Education and Learning Analytics Market Trends, Growth Forecasts to 2027

report image

Education and Learning Analytics Market Forecast to 2027 - Covid-19 Impact and Global Analysis by Component (Software, Services); Application (Budget and Finance Management, People Acquisition and Retention, Operations Management, Performance Management, Curriculum Development and Intervention Management); End User (Academics, Corporate)

Publication Month: Apr 2020 | Report Code: TIPTE00002452 | No. of Pages: 186 | Category: Technology, Media and Telecommunications | Status: Published

The education and learning analytics market expected to grow from US$ 3890.3 million in 2020 to US$ 16835.9 million by 2027; it is estimated to grow at a CAGR of 23.3% from 2020 to 2027.

Increasing demand for online courses and professional certifications is attributing to the growth of the market. Increasing demand for online courses and a dramatic increase in the number of registrations for online programs are creating a huge opportunity for vendors operating in the education and learning analytics market. The market for online courses is highly fragmented due to the presence of a large number of players operating in the market globally. The learning analytics vendors must focus on partnerships with online course providers to expand their footprints globally.

Online learning is becoming an essential part of the educational landscape. The online program enrollments are increasingly driven by the rising number of students who are looking for flexible formats for certificates, courses, and degree programs to support career placement as well as to pursue advanced studies. Students who enrolled in on-campus programs are also focusing on registering for the hybrid to fully online courses during their enrollment. Online masters’ degrees are booming among students as many prestigious and large institutions are shifting toward various online degree programs owing to the high-quality technical assistance in the learning experience. Further, corporate professionals are also focusing on pursuing various courses for their professional growth. Thus, the surging demand for online courses are expected to provide a huge opportunity for education and learning analytics vendors, globally.

Impact of COVID-19 Pandemic on Education and Learning Analytics Market

While there are diverse viewpoints on the damage, which COVID-19 may cause, the fact remains that COVID-19 is spreading worldwide. New cases are rising in locations including, the US, Canada, Europe, Africa, the Middle East, India, Australia, South Korea, India, and Japan, among several other countries. Though the impacts on diverse businesses are well-known, the education sector is also facing the largest disruption in recent remembrance.

Educational institutions worldwide are responding to travel bans as well as quarantines with a move to online learning. The emergency may initiate an online boom for education – or it may at least make countries more ready to manage with the next emergency

Lucrative Regions in Education and Learning Analytics Market

Lucrative Regions in Education and Learning Analytics Market

Get more information on this report :


Market Insights–Education and Learning Analytics Market

Increasing adoption of advanced technology among educational institutes in developing countries

Educational institutes are heavily investing in advanced technology to gain a competitive edge and to adopt the best possible education system. On the other hand, students are also willing to invest in order to get the best education. Both educational institutes and students have a high potential to invest in the technology-driven education system, which is having a high impact on market growth. Schools and universities are investing in technology to improve its educational operations such as financial planning, course planning, student retention, and the effective process of delivery of information to students.   

The education sector has experimented with technological advances as diverse as classroom programs to app-based learning. Some of the technologies have become a permanent part of the higher education system. The rapidly evolving technology is transforming the educational sector.

Advanced technology, such as big data analysis, offers unprecedented opportunities for educators to reach out to its students in a new way. It provides a deeper understanding of students' experience while learning, and it also helps to evaluate the state of the education system. A few of the key areas where big data plays a key role in the education sector are customized programs, improvement in student results, reduce dropout, and others. Similarly, learning analytics enables to improve the course delivery process, performance management, operations management, finance management, and others. All these advantages associated with the technologies are enabling the educational institutes to adopt smart technology solutions. The increasing adoption of advanced technology solution in the educational sector is expected to drive the global education and learning analytics market during the forecast period.

Component-Based Insights

Based on component, the education and learning analytics market is segmented into software and services. The software segment held the largest market share in 2019.

Strategic Insights

Report Coverage - Education and Learning Analytics Market
Report CoverageDetails
Market Size Value inUS$ 3890.3 Million in 2020
Market Size Value byUS$ 16835.9 Million by 2027
Growth rateCAGR of 23.3% from 2021-2027
Forecast Period2021-2027
Base Year2021
No. of Pages186
No. of Tables89
No. of Charts & Figures80
Historical data availableYes
Segments coveredComponent ; Application ; End User
Regional scopeNorth America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country scopeUS, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina
Report coverageRevenue forecast, company ranking, competitive landscape, growth factors, and trends
Free Sample Copy Available

Players operating in the education and learning analytics market are mainly focused on the development of advanced and efficient products.

