运营商直接计费市场基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00004643
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 166
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运营商直接代扣市场预计将从 2021 年的 361 亿美元增长到 2027 年的 700 亿美元;预计 2021 年至 2027 年复合年增长率为 11.5%。

OTT 游戏和移动游戏是市场增长的推动力。手机游戏开发公司的产品和服务面临着巨大的需求。随着智能手机的惊人普及,手机游戏已成为全球无所不在的行业。 2019年全球游戏市场价值超过1500亿美元,其中45%来自手机游戏。近年来,手机游戏占所有应用程序下载量的 30% 以上、消费者支出的 74% 以及所有应用程序内花费时间的 10% 以上。这些统计数据反映了对手机游戏的需求及其渗透率的持续激增。手机游戏玩家可以随时玩游戏,并可以使用各种支付渠道购买多种功能。购买游戏功能并将该功能的价格添加到运营商账单中的需求是玩家可用的最简单的选择之一。因此,发达国家和发展中国家的大多数参与者都使用相同的支付渠道,这促进了运营商直接计费市场。

电视内容的短缺(电视)和高速互联网的普及导致近年来 OTT 内容的采用有所增加。智能手机是目前采用 OTT 内容的关键平台。 OTT 服务的广泛接受度已说服许多网络服务提供商接受运营商直接扣费作为支付方式。这推动了运营商直接计费市场的增长。来自客户的从角度来看,离线时订阅或支付功能或媒体内容的好处正在产生对运营商直接计费选项的巨大需求。这一因素也是运营商直接扣费市场的催化剂。

COVID-19 大流行对运营商直接扣费市场的影响

COVID-19危机对电子商务、视频会议和移动支付等一些行业的增长产生了积极影响。过去几个月,对数字服务尤其是视频和音频流的需求高速增长。同样,由于大多数人在家工作并呆在室内以遏制 COVID-19 的传播,在线应用程序和游戏的购买量也有所增加。然而,业务活动的减少(例如在各国增加采用直接运营商计费的合作伙伴关系)预计将对直接计费平台和服务提供商的扩张增长产生负面影响。因此,这将产生复杂的影响,2020 年和 2021 年的增长将略有下降。


运营商直接计费市场的利润丰厚的区域


 

市场洞察–运营商直接代扣市场

发展中国家轻松负担得起智能手机和相关服务

全球发展中国家的智能手机用户数量正在大幅增加。这主要归因于低成本智能手机的普及。近年来,一些本土智能手机制造商已在亚太地区、中东和非洲以及南美洲的发展中国家发展。该地区智能手机价格低廉,导致个人选择智能手机,并因此使用功能、应用程序、游戏和 OTT 服务。尽管智能手机成本低廉,但这些手机嵌入了高端技术,使用户能够利用优质智能手机。因此,移动游戏、OTT 服务和付费应用程序的采用迅速激增。随着发展中国家个人使用应用程序、游戏和 OTT 服务的增加,对付费功能和订阅的需求也在增加。这增加了用户对运营商直接计费的需求。而且,发展中国家的智能手机用户数量远高于信用卡用户数量。相当大比例的人口中信用卡的使用率较低,这为直接运营商计费解决方案提供商的蓬勃发展提供了巨大的商机,并且预计将在未来几年抑制直接运营商计费市场。


基于类型的见解

根据内容类型,运营商直接计费市场分为有限 DCB、纯 DCB、MSISDN 转发以及 PIN 或 MO 基础窗户。纯 DCB 细分市场在 2019 年占据最大市场份额。

基于平台的见解

基于平台,运营商直接代扣市场进行细分进入iOS、Android和其他平台。 2019年,Android细分市场占据最大市场份额。

战略洞察

运营商直接代扣市场的参与者主要专注于开发

  • 2020年,Bango宣布扩大与NHN Corp的合作伙伴关系,该合作伙伴关系致力于赋能客户创新并获得最大收益
  • 2020 年,iTaxi 推出了由运营商直接扣费支持的新票务模式,客户可以通过 Play 向其后付费计划收取出租车费用。 Centili 完成了该模型的技术集成工作。

运营商直接扣费市场已细分如下:

运营商直接扣费计费市场 –按类型

  • 有限 DCB
  • 纯 DCB
  • MSISDN 转发
  • PIN 或 MO 基本窗口
  • 运营商直接计费市场 –按平台划分

    • iOS
    • Android
    • 其他平台

    运营商直接代扣市场 -按最终用户划分;                

    • 应用和游戏
    • 在线媒体
    • 其他最终用户

    运营商直接代扣市场 -按地理位置

    • 北美洲
      • 美国
      • 加拿大
      • 墨西哥
    • < li>欧洲
      • 法国
      • 德国
      • 意大利
      • 俄罗斯
      • 英国
      • 其他欧洲
    • 亚太地区 (APAC)
      • 日本
      • 中国
      • 澳大利亚
      • < li>印度
      • 韩国
      • 亚太地区其他地区
    • 中东和非洲 (MEA)
      • 沙特阿拉伯
      • 阿联酋
      • 南非
      • MEA其他地区
    • 南美洲(SAM)< ul>
    • 巴西
    • 阿根廷
    • SAM 其余地区
< h3>运营商直接计费市场 –公司简介
  • Bango PLC
  • Boku, Inc.
  • Centili
  • Comviva Technologies Limited
  • DIMOCO
  • Fortumo
  • Infomedia Services Limited
  • NTH Mobile、
  • TELECOMING SA
  • txtNation Limited
  • >
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

The List of companies - Direct Carrier Billing Market

  1. BangoPLC
  2. Boku, Inc.
  3. Centili
  4. Comviva Technologies Limited
  5. DIMOCO
  6. Fortumo
  7. Infomedia Services Limited
  8. NTH Mobile
  9. TELECOMING S.A.
  10. txtNation Limited

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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