Si prevede che il mercato dello sbiancamento dei denti crescerà da 6,6,45,77 milioni di dollari nel 2022 a 8,556,57 milioni di dollari entro il 2028; si stima che crescerà con un CAGR del 4,3% dal 2022 al 2028.
Il rapporto fornisce le tendenze prevalenti nel mercato globale dello sbiancamento dei denti e i fattori che guidano e frenano il mercato. Si prevede che il mercato crescerà a causa di fattori quali la crescente consapevolezza dell’igiene orale, la maggiore adozione di kit per lo sbiancamento dei denti a domicilio e i progressi tecnologici nei prodotti per lo sbiancamento dei denti. Inoltre, è probabile che il boom dell’odontoiatria estetica stimolerà la crescita del mercato nei prossimi anni. Tali fattori hanno aiutato il mercato globale dello sbiancamento dei denti nel recente passato e si prevede che continuino una tendenza simile nel periodo di previsione.Approfondimenti strategici
Mercati regionali redditizi< /h3>Approfondimenti di mercato
Crescente consapevolezza sull'igiene orale
Crescente consapevolezza sull'igiene orale
L'igiene orale e dentale è essenziale per evitare malattie orali . Una buona salute orale può essere raggiunta mantenendo buone abitudini e igiene. Le macchie estrinseche dei denti sono definite come la colorazione della superficie dei denti. Le macchie estrinseche sui denti sono solitamente causate dal consumo di tabacco e dal consumo frequente di caffè, tè, vino o bevande a base di cola. La colorazione sotto la superficie del dente è definita colorazione intrinseca del dente. Inoltre, una scarsa igiene dentale, come l’uso inadeguato del filo interdentale e dello spazzolino, porta allo scolorimento dei denti. Anche diverse malattie che colpiscono lo smalto e la dentina possono provocare lo scolorimento dei denti. Per aumentare la consapevolezza sull’igiene orale e sullo sbiancamento dei denti, molte organizzazioni private e governative conducono conferenze, sondaggi e programmi in tutto il mondo per ridurre i rischi di malattie orali. Ad esempio, nel giugno 2019, si è tenuta a Londra, in Inghilterra, la conferenza per la Giornata dello sbiancamento dei denti organizzata dagli specialisti londinesi. Inoltre, la Dental Education Conference ha condotto la sua 25a conferenza internazionale sull'educazione dentale nel luglio 2020 a Firenze, Italia. La conferenza si è concentrata su argomenti chiave come l’odontoiatria laser, la nano odontoiatria, lo sbiancamento dei denti e l’odontoiatria pediatrica. Tali fattori hanno aiutato il mercato globale dello sbiancamento dei denti nel recente passato e si prevede che continui una tendenza simile nel periodo di previsione.
Boom dell'odontoiatria estetica
I dentisti hanno una vasta gamma di apparecchiature e sistemi che migliorano l'aspetto dei denti di un paziente. L’odontoiatria estetica ha guadagnato un’enorme popolarità; include tecniche come lo sbiancamento, la modellatura, la chiusura degli spazi e la sostituzione dei denti. Nel corso del tempo, i denti diventano scoloriti o macchiati a causa del fumo e del consumo di farmaci, alimenti, tè, caffè e altri prodotti alimentari. Utilizzando un processo di sbiancamento, il dentista sbianca i denti. I dentisti possono eseguire procedure o fornire prodotti da utilizzare a casa per scopi sbiancanti. Le procedure di sbiancamento dei denti non diminuiranno mai la domanda, poiché la maggior parte dei pazienti opta per procedure che donano denti bianchi dall'aspetto naturale che non sono eccessivamente bianchi. I denti super bianchi indeboliscono anche lo smalto e vengono osservati come denti pesantemente trattati. I progressi nell’odontoiatria estetica hanno portato a opzioni in cui i pazienti possono chiedere denti sani e naturalmente bianchi. Lo sbiancamento dei denti è diventato uno dei trattamenti di odontoiatria estetica più popolari tra uomini e donne, poiché questi processi sono convenienti ed efficaci. Tali fattori hanno aiutato la crescita del mercato globale dello sbiancamento dei denti.
