育儿应用程序市场基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00017932
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 169
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育儿应用市场预计将从 2021 年的 4.724 亿美元增长到 2028 年的 7.888 亿美元;从 2021 年到 2028 年,市场份额预计将以 7.6% 的复合年增长率增长。

育儿应用是允许监控和限制孩子在线活动的特色应用。有各种各样的应用程序可以执行诸如阻止和过滤网站和内容、限制上网时间、记录他们的活动以及查看他们的浏览历史记录和通信等操作。育儿应用程序改变了养育孩子的传统过程,使其更能适应由于缺乏时间但仍需要同时处理许多事情的新现实。育儿应用程序可以监控孩子并提供家庭学习或学前准备。医疗机构、发展中心、学前组织和更多企业都可以使用育儿应用程序。因此,它被用来连接父母和孩子,教育他们,并帮助照顾孩子,进一步促进育儿应用市场的增长。根据 Umongous, Inc. 的调查,超过 60% 的人声称,如果育儿应用程序能够满足他们的需求,他们会安装和使用。因此,育儿应用的需求量很大,而人们仍然缺乏高质量的育儿解决方案,这为育儿应用市场行业带来了利润丰厚的增长机会。

战略洞察

对电子学习平台的投资不断增加、父母对育儿和儿童相关信息的依赖日益增加,以及养育孩子时采用数字技术的增加,是推动育儿应用市场增长的关键因素。数字技术的持续发展和应用程序功能的增加为育儿应用程序市场的增长提供了广阔的机遇。然而,家长对采用育儿应用程序的认识不足,限制了育儿应用程序市场的增长。

COVID-19 大流行对育儿应用程序市场的影响

COVID-19 大流行已经由于大量移民途经该地区,该国缺乏初期封锁,且该国同时存在大量病毒携带者,对北美地区造成重大影响,导致疫情蔓延发病迅速。美国、加拿大和墨西哥的 COVID-19 感染患者人数大幅增加。这一流行病还影响了教育部门,由于社会疏远措施和适当的通信基础设施的影响越来越大,教育部门后来得以复苏。因此,2020 年上半年,教育行业的持续影响和封锁影响了育儿应用市场的市场动态。然而,COVID-19 大流行加速了向在家工作模式的转变,增加了养育孩子的需求。美国和加拿大两大经济体的存在;广泛的互联网用户;该地区主要育儿应用程序提供商的可用性使北美成为领先的育儿应用程序市场。

育儿应用程序市场利润丰厚的地区


< h3>市场洞察
越来越依赖育儿应用程序来获取育儿和儿童相关信息

育儿应用程序允许监控和限制孩子的在线活动。各种应用程序会阻止和过滤网站和内容,限制他们的在线时间,记录他们的活动,并查看他们的浏览历史记录和通信。它提供安全访问查看照片和视频、检查每日报告和孩子日程安排、实时照片共享、学习故事和作品集、发展评估、阻止和安排消息等功能,为学习和成长提供安全的环境。育儿应用程序让父母从孩子的预期阶段到孩子的成长阶段的生活变得更加轻松。育儿应用程序很好地涵盖了一切。因此,父母越来越依赖育儿应用来培养孩子的育儿和儿童相关信息,从而推动育儿应用市场的发展。

最终用户细分洞察

按最终用户划分,育儿应用市场分为父母和儿童保育/日托。小工具和应用程序可用于抚养孩子。育儿应用已成为新一代父母的新趋势。他们改变了传统的养育孩子的过程,使其适应现代现实,父母时间紧迫,但需要同时照顾很多事情。根据育儿应用调查显示,超过60%的家长表示,如果一款育儿应用符合他们的要求,他们很可能会安装和使用。这表明对育儿应用程序的需求巨大。

育儿应用程序市场,按最终用户划分(% 份额)


操作系统细分市场洞察

根据操作系统,全球育儿应用市场分为 iOS、Android 等。 Android 上的家长控制应用程序比 iOS 上的家长控制应用程序更强大。家长还可以查看孩子使用该应用程序分享和接收的图像和视频。先进的 GPS 监控功能可以告知家长孩子的实际位置,并在孩子进入地理围栏区域时发出通知,即使用户不需要查看孩子在做什么。它还具有屏幕录制选项,可以远程录制孩子们正在观看的内容。例如,eyeZy 是一款家长控制工具,具有大量监控功能,允许成年人密切关注孩子的互联网活动。这些方面促进了育儿应用市场报告的增长。

定价细分洞察

根据定价,全球育儿应用市场分为按月订阅和按年订阅。育儿应用程序允许父母监控和跟踪孩子在手机、笔记本电脑和电脑等设备上的线上和线下活动。该软件还可以防止儿童访问不适当的互联网信息,例如色情、毒品、自杀和武器。此外,育儿应用程序市场分析提供了一套数字通信工具,帮助共同父母安排、沟通、管理支出以及共享和更新联系信息和关键信息。例如,Cozi Inc. 为共同父母提供灵活的网络平台订阅服务,一年起价为 99 美元,并提供 30 天退款保证。

