[Rapport de recherche]Le marché de l'analyse de l'éducation et de l'apprentissage devrait passer de 3 890,3 millions de dollars US en 2020 à 16 835,9 millions de dollars US d'ici 2027 ; on estime qu'il augmentera à un TCAC de 23,3 % de 2020 à 2027.
La demande croissante de cours en ligne et de certifications professionnelles est attribuable à la croissance du marché. La demande croissante de cours en ligne et l'augmentation spectaculaire du nombre d'inscriptions aux programmes en ligne créent une énorme opportunité pour les fournisseurs opérant sur le marché de l'analyse de l'éducation et de l'apprentissage. Le marché des cours en ligne est très fragmenté en raison de la présence d'un grand nombre d'acteurs opérant sur le marché à l'échelle mondiale. Les fournisseurs d'analyse de l'apprentissage doivent se concentrer sur les partenariats avec les fournisseurs de cours en ligne pour étendre leur empreinte à l'échelle mondiale.
L'apprentissage en ligne devient un élément essentiel du paysage éducatif. Les inscriptions aux programmes en ligne sont de plus en plus motivées par le nombre croissant d'étudiants qui recherchent des formats flexibles pour les certificats, les cours et les programmes menant à un grade afin de soutenir le placement professionnel ainsi que de poursuivre des études avancées. Les étudiants qui se sont inscrits à des programmes sur le campus se concentrent également sur l'inscription aux cours hybrides à entièrement en ligne lors de leur inscription. Les masters en ligne sont en plein essor parmi les étudiants, car de nombreuses et grandes institutions prestigieuses se tournent vers divers programmes d'études en ligne en raison de l'assistance technique de haute qualité dans l'expérience d'apprentissage. De plus, les professionnels des entreprises se concentrent également sur la poursuite de divers cours pour leur croissance professionnelle. Ainsi, la demande croissante de cours en ligne devrait offrir une énorme opportunité aux fournisseurs d'analyse de l'éducation et de l'apprentissage, dans le monde entier.
Impact de la pandémie de COVID-19 sur le marché de l'analyse de l'éducation et de l'apprentissage
Bien qu'il existe divers points de vue sur les dommages que le COVID-19 peut causer, il n'en reste pas moins que le COVID-19 se propage dans le monde entier. De nouveaux cas augmentent dans des endroits tels que les États-Unis, le Canada, l'Europe, l'Afrique, le Moyen-Orient, l'Inde, l'Australie, la Corée du Sud, l'Inde et le Japon, parmi plusieurs autres pays. Bien que les impacts sur diverses entreprises soient bien connus, le secteur de l'éducation est également confronté à la plus grande perturbation de l'histoire récente.
Les établissements d'enseignement du monde entier réagissent aux interdictions de voyager ainsi qu'aux quarantaines en passant à l'apprentissage en ligne. L'urgence peut déclencher un boom en ligne pour l'éducation - ou du moins rendre les pays plus prêts à gérer la prochaine urgence Marché de l'analyse de l'éducation et de l'apprentissage
Adoption croissante de technologies de pointe parmi les établissements d'enseignement des pays en développement
Les établissements d'enseignement investissent massivement dans les technologies de pointe pour acquérir un avantage concurrentiel et adopter la meilleure éducation possible système. D'autre part, les étudiants sont également prêts à investir afin d'obtenir la meilleure éducation. Les établissements d'enseignement et les étudiants ont un fort potentiel d'investissement dans le système éducatif axé sur la technologie, ce qui a un impact important sur la croissance du marché. Les écoles et les universités investissent dans la technologie pour améliorer leurs opérations éducatives telles que la planification financière, la planification des cours, la rétention des étudiants et le processus efficace de fourniture d'informations aux étudiants.
Le secteur de l'éducation a expérimenté les avancées technologiques comme divers comme des programmes en classe à l'apprentissage basé sur des applications. Certaines des technologies sont devenues partie intégrante du système d'enseignement supérieur. La technologie en évolution rapide transforme le secteur de l'éducation.
La technologie de pointe, telle que l'analyse des mégadonnées, offre aux éducateurs des opportunités sans précédent pour atteindre leurs étudiants d'une nouvelle manière. Il permet de mieux comprendre l'expérience des élèves pendant leur apprentissage et aide également à évaluer l'état du système éducatif. Quelques-uns des domaines clés où les mégadonnées jouent un rôle clé dans le secteur de l'éducation sont les programmes personnalisés, l'amélioration des résultats des élèves, la réduction du décrochage, etc. De même, l'analyse de l'apprentissage permet d'améliorer le processus de prestation des cours, la gestion des performances, la gestion des opérations, la gestion financière, etc. Tous ces avantages associés aux technologies permettent aux établissements d'enseignement d'adopter des solutions technologiques intelligentes. L'adoption croissante de solutions technologiques avancées dans le secteur de l'éducation devrait stimuler le marché mondial de l'analyse de l'éducation et de l'apprentissage au cours de la période de prévision.
