Perspectivas del mercado y visión de analista:
Las gafas de sol deportivas son gafas protectoras que se utilizan para mejorar la visibilidad y la comodidad al practicar deportes al aire libre. Minimizan la exposición a la luz solar intensa para evitar daños en los ojos. Las lentes se fabrican con materiales plásticos o de vidrio. Están recubiertos con bloqueadores de rayos ultravioleta (UV) y películas resistentes a impactos que reducen el deslumbramiento y mejoran el contraste para brindar una mejor visibilidad en el campo. Las gafas de sol también están disponibles en tipos polarizados o no polarizados con lentes tintados y no tintados, lo que las hace adecuadas para el uso diario. Las gafas de sol deportivas se utilizan generalmente al realizar actividades deportivas como ciclismo, natación, ciclismo de montaña, ciclismo, béisbol, cricket y otras actividades al aire libre. Estos factores impulsan el mercado de gafas de sol deportivas.
Impulsores de crecimiento y desafíos:
Muchas personas practican diversos deportes y actividades al aire libre. Los entusiastas de los deportes comprenden la importancia de proteger sus ojos de riesgos potenciales como el polvo, el viento y los escombros. Por ello, utilizan gafas de sol deportivas diseñadas para proporcionar una protección óptima y mejorar el rendimiento durante la actividad deportiva. Según la Asociación de la Industria del Deporte y el Fitness (SFIA), más del 76% de la población (es decir, 236,9 millones de personas) en EE. UU. participó en al menos una actividad en 2022, un aumento del 9,2% en las tasas de participación total desde 2017 y un 1,9%. % de aumento respecto a 2021. Además, según Eurostat, en 2019, alrededor del 44% de la población europea practicaba alguna actividad física al menos una vez a la semana. Además, una amplia gama de deportes y actividades al aire libre ha creado una demanda de gafas de sol deportivas diseñadas para satisfacer necesidades específicas. Además, el cambio cultural hacia un estilo de vida más saludable y activo ha aumentado el número de personas que practican deportes y actividades al aire libre. Este cambio no se limita a los atletas competitivos, sino que incluye a personas que participan en deportes recreativos, carreras, caminatas y otras actividades de ocio. Las gafas de sol deportivas se han convertido en una declaración de moda y un símbolo de este estilo de vida activo.
La exposición prolongada a la radiación ultravioleta (UV), especialmente en entornos al aire libre, puede provocar diversas afecciones y enfermedades oculares como cataratas, fotoqueratitis y pterigión. Estas condiciones pueden provocar molestias, problemas de visión y, en algunos casos, daños oculares permanentes. Cuando practican deportes u otras actividades al aire libre, las personas necesitan una visión clara y sin obstáculos para rendir al máximo. La exposición excesiva a los rayos ultravioleta puede provocar entrecerrar los ojos, incomodidad y reducción de la claridad visual. Las gafas de sol deportivas con protección UV garantizan que los atletas puedan mantener una visión y concentración óptimas durante sus actividades, mejorando su rendimiento general.
Perspectivas estratégicas
Segmentación y alcance del informe:
El “Mercado Global de Gafas de Sol Deportivas” está segmentado en el según el tipo, categoría, canal de distribución y geografía. Según el tipo, el mercado de gafas de sol deportivas se divide en polarizadas y no polarizadas. En términos de categoría, el mercado se segmenta en hombres, mujeres, unisex y niños. Según el canal de distribución, el mercado de gafas de sol deportivas se segmenta en supermercados e hipermercados, tiendas especializadas, venta minorista en línea y otros. Por geografía, el mercado está segmentado en América del Norte (EE.UU., Canadá y México), Europa (Alemania, Francia, Italia, Reino Unido, Rusia y el resto de Europa), Asia Pacífico (Australia, China, Japón, India). , Corea del Sur y el resto de Asia Pacífico), Medio Oriente y África (Sudáfrica, Arabia Saudita, Emiratos Árabes Unidos y el resto de Medio Oriente y África) y América del Sur y Central (Brasil, Argentina y el resto de América del Sur y Central)
Análisis segmentario:
Según el tipo, el mercado de gafas de sol deportivas se segmenta en polarizadas y no polarizadas. El segmento no polarizado ocupó una parte significativa del mercado en 2022. La demanda de gafas de sol deportivas no polarizadas está aumentando entre los atletas y entusiastas del fitness que necesitan proteger sus ojos durante el rendimiento, además de garantizar el bienestar general. Los avances en la tecnología de lentes han dado como resultado la introducción de gafas de sol deportivas no polarizadas más livianas, cómodas y duraderas, que atraen a un público más amplio. Además, la influencia de la industria de la moda en los accesorios deportivos se ha sumado a la popularidad de las gafas de sol deportivas no polarizadas, elegantes y funcionales, entre las personas que buscan rendimiento y estética en sus opciones de gafas.
