Playout Solutions Market Sales Report – Size & Share Trends 2028

Playout Solutions Market Forecast to 2028 - Global Analysis By Component (Hardware, Software, and Services) and Application (Sports, News, Entertainment, Lifestyle and Fashion, and Others)

Publication Month : Apr 2023

  • Report Code : TIPRE00007092
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 151
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[Research Report] The playout solutions market is projected to grow from US$ 1,169.02 million in 2022 to US$ 1,892.26 million by 2028; it is estimated to record a CAGR of 8.7% from 2023 to 2028.

Playout refers to the technology used in broadcasting to effectively transmit media content to the target audiences. Playout solutions cover the broadcasting processes, equipment, and software required to convert and play source media and channel content to an external on-air environment. Playout services provide a fast and reliable way for content creators to connect to their audiences through various platforms. These services also allow users to access multiple broadcasting channels, where they can stream their content to mobile, tablet, and desktop devices. Playout capabilities include digital streaming and 24×7 control of channels having SD, 4K, and HD. Playout software plays a major role for businesses operating in broadcasting for TV and radio. Manufacturers of playout solutions offer content via satellite, fiber, and IP to satellite and cable providers across the globe. They also try to formulate strategies for internationally launching existing TV networks. The rise in the number of multichannel video programming solutions is expected to improve the global playout software market in the coming years. 

The playout solutions market in North America is segmented into Canada, the US, and Mexico. The US accounted for the largest share of the playout solutions market in North America. The presence of key companies offering playout solutions is accelerating the US playout solutions market growth. Companies such as Channel Base TV; BroadStream Solutions; Anyware Video company; Arrakis Systems, Inc.; and ATHENSA are operating in the US market. These companies offer next-generation technology integrated platforms for channel origination, media workflows newsroom, scripting, automation, and media management software. In addition, the companies offer video servers and production suite hardware. They are constantly involved in product development and upgrade, which has resulted in various product availability in the country and across the world. Playout software with advanced technology and add-on features are attracted by broadcasting channels. Due to all the factors mentioned above, the US playout solutions market is expected to grow exponentially during the forecast period.

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Playout Solutions Market: Strategic Insights

Market Size Value inUS$ 1,169.02 million in 2022
Market Size Value byUS$ 1,892.26 million by 2028
Growth rateCAGR of 8.7% from 2023 to 2028
Forecast Period2023-2028
Base Year2022
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Impact of COVID-19 Pandemic on North America Playout Solutions Market

During the pandemic, the adoption of cloud-based playout solutions among broadcasters has grown tremendously, driving the global playout solutions market. The COVID-19 outbreak positively influenced the playout solutions market. North America was severely impacted due to the COVID-19 pandemic. The state and federal government bodies across the region implemented lockdowns and travel restrictions to curb the spread of the virus. During the pandemic, streaming consumption skyrocketed. In March 2020, millions of people moved to the internet for entertainment and more, due to which internet hits surged by 50–70%, according to preliminary statistics. According to an article by Forbes, streaming also jumped by at least 12%. Further, online streaming services provided by brands such as Netflix and Disney+ have seen 12% growth. According to IntoTheMinds, Netflix saw the number of subscriptions soar by 22.8% in the first quarter of 2020. All such factors boosted the playout solutions market growth during the pandemic.

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Market Insights – Playout Solutions Market

Demand for Terrestrial Television to Drive Playout Solutions Market Growth in Coming Years

The enthusiasm toward video-on-demand (VOD) services among the population is growing exponentially in today's fast and technologically advanced world. With the availability of unlimited choices, such as Amazon Prime, Netflix, YouTube, Hotstar, and Disney Plus, and on-demand channels of the broadcasters, the viewers have more variety than ever before. Despite the dominance of these networks, terrestrial television continues to assert its position as a basic service to viewers worldwide. For instance, according to an article, 99% of the Australian population utilizes terrestrial broadcast networks. According to Advanced Television Ltd., the percentage of people watching terrestrial TV in the UK increased by 2.6%, reaching 78.6% in 2022. According to Verdict Media Limited, terrestrial is the most widely used television platform in Thailand. The percentage of the television audience who watched terrestrial television was 88.6% in Thailand at the end of 2018. The terrestrial broadcast network has become an important connection to news and current affairs, live sport and culture, and general programming between broadcasters and their viewers. Thus, the increasing demand for terrestrial television will require more playout solutions, driving the market in the near future.

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Application-Based Playout Solutions Market Insights

Based on application, the global playout solution market is segmented into sports, news, entertainment, lifestyle and fashion, and others. Industries across the globe need innovative technologies to meet high-quality display requirements and manage perfectly flexible content based on metadata. As a part of the television industry's evolution, broadcasters are adopting innovative technologies to grab commercial opportunities. Playout solutions assist in broadcasting the advanced transmission of TV channels or radio content. For the entertainment industry, manufacturers such as Encompass produce a linear channel automatically with SCTE messages, marking the beginning and end of the program section and advertising and including high-quality metadata. This allows framing correct source files output such as AVOD, SVOD, Live-to-VOD, and digital ad insertion.

Market players operating in the playout solutions market mainly adopt inorganic growth strategies to stay competitive in the playout solutions market ecosystem.

  • In September 2022, Amagi announced the general availability of its broadcast-grade cloud playout product, Amagi CLOUDPORT, on Google Cloud Marketplace. The partnership elevates Amagi's SaaS offerings to its customers by combining the advantages of Amagi's live and on-demand video infrastructure services with Google Cloud's solutions.
  • In January 2021, Evertz Technologies Limited announced an asset purchase agreement with Harman International for Studer, an audio brand, technology, and related assets provider. Evertz planned to develop next-generation products to meet future broadcast customer needs while creating synergies between its current product suite and the Studer product environment.

Market players profiled in the playout solutions market report are:

  • Amagi
  • Evertz
  • BroadStream Solutions
  • Harmonic Inc
  • Belden Incorporated (Grass Valley)
  • Imagine Communications
  • Pebble Beach Systems
  • Pixel Power
  • Playbox Technology
  • Florical Systems
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Component, and Application

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions

What are market opportunities for playout solutions market?

5G is expected to provide new opportunities for video and cable providers to grow their reach, thereby boosting playout solutions market growth.

Who are the major vendors in the playout solutions market?

Amagi, Evertz, BroadStream Solutions, Harmonic Inc, Belden Incorporated, Imagine Communications, Pebble Beach Systems, Pixel Power, Playbox Technology, and Florical Systems are the major vendors profiled in the playout solutions market

What are reasons behind playout solutions market growth?

Increasing demand for personalized services augments the growth of the playout solutions market.

What is the future trend for playout solutions market?

Increasing demand for terrestrial television will require more and more playout solution and will drive the market growth in coming future.

Which region to dominate the playout solutions market in the forecast period?

North America dominated the playout solutions Market in 2021. The TV & video industry in North America is growing due to technological advancement, which is leading to digitalization, new product launches, and business expansion of foreign companies in North America, overall, these factors driving playout solutions market.

The List of Companies - Playout Solutions Market

  1. Amagi
  2. Evertz
  3. BroadStream Solutions
  4. Harmonic Inc
  5. Belden Incorporated (Grass Valley)
  6. Imagine Communications
  7. Pebble Beach Systems
  8. Pixel Power
  9. Playbox Technology
  10. Florical Systems

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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