Insights basés sur les composants
Sur la base des composants, le marché de l'analyse de l'éducation et de l'apprentissage est segmenté en logiciels et services. Le segment des logiciels détenait la plus grande part de marché en 2019.
Perspectives stratégiques
Les acteurs opérant sur le marché de l'analyse de l'éducation et de l'apprentissage se concentrent principalement sur le développement de produits avancés et efficaces.
- En 2019, SAS Institute Inc. a investi dans les personnes à l'origine de l'analyse, pour aider à éduquer la nouvelle génération à changer ce qui est possible et à former une main-d'uvre pour une économie transformée. Plusieurs nouveaux programmes et initiatives - tous faisant partie de l'engagement global de SAS à promouvoir l'éducation à l'analytique pour tous - ont été introduits pendant SAS®; Forum mondial 2019.
- En 2019, Microsoft a acquis DataSense, un produit de plate-forme d'intégration en tant que service (IPaaS) ciblant les fournisseurs de solutions éducatives et les districts scolaires américains, de la société BrightBytes de San Francisco. L'équipe de développement rejoindra la division mondiale de l'éducation de Microsoft dans le cadre de l'accord.
Le marché de l'analyse de l'éducation et de l'apprentissage est segmenté comme suit :
Marché de l'analyse de l'éducation et de l'apprentissage - par composant
- Logiciels
- Services
Marché de l'analyse de l'éducation et de l'apprentissage - par application
- Gestion des performances
- Gestion des opérations
- Gestion du budget et des finances
- Recrutement et rétention des personnes
- Développement des programmes et gestion des interventions
Marché de l'analyse de l'éducation et de l'apprentissage - par utilisateur final
- Universitaires
- Entreprise
Analyse de l'éducation et de l'apprentissage Marché - par géographie
- Amérique du Nord
- États-Unis
- Canada
- Mexique
- Europe
- France
- Allemagne
- Italie
- Russie
- Royaume-Uni
- Reste de l'Europe
- Asie-Pacifique (APAC)
- Japon
- Chine
- Australie
- Inde
- Corée du Sud
- Reste de l'APAC
- Moyen-Orient et Afrique (MEA)
< li>Arabie saoudite - EAU
- Afrique du Sud
- Reste de la MEA
- Brésil
- Argentine
- Reste de SAM
Marché de l'analyse de l'éducation et de l'apprentissage - Profils d'entreprise
- Watershed Systems, Inc.
- SAS Institute Inc.
- SAP SE
- Microsoft Corporation
- Happiest Minds
- Ellucian Company LP
- Blackboard Inc.
- Alteryx Inc.
- InetSoft Technology Corp.
- Saba Software, Inc.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Software segment by component in the education and learning analytics market led the market in 2019. Along with increasing digitalization, businesses of all sizes are focusing on adopting automated solutions to ease their business process. The advancements in applications of Information, Communication, and Technology (ICT) are paving the way for effective businesses. Education and learning analytics software helps to improve the quality of education is increasing with the growing volume of student’s data generated from different systems, such as Virtual Learning Environment (VLE), Learning Management System (LMS), student information system, or a variety of library systems. The software segment exceeds the services segment and is expected to witness the maturation in the future due to the higher adoption of education and learning analytics software solutions.
Increasing demand for quality assurance and quality improvement in education system is driving the demand for learning analytics. Many educational institutes are focusing on quality assurance and quality improvement in the education system to fulfill the demand from end-users. Teaching staffs are using various data to improve teaching practices. Most of the colleges and universities are using learning analytics tool as a diagnostic tool on an individual and systematic level. At the individual level, the learning analytics are used for identifying issues, and at a systematic level, it is used for the design of modules and degree programs.
The education and learning analytics market was dominated by North America due to developed economies such as the US, Canada, and Mexico. The US and Canada are among the most advanced countries in the region, in terms of technology adoption in almost every sector, including education and training. Moreover, the presence of major education and learning analytics players, along with the widespread awareness regarding these solutions, is anticipated to further propel the market growth during the forecast period.
The List of Companies - Global Education and Learning Analytics Market
- Watershed Systems, Inc.
- SAS Institute Inc.
- SAP SE
- Microsoft Corporation
- Happiest Minds
- Ellucian Company L.P.
- Blackboard Inc.
- Alteryx Inc.
- InetSoft Technology Corp.
- Saba Software, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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