[Informe de investigación] Se prevé que el mercado de soluciones de playout crezca de 1.169,02 millones de dólares en 2022 a 1.892,26 millones de dólares en 2028; se estima que registrará una tasa compuesta anual del 8,7 % entre 2023 y 2028.
La reproducción se refiere a la tecnología utilizada en la radiodifusión para transmitir de forma eficaz contenidos multimedia a las audiencias objetivo. Las soluciones de reproducción cubren los procesos de transmisión, los equipos y el software necesarios para convertir y reproducir medios de origen y contenido de canales en un entorno externo al aire. Los servicios de reproducción brindan una forma rápida y confiable para que los creadores de contenido se conecten con sus audiencias a través de varias plataformas. Estos servicios también permiten a los usuarios acceder a múltiples canales de transmisión, donde pueden transmitir su contenido a dispositivos móviles, tabletas y de escritorio. Las capacidades de reproducción incluyen transmisión digital y control las 24 horas, los 7 días de la semana de canales en SD, 4K y HD. El software de reproducción juega un papel importante para las empresas que operan en la transmisión de radio y televisión. Los fabricantes de soluciones de reproducción ofrecen contenido vía satélite, fibra e IP a proveedores de satélite y cable de todo el mundo. También intentan formular estrategias para lanzar internacionalmente redes de televisión existentes. Se espera que el aumento en el número de soluciones de programación de video multicanal mejore el mercado global de software de reproducción en los próximos años.
El mercado de soluciones de reproducción en América del Norte está segmentado en Canadá, Estados Unidos y México. . Estados Unidos representó la mayor parte del mercado de soluciones de emisión en América del Norte. La presencia de empresas clave que ofrecen soluciones de playout está acelerando el crecimiento del mercado de soluciones de playout en Estados Unidos. Empresas como Channel Base TV; Soluciones BroadStream; empresa de vídeo Anyware; Arrakis Systems, Inc.; y ATHENSA operan en el mercado estadounidense. Estas empresas ofrecen plataformas integradas de tecnología de próxima generación para la creación de canales, flujos de trabajo de medios, salas de redacción, secuencias de comandos, automatización y software de gestión de medios. Además, las empresas ofrecen servidores de vídeo y hardware de suite de producción. Están constantemente involucrados en el desarrollo y actualización de productos, lo que ha resultado en la disponibilidad de diversos productos en el país y en todo el mundo. Los canales de transmisión atraen el software de reproducción con tecnología avanzada y funciones complementarias. Debido a todos los factores mencionados anteriormente, se espera que el mercado de soluciones de playout de EE. UU. crezca exponencialmente durante el período de pronóstico.
Perspectivas estratégicas
Impacto de la pandemia de COVID-19 en las soluciones de playout de América del Norte Mercado
Durante la pandemia, la adopción de soluciones de reproducción basadas en la nube entre las emisoras ha crecido enormemente, impulsando el mercado global de soluciones de reproducción. El brote de COVID-19 influyó positivamente en el mercado de soluciones de playout. América del Norte se vio gravemente afectada debido a la pandemia de COVID-19. Los organismos gubernamentales estatales y federales de toda la región implementaron cierres y restricciones de viaje para frenar la propagación del virus. Durante la pandemia, el consumo de streaming se disparó. En marzo de 2020, millones de personas recurrieron a Internet para entretenerse y más, por lo que las visitas a Internet aumentaron entre un 50% y un 70%, según estadísticas preliminares. Según un artículo de Forbes, el streaming también aumentó al menos un 12%. Además, los servicios de streaming online proporcionados por marcas como Netflix y Disney+ han experimentado un crecimiento del 12%. Según IntoTheMinds, Netflix experimentó un aumento del 22,8 % en el número de suscripciones en el primer trimestre de 2020. Todos estos factores impulsaron el crecimiento del mercado de soluciones de reproducción durante la pandemia.