  • In 2019, SAS Institute Inc. invested in the people behind the analytics, to help educate the new generation to change what's possible, and to train a workforce for a transformed economy. Several new programs and initiatives – all part of the overall commitment SAS has to promoting analytics education for all – were introduced during SAS® Global Forum 2019.
  • In 2019, Microsoft acquired DataSense, an integration platform as a service (IPaaS) product targeting education solution providers and U.S. school districts, from San Francisco company BrightBytes. The development team will join Microsoft’s global education division as part of the deal.

The education and learning analytics market is been segmented as follows:

Education and Learning Analytics Market – by Component

  • Software
  • Services

Education and Learning Analytics Market – by Application

  • Performance Management
  • Operations Management
  • Budget and Finance Management
  • People Acquisition and Retention
  • Curriculum Development and Intervention Management

Education and Learning Analytics Market – by End User                       

  • Academics
  • Corporate

Education and Learning Analytics Market – by Geography

  • North America

    • US
    • Canada
    • Mexico
  • Europe

    • France
    • Germany
    • Italy
    • Russia
    • U.K
    • Rest of Europe
  • Asia Pacific (APAC)

    • Japan
    • China
    • Australia
    • India
    • South Korea
    • Rest of APAC
  • Middle East and Africa (MEA)

    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of MEA
  • South America (SAM)

    • Brazil
    • Argentina
    • Rest of SAM

Education and Learning Analytics Market – Company Profiles

  • Watershed Systems, Inc.
  • SAS Institute Inc.
  • SAP SE
  • Microsoft Corporation
  • Happiest Minds
  • Ellucian Company L.P.
  • Blackboard Inc.
  • Alteryx Inc.
  • InetSoft Technology Corp.
  • Saba Software, Inc.

Frequently Asked Questions

Software segment by component in the education and learning analytics market led the market in 2019. Along with increasing digitalization, businesses of all sizes are focusing on adopting automated solutions to ease their business process. The advancements in applications of Information, Communication, and Technology (ICT) are paving the way for effective businesses. Education and learning analytics software helps to improve the quality of education is increasing with the growing volume of student’s data generated from different systems, such as Virtual Learning Environment (VLE), Learning Management System (LMS), student information system, or a variety of library systems. The software segment exceeds the services segment and is expected to witness the maturation in the future due to the higher adoption of education and learning analytics software solutions.
Increasing demand for quality assurance and quality improvement in education system is driving the demand for learning analytics. Many educational institutes are focusing on quality assurance and quality improvement in the education system to fulfill the demand from end-users. Teaching staffs are using various data to improve teaching practices. Most of the colleges and universities are using learning analytics tool as a diagnostic tool on an individual and systematic level. At the individual level, the learning analytics are used for identifying issues, and at a systematic level, it is used for the design of modules and degree programs.
The education and learning analytics market was dominated by North America due to developed economies such as the US, Canada, and Mexico. The US and Canada are among the most advanced countries in the region, in terms of technology adoption in almost every sector, including education and training. Moreover, the presence of major education and learning analytics players, along with the widespread awareness regarding these solutions, is anticipated to further propel the market growth during the forecast period.

The List of Companies - Global Education and Learning Analytics Market

  1. Watershed Systems, Inc.
  2. SAS Institute Inc.
  3. SAP SE
  4. Microsoft Corporation
  5. Happiest Minds
  6. Ellucian Company L.P.
  7. Blackboard Inc.
  8. Alteryx Inc.
  9. InetSoft Technology Corp.
  10. Saba Software, Inc.
  • Highlights key business priorities in order to assist companies to realign their business strategies.

  • The key findings and recommendations highlight crucial progressive industry trends in the education & learning analytics market, thereby allowing players to develop effective long-term strategies.

  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.

  • Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it.

  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect technology and solution type.
Your data will never be shared with third parties, however, we may send you information from time to time about our products that may be of interest to you. By submitting your details, you agree to be contacted by us. You may contact us at any time to opt-out.

Get the Latest COVID-19 Analysis on this market

Have a Question?

Naveen will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.

Speak to Analyst
  • $3000
  • $4550 $3640
  • $6550 $5240
  • $8550 $6840

Sample PDF showcases the content structure and the nature of the information included in the report which presents a qualitative and quantitative analysis.

    Inquire for Discount