LLC
- Empyrean
- Employee Navigator
- Ease
- ADP, Inc.
- Paycom
- Paycor, Inc
- Workday, Inc
- Businessolver.Com, Inc
- PlanSource
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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