Perspectivas del mercado - Mercado de soluciones de reproducción
La demanda de televisión terrestre impulsará el crecimiento del mercado de soluciones de reproducción en los próximos años
El entusiasmo por los servicios de vídeo bajo demanda (VOD) entre la población está creciendo exponencialmente en mundo rápido y tecnológicamente avanzado de hoy. Con la disponibilidad de opciones ilimitadas, como Amazon Prime, Netflix, YouTube, Hotstar y Disney Plus, y canales bajo demanda de las emisoras, los espectadores tienen más variedad que nunca. A pesar del predominio de estas redes, la televisión terrestre sigue afirmando su posición como servicio básico para los espectadores de todo el mundo. Por ejemplo, según un artículo, el 99% de la población australiana utiliza redes de transmisión terrestres. Según Advanced Television Ltd., el porcentaje de personas que ven televisión terrestre en el Reino Unido aumentó un 2,6%, alcanzando el 78,6% en 2022. Según Verdict Media Limited, la televisión terrestre es la plataforma de televisión más utilizada en Tailandia. El porcentaje de audiencia televisiva que veía televisión terrestre era del 88,6% en Tailandia a finales de 2018. La red de transmisión terrestre se ha convertido en una conexión importante con noticias y actualidad, deportes y cultura en vivo, y programación general entre las emisoras y sus espectadores. Por lo tanto, la creciente demanda de televisión terrestre requerirá más soluciones de reproducción, lo que impulsará el mercado en el futuro cercano.
Perspectivas del mercado de soluciones de reproducción basadas en aplicaciones
Según la aplicación, el mercado global de soluciones de reproducción se segmenta en deportes, noticias, entretenimiento, estilo de vida y moda, entre otros. Las industrias de todo el mundo necesitan tecnologías innovadoras para cumplir con los requisitos de visualización de alta calidad y administrar contenido perfectamente flexible basado en metadatos. Como parte de la evolución de la industria de la televisión, las emisoras están adoptando tecnologías innovadoras para aprovechar oportunidades comerciales. Las soluciones de reproducción ayudan en la transmisión avanzada de canales de televisión o contenidos de radio. Para la industria del entretenimiento, fabricantes como Encompass producen un canal lineal de forma automática con mensajes SCTE, marcando el inicio y el final de la sección de programas y publicidad e incluyendo metadatos de alta calidad. Esto permite encuadrar la salida de archivos de origen correctos, como AVOD, SVOD, Live-to-VOD e inserción de anuncios digitales.
Los actores del mercado que operan en el mercado de soluciones de reproducción adoptan principalmente estrategias de crecimiento inorgánico para mantenerse competitivos en la reproducción. ecosistema de mercado de soluciones.
- En septiembre de 2022, Amagi anunció la disponibilidad general de su producto de reproducción en la nube de calidad de transmisión, Amagi CLOUDPORT, en Google Cloud Marketplace. La asociación eleva las ofertas de SaaS de Amagi a sus clientes al combinar las ventajas de los servicios de infraestructura de video en vivo y bajo demanda de Amagi con las soluciones de Google Cloud.
- En enero de 2021, Evertz Technologies Limited anunció un acuerdo de compra de activos con Harman International para Studer, un proveedor de marcas de audio, tecnología y activos relacionados. Evertz planeó desarrollar productos de próxima generación para satisfacer las necesidades futuras de los clientes de transmisión y al mismo tiempo crear sinergias entre su conjunto de productos actual y el entorno de productos Studer.
Los actores del mercado perfilados en el informe de mercado de soluciones de emisión son:
- Amagi
- Evertz
- BroadStream Solutions
- Harmonic Inc
- Belden Incorporated (Grass Valley)
- Imagine Communications
- Sistemas Pebble Beach
- Pixel Power
- Tecnología Playbox
- Sistemas florales
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
5G is expected to provide new opportunities for video and cable providers to grow their reach, thereby boosting playout solutions market growth.
Amagi, Evertz, BroadStream Solutions, Harmonic Inc, Belden Incorporated, Imagine Communications, Pebble Beach Systems, Pixel Power, Playbox Technology, and Florical Systems are the major vendors profiled in the playout solutions market
Increasing demand for personalized services augments the growth of the playout solutions market.
Increasing demand for terrestrial television will require more and more playout solution and will drive the market growth in coming future.
North America dominated the playout solutions Market in 2021. The TV & video industry in North America is growing due to technological advancement, which is leading to digitalization, new product launches, and business expansion of foreign companies in North America, overall, these factors driving playout solutions market.
The List of Companies - Playout Solutions Market
- Amagi
- Evertz
- BroadStream Solutions
- Harmonic Inc
- Belden Incorporated (Grass Valley)
- Imagine Communications
- Pebble Beach Systems
- Pixel Power
- Playbox Technology
- Florical Systems
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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