Les prévisions du marché des applications parentales devraient passer de 472,4 millions de dollars américains en 2021 à 788,8 millions de dollars américains d'ici 2028 ; on estime que la part de marché augmentera à un TCAC de 7,6 % de 2021 à 2028.
Les applications parentales sont les applications en vedette qui permettent de surveiller et de restreindre les activités d'un enfant en ligne. Il existe une grande variété d'applications qui bloquent et filtrent les sites Web et le contenu, limitent leur temps en ligne, enregistrent leurs activités et visualisent leur historique de navigation et leurs communications. Les applications parentales transforment le processus traditionnel d'éducation de l'enfant et le rendent plus adaptable à la nouvelle réalité, faute de temps, mais doivent encore s'occuper de beaucoup de choses en même temps. Les applications parentales surveillent les enfants et proposent un apprentissage à domicile ou une préparation préscolaire. Les établissements de santé, les centres de développement, les organisations préscolaires et bien d'autres entreprises peuvent utiliser des applications parentales. Ainsi, il est utilisé pour connecter les parents à leurs enfants, les éduquer et les aider à s'occuper des enfants, contribuant ainsi à la croissance du marché des applications parentales. Selon l'enquête menée par Umongous, Inc., plus de 60% des personnes ont affirmé qu'elles installeraient et utiliseraient une application parentale si elle répondait à leurs besoins. Ainsi, les applications parentales sont très demandées et les gens manquent toujours de solutions de haute qualité pour élever des enfants, ce qui constitue une opportunité de croissance lucrative pour l'industrie du marché des applications parentales.
Insights stratégiques< /h3>
L'investissement croissant dans une plate-forme d'apprentissage en ligne, la dépendance croissante des parents pour les informations relatives aux parents et aux enfants, et l'adoption croissante des technologies numériques pour élever leurs enfants sont les principaux facteurs qui propulsent la croissance du marché des applications parentales. Le développement continu de la technologie numérique avec des fonctionnalités d'application supplémentaires offre des opportunités prometteuses pour la croissance du marché des applications parentales. Cependant, le manque de sensibilisation des parents à l'adoption d'applications parentales freine la croissance du marché des applications parentales.
Impact de la pandémie de COVID-19 sur le marché des applications parentales
La pandémie de COVID-19 a eu un impact significatif sur l'Amérique du Nord en raison du nombre élevé d'immigrants voyageant dans la région, de l'absence d'un confinement initial dans le pays et de la présence d'un grand nombre de porteurs du virus dans le pays au même moment, propageant rapidement la maladie. Les États-Unis, le Canada et le Mexique ont connu une augmentation significative du nombre de patients infectés par le COVID-19. La pandémie a également eu un impact sur le secteur de l'éducation, qui s'est ensuite redressé en raison de l'influence croissante des mesures de distanciation sociale et des infrastructures de communication appropriées. Ainsi, au cours du premier semestre 2020, l'impact continu sur le secteur de l'éducation et le verrouillage ont affecté la dynamique du marché des applications parentales. Cependant, la pandémie de COVID-19 a accéléré le passage à un modèle de travail à domicile, augmentant la demande de parentalité pour les enfants. La présence de deux grandes économies, les États-Unis et le Canada ; les grands utilisateurs d'Internet ; et la disponibilité des principaux fournisseurs d'applications parentales dans la région ont contribué à faire de l'Amérique du Nord un marché de premier plan pour les applications parentales.
Régions lucratives pour le marché des applications parentales
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Market Insight Dépendance croissante à l'égard des applications parentales pour les informations relatives aux parents et aux enfants
Les applications parentales permettent de surveiller et de restreindre les activités d'un enfant en ligne. Diverses applications bloquent et filtrent les sites Web et le contenu, limitent leur temps en ligne, enregistrent leurs activités et visualisent leur historique de navigation et leurs communications. Il fournit un accès sécurisé pour visualiser des photos et des vidéos, vérifier les rapports quotidiens et les horaires des enfants, partager des photos en temps réel, apprendre des histoires et des portefeuilles, évaluer le développement, bloquer et programmer des messages et d'autres fonctionnalités, qui constituent un environnement sécurisé pour l'apprentissage et la croissance. Les applications parentales ont facilité la vie des parents, de la phase d'attente de leur enfant à la croissance de l'enfant. Tout est bien couvert par les applications parentales. Ainsi, les parents deviennent dépendants des applications parentales pour développer leurs enfants pour les informations parentales et relatives aux enfants, dynamisant le marché des applications parentales.
