Le marché des films vinyles auto-adhésifs était évalué à 4 285,99 millions de dollars américains en 2020 et devrait atteindre 6 032,64 millions de dollars américains d'ici 2028 ; il devrait croître à un TCAC de 4,5 % de 2020 à 2028.
Les films de vinyle auto-adhésifs sont des films de vinyle dotés d'adhésifs sensibles à la pression sur une face. Il se compose d'un frontal (matériau frontal), d'un adhésif, d'un revêtement anti-adhésif et d'une doublure anti-adhésive. Ils trouvent plusieurs applications dans la construction et l'architecture telles que les revêtements de sol, les revêtements muraux, les plates-formes, les armoires, les fenêtres et bien d'autres. En plus de cela, ils sont également largement utilisés dans les secteurs de l'automobile, de l'industrie, de l'emballage et de la publicité.
L'épidémie de COVID-19 a eu des effets négatifs sur les économies et les industries de divers pays en raison des fermetures, des interdictions de voyager et des fermetures d'entreprises. L'industrie chimique et des matériaux est l'une des industries importantes qui subissent de graves perturbations telles que des ruptures de la chaîne d'approvisionnement, des annulations d'événements technologiques et des fermetures de bureaux. La fermeture de diverses usines et usines dans des régions de pointe telles que l'Amérique du Nord, l'Europe, l'Asie-Pacifique, l'Amérique du Sud, le Moyen-Orient et l'Afrique a restreint la chaîne d'approvisionnement mondiale et entravé les activités de fabrication, les calendriers de livraison et divers produits chimiques et ventes de matériaux. En outre, diverses entreprises ont déjà annoncé d'éventuels retards dans les livraisons de produits et une baisse des ventes futures de leurs produits. En outre, les interdictions de voyager dans le monde imposées par des pays d'Europe, d'Asie et d'Amérique du Nord entravent les collaborations commerciales et les opportunités de partenariats. Tous ces facteurs affectent l'industrie chimique et des matériaux de manière négative, ce qui freine la croissance de divers marchés liés à cette industrie.
Aperçus du marché
La demande croissante d'impression numérique et Signalétique
Les films de vinyle auto-adhésifs peuvent être appliqués sur différentes surfaces telles que le verre, la céramique, le métal, les plastiques et bien d'autres. La croissance du marché est principalement attribuée à l'utilisation généralisée des films de vinyle auto-adhésifs dans l'impression numérique et la signalisation. De plus, les films de vinyle auto-adhésifs sont largement utilisés dans les applications architecturales comme revêtements de sol, revêtements muraux, sur les plates-formes, les ponts, etc. La croissance rapide de l'industrie de la construction devrait encore alimenter la demande de films de vinyle auto-adhésifs. De plus, l'augmentation des activités de rénovation domiciliaire et la popularité croissante du bricolage domestique ont encore propulsé la demande de films de vinyle auto-adhésifs. Les applications architecturales restent un domaine majeur de croissance des revenus pour le marché mondial des films vinyles auto-adhésifs.
Type Insights
Selon le type, le marché des films vinyles auto-adhésifs est segmenté en translucides , transparent et opaque. Le segment opaque a dominé le marché des films vinyles auto-adhésifs avec la part de marché la plus élevée en 2020. Les graphismes opaques sont principalement utilisés pour attirer l'attention des clients sur les remises, les soldes et les heures d'ouverture. Ils peuvent être utilisés pour de nombreuses occasions et événements. Ces films en vinyle sont peu coûteux, rapides à fixer et faciles à changer. Les graphiques de fenêtre en vinyle opaque sont également utilisés comme ressource pour tenir les clients informés. La demande pour ces films en vinyle augmente car ils trouvent des applications dans le bâtiment et la construction, l'automobile, la publicité et bien d'autres.
Marché des films en vinyle auto-adhésifs, par type - 2020 et 2028
Aperçus stratégiques
Quelques acteurs clés du marché opérant sur le marché des films vinyles auto-adhésifs sont 3M ; Avery Dennison Corporation ; LG Hausys ; Lintec; Arlon Graphics, LLC ; Hexis SAS ; Métamarque ; Kay Premium Marking Films Ltd. ; Henkel Kg and Co. KGaA; et Drytac. Les principaux acteurs du marché adoptent des stratégies telles que les fusions et acquisitions et les lancements de produits pour étendre leur présence géographique et leur base de consommateurs à l'échelle mondiale. le marché des films vinyles auto-adhésifs pour aider les acteurs à développer des stratégies efficaces à long terme
Marché des films vinyles auto-adhésifs, par type
- Translucide
- Transparent
- Opaque
- Automobile
- Industriel
- Architecture
- Autres
Profils d'entreprise
- 3M
- Avery Dennison Corporation
- LG Hausys
- Lintec
- Arlon Graphics, LLC
- Hexis SAS
- Metamark
- Kay Premium Marking Films Ltd.
- Henkel Kg and Co. KGaA
- Drytac
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The major players operating in the global self-adhesive vinyl films market are 3M; Avery Dennison Corporation; LG Hausys; Lintec; Arlon Graphics, LLC; Hexis S.A.S.; Metamark; Kay Premium Marking Films Ltd.; Henkel Kg and Co. KGaA; and Drytac among many others.
Self-adhesive vinyl films are vinyl films that has pressure-sensitive adhesives on one side. It consists of a facestock (front material), adhesive, release coating and a release liner. Using self-adhesive vinyl films is a better option than screws and rivets as the surface tension is spread evenly across the surface. Double-sided tapes have major applications in digital printing and signage, automotive, architectural, packaging, and other industries. Self-adhesive vinyl films are also widely used in architectural applications as floor coverings, wall coverings, on platforms, decks, etc. Rapid growth of the construction industry is expected to further fuel the demand for self-adhesive vinyl films. Moreover, increase home renovation activities and growing popularity of DIY homemaking has further propelled the demand for self-adhesive vinyl films. Architectural applications remain a major area of revenue growth for the global self-adhesive vinyl films market.
Opaque graphics are mostly used to grab the attention of the customers for discounts, clearance sales and hours of operation. They can be used for many occasion and event. These vinyl films are inexpensive, quick to attach, as well as can be easily changed. The opaque vinyl window graphics are also used as resource for keeping the customers informed. The demand for these vinyl films are increasing as they find applications in building and construction, automotive, advertisement and many others.
The List of Companies - Self-Adhesive Vinyl Films Market
- 3M
- Avery Dennison Corporation
- LG Hausys
- Lintec
- Arlon Graphics, LLC
- Hexis S.A.S.
- Metamark
- Kay Premium Marking Films Ltd.
- Henkel Kg and Co. KGaA
- Drytac
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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