Se espera que el mercado de facturación directa de operadores crezca de 36.100 millones de dólares en 2021 a 70.000 millones de dólares en 2027; se estima que crecerá a una tasa compuesta anual del 11,5% de 2021 a 2027.
Los juegos móviles y de venta libre se atribuyen al crecimiento del mercado. Las empresas desarrolladoras de juegos móviles están experimentando una tremenda demanda de sus productos y servicios. En relación con la estupenda penetración de los teléfonos inteligentes, los juegos móviles se han convertido en una industria omnipresente en todo el mundo. El mercado de los juegos a nivel mundial superó los 150 mil millones de dólares en 2019, de los cuales el 45% se generó a partir de juegos móviles. En los últimos años, los juegos móviles representan más del 30% de todas las descargas de aplicaciones, el 74% del gasto de los consumidores y el 10% de todo el tiempo invertido en las aplicaciones. Estas estadísticas reflejan la demanda de juegos móviles y el continuo aumento de la penetración de los mismos. Los jugadores de juegos móviles tienen acceso a los juegos en todo momento y pueden comprar varias funciones utilizando varios canales de pago. La demanda de comprar una función de juego y agregar el precio de la función a la factura del operador es una de las opciones más fáciles disponibles para los jugadores. Así, la mayoría de los actores de los países desarrollados y en desarrollo utilizan el mismo canal de pago, lo que cataliza el mercado de facturación directa del operador.
La escasez de contenidos en televisión ( TV) y la proliferación de Internet de alta velocidad han resultado en un aumento en la adopción de contenido over the top (OTT) en los últimos tiempos. Los smartphones son actualmente las plataformas clave para la adopción de contenidos OTT. La asombrosa aceptación de los servicios OTT ha persuadido a muchos proveedores de servicios de red a aceptar la facturación directa del operador como método de pago. Esto está impulsando el crecimiento del mercado de facturación directa del operador. De los clientes’ Desde esta perspectiva, el beneficio de suscribirse o pagar por una función o contenido multimedia sin conexión está generando una demanda significativa de la opción de facturación directa del operador. Este factor también está actuando como un catalizador para el mercado de facturación directa del operador.
Impacto de la pandemia de COVID-19 en el mercado de facturación directa del operador
El La crisis de la COVID-19 tuvo un impacto positivo en el crecimiento de algunos sectores como el comercio electrónico, las videoconferencias y los pagos móviles. La demanda de servicios digitales, especialmente de streaming de vídeo y audio, ha crecido a un ritmo elevado en los últimos meses. De manera similar, las compras de aplicaciones y juegos en línea también han aumentado debido a que la mayoría de las personas trabajan desde casa y permanecen en casa para contener la propagación de COVID-19. Sin embargo, se prevé que la disminución de las actividades comerciales, como las asociaciones para aumentar la adopción de la facturación directa del operador en varios países, afecte negativamente el crecimiento de la plataforma de facturación directa y de la expansión de los proveedores de servicios. Por lo tanto, habrá un impacto mixto debido al cual el crecimiento caerá un poco en 2020 y 2021.
regiones lucrativas en el mercado de facturación directa del operador
Perspectivas del mercado: mercado de facturación directa del operador
Fácil asequibilidad de los teléfonos inteligentes y servicios asociados en los países en desarrollo
Los países en desarrollo de todo el mundo están experimentando un aumento sustancial en el número de usuarios de teléfonos inteligentes. Esto se atribuye principalmente al aumento de la disponibilidad de teléfonos inteligentes de bajo coste. En los últimos tiempos, varios fabricantes locales de teléfonos inteligentes han evolucionado en los países en desarrollo de APAC, MEA y América del Sur. La fácil asequibilidad de los teléfonos inteligentes en la región ha llevado a las personas a optar por los mismos y, en consecuencia, a utilizar funciones, aplicaciones, juegos y servicios OTT. A pesar del bajo costo de los teléfonos inteligentes, estos teléfonos móviles están integrados con tecnologías de alta gama, que permiten a los usuarios aprovechar los teléfonos inteligentes premium. Debido a esto, la adopción de juegos móviles, servicios OTT y aplicaciones pagas está aumentando rápidamente. Con el aumento del uso de aplicaciones, juegos y servicios OTT entre las personas de los países en desarrollo, también está aumentando la demanda de suscripciones y funciones pagas. Esto está aumentando la demanda de facturación directa del operador entre los usuarios. Además, el número de usuarios de teléfonos inteligentes en los países en desarrollo es mucho mayor que el de usuarios de tarjetas de crédito. El bajo uso de tarjetas de crédito entre un porcentaje significativo de la población plantea una importante oportunidad de negocio para que florezcan los proveedores de soluciones de facturación directa de operadores, y se prevé que estrangule el mercado de facturación directa de operadores en los próximos años.
Información basada en tipos
Según el tipo de contenido, el mercado de facturación directa del operador se segmenta en DCB limitado, DCB puro, reenvío MSISDN y base PIN o MO. ventana. El segmento Pure DCB tuvo la mayor participación de mercado en 2019.
Información basada en la plataforma
Según la plataforma, el mercado de facturación directa del operador está segmentado en iOS, Android y otras plataformas. El segmento de Android tuvo la mayor cuota de mercado en 2019.
Información estratégica
Los actores que operan en el mercado de facturación directa del operador se centran principalmente en el desarrollo de productos avanzados y eficientes.
- En 2020, Bango anunció la expansión de su asociación con NHN Corp, la asociación se centra en capacitar a los clientes para innovar y obtener el máximo valor de sus datos.
- En 2020, iTaxi lanzó un nuevo modelo de emisión de boletos respaldado por facturación directa del operador, que permite a sus clientes cargar viajes en taxi a sus planes pospago con Play. Centili realizó el trabajo de integración técnica para este modelo.
El mercado de facturación directa del operador se ha segmentado de la siguiente manera:
Portador Directo Mercado de facturación: por tipo
- DCB limitado
- DCB puro
- Reenvío MSISDN
- PIN o ventana base MO
- iOS
- Android
- Otras plataformas
- Aplicaciones y juegos
- Medios en línea
- Otros usuarios finales
- América del Norte
- Estados Unidos
- Canadá
- México
< li>Europa - Francia
- Alemania
- Italia
- Rusia
- Reino Unido
- Resto de Europa
- Asia Pacífico (APAC)
- Japón
- China
- Australia < li>India
- Corea del Sur
- Resto de APAC
- Medio Oriente y África (MEA)
- Arabia Saudita
- EAU
- Sudáfrica
- Resto de MEA
- América del Sur (SAM)< ul>
- Brasil
- Argentina
- Resto de SAM
Mercado de facturación directa del operador: por plataforma
Mercado de facturación directa del operador: por Usuario Final ;
Mercado de facturación directa del operador: por Geografía
- Bango PLC
- Boku, Inc.
- Centili
- Comviva Technologies Limited
- DIMOCO
- Fortumo
- Infomedia Services Limited
- NTH Mobile,
- TELECOMING SA
- txtNation Limited >ul>
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
The List of companies - Direct Carrier Billing Market
- BangoPLC
- Boku, Inc.
- Centili
- Comviva Technologies Limited
- DIMOCO
- Fortumo
- Infomedia Services Limited
- NTH Mobile
- TELECOMING S.A.
- txtNation Limited
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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