Teeth Whitening Market Key Players and Opportunities by 2028
Teeth Whitening Market Forecast to 2028 - Analysis By Product (Whitening Toothpaste, Whitening Gel and Strip, White Light Teeth Whitening Device, and Others) and Distribution Channel (Offline and Online)
- Status : Published
- Report Code : TIPRE00007515
- Category : Consumer Goods
- No. of Pages : 95
- Available Report Formats :
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Product, and Distribution Channel
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
US, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina
Frequently Asked Questions
The factors such as the rising awareness for oral hygiene, increased adoption of home teeth whitening kits, and technological advancements in teeth whitening products are expected to boost the growth of the global teeth whitening market.
The teeth whitening market majorly consists of the players such as Brodie & Stone, Johnson & Johnson Services, Inc., Colgate-Palmolive Company, Procter & Gamble (P&G), Unilever, GlaxoSmithKline plc, CCA Industries, Inc., Supersmile, Henkel, and Church & Dwight Co., Inc. among others.
The whitening toothpaste segment dominated the global teeth whitening market and held the largest market share of 39.98% in 2022.
The offline segment dominated the global teeth whitening market and held the largest market share of 66.13% in 2022.
Tooth whitening is one of the most popular cosmetic dental treatments that offer a quick, non-invasive, and affordable way to improve a smile. Three prominent teeth whitening options are available today. All three are based on different peroxide concentrations and different application times. Namely, the options are in-office whitening, professionally dispensed take-home kits, and over-the-counter products. The public is demanding whiter, more perfect smiles, and many teeth whitening options have been made available in response. These include at-home products such as toothpaste, gels, and films and in-office systems that use products containing highly concentrated bleaching agents under professional supervision. Teeth whitening treatments are considered safe when procedures are followed as directed. Laser teeth whitening, also known as power teeth whitening, is another type of teeth whitening system that a dentist can offer. A whitening product is smeared on the teeth and then exposed to light or laser to activate the whitening. Laser whitening takes about an hour. Teeth whitening is not permanent as it varies from person to person. The whitening effect will not last as long if you smoke or drink red wine, tea, or coffee, which can stain teeth. Some risks include roughening and softening of the tooth surface, increased potential for demineralization, degradation of tooth restorations, and unacceptable color change associated with tooth whitening.
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 Global Teeth Whitening Market – By Product
1.3.2 Global Teeth Whitening Market – By Distribution Channel
2. Teeth Whitening Market – Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Teeth Whitening– Market Landscape
4.1 Overview
4.2 PEST Analysis
4.2.1 Teeth Whitening Market in North America: PEST Analysis
4.2.2 Teeth Whitening Market in Europe: PEST Analysis
4.2.3 Teeth Whitening Market in Asia Pacific: PEST Analysis
4.2.4 Teeth Whitening Market in Middle East & Africa: PEST Analysis
4.2.5 Teeth Whitening Market in South & Central America: PEST Analysis
4.3 Expert Opinion
5. Global Teeth Whitening Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Rising Awareness for Oral Hygiene
5.1.2 Increased Adoption of Home Teeth Whitening Kits
5.1.3 Technological Advancements in Teeth Whitening Products
5.2 Market Restraint
5.2.1 Side Effects of Teeth Whitening
5.3 Market Opportunity
5.3.1 Increasing Online Purchasing
5.4 Future Trend
5.4.1 Boom in Cosmetic Dentistry
5.5 Impact Analysis
6. Teeth Whitening Market – Global Analysis
6.1 Global Teeth Whitening Market Revenue Forecasts And Analysis