Secondo il sondaggio State of the Cosmetic Dentistry Industry del 2015, i pazienti cercavano procedure di odontoiatria estetica per diversi motivi, tra cui migliorare l'attrattiva fisica e l'autostima. ; per motivi ristoratori o sanitari; sembrare più giovane; e per gli eventi imminenti previsti come il matrimonio. Pertanto, l’odontoiatria estetica è un campo in rapida crescita nel settore dentale. L'odontoiatria estetica è fiorente e si prevede che crescerà in modo significativo grazie ai progressi della tecnologia dentale, come la stampa 3D, le faccette, le soluzioni sbiancanti e il crescente invecchiamento della popolazione.
Approfondimenti basati sul prodotto
In base al prodotto, il mercato globale dello sbiancamento dei denti è segmentato in dentifricio sbiancante, gel e strisce sbiancanti, dispositivo per sbiancare i denti a luce bianca e altri. Nel 2022, il segmento dei dentifrici sbiancanti deteneva la quota maggiore del mercato. Il dentifricio sbiancante è una pasta che schiarisce le macchie sui denti e li illumina per un po' di tempo. Il numero di opzioni di sbiancamento dei denti disponibili oggi attira diversi consumatori. La crescente popolarità dei prodotti per lo sbiancamento dei denti ha spinto molti produttori a sviluppare prodotti da banco e per uso odontoiatrico. Tuttavia, il dentifricio sbiancante non è veloce ed efficace come le strisce sbiancanti o i trattamenti dentistici professionali, ma può sbiancare i denti per un periodo di tempo. Inoltre, è probabile che la crescente consapevolezza sul dentifricio sbiancante favorisca il mercato globale dello sbiancamento dei denti durante il periodo di previsione.
Mercato dello sbiancamento dei denti, per prodotto
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Tooth whitening is one of the most popular cosmetic dental treatments that offer a quick, non-invasive, and affordable way to improve a smile. Three prominent teeth whitening options are available today. All three are based on different peroxide concentrations and different application times. Namely, the options are in-office whitening, professionally dispensed take-home kits, and over-the-counter products. The public is demanding whiter, more perfect smiles, and many teeth whitening options have been made available in response. These include at-home products such as toothpaste, gels, and films and in-office systems that use products containing highly concentrated bleaching agents under professional supervision. Teeth whitening treatments are considered safe when procedures are followed as directed. Laser teeth whitening, also known as power teeth whitening, is another type of teeth whitening system that a dentist can offer. A whitening product is smeared on the teeth and then exposed to light or laser to activate the whitening. Laser whitening takes about an hour. Teeth whitening is not permanent as it varies from person to person. The whitening effect will not last as long if you smoke or drink red wine, tea, or coffee, which can stain teeth. Some risks include roughening and softening of the tooth surface, increased potential for demineralization, degradation of tooth restorations, and unacceptable color change associated with tooth whitening.
The factors such as the rising awareness for oral hygiene, increased adoption of home teeth whitening kits, and technological advancements in teeth whitening products are expected to boost the growth of the global teeth whitening market.
The teeth whitening market majorly consists of the players such as Brodie & Stone, Johnson & Johnson Services, Inc., Colgate-Palmolive Company, Procter & Gamble (P&G), Unilever, GlaxoSmithKline plc, CCA Industries, Inc., Supersmile, Henkel, and Church & Dwight Co., Inc. among others.
The whitening toothpaste segment dominated the global teeth whitening market and held the largest market share of 39.98% in 2022.
The offline segment dominated the global teeth whitening market and held the largest market share of 66.13% in 2022.
The List of Companies - Teeth Whitening Market
- Brodie & Stone
- Johnson & Johnson Services, Inc.
- Colgate-Palmolive Company
- Procter & Gamble
- Unilever
- GlaxoSmithKline plc
- CCA Industries
- Supersmile
- Henkel
- Church & Dwight Co., Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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