Análisis regional:
Según la geografía, las gafas de sol deportivas El mercado está segmentado en cinco regiones clave: América del Norte, Europa, Asia Pacífico, América del Sur y Central, y Medio Oriente y África. América del Norte dominó el mercado mundial de gafas de sol deportivas. El mercado regional fue valorado en 1.791 millones de dólares en 2022. Europa es el segundo mayor contribuyente al mercado, que concentra casi el 25% del mercado global. Se espera que Oriente Medio y África registren una tasa compuesta anual del 6,5% en el mercado de gafas de sol deportivas durante el período previsto. En América del Norte, se espera que el mercado crezca significativamente debido a la creciente participación en los deportes y la mayor conciencia relacionada con la protección ocular. Según la Sports & Fitness Industry Association (SFIA), más del 76% de todos los estadounidenses, o 236,9 millones de personas, participaron en al menos una actividad deportiva durante 2022. Por lo tanto, la creciente participación de los norteamericanos en diferentes categorías deportivas impulsa aún más la demanda de gafas de sol deportivas en toda la región. Además, el mercado en Oriente Medio y África ha experimentado un crecimiento destacado debido a las importantes inversiones gubernamentales en el sector deportivo. Por ejemplo, los Estados miembros del Consejo de Cooperación del Golfo (CCG), incluidos Arabia Saudita y los Emiratos Árabes Unidos, gastaron más de 65 mil millones de dólares en el desarrollo del deporte en 2022, centrándose principalmente en el fútbol y los deportes electrónicos, que se considera que tienen los mayores impactos. potencial de crecimiento de los ingresos. La creciente conciencia sobre la importancia de los deportes y la aptitud física entre las personas y los entusiastas del fitness impulsa la demanda de gafas de sol deportivas en Medio Oriente y África.
Desarrollos de la industria y oportunidades futuras:
Varias iniciativas adoptadas por actores clave que operan en el El mercado de gafas de sol deportivas se enumera a continuación:
En diciembre de 2022, SunGod, una marca británica de gafas, colaboró con un equipo de ciclismo crítico con sede en Londres para lanzar Tekkerz Vulcanz, las gafas de sol Vulcanz. El modelo incluye una lente fotocromática, un marco de polímero con memoria de luz ultravioleta y almohadillas para las orejas y la nariz hidrófilas. Impacto de la pandemia de COVID-19:
La pandemia de COVID-19 afectó negativamente a casi todas las industrias en varios países. Los bloqueos, las restricciones de viaje y el cierre de negocios en América del Norte, Europa, Asia Pacífico (APAC), América del Sur y Central y Medio Oriente y África (MEA) obstaculizaron el crecimiento de varias industrias, incluida la industria de bienes de consumo. El cierre de unidades de fabricación perturbó las cadenas de suministro globales, las actividades de fabricación, los cronogramas de entrega y las ventas de productos esenciales y no esenciales. Varias empresas informaron de retrasos en las entregas de productos y de una caída en sus ventas de productos en 2020. Además, al principio de la crisis, los fabricantes dependían en gran medida del inventario existente. Debido a la recesión económica inducida por la pandemia, los consumidores se volvieron más cautelosos y selectivos en sus decisiones de compra. Limitaron significativamente las compras no esenciales debido a ingresos más bajos y perspectivas de ingresos inciertas, especialmente en las regiones en desarrollo.
A fines de 2021, muchos países estaban completamente vacunados y los gobiernos anunciaron flexibilizaciones en ciertas regulaciones, incluidos cierres y prohibiciones de viaje. Las cambiantes tendencias de estilo de vida posteriores a la pandemia, como el creciente énfasis en la comodidad, la conveniencia y la personalización, influyeron en la demanda de gafas de sol deportivas. El crecimiento del comercio minorista en línea durante la pandemia también brindó oportunidades para los fabricantes de gafas de sol deportivas. Junto con esto, la relajación de las restricciones comerciales ayudó en las operaciones de importación y exportación, impactando positivamente el crecimiento del mercado de gafas de sol deportivas.
Panorama competitivo y empresas clave:
Columbia Sportswear Co, EssilorLuxottica SA, Liberty Sport Inc, Under Armour Inc , Nike Inc, Rapha Racing Ltd, Puma SE, Decathlon SE, Adidas AG y Safilo Group SpA se encuentran entre los actores destacados que operan en el mercado mundial de gafas de sol deportivas. Estos actores del mercado adoptan iniciativas de desarrollo estratégico para expandirse, impulsando aún más el crecimiento del mercado.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The major players operating in the global sports sunglasses market are Decathlon, Adidas AG, Luxottica Group, Liberty Sport, Nike Inc, Puma SE, Safilo Group Spa, Under Armour Inc, Columbia Sportswear Company, and Rapha Racing LimitedInc among others.