6.2 Global Teeth Whitening Market, By Geography - Forecasts And Analysis
6.3 Positioning Of Key Players
6.3.1 Colgate-Palmolive Company
6.3.2 Procter & Gamble
6.4 Brand Market Share (2020 vs. 2018 and expected sales by 2028) and Percentage to Last Year (2021)- United States
6.4.1 Non-Hydrogen Peroxide Brands vs. Hydrogen Peroxide Brands- United States
6.4.1.1 Hydrogen Peroxide Brands
6.4.1.2 Non-Hydrogen Peroxide Brands
7. Teeth Whitening Market Analysis And Forecasts To 2028 Product
7.1 Overview
7.2 Global Teeth Whitening Market Share By Product 2022 & 2028 (%)
7.3 Whitening Toothpaste
7.3.1 Overview
7.3.2 Global Whitening Toothpaste Market Revenue and Forecast to 2028 (US$ Mn)
7.4 Whitening Gels and Strips
7.4.1 Overview
7.4.2 Global Whitening Gels and Strips Market Revenue and Forecast to 2028 (US$ Mn)
7.5 White Light Teeth Whitening Device
7.5.1 Overview
7.5.2 Global White Light Teeth Whitening Device Market Revenue and Forecast to 2028 (US$ Mn)
7.6 Others
7.6.1 Overview
7.6.2 Global Others Market Revenue and Forecast to 2028 (US$ Mn)
8. Teeth Whitening Market Analysis And Forecasts To 2028 Distribution Channel
8.1 Overview
8.2 Global Teeth Whitening Market Share By Distribution Channel 2022 & 2028 (%)
8.3 Offline
8.3.1 Overview
8.3.2 Global Offline Market Revenue and Forecast to 2028 (US$ Mn)
8.3.3 Global Teeth Whitening Market Revenue and Forecasts By Cross Product to 2028, By Offline Distribution Channel (US$ Mn)
8.4 Online
8.4.1 Overview
8.4.2 Global Online Market Revenue and Forecast to 2028 (US$ Mn)
8.4.3 Global Teeth Whitening Market Revenue and Forecasts By Cross Product to 2028, By Online Distribution Channel (US$ Mn)
9. Teeth Whitening Market Revenue And Forecasts To 2028 Regional Analysis
9.1 United States Teeth Whitening Market Revenue and Forecasts To 2028
9.1.1 Overview
9.1.1.1 US Teeth Whitening Market Revenue and Forecasts to 2028 (US$ Mn)
9.1.1.2 US Teeth Whitening Market Revenue and Forecasts to 2028, By Product (US$ Mn)
9.1.1.3 US Teeth Whitening Market Revenue and Forecasts to 2028, By Distribution Channel (US$ Mn)
9.1.1.3.1 US Teeth Whitening Market Revenue and Forecasts By Cross Product to 2028, By Offline Distribution Channel (US$ Mn)
9.1.1.3.2 US Teeth Whitening Market Revenue and Forecasts By Cross Product to 2028, By Online Distribution Channel (US$ Mn)
10. Impact of COVID-19 Pandemic on Global Teeth Whitening Market
10.1 North America: Impact Assessment of COVID-19 Pandemic
10.2 Europe: Impact Assessment of COVID-19 Pandemic
10.3 Asia-Pacific: Impact Assessment of COVID-19 Pandemic
10.4 Middle East & Africa: Impact Assessment of COVID-19 Pandemic
10.5 South & Central America: Impact Assessment of COVID-19 Pandemic
11. Teeth Whitening Market– Industry Landscape
11.1 Overview
11.2 Growth Strategies in the Teeth Whitening Market
11.3 Organic Growth Strategies
11.3.1 Overview
11.3.1.1 Recent Organic Developments By Players In The Teeth Whitening Market
11.4 Inorganic Growth Strategies
11.4.1 Overview
11.4.1.1 Recent Inorganic Developments By Players In The Teeth Whitening Market
12. Teeth Whitening Market–Key Company Profiles
12.1 Brodie & Stone
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Financial Overview
12.1.4 Product Portfolio
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Johnson & Johnson Services, Inc.
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Financial Overview
12.2.4 Product Portfolio
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Colgate-Palmolive Company
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Financial Information
12.3.4 Product Portfolio
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Procter & Gamble
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Financial Information
12.4.4 Product Portfolio
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Unilever
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Financial Overview
12.5.4 Product Portfolio
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 GlaxoSmithKline plc.