Insights sur le segment des utilisateurs finaux
Par utilisateur final, le marché des applications parentales est divisé en parents et garde d'enfants/garderie. Les gadgets et les applications peuvent être utilisés pour élever des enfants. Les applications parentales sont devenues une nouvelle tendance parmi les parents de la nouvelle génération. Ils modifient le processus conventionnel d'éducation des enfants pour le rendre adaptable à la réalité moderne, dans laquelle les parents manquent de temps mais doivent s'occuper de beaucoup de choses en même temps. Selon l'enquête sur les applications parentales, plus de 60 % des parents ont déclaré qu'ils sont susceptibles d'installer et d'utiliser une application parentale si l'application répond à leurs besoins. Cela montre qu'il existe une énorme demande d'applications parentales.
Marché des applications parentales, par utilisateur final (% de part)
Exploitation Aperçu du segment du système
Sur la base du système d'exploitation, le marché mondial des applications parentales est segmenté en iOS, Android et autres. Les applications de contrôle parental sur Android sont plus puissantes que celles sur iOS. Les parents peuvent également voir des images et des vidéos que leurs enfants partagent et reçoivent à l'aide de l'application. La surveillance GPS avancée informe les parents de l'emplacement réel de leur enfant et fournit des notifications chaque fois qu'ils entrent dans des zones géo-clôturées, même si l'utilisateur n'a pas besoin de voir ce que fait l'enfant. Il dispose également d'une option d'enregistrement d'écran pour enregistrer à distance ce que les enfants regardent. Par exemple, eyeZy est un outil de contrôle parental doté de nombreuses capacités de surveillance permettant aux adultes de garder un il sur les activités Internet de leurs enfants. Ces aspects contribuent à la croissance du rapport sur le marché des applications parentales.
Pricing Segment Insights
Sur la base des prix, les applications parentales mondiales Le marché est divisé en abonnement mensuel et abonnement annuel. Les applications parentales permettent aux parents de surveiller et de suivre les activités en ligne et hors ligne de leurs enfants sur des appareils tels que des téléphones, des ordinateurs portables et des PC. Le logiciel empêche également les enfants d'accéder à des informations Internet inappropriées, telles que la pornographie, la drogue, le suicide et les armes. En outre, l'analyse du marché des applications parentales fournit un ensemble d'outils de communication numérique pour aider les coparents à planifier, communiquer, gérer les dépenses et partager et mettre à jour les informations de contact et les informations cruciales. Par exemple, Cozi Inc. propose des abonnements flexibles à sa plate-forme Web pour les coparents qui commencent à 99 $ pour un an et incluent une garantie de remboursement de 30 jours.
Application Segment Insights
Sur la base des applications, le marché des applications parentales est segmenté en éducation, suivi du sommeil et des mouvements, alimentation, médecine et autres. L'application parentale fournit des calendriers de vaccination recommandés pour les enfants ainsi que des informations sur la sécurité des vaccins. L'application fournit une vaste bibliothèque de contenus médicalement approuvés pour aider les parents à garder le bébé en bonne santé et heureux. Par exemple, le tracker Milestone des Centers for Disease Control and Prevention (CDC) permet aux parents de suivre les étapes de leur bébé de 2 mois à 5 ans à l'aide d'une liste de contrôle illustrée. Les parents reçoivent les conseils du CDC pour encourager le développement de leur enfant. L'application suit également les rendez-vous chez le médecin de l'enfant et envoie des rappels sur les dépistages de développement recommandés. Ces capacités conduisent à la demande d'applications parentales.
Les acteurs du marché se concentrent sur les innovations et les développements de nouveaux produits en intégrant des technologies et des fonctionnalités avancées pour rivaliser avec les concurrents. En octobre 2020, Winnie a annoncé un partenariat avec ChildcareCRM pour simplifier le processus d'inscription à la garde d'enfants à la fois pour les prestataires et les parents qui en dépendent. Les fournisseurs de services de garde d'enfants peuvent collecter leurs prospects directement auprès de Winnie pour les engager directement dans le CRM de garde d'enfants, facilitant ainsi l'inscription des clients.
