Education and Learning Analytics Market Report to 2027

Education and Learning Analytics Market Forecast to 2027 - Covid-19 Impact and Global Analysis by Component (Software, Services); Application (Budget and Finance Management, People Acquisition and Retention, Operations Management, Performance Management, Curriculum Development and Intervention Management); End User (Academics, Corporate)

Publication Month : Apr 2020

  • Report Code : TIPTE00002452
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 186
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[Research Report] The education and learning analytics market expected to grow from US$ 3890.3 million in 2020 to US$ 16835.9 million by 2027; it is estimated to grow at a CAGR of 23.3% from 2020 to 2027.

Increasing demand for online courses and professional certifications is attributing to the growth of the market. Increasing demand for online courses and a dramatic increase in the number of registrations for online programs are creating a huge opportunity for vendors operating in the education and learning analytics market. The market for online courses is highly fragmented due to the presence of a large number of players operating in the market globally. The learning analytics vendors must focus on partnerships with online course providers to expand their footprints globally.

Online learning is becoming an essential part of the educational landscape. The online program enrollments are increasingly driven by the rising number of students who are looking for flexible formats for certificates, courses, and degree programs to support career placement as well as to pursue advanced studies. Students who enrolled in on-campus programs are also focusing on registering for the hybrid to fully online courses during their enrollment. Online masters’ degrees are booming among students as many prestigious and large institutions are shifting toward various online degree programs owing to the high-quality technical assistance in the learning experience. Further, corporate professionals are also focusing on pursuing various courses for their professional growth. Thus, the surging demand for online courses are expected to provide a huge opportunity for education and learning analytics vendors, globally.

Impact of COVID-19 Pandemic on Education and Learning Analytics Market

While there are diverse viewpoints on the damage, which COVID-19 may cause, the fact remains that COVID-19 is spreading worldwide. New cases are rising in locations including, the US, Canada, Europe, Africa, the Middle East, India, Australia, South Korea, India, and Japan, among several other countries. Though the impacts on diverse businesses are well-known, the education sector is also facing the largest disruption in recent remembrance.

Educational institutions worldwide are responding to travel bans as well as quarantines with a move to online learning. The emergency may initiate an online boom for education – or it may at least make countries more ready to manage with the next emergency

Lucrative Regions in Education and Learning Analytics Market

Lucrative Regions in Education and Learning Analytics Market
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Market Insights–Education and Learning Analytics Market

Increasing adoption of advanced technology among educational institutes in developing countries

Educational institutes are heavily investing in advanced technology to gain a competitive edge and to adopt the best possible education system. On the other hand, students are also willing to invest in order to get the best education. Both educational institutes and students have a high potential to invest in the technology-driven education system, which is having a high impact on market growth. Schools and universities are investing in technology to improve its educational operations such as financial planning, course planning, student retention, and the effective process of delivery of information to students.   

The education sector has experimented with technological advances as diverse as classroom programs to app-based learning. Some of the technologies have become a permanent part of the higher education system. The rapidly evolving technology is transforming the educational sector.

Advanced technology, such as big data analysis, offers unprecedented opportunities for educators to reach out to its students in a new way. It provides a deeper understanding of students' experience while learning, and it also helps to evaluate the state of the education system. A few of the key areas where big data plays a key role in the education sector are customized programs, improvement in student results, reduce dropout, and others. Similarly, learning analytics enables to improve the course delivery process, performance management, operations management, finance management, and others. All these advantages associated with the technologies are enabling the educational institutes to adopt smart technology solutions. The increasing adoption of advanced technology solution in the educational sector is expected to drive the global education and learning analytics market during the forecast period.

Component-Based Insights

Based on component, the education and learning analytics market is segmented into software and services. The software segment held the largest market share in 2019.