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Financial Overview
12.6.4 Product Portfolio
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 CCA Industries
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Financial Overview
12.7.4 Product Portfolio
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Supersmile
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Financial Overview
12.8.4 Product Portfolio
12.8.5 SWOT ANALYSIS
12.8.6 Key Developments
12.9 Henkel
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Financial Overview
12.9.4 Product Portfolio
12.9.5 SWOT ANALYSIS
12.9.6 Key Developments
12.10 Church & Dwight Co., Inc.
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Financial Information
12.10.4 Product Portfolio
12.10.5 SWOT Analysis
12.10.6 Key Developments
13. Appendix
13.1 About The Insight Partners
13.2 Glossary of Terms
LIST OF TABLES
Table 1. Brand Market Share By 2018
Table 2. Brand Market Share By 2020
Table 3. Brand Market Share By 2021
Table 4. Brand Market Share By 2028
Table 5. Hydrogen Peroxide Brand Market Share By 2018
Table 6. Hydrogen Peroxide Brand Market Share By 2020
Table 7. Hydrogen Peroxide Brand Market Share By 2021
Table 8. Hydrogen Peroxide Brand Market Share By 2028
Table 9. Non-Hydrogen Peroxide Brand Market Share By 2018
Table 10. Non-Hydrogen Peroxide Brand Market Share By 2020
Table 11. Non-Hydrogen Peroxide Brand Market Share By 2021
Table 12. Non-Hydrogen Peroxide Brand Market Share By 2028
Table 13. Global Teeth Whitening Market Revenue and Forecasts By Cross Product to 2028, By Offline Distribution Channel (US$ Mn)
Table 14. Global Teeth Whitening Market Revenue and Forecasts By Cross Product to 2028, By Online Distribution Channel (US$ Mn)
Table 15. US Teeth Whitening Market Revenue and Forecasts To 2028, By Product (US$ Mn)
Table 16. US Teeth Whitening Market Revenue and Forecasts To 2028, By Distribution Channel (US$ Mn)
Table 17. US Teeth Whitening Market Revenue and Forecasts By Cross Product to 2028, By Offline Distribution Channel (US$ Mn)
Table 18. US Teeth Whitening Market Revenue and Forecasts By Cross Product to 2028, By Online Distribution Channel (US$ Mn)
Table 19. Recent Organic Developments in the Teeth Whitening Market
Table 20. Recent Inorganic Developments By Players In The Teeth Whitening Market
Table 21. Glossary of Terms, Teeth Whitening Market
LIST OF FIGURES
Figure 1. Teeth Whitening Market Segmentation
Figure 2. Teeth Whitening Segmentation, By Region
Figure 3. Global and United States Teeth Whitening Market Overview
Figure 4. Whitening Toothpaste Segment Held Largest Share Of Product Segment In Teeth Whitening Market
Figure 5. Asia Pacific Region Is Expected to Show Remarkable Growth During the Forecast Period
Figure 6. Global Teeth Whitening Market, By Geography (US$ Mn)
Figure 7. Global Teeth Whitening Market, Industry Landscape
Figure 8. Teeth Whitening Market North America: PEST Analysis
Figure 9. Teeth Whitening Market Europe: PEST Analysis
Figure 10. Teeth Whitening Market Asia Pacific: PEST Analysis
Figure 11. Teeth Whitening Market Middle East & Africa: PEST Analysis
Figure 12. Teeth Whitening Market South & Central America: PEST Analysis
Figure 13. Teeth Whitening Market Impact Analysis Of Driver And Restraints
Figure 14. Global Teeth Whitening Market – Revenue Forecasts And Analysis – 2022- 2028
Figure 15. Global Teeth Whitening Market – By Geography Forecasts And Analysis – 2022- 2028
Figure 16. Market Positioning Of Key Player In Global Teeth Whitening Market
Figure 17. Global Teeth Whitening Market Share By Product 2022 & 2028 (%)
Figure 18. Global Whitening Toothpaste Market Revenue And Forecast To 2028 (US$ Mn)
Figure 19. Global Whitening Gels and Strips Market Revenue and Forecast To 2028 (Us$ Mn)
Figure 20. Global White Light Teeth Whitening Device Market Revenue And Forecast To 2028 (US$ Mn)
Figure 21. Global White Light Teeth Whitening Device Market Revenue And Forecast To 2028 (Us$ Mn)
Figure 22. Global Teeth Whitening Market Share By Distribution Channel 2022 & 2028 (%)
Figure 23. Global Offline Market Revenue And Forecast To 2028 (US$ Mn)
Figure 24. Global Online Market Revenue And Forecast To 2028 (US$ Mn)
Figure 25. US Teeth Whitening Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 26. Impact of COVID-19 Pandemic in North American Country Markets
Figure 27. Impact of COVID-19 Pandemic in European Country Markets
Figure 28. Impact of COVID-19 Pandemic in Asia Pacific Country Markets
Figure 29. Impact of COVID-19 Pandemic in Middle East & Africa Country Markets
Figure 30. Impact of COVID-19 Pandemic in South & Central America Country Markets
Figure 31. Growth Strategies in the Teeth Whitening Market
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The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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