播出解决方案市场基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00007092
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 151
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[研究报告]播出解决方案市场预计将从 2022 年的 11.6902 亿美元增长到 2028 年的 18.9226 亿美元;预计 2023 年至 2028 年复合年增长率为 8.7%。

播放是指广播中用于向目标受众有效传输多媒体内容的技术。播出解决方案涵盖了在停播环境中转换和播放源媒体和频道内容所需的传输过程、设备和软件。流媒体服务为内容创作者提供了一种快速可靠的方式,可以跨各种平台与受众建立联系。这些服务还允许用户访问多个流媒体频道,将内容流式传输到移动设备、平板电脑和桌面设备。播放功能包括数字流媒体以及标清、4K 和高清频道的 24/7 监控。播放软件对于广播电视公司来说发挥着重要作用。流媒体解决方案制造商通过卫星、光纤和 IP 向世界各地的卫星和有线提供商提供内容。他们还试图制定在国际上推出现有电视网络的战略。多频道视频节目解决方案数量的增加预计将在未来几年增强全球播放软件市场。

北美的播放解决方案市场分为加拿大、美国和墨西哥。 。美国占据北美广播解决方案市场的大部分。提供播出解决方案的主要公司的出现正在加速美国播出解决方案市场的增长。 Channel Base TV 等公司; BroadStream 解决方案; Anyware视频公司;阿拉科斯系统公司;和 ATHENSA 在美国市场运营。这些公司为频道创建、媒体工作流程、新闻编辑室、脚本、自动化和媒体管理软件提供集成的下一代技术平台。此外,公司还提供视频服务器和制作套件硬件。他们不断参与产品的开发和更新,从而在国内和世界各地提供各种产品。流媒体频道以先进的技术和互补的功能吸引流媒体软件。由于上述所有因素,预计美国播出解决方案市场在预测期内将呈指数级增长。

战略展望

COVID-19 疫情对北美的影响播出解决方案市场

在疫情期间,广播公司对基于云的播出解决方案的采用大幅增长,推动了全球播出解决方案市场的发展。 COVID-19 的爆发对播出解决方案市场产生了积极影响。北美地区因 COVID-19 大流行而受到严重影响。该地区的州和联邦政府机构实施了关闭和旅行限制,以减缓病毒的传播。疫情期间,流媒体消费猛增。据初步统计,2020年3月,数百万人转向互联网进行娱乐等,因此互联网访问量增长了50%至70%。根据《福布斯》的一篇文章,流媒体也增长了至少 12%。此外,Netflix 和 Disney+ 等品牌提供的在线流媒体服务增长了 12%。根据 IntoTheMinds 的数据,2020 年第一季度 Netflix 的订阅数量增长了 22.8%。所有这些因素推动了疫情期间流媒体解决方案市场的增长。

市场展望 - 流媒体解决方案市场

未来几年对地面电视的需求将推动流媒体解决方案市场的增长

人们对服务的热情视频点播 (VOD) 正在增长在当今快速发展且技术先进的世界中呈指数级增长。凭借 Amazon Prime、Netflix、YouTube、Hotstar 和 Disney Plus 等无限选择以及广播公司的点播频道,观众拥有比以往更多的选择。尽管这些网络占据主导地位,地面电视仍继续维护其作为世界各地观众基本服务的地位。例如,根据一篇文章,99% 的澳大利亚人口使用地面传输网络。根据 Advanced Television Ltd. 的数据,英国观看地面电视的人数比例增长了 2.6%,到 2022 年将达到 78.6%。根据 Verdict Media Limited 的数据,地面电视是泰国使用最多的电视平台。截至2018年底,泰国电视观众观看地面电视的比例为88.6%。地面广播网络已成为广播公司及其观众之间连接新闻和时事、直播体育和文化以及一般节目的重要纽带。因此,地面电视需求的不断增长将需要更多的流媒体解决方案,这将在不久的将来推动市场的发展。

基于应用的流媒体解决方案市场前景

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are market opportunities for playout solutions market?

5G is expected to provide new opportunities for video and cable providers to grow their reach, thereby boosting playout solutions market growth.

Who are the major vendors in the playout solutions market?

Amagi, Evertz, BroadStream Solutions, Harmonic Inc, Belden Incorporated, Imagine Communications, Pebble Beach Systems, Pixel Power, Playbox Technology, and Florical Systems are the major vendors profiled in the playout solutions market

What are reasons behind playout solutions market growth?

Increasing demand for personalized services augments the growth of the playout solutions market.

What is the future trend for playout solutions market?

Increasing demand for terrestrial television will require more and more playout solution and will drive the market growth in coming future.

Which region to dominate the playout solutions market in the forecast period?

North America dominated the playout solutions Market in 2021. The TV & video industry in North America is growing due to technological advancement, which is leading to digitalization, new product launches, and business expansion of foreign companies in North America, overall, these factors driving playout solutions market.

The List of Companies - Playout Solutions Market

  1. Amagi
  2. Evertz
  3. BroadStream Solutions
  4. Harmonic Inc
  5. Belden Incorporated (Grass Valley)
  6. Imagine Communications
  7. Pebble Beach Systems
  8. Pixel Power
  9. Playbox Technology
  10. Florical Systems

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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