[Research Report] The playout solutions market is projected to grow from US$ 1,169.02 million in 2022 to US$ 1,892.26 million by 2028; it is estimated to record a CAGR of 8.7% from 2023 to 2028.

Playout refers to the technology used in broadcasting to effectively transmit media content to the target audiences. Playout solutions cover the broadcasting processes, equipment, and software required to convert and play source media and channel content to an external on-air environment. Playout services provide a fast and reliable way for content creators to connect to their audiences through various platforms. These services also allow users to access multiple broadcasting channels, where they can stream their content to mobile, tablet, and desktop devices. Playout capabilities include digital streaming and 24×7 control of channels having SD, 4K, and HD. Playout software plays a major role for businesses operating in broadcasting for TV and radio. Manufacturers of playout solutions offer content via satellite, fiber, and IP to satellite and cable providers across the globe. They also try to formulate strategies for internationally launching existing TV networks. The rise in the number of multichannel video programming solutions is expected to improve the global playout software market in the coming years. 

The playout solutions market in North America is segmented into Canada, the US, and Mexico. The US accounted for the largest share of the playout solutions market in North America. The presence of key companies offering playout solutions is accelerating the US playout solutions market growth. Companies such as Channel Base TV; BroadStream Solutions; Anyware Video company; Arrakis Systems, Inc.; and ATHENSA are operating in the US market. These companies offer next-generation technology integrated platforms for channel origination, media workflows newsroom, scripting, automation, and media management software. In addition, the companies offer video servers and production suite hardware. They are constantly involved in product development and upgrade, which has resulted in various product availability in the country and across the world. Playout software with advanced technology and add-on features are attracted by broadcasting channels. Due to all the factors mentioned above, the US playout solutions market is expected to grow exponentially during the forecast period.

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Playout Solutions Market: Strategic Insights

Playout Solutions Market

• 
  CAGR (2022 - 2028)

  8.7%
• Market Size 2022
  US$ 1.17 Billion
• Market Size 2028
  US$ 1.89 Billion

Market Dynamics

GROWTH DRIVERS

• Increasing Demand For Personalized Broadcast Services
• Rise in Cloud-Based Playout Solutions

FUTURE TRENDS

• Complexity In Integration and Privacy Concerns

OPPORTUNITIES

• Demand For The Terrestrial Televisions

Key Players

• Amagi
• Evertz
• BroadStream Solutions
• Harmonic Inc
• Belden Incorporated (Grass Valley)
• Imagine Communications
• Pebble Beach Systems
• Pixel Power
• Playbox Technology

Regional Overview

• North America
• Europe
• Asia-Pacific
• South and Central America
• Middle East and Africa

Market Segmentation

Component

• Hardware
• Software
• Services

Application

• Sports
• News
• Entertainment
• Lifestyle and Fashion
• Others

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Impact of COVID-19 Pandemic on North America Playout Solutions Market

During the pandemic, the adoption of cloud-based playout solutions among broadcasters has grown tremendously, driving the global playout solutions market. The COVID-19 outbreak positively influenced the playout solutions market. North America was severely impacted due to the COVID-19 pandemic. The state and federal government bodies across the region implemented lockdowns and travel restrictions to curb the spread of the virus. During the pandemic, streaming consumption skyrocketed. In March 2020, millions of people moved to the internet for entertainment and more, due to which internet hits surged by 50–70%, according to preliminary statistics. According to an article by Forbes, streaming also jumped by at least 12%. Further, online streaming services provided by brands such as Netflix and Disney+ have seen 12% growth. According to IntoTheMinds, Netflix saw the number of subscriptions soar by 22.8% in the first quarter of 2020. All such factors boosted the playout solutions market growth during the pandemic.

Market Insights – Playout Solutions Market

Demand for Terrestrial Television to Drive Playout Solutions Market Growth in Coming Years

The enthusiasm toward video-on-demand (VOD) services among the population is growing exponentially in today's fast and technologically advanced world. With the availability of unlimited choices, such as Amazon Prime, Netflix, YouTube, Hotstar, and Disney Plus, and on-demand channels of the broadcasters, the viewers have more variety than ever before. Despite the dominance of these networks, terrestrial television continues to assert its position as a basic service to viewers worldwide. For instance, according to an article, 99% of the Australian population utilizes terrestrial broadcast networks. According to Advanced Television Ltd., the percentage of people watching terrestrial TV in the UK increased by 2.6%, reaching 78.6% in 2022. According to Verdict Media Limited, terrestrial is the most widely used television platform in Thailand. The percentage of the television audience who watched terrestrial television was 88.6% in Thailand at the end of 2018. The terrestrial broadcast network has become an important connection to news and current affairs, live sport and culture, and general programming between broadcasters and their viewers. Thus, the increasing demand for terrestrial television will require more playout solutions, driving the market in the near future.

Application-Based Playout Solutions Market Insights

Based on application, the global playout solution market is segmented into sports, news, entertainment, lifestyle and fashion, and others. Industries across the globe need innovative technologies to meet high-quality display requirements and manage perfectly flexible content based on metadata. As a part of the television industry's evolution, broadcasters are adopting innovative technologies to grab commercial opportunities. Playout solutions assist in broadcasting the advanced transmission of TV channels or radio content. For the entertainment industry, manufacturers such as Encompass produce a linear channel automatically with SCTE messages, marking the beginning and end of the program section and advertising and including high-quality metadata. This allows framing correct source files output such as AVOD, SVOD, Live-to-VOD, and digital ad insertion.

Market players operating in the playout solutions market mainly adopt inorganic growth strategies to stay competitive in the playout solutions market ecosystem.

• In September 2022, Amagi announced the general availability of its broadcast-grade cloud playout product, Amagi CLOUDPORT, on Google Cloud Marketplace. The partnership elevates Amagi's SaaS offerings to its customers by combining the advantages of Amagi's live and on-demand video infrastructure services with Google Cloud's solutions.
• In January 2021, Evertz Technologies Limited announced an asset purchase agreement with Harman International for Studer, an audio brand, technology, and related assets provider. Evertz planned to develop next-generation products to meet future broadcast customer needs while creating synergies between its current product suite and the Studer product environment.

Playout Solutions Market Report Scope

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Market players profiled in the playout solutions market report are:

• Amagi
• Evertz
• BroadStream Solutions
• Harmonic Inc
• Belden Incorporated (Grass Valley)
• Imagine Communications
• Pebble Beach Systems
• Pixel Power
• Playbox Technology
• Florical Systems