Sports Sunglasses Market Growth Drivers and Forecast by 2030

[Research Report] The sports sunglasses market size is projected to grow from US$ 5,597.08 million in 2022 to US$ 8,115.06 million by 2030; the market is expected to record a CAGR of 4.8% from 2022 to 2030.

Market Insights and Analyst View:

Sports sunglasses are protective eyewear used for improving visibility and comfort while playing outdoor sports. They minimize exposure to harsh sunlight to prevent any damage to the eyes. The lenses are manufactured using plastic or glass materials. They are coated with ultraviolet (UV) ray blockers and impact-resistant films that reduce glare and improve contrast to provide improved visibility in the field. The sunglasses are also available in polarized or non-polarized types with tinted and non-tinted lenses, which make them suitable for everyday wear. Sports sunglasses are generally used while performing sports activities such as cycling, swimming, mountain biking, cycling, baseball, cricket, and other outdoor activities. These factors drive the sports sunglasses market

Growth Drivers and Challenges:

Many people engage in various sports and outdoor activities. Sports enthusiasts understand the importance of safeguarding their eyes from potential risks such as dust, wind, and debris. Thus, they use sports sunglasses designed to provide optimal protection and enhance performance during sports activities. According to the Sports & Fitness Industry Association (SFIA), more than 76% of population (i.e., 236.9 million people) in the US participated in at least one activity in 2022, a 9.2% rise in total participation rates from 2017 and a 1.9% increase from 2021. Also, according to Eurostat, in 2019, around 44% of the European population practiced some physical activities at least once a week. Additionally, a diverse range of sports and outdoor pursuits has created a demand for sports sunglasses tailored to fulfill specific needs.

Moreover, the cultural shift toward a healthier and active lifestyle has increased the number of people performing sports and outdoor activities. This shift is not limited to competitive athletes but includes individuals participating in recreational sports, running, hiking, and other leisure activities. Sports sunglasses have become a fashion statement and a symbol of this active lifestyle.

Prolonged exposure to ultraviolet (UV) radiation, especially in outdoor settings, can lead to various eye conditions and diseases such as cataracts, photokeratitis, and pterygium. These conditions can result in discomfort, vision impairment, and, in some cases, permanent eye damage. When engaged in sports or other outdoor activities, individuals require clear and unimpaired vision to perform at their best. Excessive exposure to UV rays can lead to squinting, discomfort, and reduced visual clarity. Sports sunglasses with UV protection ensure that athletes can maintain optimal vision and focus during their activities, enhancing their overall performance.

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Sports Sunglasses Market: Strategic Insights

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Report Segmentation and Scope:

The “Global Sports Sunglasses Market” is segmented on the basis of type, category, distribution channel, and geography. Based on type, the sports sunglasses market is bifurcated into polarized and non-polarized. In terms of category, the market is segmented into men, women, unisex, and kids. Based on distribution channel, the sports sunglasses market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. By geography, the market is segmented into North America (the US, Canada, and Mexico), Europe (Germany, France, Italy, the UK, Russia, and the Rest of Europe), Asia Pacific (Australia, China, Japan, India, South Korea, and the Rest of Asia Pacific), the Middle East & Africa (South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and Rest of South & Central America)

Segmental Analysis:

Based on type, the sports sunglasses market is segmented into polarized and non-polarized. The non-polarized segment held a significant share of the market in 2022. The demand for non-polarized sports sunglasses is surging among athletes and fitness enthusiasts who need to protect their eyes during performance, along with ensuring overall well-being. Advancements in lens technology have resulted in the introduction of more lightweight, comfortable, and durable non-polarized sports sunglasses, appealing to a broader audience. Moreover, the fashion industry's influence on sports accessories has added to the popularity of stylish and functional non-polarized sports sunglasses among people seeking performance and aesthetics in their eyewear choices.

Regional Analysis:

Based on geography, the sports sunglasses market is segmented into five key regions—North America, Europe, Asia Pacific, South & Central America, and the Middle East & Africa. North America dominated the global sports sunglasses market. The regional market was valued at US$ 1,791 million in 2022. Europe is the second major contributor to the market, which holds almost 25% of the global market.  The Middle East & Africa is expected to register a CAGR of 6.5% in the sports sunglasses market during the forecast period. In North America, the market is expected to grow significantly owing to rising participation in sports and increasing awareness related to eye protection. According to the Sports & Fitness Industry Association (SFIA), more than 76% of all Americans, or 236.9 million people, participated in at least one sports activity during 2022. Hence, the expanding participation of North Americans in different sports categories further fuels the demand for sports sunglasses across the region. Moreover, the market in the Middle East & Africa has seen prominent growth owing to extensive government investments in the sports sector. For instance, Gulf Cooperation Council (GCC) member states, including Saudi Arabia and the UAE, spent over US$ 65 billion on sports development in 2022, with a prime focus on football and e-sports, which are deemed to have the most significant potential for revenue growth. The increasing awareness about the importance of sports and physical fitness among individuals and fitness enthusiasts propels the demand for sports sunglasses in the Middle East & Africa.

Industry Developments and Future Opportunities:

Various initiatives taken by key players operating in the sports sunglasses market are listed below:

1. In December 2022, SunGod, a British eyewear brand, collaborated with a London-based crit cycling team to launch Tekkerz Vulcanz, the Vulcanz Sunglasses. The model includes a photochromic lens, ultraviolet light memory polymer frame, and hydrophilic ear socks and nose pads.

Sports Sunglasses Market Regional Insights

The regional trends and factors influencing the Sports Sunglasses Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Sports Sunglasses Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Sports Sunglasses Market Report Scope

Sports Sunglasses Market Players Density: Understanding Its Impact on Business Dynamics

The Sports Sunglasses Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

COVID-19 Pandemic Impact:

The COVID-19 pandemic adversely affected almost all industries in various countries. Lockdowns, travel restrictions, and business shutdowns in North America, Europe, Asia Pacific (APAC), South & Central America, and the Middle East & Africa (MEA) hampered the growth of several industries, including the consumer goods industry. The shutdown of manufacturing units disturbed global supply chains, manufacturing activities, delivery schedules, and essential and nonessential product sales. Various companies reported delays in product deliveries and a slump in their product sales in 2020. Also, in the early period of the crisis, manufacturers were majorly dependent on the existing inventory. Due to the pandemic-induced economic recession, consumers became more cautious and selective in purchasing decisions. They significantly limited nonessential purchases due to lower incomes and uncertain earning prospects, especially in developing regions.

By the end of 2021, many countries were fully vaccinated, and governments announced relaxations in certain regulations, including lockdowns and travel bans. Changing lifestyle trends post-pandemic such as increasing emphasis on comfort, convenience, and personalization influenced the demand for sports sunglasses. The growth of online retail during the pandemic also provided opportunities for sports sunglasses manufacturers. Along with this, the relaxation of trade restrictions aided in import and export operations, positively impacting the sports sunglasses market growth.

Competitive Landscape and Key Companies:

Columbia Sportswear Co, EssilorLuxottica SA, Liberty Sport Inc, Under Armour Inc, Nike Inc, Rapha Racing Ltd, Puma SE, Decathlon SE, Adidas AG, and Safilo Group SpA are among the prominent players operating in the global sports sunglasses market. These market players adopt strategic development initiatives to expand, further driving the market growth.