[Research Report] The education and learning analytics market expected to grow from US$ 3890.3 million in 2020 to US$ 16835.9 million by 2027; it is estimated to grow at a CAGR of 23.3% from 2020 to 2027.

Increasing demand for online courses and professional certifications is attributing to the growth of the market. Increasing demand for online courses and a dramatic increase in the number of registrations for online programs are creating a huge opportunity for vendors operating in the education and learning analytics market. The market for online courses is highly fragmented due to the presence of a large number of players operating in the market globally. The learning analytics vendors must focus on partnerships with online course providers to expand their footprints globally.

Online learning is becoming an essential part of the educational landscape. The online program enrollments are increasingly driven by the rising number of students who are looking for flexible formats for certificates, courses, and degree programs to support career placement as well as to pursue advanced studies. Students who enrolled in on-campus programs are also focusing on registering for the hybrid to fully online courses during their enrollment. Online masters’ degrees are booming among students as many prestigious and large institutions are shifting toward various online degree programs owing to the high-quality technical assistance in the learning experience. Further, corporate professionals are also focusing on pursuing various courses for their professional growth. Thus, the surging demand for online courses are expected to provide a huge opportunity for education and learning analytics vendors, globally.

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Education and Learning Analytics Market: Strategic Insights

Education and Learning Analytics Market

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  CAGR (2020 - 2027)

  23.3%
• Market Size 2020
  US$ 3.89 Billion
• Market Size 2027
  US$ 16.84 Billion

Market Dynamics

GROWTH DRIVERS

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FUTURE TRENDS

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OPPORTUNITIES

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Key Players

• Watershed Systems, Inc.
• SAS Institute Inc.
• SAP SE
• Microsoft Corporation
• Happiest Minds
• Ellucian Company L.P.
• Blackboard Inc.
• Alteryx Inc.
• InetSoft Technology Corp.

Regional Overview

• North America
• Europe
• Asia-Pacific
• South and Central America
• Middle East and Africa

Market Segmentation

Component

• Software
• Services

Application

• Budget and Finance Management
• People Acquisition and Retention
• Operations Management
• Performance Management
• Curriculum Development and Intervention Management

End User

• Academics
• Corporate

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Impact of COVID-19 Pandemic on Education and Learning Analytics Market

While there are diverse viewpoints on the damage, which COVID-19 may cause, the fact remains that COVID-19 is spreading worldwide. New cases are rising in locations including, the US, Canada, Europe, Africa, the Middle East, India, Australia, South Korea, India, and Japan, among several other countries. Though the impacts on diverse businesses are well-known, the education sector is also facing the largest disruption in recent remembrance.

Educational institutions worldwide are responding to travel bans as well as quarantines with a move to online learning. The emergency may initiate an online boom for education – or it may at least make countries more ready to manage with the next emergency

Market Insights–Education and Learning Analytics Market

Increasing adoption of advanced technology among educational institutes in developing countries

Educational institutes are heavily investing in advanced technology to gain a competitive edge and to adopt the best possible education system. On the other hand, students are also willing to invest in order to get the best education. Both educational institutes and students have a high potential to invest in the technology-driven education system, which is having a high impact on market growth. Schools and universities are investing in technology to improve its educational operations such as financial planning, course planning, student retention, and the effective process of delivery of information to students.   
  

The education sector has experimented with technological advances as diverse as classroom programs to app-based learning. Some of the technologies have become a permanent part of the higher education system. The rapidly evolving technology is transforming the educational sector.

Advanced technology, such as big data analysis, offers unprecedented opportunities for educators to reach out to its students in a new way. It provides a deeper understanding of students' experience while learning, and it also helps to evaluate the state of the education system. A few of the key areas where big data plays a key role in the education sector are customized programs, improvement in student results, reduce dropout, and others. Similarly, learning analytics enables to improve the course delivery process, performance management, operations management, finance management, and others. All these advantages associated with the technologies are enabling the educational institutes to adopt smart technology solutions. The increasing adoption of advanced technology solution in the educational sector is expected to drive the global education and learning analytics market during the forecast period.

Component-Based Insights

Based on component, the education and learning analytics market is segmented into software and services. The software segment held the largest market share in 2019.

Players operating in the education and learning analytics market are mainly focused on the development of advanced and efficient products.

• In 2019, SAS Institute Inc. invested in the people behind the analytics, to help educate the new generation to change what's possible, and to train a workforce for a transformed economy. Several new programs and initiatives – all part of the overall commitment SAS has to promoting analytics education for all – were introduced during SAS® Global Forum 2019.
• In 2019, Microsoft acquired DataSense, an integration platform as a service (IPaaS) product targeting education solution providers and U.S. school districts, from San Francisco company BrightBytes. The development team will join Microsoft’s global education division as part of the deal.

The education and learning analytics market is been segmented as follows:

Education and Learning Analytics Market Report Scope

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Education and Learning Analytics Market – by Component

• Software
• Services

Education and Learning Analytics Market – by Application

• Performance Management
• Operations Management
• Budget and Finance Management
• People Acquisition and Retention
• Curriculum Development and Intervention Management

Education and Learning Analytics Market – by End User                       

• Academics
• Corporate

Education and Learning Analytics Market – by Geography

• North America

  • US
  • Canada
  • Mexico

• Europe

  • France
  • Germany
  • Italy
  • Russia
  • U.K
  • Rest of Europe

• Asia Pacific (APAC)

  • Japan
  • China
  • Australia
  • India
  • South Korea
  • Rest of APAC

• Middle East and Africa (MEA)

  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA

• South America (SAM)

  • Brazil
  • Argentina
  • Rest of SAM

Education and Learning Analytics Market – Company Profiles

• Watershed Systems, Inc.
• SAS Institute Inc.
• SAP SE
• Microsoft Corporation
• Happiest Minds
• Ellucian Company L.P.
• Blackboard Inc.
• Alteryx Inc.
• InetSoft Technology Corp.
• Saba Software, Inc.