In 2022, North America region accounted for the largest share of the global sports sunglasses market. The North America sports sunglasses market is segmented into the US, Canada, and Mexico. The regional market is influenced by diverse consumer preferences, including choices between polarized and non-polarized sports sunglasses, and a range of availability of specific designs for all the genders such as men, women, unisex, and kids. In north America, the sports sunglasses sales are driven by different retail channels including supermarkets, specialty stores, online retail platforms, eyecare clinics, and fashion boutiques, catering to a wide range of customers. Also, participation in sports events and exposure through fitness centers play a significant role, as sports enthusiasts seek specialized eyewear for their activities, boosting the demand for sports sunglasses across the region. According to the Sports & Fitness Industry Association (SFIA), more than 76% of all Americans, or 236.9 million people, participated in at least one sports activity during 2022, and based on trend analysis, due to the COVID-19 pandemic disruption, the US saw a 9.2% increase in total participation rates from 2017 and a 1.9% increase from 2021. Thus, the rising peoples participation in sports activities created a higher demand for sports-specific sunglasses, enhancing the market as more individuals engage in outdoor sports and recreational activities.
Based on type, the sports sunglasses market is categorized into polarized and non-polarized. The polarized segment is expected to register the highest CAGR during 2022–2030. Polarized sports sunglasses are specially crafted eyewear designed for athletes and outdoor enthusiasts. These sports sunglasses feature polarized lenses with a unique filter to block horizontal light waves, reducing glare and enhancing visibility. In sports, precision and clarity are paramount; it is widely used in sailing and watersports, fishing, skiing, running, cycling, and driving, providing several benefits. They significantly improve contrast and depth perception, enabling sporty individuals to see clearly even in bright sunlight or challenging light conditions. These sunglasses enhance focus, reduce eye strain, and promote better performance and safety across various sports activities by eliminating glare from surfaces like water, snow, or roads. The demand for polarized sports sunglasses is surging due to several key factors. Firstly, there's a growing emphasis on eye protection among sports individuals and athletes, driven by increased awareness of UV radiation's harmful effects and the importance of preserving eye health. Another factor driving the market growth is the need for specialized eyewear that enhances performance, which has risen as sports and outdoor activities continue to gain popularity.
The surge in participation in sports activities has become a significant driver for the sports sunglasses market for several compelling reasons. First and foremost, as more people engage in various sports and outdoor activities, there is an increased need for protective eyewear. Sports enthusiasts understand the importance of safeguarding their eyes from potential risks such as impact, dust, wind, and debris. This awareness has fueled the demand for specialized sports sunglasses designed to provide optimal protection and enhance performance during these activities. According to Sports & Fitness Industry Association (SFIA), more than 76% of all Americans, or 236.9 million people, participated in at least one activity during the 2022 calendar year, the United States saw a 9.2% increase in total participation rates from 2017 and a 1.9% increase from 2021. Also, according to Eurostat, In 2019, around 44 % of the European population practiced some physical activities at least once a week. Therefore, the surge in participation in physical activities and sports activities has ultimately surged the demand for sports sunglasses. Additionally, the diverse range of sports and outdoor pursuits has created a demand for sports sunglasses tailored to specific needs. For instance, sunglasses designed for cycling often feature aerodynamic designs and interchangeable lenses for varying light conditions, whereas those meant for water sports may have polarized lenses to reduce glare. This customization is driven by participants in different sports who require specialized equipment, including sunglasses, to achieve their best performance. The market has responded by offering various sports sunglasses catering to these specific requirements, appealing to a broader audience of athletes.
Based on distribution channel, the sports sunglasses market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. Specialty stores are experiencing a surge in demand for sports sunglasses because of their expertise and focused product range. Customers explicitly looking for high-quality sports eyewear prefer these stores as they offer a curated selection, often from well-known brands. The staff in these stores are knowledgeable about the products, providing personalized recommendations based on the customer's needs. Moreover, specialty stores often host events or collaborations with athletes, creating a unique shopping experience enthusiasts appreciate. The emphasis on expertise and a tailored shopping experience make specialty stores a hot sport for sports sunglasses enthusiasts.
Sustainability and eco-friendly products have emerged as a significant trend in the sports sunglasses market, reflecting a growing awareness and commitment to environmental responsibility among consumers and manufacturers alike. This trend can be attributed to several key factors that highlight the importance of sustainability in the industry. Consumers are increasingly demanding products that align with their eco-conscious values. As environmental concerns become more pronounced, individuals participating in outdoor activities and sports seek products that minimize their ecological footprint. Sports sunglasses made from sustainable materials, such as recycled plastics, bamboo, or other biodegradable options, have gained popularity. These materials reduce the environmental impact of manufacturing and offer a more sustainable end-of-life cycle, which resonates with eco-conscious consumers.
The List of Companies - Sports Sunglasses Market
- Decathlon
- Adidas AG
- Luxottica Group
- Liberty Sport
- Nike Inc
- Puma SE
- Safilo Group Spa
- Under Armour Inc
- Columbia Sportswear Company
- Rapha Racing Limited
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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