应用细分洞察

根据应用程序,育儿应用程序市场分为教育、睡眠和运动跟踪、喂养、医疗等。该育儿应用程序为儿童提供建议的免疫接种时间表以及疫苗安全信息。该应用程序提供了丰富的医学认可内容库,可帮助父母保持宝宝健康快乐。例如,疾病控制与预防中心 (CDC) 的里程碑跟踪器允许父母使用插图清单跟踪宝宝从 2 个月到 5 岁的里程碑。家长可以获得 CDC 鼓励孩子成长的建议。该应用程序还跟踪孩子的医生预约,并发送有关建议的发育筛查的提醒。这些功能引发了对育儿应用程序的需求。

市场参与者专注于新产品的创新和开发,通过集成先进的技术和功能来与竞争对手竞争。 2020 年 10 月,Winnie 宣布与 ChildcareCRM 建立合作伙伴关系,以简化提供者和依赖他们的父母注册儿童保育的流程。儿童保育提供商可以直接从 Winnie 收集线索,让他们直接参与儿童保育 CRM,从而方便客户注册。

全球育儿应用市场行业根据 iOS、Android 等操作系统进行细分, 和别的。育儿应用市场根据最终用户分为父母和儿童保育/日托。全球育儿应用市场根据定价分为按月订阅和按年订阅。育儿应用程序市场根据教育、睡眠和运动跟踪、喂养、医疗等应用程序进行细分。按地区划分,全球育儿应用市场分为北美、欧洲、亚太地区、中东和北美。非洲和南美洲。

育儿应用市场 –公司简介

  • AppClose, Inc.
  • Baby Connect(海云软件)           ;     
  • Blub Blub Inc.
  • Kinedu         ;      
  • 医学艺术工作室(Sprout Baby)     
  • 家长提示
  • 花生            
  • Playively LLC    ;        
  • 人类改善项目有限责任公司
  • Winnie, Inc.
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are reasons behind parenting apps market growth?

During the pandemic, the digital behavior among kids has impacted the stress levels due to prolonged internet usage, prolonged screen time, and access to the internet, which has exacerbated mental stress, anxiety, and compromised online safety. The internet provides exposure to kids to lots of inappropriate content, violent and sexual content in the media. Thus, it becomes essential to monitor and control their online activities to maintain the healthy mental stability of kids. Hence, parenting apps play a crucial role in looking after the kids' activities and monitoring, restricting, and managing what kids are doing with their digital devices. There are a wide variety of programs such as blocking and filtering websites and content, limiting their time online, recording their activities and viewing their browsing history and communications. Hence, the increase in internet penetration for businesses and education purposes has augmented the need for parenting apps, further driving the market.

What are market opportunities for parenting apps market?

The advancement in technology is going at a rapid pace over every year. Parenting has changed dramatically over the last few years as technology has increasingly become part of everyday life. Internet access provides more information and support through parenting apps platforms. Digital technologies have allowed us to stay connected, making it much easier for parents to keep an eye on their children. Technology continues to evolve, and the Internet of Things (IoT) brings even more connected devices to households. In addition, key players in the market continue to provide additional parental controls to make it even easier for parents to ensure their children are safe in physical locations and online activities. Thus, future development in digital technology would accelerate the adoption of parenting apps which holds potential opportunities for the market's growth.

Which Operating System is expected to dominate the market in the forecast period?

The Android segment led the parenting apps market with a share of 53.8% in 2020. Parental control applications on Android are typically more powerful than those on iOS. Parents may also view images and videos that their children share and receive using the app. The advanced GPS monitoring informs parents of their child's actual location and provides notifications whenever they enter geofenced zones, even if the user does not need to view what the kid is up to. It also has a screen recording option in case you need to remotely record what your children are watching. For instance, eyeZy is a parental control tool that has a slew of monitoring capabilities that allow adults to keep tabs on their children's internet activities. These aspects contribute to the growth of the parenting apps market.

Which region has dominated the parenting apps market?

In 2020, North America held the largest market share in 2020, followed by Europe and APAC.

Which are the major companies in the parenting apps market?

The major companies in parenting apps includes Kinedu; Med Art Studios (Sprout Baby); Parent Cue; Peanut; and Winnie, Inc.

Which Application is expected to dominate the market in the forecast period?

The medicine segment led the parenting apps market with a share of 32.4% in 2020. The parenting app provides recommended immunization schedules for children along with vaccine safety information. The app provides parents with an extensive library of medically approved content to help them keep the baby healthy and happy. For instance, the Centers for Disease Control and Prevention (CDC) Milestone tracker allows parents to track their baby's milestones from 2 months till 5 years old using an illustrated checklist. Parents will get CDC's tips for encouraging their child's development. The app also tracks the child's doctor appointments and sends reminders about recommended developmental screenings. These capabilities lead to the demand for parenting apps.

The List of Companies - Parenting Apps Market

  1. AppClose, Inc.
  2. Baby Connect (Seacloud Software)
  3. Blub Blub Inc.
  4. Kinedu
  5. Med Art Studios (Sprout Baby)
  6. Parent Cue
  7. Peanut
  8. Playfully LLC
  9. Human Improvement Project LLC
  10. Winnie, Inc.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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