Si prevede che il mercato delle piattaforme di e-commerce b2b crescerà da 783,3 milioni di dollari nel 2019 a 1.909,1 milioni di dollari entro il 2027; si stima che crescerà a un CAGR dell'11,8% dal 2019 al 2027.
L'aumento dell'adozione della piattaforma di e-commerce b2b tra le PMI nella regione dell'Asia del Pacifico è attribuibile a la crescita del mercato. La crescita nella regione APAC per il mercato delle piattaforme di e-commerce B2B è in aumento a causa della rapida urbanizzazione e industrializzazione in paesi come Cina, Giappone e India. Inoltre, la regione è uno dei maggiori esportatori di prodotti, beni e servizi. L'APAC è il leader globale nelle dimensioni del mercato dell'e-commerce in quanto ospita due dei cinque paesi con il maggior fatturato generato dall'e-commerce in tutto il mondo. La sola Cina contribuisce per oltre la metà ai ricavi globali dell’e-commerce. Altri paesi leader includono il Giappone e la Corea del Sud.
Inoltre, l'India sta crescendo rapidamente nel mercato dell'e-commerce. Inoltre, il Sud-Est asiatico ospita circa 350 milioni di acquirenti online e rappresenta un’opportunità significativa per i marchi internazionali. La crescita del settore dell’e-commerce nei mercati asiatici in via di sviluppo è stata stimolata dalla creazione di mercati come Flipkart in India, da infrastrutture a banda larga e da una maggiore logistica. India, Malesia, Indonesia, Filippine e Vietnam sono i cinque principali paesi dell'Asia per i quali si prevede che il settore dell'e-commerce crescerà a un tasso di crescita significativo nell'arco di 5 anni.
Il mercato dell'e-commerce B2B continua a progredire e sperimenta un forte sviluppo sia nei mercati in via di sviluppo che in quelli sviluppati. Grazie alla crescita degli operatori non bancari nel settore dei pagamenti, il mercato dell’e-commerce si sta espandendo rapidamente. Sta inoltre sostenendo la crescita delle MPMI. Ad esempio, in India, iniziative governative strategiche come Skill India, Digital India, Startup India e Make in India sono state promosse per creare condizioni commerciali favorevoli nel settore delle MPMI. Oltre alle iniziative governative, si sono osservati alcuni miglioramenti nel settore delle imprese private. Questa situazione ha favorito l'emergere di operatori di e-commerce business-to-business, che non solo sono cresciuti per offrire servizi amministrativi specializzati alle MPMI, ma stanno anche fungendo da stimolo per la crescita delle MPMI e del PIL indiano. In relazione al fatto che il settore dell’e-commerce e le transazioni B2B stanno aumentando in diversi paesi dell’Asia del Pacifico, la domanda di software o piattaforme robusti sta crescendo in modo significativo. Le PMI e le grandi imprese nei paesi sopra menzionati stanno sottolineando fortemente l'acquisizione di piattaforme di e-commerce B2B con l'obiettivo di aumentare i rispettivi profitti annuali e facilitare agli utenti finali l'acquisto semplice ed efficiente dei loro prodotti. Pertanto, la crescente enfasi sulle piattaforme di e-commerce tra gli operatori del settore B2B nei paesi dell'Asia-Pacifico sta guidando il mercato delle piattaforme di e-commerce B2B.
Regioni redditizie nell'e-commerce B2B Mercato della piattaformaApprofondimenti di mercato: mercato della piattaforma di e-commerce B2B
Integrazione di Intelligenza artificiale e machine learning nelle piattaforme di e-commerce
L'intelligenza artificiale nell'e-commerce sta rivoluzionando il mondo dello shopping online e soddisfacendo le aspettative con le nuove tecniche e standard di e-commerce. Nello scenario attuale, la crescita dell’intelligenza artificiale sta accelerando rapidamente, il che a sua volta spinge i fornitori di soluzioni di e-commerce a compiere alcuni passi verso il futuro attraverso le nuove tecnologie. Si prevede che le funzionalità chiave dell’intelligenza artificiale, come chatbot, motori di raccomandazione, vendite predittive, automazione del magazzino, comando vocale e assistente virtuale, guideranno l’intera catena di fornitura nel settore dell’e-commerce. L’intelligenza artificiale nella piattaforma di e-commerce può contribuire ulteriormente a ridurre il tasso di abbandono dei clienti, migliorare la consegna rispetto al valore dell’azienda senza perdite di business e ridurre gli elevati costi di mercato. Inoltre, i principali fornitori si stanno concentrando sull'utilizzo dell'apprendimento automatico nel cloud per fornire una personalizzazione B2B intelligente, ovvero convertendo i dati in approfondimenti che offrono i migliori risultati, anche per scenari altamente complessi. Ad esempio, ottimizzando un preventivo per prezzo, sconti e compensi sulle vendite sulla base di accordi e profili cliente simili. L'ottimizzazione in questa gamma di variabili è estremamente complessa, tuttavia, si prevede che l'utilizzo dell'intelligenza artificiale e dell'apprendimento automatico si tradurrà in un vantaggio competitivo fondamentale per le imprese B2B in tutto il mondo.