L'industrie mondiale du marché des applications parentales est segmentée en fonction d'un système d'exploitation comme iOS, Android et autres. Le marché des applications parentales est classé en fonction de l'utilisateur final en tant que parents et garde d'enfants/garderie. Le marché mondial des applications parentales est divisé en fonction de la tarification sous forme d'abonnement mensuel et d'abonnement annuel. Le marché des applications parentales est segmenté en fonction des applications telles que l'éducation, le suivi du sommeil et des mouvements, l'alimentation, la médecine et autres. Basé sur la région, le marché mondial des applications parentales est segmenté en Amérique du Nord, Europe, Asie-Pacifique, Moyen-Orient & Afrique et Amérique du Sud.
Marché des applications parentales – Profils d'entreprise
AppClose, Inc.
Baby Connect (logiciel Seacloud)
Blub Blub Inc.
Kinedu
Med Art Studios (Sprout Baby)
Parent Cue< /li>
Cacahuète
Playfully LLC
Projet d'amélioration humaine LLC
Winnie, Inc.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
During the pandemic, the digital behavior among kids has impacted the stress levels due to prolonged internet usage, prolonged screen time, and access to the internet, which has exacerbated mental stress, anxiety, and compromised online safety. The internet provides exposure to kids to lots of inappropriate content, violent and sexual content in the media. Thus, it becomes essential to monitor and control their online activities to maintain the healthy mental stability of kids. Hence, parenting apps play a crucial role in looking after the kids' activities and monitoring, restricting, and managing what kids are doing with their digital devices. There are a wide variety of programs such as blocking and filtering websites and content, limiting their time online, recording their activities and viewing their browsing history and communications. Hence, the increase in internet penetration for businesses and education purposes has augmented the need for parenting apps, further driving the market.
The advancement in technology is going at a rapid pace over every year. Parenting has changed dramatically over the last few years as technology has increasingly become part of everyday life. Internet access provides more information and support through parenting apps platforms. Digital technologies have allowed us to stay connected, making it much easier for parents to keep an eye on their children. Technology continues to evolve, and the Internet of Things (IoT) brings even more connected devices to households. In addition, key players in the market continue to provide additional parental controls to make it even easier for parents to ensure their children are safe in physical locations and online activities. Thus, future development in digital technology would accelerate the adoption of parenting apps which holds potential opportunities for the market's growth.
The Android segment led the parenting apps market with a share of 53.8% in 2020. Parental control applications on Android are typically more powerful than those on iOS. Parents may also view images and videos that their children share and receive using the app. The advanced GPS monitoring informs parents of their child's actual location and provides notifications whenever they enter geofenced zones, even if the user does not need to view what the kid is up to. It also has a screen recording option in case you need to remotely record what your children are watching. For instance, eyeZy is a parental control tool that has a slew of monitoring capabilities that allow adults to keep tabs on their children's internet activities. These aspects contribute to the growth of the parenting apps market.
In 2020, North America held the largest market share in 2020, followed by Europe and APAC.
The major companies in parenting apps includes Kinedu; Med Art Studios (Sprout Baby); Parent Cue; Peanut; and Winnie, Inc.
The medicine segment led the parenting apps market with a share of 32.4% in 2020. The parenting app provides recommended immunization schedules for children along with vaccine safety information. The app provides parents with an extensive library of medically approved content to help them keep the baby healthy and happy. For instance, the Centers for Disease Control and Prevention (CDC) Milestone tracker allows parents to track their baby's milestones from 2 months till 5 years old using an illustrated checklist. Parents will get CDC's tips for encouraging their child's development. The app also tracks the child's doctor appointments and sends reminders about recommended developmental screenings. These capabilities lead to the demand for parenting apps.
The List of Companies - Parenting Apps Market
- AppClose, Inc.
- Baby Connect (Seacloud Software)
- Blub Blub Inc.
- Kinedu
- Med Art Studios (Sprout Baby)
- Parent Cue
- Peanut
- Playfully LLC
- Human Improvement Project LLC
- Winnie, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
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- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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