Rapporto sulle prospettive del mercato dell’igiene orale | Dimensioni e condivisione 2028

  • Report Code : TIPHE100000829
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 165
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Si prevede che il mercato dell'igiene orale raggiungerà i 47.380,58 milioni di dollari entro il 2028 rispetto ai 36.273,14 milioni di dollari del 2020; si stima che crescerà a un CAGR del 3,4% dal 2021 al 2028.

Approfondimenti di mercato e visione degli analisti:

La salute orale è un indicatore chiave della salute generale, del benessere e della qualità della vita. Comprende una serie di malattie e condizioni che includono carie dentale, malattia parodontale (gengiva), perdita dei denti, cancro orale, manifestazioni orali di infezione da HIV e traumi oro-dentali. I prodotti per l'igiene orale hanno lo scopo di pulire la cavità orale, rinfrescare l'alito e mantenere una buona igiene orale. Si prevede che la crescente prevalenza di patologie orali e dentistiche, unita alla crescente consapevolezza sui benefici forniti dall'igiene orale, guiderà il mercato globale dell'igiene orale durante il periodo di previsione insieme alla crescente prevalenza delle malattie orali, all'aumento del lancio di prodotti per l'igiene orale e alla crescente consapevolezza riguardo alle patologie orali. igiene. Tuttavia, la pressione sui prezzi affrontata da importanti attori del mercato dell'igiene orale ostacola la crescita del mercato dell'igiene orale.

Driver di crescita e opportunità:< /strong>

L'igiene orale e dentale è essenziale per il benessere umano poiché un'igiene adeguata aiuta a prevenire diverse malattie orali. Alcuni problemi di igiene orale e dentistica che colpiscono le persone includono l'alitosi, la carie, le malattie gengivali, le malattie parodontali, la fossa orale, la carie dentale e la malocclusione. Il consumo di alcol, l'uso di tabacco, il papillomavirus umano (HPV) e l'esposizione al sole, soprattutto alle labbra, sono alcuni fattori di rischio associati ai tumori orofaringei e orali. I rischi di sviluppo del cancro possono essere ridotti somministrando il vaccino HPV e programmando visite regolari di igiene dentale.

Molte organizzazioni private e governative organizzano sondaggi e programmi in tutto il mondo per aumentare la consapevolezza sull'igiene orale. Ad esempio, il National Smile Month è la campagna più grande e longeva del Regno Unito per promuovere la buona salute orale. Inoltre, alcune organizzazioni forniscono programmi a vita per assistere le persone nel mantenimento della salute orale. Ad esempio, Bright Futures, un'iniziativa nazionale di promozione e prevenzione della salute guidata dall'American Academy of Pediatrics (AAP), fornisce raccomandazioni sull'assistenza sanitaria pediatrica preventiva, "Programma di periodicità" e "Programma di periodicità" per fornire un programma di valutazioni e screening. Questo programma aiuta a mantenere l'igiene orale in ogni bambino in visita dall'infanzia fino all'adolescenza. Pertanto, l'aumento di tali iniziative insieme alla crescente consapevolezza dell'igiene orale sta alimentando la crescita del mercato dell'igiene orale.

Inoltre, la crescente consapevolezza sull'igiene orale e la crescente prevalenza di le malattie orali spingono la domanda di prodotti per l’igiene orale. Di conseguenza, questi produttori di prodotti si concentrano sull’aumento degli investimenti in ricerca e sviluppo e sull’adozione di tecnologie avanzate per sviluppare o aggiornare nuovi prodotti. Procter & Gamble, Colgate-Palmolive e Unilever plc sono i principali produttori di prodotti per l'igiene orale con un ampio portafoglio di prodotti. Gli spazzolini elettrici migliorano l’igiene orale rimuovendo la placca in modo più efficace con le loro setole, oltre a migliorare la salute delle gengive. Sul mercato sono disponibili spazzolini da denti con varie capacità, ad esempio possono vibrare da un lato all'altro o esibire un'azione rotante avanti e indietro. Nel dicembre 2020, Colgate-Palmolive ha lanciato Vedshakti Oil Pulling in India. Si tratta di un'estrazione di olio a base ayurvedica lanciata per espandere il suo portafoglio di prodotti naturali. Il metodo dell'estrazione dell'olio prevede il passaggio dell'olio in bocca per alcuni minuti dopo il risveglio.

Approfondimenti strategici

Paesaggio competitivo e aziende chiave:

Alcuni dei principali attori che operano nel mercato globale dell'igiene orale Koninklijke Philips NV, Colgate -Palmolive Company, Procter & Gamble, GlaxoSmithKline Plc., Unilever, Johnson and Johnson Services, Inc., Perrigo Company plc, Lion Corporation, Sunstar Suisse SA e Church & Dwight, Inc., tra gli altri. Questi mercati dell’igiene orale si concentrano sul lancio di nuovi prodotti e sull’espansione geografica per soddisfare la crescente domanda dei consumatori in tutto il mondo e aumentare la propria gamma di prodotti in portafogli specializzati. Hanno una presenza globale diffusa, che consente loro di servire un ampio gruppo di clienti e successivamente di aumentare la propria quota di mercato. Il rapporto offre un'analisi delle tendenze del mercato dell'igiene orale sottolineando vari parametri quali i progressi tecnologici, le dinamiche di mercato e l'analisi del panorama competitivo dei principali attori del mercato in tutto il mondo.

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

Frequently Asked Questions


Who are the major players in the oral care market?

The oral care market majorly consists of the players such as Koninklijke Philips N.V.; Colgate-Palmolive Company; Procter & Gamble; GlaxoSmithKline Plc. ; Unilever; Johnson and Johnson Services, Inc. ; Perrigo Company plc; Lion Corporation; Sunstar Suisse S.A. ; and Church & Dwight, Inc amongst others.

What is oral care?

Oral health is a key indicator of overall health, well-being, and quality of life. It encompasses a range of diseases and conditions such as dental caries, periodontal (gum) disease, tooth loss, oral cancer, oral manifestations of HIV infection, and oro-dental trauma. Growing prevalence of oral and dental conditions, and rising awareness about the benefits provided by oral care products drive the growth of the global oral care market.

What are the driving factors for the oral care market across the globe?

The factors that are driving growth of the market are increasing prevalence of dental conditions and rising number of oral awareness campaigns. Moreover, strategic activities by the manufacturers are offering lucrative opportunities for the growth of the market.

The List of Companies - Oral Care Market

  1. Koninklijke Philips N.V.
  2. Colgate-Palmolive Company
  3. Procter & Gamble
  4. GlaxoSmithKline plc.
  5. Unilever
  6. Johnson and Johnson Services, Inc.
  7. Perrigo Company plc
  8. Lion Corporation
  9. Sunstar Suisse S.A.
  10. Church & Dwight, Inc.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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