< p>Il tradizionale commercio B2B sta rapidamente diventando obsoleto e prevede in genere un sistema CRM, un elenco di contatti e un team di rappresentanti di vendita. Le vendite del commercio B2B sono in rapido aumento e i clienti di oggi desiderano un'esperienza più digitale, proprio come l'esperienza di e-commerce B2C su Alibaba e Amazon. Poiché questa tendenza continua durante il periodo di previsione, esiste un sostanziale potenziale di entrate di mercato per i fornitori di piattaforme di e-commerce B2B, con conseguente crescita significativa del mercato. Pertanto, si prevede che tendenze emergenti come l’intelligenza artificiale, l’apprendimento automatico e l’e-commerce B2B mobile stimoleranno l’adozione di piattaforme di e-commerce B2B mentre i commercianti B2B investono per sostenere la propria posizione di mercato nei rispettivi settori. Pertanto, l'integrazione di tecnologie avanzate come l'intelligenza artificiale e l'apprendimento automatico sulle piattaforme, apporterebbe sicuramente vantaggi agli operatori del mercato delle piattaforme di e-commerce B2B per generare ricavi più elevati nei prossimi anni, catalizzando così la crescita del mercato.
Approfondimenti basati sul tipo
In base al tipo, il mercato delle piattaforme di e-commerce b2b è segmentato in on-premise e cloud. Il segmento on-premise ha detenuto la quota di mercato maggiore nel 2018.
Approfondimenti basati sulle dimensioni aziendali
In base alle dimensioni aziendali, l'e-b2b Il mercato delle piattaforme commerciali è segmentato in grandi imprese e piccole e grandi aziende. medie imprese. Il segmento delle grandi imprese ha detenuto la quota di mercato maggiore nel 2018.
Approfondimenti strategici
Gli operatori che operano nel mercato delle piattaforme di e-commerce b2b sono principalmente concentrati sullo sviluppo di prodotti avanzati ed efficienti.
- Nel 2018, Shopify Inc. ha lanciato Shopify AR, per rendere la vendita con la Realtà Aumentata (AR) accessibile ai piccoli imprese. Si ritiene che Shopify AR rivoluzionerà lo shopping mobile dando vita ai prodotti attraverso modelli 3D che gli acquirenti possono dimensionare, esaminare da tutte le angolazioni e persino collocare nell'ambiente che li circonda, direttamente tramite il browser Safari sui dispositivi iOS 12, senza la necessità di un app mobile separata.
- Nel 2018, Salesforce.com, Inc. ha acquisito CloudCraze Software LLC, una piattaforma di commercio B2B costruita nativamente su Salesforce e visionaria nel Gartner Magic Quadrant for Digital Commerce del 2017. CloudCraze offre esperienze commerciali B2B per alcune aziende globali tra cui The Coca-Cola Company, Cummins Inc., Ecolab Inc., Land O'Lakes, Inc. e WABCO. Questa acquisizione ha aiutato il Commerce Cloud dell'azienda a offrire una soluzione commerciale B2B progettata specificamente per le aziende, per fornire esperienze di e-commerce eccezionali ai propri clienti aziendali.
