Se espera que el mercado de aplicaciones para eventos crezca de 1.203,89 millones de dólares en 2022 a 2.648,46 millones de dólares en 2028; se espera que crezca a una tasa compuesta anual del 14,0 % entre 2022 y 2028.
Algunos beneficios de las aplicaciones de eventos, como un mejor valor para la audiencia, acceso rápido a la información del evento y soluciones mejoradas de planificación y gestión están impulsando el crecimiento del mercado de aplicaciones para eventos en América del Norte. Crowd Compass, un proveedor de aplicaciones de eventos móviles con sede en EE. UU. para eventos virtuales y en persona, permite a las personas asistir a eventos para absorber contenido y establecer contactos, brindar a los asistentes contenido interesante y centralizar el proceso de gestión de eventos en un canal común. Se prevé que la creciente demanda de conferencias, ferias comerciales, universidades e incluso eventos de entretenimiento impulse el mercado de aplicaciones para eventos. La integración de soluciones avanzadas como networking, absorción de contenido y participación de la audiencia aumenta la comodidad para los asistentes y mejora la eficiencia de la gestión para los planificadores, lo que se prevé que impulsará el crecimiento del mercado de aplicaciones para eventos.
Los principales usuarios finales de El mercado de aplicaciones para eventos es organizador y organizador de eventos. planificadores, corporaciones, gobierno, educación, etc. Las aplicaciones de eventos brindan una plataforma conectada para que los usuarios finales permanezcan conectados desde cualquier lugar y en cualquier momento con su equipo, voluntarios, gerentes de logística y asistentes. Los usuarios finales pueden monitorear la planificación del evento y comunicarse con los miembros de su equipo desde sus teléfonos móviles cuando están lejos del lugar del evento. Durante el proceso de planificación, los organizadores del evento colaboran estrechamente con sus clientes para supervisar cada detalle del evento. Ellos están a cargo de asegurarse de que el evento se desarrolle sin problemas y que todos los participantes hagan su parte. Un planificador de eventos se asegura de que se cuide todo lo relacionado con un evento, desde el inicio de la idea hasta los preparativos y la logística del día del evento. Un planificador de eventos tiene la habilidad de equilibrar varias responsabilidades. Por ejemplo, Social Tables es una útil herramienta de diagramación de eventos que puede ayudar a visualizar las ubicaciones de los usuarios, planificar la disposición de los asientos e interactuar con los participantes. Todos estos factores respaldan el crecimiento del mercado de aplicaciones para eventos
Información estratégica
Impacto de la pandemia de COVID-19 en el mercado de aplicaciones para eventos en Europa
La pandemia de COVID-19 impactó negativamente las operaciones de las empresas. Debido a las estrictas regulaciones gubernamentales para combatir la rápida propagación del SARS-CoV-2, las empresas, escuelas y universidades adoptaron el trabajo remoto. Las reuniones y clases se realizaron a través de plataformas virtuales. También se cancelaron varios eventos en toda la región. Por ejemplo, la Eurocopa 2020 se pospuso debido a la pandemia de COVID-19. El torneo europeo de fútbol fue reprogramado para junio y julio de 2021. Estos factores impactaron la adopción de aplicaciones de eventos en los dos primeros trimestres de 2020. Sin embargo, con el impacto prolongado, aumentó la demanda de plataformas virtuales para la realización de eventos, lo que ayudó a reactivar el mercado. . La rápida adopción de eventos virtuales emprendida por varias industrias, incluidas las corporativas, educativas, de medios y de comunicación. el entretenimiento, la moda y el comercio minorista catalizaron aún más la demanda de aplicaciones para eventos, contribuyendo así al crecimiento del mercado.
regiones lucrativas para el mercado de aplicaciones para eventos
< p>Perspectivas del mercado: Mercado de aplicaciones para eventos
Los eventos virtuales e híbridos aumentan la demanda de aplicaciones para eventos
Los eventos híbridos han ganado importancia desde 2020. La tendencia de los eventos híbridos como sustitutos de los eventos presenciales está impulsando el crecimiento del mercado de aplicaciones para eventos en América del Norte. Según una encuesta realizada por la comunidad profesional de eventos EventMB, en 2021, el 71% de los organizadores de eventos afirmaron que emplearían una estrategia digital y el 67% afirmó que la híbrida es el futuro de los eventos. Un estudio similar realizado por la solución de gestión de eventos Bizzabo encontró que el 97% de los encuestados espera presenciar más eventos híbridos, ya que permiten la flexibilidad y el alcance de un evento virtual. Las crecientes demandas de una experiencia fluida en eventos presenciales y en línea están alentando a las nuevas empresas que ingresan al mercado de aplicaciones de eventos a diseñar y desarrollar soluciones tecnológicamente avanzadas para crear y planificar eventos híbridos fácilmente. Communique Conferencing, Inc., un proveedor líder de plataformas de eventos virtuales e híbridos, lanzó su aplicación móvil para eventos virtuales e híbridos todo en uno en noviembre de 2021 para usuarios de Apple y Android. La aplicación móvil es una extensión de la plataforma de eventos virtuales con funciones que incluyen registro de asistentes en persona, networking, intercambio de tarjetas de presentación y sesiones de visualización en vivo. Estos factores impulsaron el crecimiento de los eventos virtuales e híbridos, impulsando el crecimiento del mercado de aplicaciones para eventos.