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Education and Learning Analytics Market: Strategic Insights

Market Size Value inUS$ 3890.3 Million in 2020
Market Size Value byUS$ 16835.9 Million by 2027
Growth rateCAGR of 23.3% from 2021-2027
Forecast Period2021-2027
Base Year2021
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Players operating in the education and learning analytics market are mainly focused on the development of advanced and efficient products.

  • In 2019, SAS Institute Inc. invested in the people behind the analytics, to help educate the new generation to change what's possible, and to train a workforce for a transformed economy. Several new programs and initiatives – all part of the overall commitment SAS has to promoting analytics education for all – were introduced during SAS® Global Forum 2019.
  • In 2019, Microsoft acquired DataSense, an integration platform as a service (IPaaS) product targeting education solution providers and U.S. school districts, from San Francisco company BrightBytes. The development team will join Microsoft’s global education division as part of the deal.

The education and learning analytics market is been segmented as follows:

Education and Learning Analytics Market – by Component

  • Software
  • Services

Education and Learning Analytics Market – by Application

  • Performance Management
  • Operations Management
  • Budget and Finance Management
  • People Acquisition and Retention
  • Curriculum Development and Intervention Management

Education and Learning Analytics Market – by End User                       

  • Academics
  • Corporate

Education and Learning Analytics Market – by Geography

  • North America

    • US
    • Canada
    • Mexico
  • Europe

    • France
    • Germany
    • Italy
    • Russia
    • U.K
    • Rest of Europe
  • Asia Pacific (APAC)

    • Japan
    • China
    • Australia
    • India
    • South Korea
    • Rest of APAC
  • Middle East and Africa (MEA)

    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of MEA
  • South America (SAM)

    • Brazil
    • Argentina
    • Rest of SAM

Education and Learning Analytics Market – Company Profiles

  • Watershed Systems, Inc.
  • SAS Institute Inc.
  • SAP SE
  • Microsoft Corporation
  • Happiest Minds
  • Ellucian Company L.P.
  • Blackboard Inc.
  • Alteryx Inc.
  • InetSoft Technology Corp.
  • Saba Software, Inc.
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Component ; Application ; End User

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions

Which component led the education and learning analytics market?

Software segment by component in the education and learning analytics market led the market in 2019. Along with increasing digitalization, businesses of all sizes are focusing on adopting automated solutions to ease their business process. The advancements in applications of Information, Communication, and Technology (ICT) are paving the way for effective businesses. Education and learning analytics software helps to improve the quality of education is increasing with the growing volume of student’s data generated from different systems, such as Virtual Learning Environment (VLE), Learning Management System (LMS), student information system, or a variety of library systems. The software segment exceeds the services segment and is expected to witness the maturation in the future due to the higher adoption of education and learning analytics software solutions.

Which factor is driving the education and learning analytics market?

Increasing demand for quality assurance and quality improvement in education system is driving the demand for learning analytics. Many educational institutes are focusing on quality assurance and quality improvement in the education system to fulfill the demand from end-users. Teaching staffs are using various data to improve teaching practices. Most of the colleges and universities are using learning analytics tool as a diagnostic tool on an individual and systematic level. At the individual level, the learning analytics are used for identifying issues, and at a systematic level, it is used for the design of modules and degree programs.

Which region led education and learning analytics market?

The education and learning analytics market was dominated by North America due to developed economies such as the US, Canada, and Mexico. The US and Canada are among the most advanced countries in the region, in terms of technology adoption in almost every sector, including education and training. Moreover, the presence of major education and learning analytics players, along with the widespread awareness regarding these solutions, is anticipated to further propel the market growth during the forecast period.

The List of Companies - Global Education and Learning Analytics Market

  1. Watershed Systems, Inc.
  2. SAS Institute Inc.
  3. SAP SE
  4. Microsoft Corporation
  5. Happiest Minds
  6. Ellucian Company L.P.
  7. Blackboard Inc.
  8. Alteryx Inc.
  9. InetSoft Technology Corp.
  10. Saba Software, Inc.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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