Il mercato della piattaforma di e-commerce b2b è stato segmentato come segue:
Mercato della piattaforma di e-commerce B2B: Mercato della piattaforma di e-commerce B2B: per tipo
- On-premise
- Cloud
Mercato della piattaforma di e-commerce B2B: per dimensione aziendale ;
- PMI
- Grandi imprese
Mercato globale della piattaforma di e-commerce B2B: Per settore dell'utente finale
- Automotive
- Elettrico e industriale Elettronica
- Industrie generali
- Altro
Mercato della piattaforma di e-commerce B2B: per area geografica
- Nord America
- Stati Uniti
- Canada
- Messico
< li>Europa- Francia
- Germania
- Italia
- Russia
- Regno Unito
- Resto dell'Europa
- Asia Pacifico (APAC)
- Giappone
- Cina
- Australia
< li>India
- Corea del Sud
- Resto dell'area APAC
per tipo
- On-premise
- Cloud
Mercato della piattaforma di e-commerce B2B: per dimensione aziendale ;
- PMI
- Grandi imprese
Mercato globale della piattaforma di e-commerce B2B: Per settore dell'utente finale
- Automotive
- Elettrico e industriale Elettronica
- Industrie generali
- Altro
Mercato della piattaforma di e-commerce B2B: per area geografica
- Nord America
- Stati Uniti
- Canada
- Messico
< li>Europa - Francia
- Germania
- Italia
- Russia
- Regno Unito
- Resto dell'Europa
- Asia Pacifico (APAC)
- Giappone
- Cina
- Australia < li>India
- Corea del Sud
- Resto dell'area APAC
- Arabia Saudita
- Emirati Arabi Uniti
- Sudafrica
- Resto del MEA
Mercato della piattaforma di e-commerce B2B – Profili aziendali
- Apttus Corporation
- Big Cartel, LLC
- Infomart2000 Corp. (3dcart)
- Insite Software Solutions, Inc .
- KIBO Software, Inc.
- Magneto IT Solutions Pvt. Ltd.
- Salesforce.com, Inc.
- Shopify Inc.
- Volusion, LLC.
- Woocommerce (Automattic Inc.)< /li>
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The Asia-Pacific region is foreseen to grow at a prime rate during the forecast period in the B2B e-commerce platform market. This is majorly attributed to the fact that China, Japan, India, South Korea, are the major contributors to the B2B e-commerce platform market in APAC. The region has a more progressive economic outlook than other areas of the world. It has enormous growth potential, with fast-growing countries such as China and India and developed nations such as Japan. Rapid developments, digitalization of the economy, adequate government support, increasing education awareness, and rising incomes of the middle class are some of the attributable factors that have ensured a smooth transition of these economies from the developing stage towards a developed phase, which in turn is supporting the growth B2B e-commerce platform market in the present scenario
The growth in APAC region for the B2B e-commerce platform market is rising due to rapid urbanization and industrialization in countries such as China, Japan, and India. Also, the region is one of the biggest exporters of products, goods, and services. APAC is the global leader in e-commerce market size as it is a home to two out of the top five highest revenue generating e-commerce countries across the globe. China alone contributes over one-half of global e-commerce revenues. Other leading countries include Japan and South Korea. In addition, India is growing at a rapid pace in e-commerce market, which drives the B2B E-commerce platform market.
In the current scenario, SMEs are realizing the advantages of adopting new e-commerce strategy, which includes increased customer satisfaction & retention strategy and international brand exposure approach. While e-commerce is an affordable and easy way to sell and advertise, the SME owners must make sure that they frequently review and update their e-commerce strategy. . Pertaining to the issues associated with SMEs such as interference from middlemen, poor accessibility, opaque pricing of business goods, incompetence to market to potential clients, there is a proliferation in retailers adopting e-commerce strategies to advertise their products, market their brand, and drive sales. These loopholes are being plugged progressively through the advent of B2B e-commerce platforms across the globe. The smarter technology is supporting SMEs to explore ample opportunities through the help of the internet and experience enormous benefits in terms of brand awareness and increase their sales.
The List of Companies - B2B E-Commerce Platform Market
- Apttus Corporation
- Big Cartel, LLC
- Infomart2000 Corp. (3dcart)
- Insite Software Solutions, Inc.
- KIBO Software, Inc.
- Magneto IT Solutions Pvt. Ltd.
- Salesforce.com, Inc.
- Shopify Inc.
- Volusion, LLC.
- Woocommerce (Automattic Inc.)
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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