Información de mercado basada en tipos
Según el tipo, el mercado de aplicaciones para eventos se segmenta en eventos empresariales aplicaciones híbridas, aplicaciones para reuniones corporativas, aplicaciones para conferencias, aplicaciones para ferias comerciales, aplicaciones para festivales y aplicaciones para eventos deportivos. El segmento de aplicaciones para eventos empresariales representó la mayor cuota de mercado en 2021. La mayoría de los equipos de planificación de eventos corporativos se centran en una cartera principal de eventos de gran escala y alto perfil que necesitan una cantidad significativa de recursos. Las aplicaciones móviles de eventos son cada vez más frecuentes en estos eventos. Los empleados pueden dedicar hasta el 37% de su tiempo a reuniones, según el informe técnico Meetings in America de Verizon. Según el artículo, el 92% de los encuestados dijeron que asistirían a la misma cantidad de reuniones o más en 2021 que en 2020. Una aplicación móvil para eventos es una herramienta sólida que se prefiere comparativamente al modelo de reuniones tradicional, ya que aumenta la productividad. promueve la participación y reduce los gastos aprovechando la tecnología. Por ejemplo, Whova es un sistema de gestión de eventos todo en uno que hace que los eventos sean más modernos y elegantes, atrae e involucra a los asistentes de manera eficiente y ahorra tiempo a los organizadores de eventos en la administración logística. Estos factores están respaldando el crecimiento del mercado de aplicaciones para eventos.
Los actores que operan en el mercado de aplicaciones para eventos se centran principalmente en el desarrollo de productos avanzados y eficientes.
- En 2021, Eventbase , el mayor proveedor de tecnología para eventos en el lugar de trabajo, se ha asociado con LiveSafe para incluir capacidades básicas de LiveSafe para la seguridad de conferencias y eventos. Para los clientes de Eventbase, la plataforma LiveSafe ahora es accesible como una opción a la carta, lo que permite una comunicación fluida entre los asistentes al evento y el personal de seguridad a cargo de garantizar su seguridad.
- En 2022, en el cliente de Cvent En la conferencia, la compañía presentó el nuevo Cvent App Marketplace. El nuevo mercado también proporciona un área de colaboración para que otros socios tecnológicos destacados creen aplicaciones listas para usar sobre la plataforma Cvent, lo que permite ampliar y personalizar las capacidades de la plataforma.
A Algunos de los actores clave que operan en el mercado de aplicaciones de eventos son Whova; Cvent Inc.; Evenio; Eventbase Tecnología Inc.; Livestorm Inc.; Solicitud de reunión; ON24, Inc.; Encuéntrame; Eventos WebEx; y Yapp Inc.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Growing demands for conferences, trade shows, universities, and even entertainment events are anticipated to boost the market for event apps. Integration of advanced solutions such as networking, content absorption, and audience engagement increases convenience for attendees and improves management efficiency for planners, which is further anticipated to propel market growth.
Growth in public-private partnerships is helping corporations to identify reasons to host meetings. In addition, event apps are witnessing a significant demand owing to the benefits such as real-time analysis, efficient meetings, and event management that fuels organizational progress. Market providers are integrating event management software into systems, including marketing automation software, customer relationship management (CRM), and collaboration platforms, to enable companies to cater to their business objectives, thereby anticipated to create lucrative growth opportunities in the coming years.
Europe held the largest global event apps market share in 2021. The innovative initiatives by the market players, such as marketing programs and digital campaigns, are largely responsible for the European events industry's rapid expansion. Furthermore, the event apps market in Europe is expected to undergo substantial changes during the forecast period owing to the growing application of big data analytics. The big data analytics enables exhibitors in the region to create well-researched marketing initiatives, digital campaigns, and effective methods to boost the market growth.
Rapidly growing trends of hybrid events as a substitute for in-person events are bolstering the growth of the event apps market. Growing demands for a seamless experience in in-person and online events encourage start-ups entering the event apps market to design and develop technologically advanced solutions for creating and planning hybrid events easily. The mobile app is an extension to the virtual event platform with features including In-person attendee check-in, networking, exchange of business cards, and live view sessions. Such factors bolstered the growth of virtual and hybrid events, becoming major trends in the event apps market.
Whova; Cvent Inc.; Evenium; Eventbase Technology Inc.; Livestorm; Meeting Application; On24; SpotMe; Webex Events (Formerly Socio); and Yapp Inc. are the leading companies in the event apps market.
The List of Companies - Event Apps Market
- Whova
- Cvent Inc.
- Evenium
- Eventbase Technology Inc.
- Livestorm
- Meeting Application
- On24
- SpotMe
- Webex Events (Formerly Socio)
- Yapp Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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