牙齿美白市场基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00007515
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 95
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牙齿美白市场预计将从2022年的664577万美元增长到2028年的855657万美元;预计2022年至2028年复合年增长率为4.3%。

该报告提供了全球牙齿美白市场的普遍趋势以及驱动和限制市场的因素。由于口腔卫生意识的提高、家庭牙齿美白套件的使用增加以及牙齿美白产品的技术进步等因素,该市场预计将增长。此外,美容牙科的繁荣可能会推动未来几年市场的增长。这些因素在最近一段时间内促进了全球牙齿美白市场的发展,预计在预测期内将继续保持类似的趋势。

战略见解


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市场洞察
口腔卫生意识不断提高

口腔和牙齿卫生对于避免口腔疾病至关重要。保持良好的习惯和卫生可以实现良好的口腔健康。外源性牙渍被定义为牙齿表面的染色。外源性牙渍通常是由于吸烟和经常饮用咖啡、茶、酒或可乐饮料引起的。牙齿表面以下的染色称为牙齿内在染色。此外,不良的牙齿卫生,例如使用牙线和刷牙不当,也会导致牙齿变色。影响牙釉质和牙本质的各种疾病也会导致牙齿变色。为了提高人们对口腔卫生和牙齿美白的认识,许多私人和政府组织在世界范围内举办会议、调查和项目,以降低口腔疾病的风险。例如,2019年6月,伦敦牙科专家在英国伦敦举办了牙齿美白日会议。此外,牙科教育会议于2020年7月在意大利佛罗伦萨举办了第25届国际牙科教育会议。会议重点讨论了激光牙科、纳米牙科、牙齿美白、儿童牙科等关键话题。这些因素近年来促进了全球牙齿美白市场的发展,预计在预测期内将继续保持类似的趋势。

美容牙科的蓬勃发展

牙医拥有广泛的业务范围改善患者牙齿外观的设备和系统。美容牙科非常受欢迎。它包括美白、塑形、封闭空间和替换牙齿等技术。随着时间的推移,牙齿会因吸烟和食用药物、食物、茶、咖啡和其他食品而变色或染色。牙医使用美白过程来漂白牙齿。牙医可以进行手术或提供在家使用的美白产品。牙齿美白手术永远不会失去需求,因为大多数患者选择的手术可以让牙齿看起来自然洁白,但又不过分白。超白的牙齿也会削弱牙釉质,被视为经过严格处理的牙齿。美容牙科的进步带来了患者可以要求健康、自然洁白的牙齿的选择。牙齿美白已成为男性和女性中最受欢迎的美容牙科治疗之一,因为这些过程价格实惠且有效。这些因素促进了全球牙齿美白市场的增长。

根据 2015 年美容牙科行业状况调查,患者出于多种原因寻求美容牙科手术,例如增强外表吸引力和自尊;出于恢复或健康原因;看起来更年轻;以及预期即将发生的事件,例如婚姻。因此,美容牙科是牙科行业中快速增长的领域。由于 3D 打印、贴面、美白解决方案等牙科技术的进步以及人口老龄化,美容牙科正在蓬勃发展,预计将显着增长。

基于产品的见解

根据产品,全球牙齿美白市场分为美白牙膏、美白凝胶和美白条、白光牙齿美白仪等。 2022年,美白牙膏细分市场占据最大市场份额。美白牙膏是一种可以淡化牙齿上的污渍并在一段时间内使牙齿变亮的膏体。当今可用的牙齿美白选择的数量吸引了许多消费者。牙齿美白产品的日益普及促使许多制造商开发非处方和牙科诊所使用的产品。然而,美白牙膏不如美白牙贴或专业牙科治疗那么快速有效,但它可以在一段时间内美白牙齿。此外,人们对美白牙膏的认识不断增强,可能会在预测期内推动全球牙齿美白市场的发展。

牙齿美白市场(按产品)

基于分销渠道的洞察

根据分销渠道,全球牙齿美白市场分为线下和线上。线下细分市场在 2022 年占据最大的市场份额。然而,预计在线细分市场在预测期内的复合年增长率最高。

在 COVID-19 大流行爆发之前,全球牙齿美白市场稳步增长。 COVID-19 疫情严重影响了各个地区的医疗系统等多个市场。大流行对全球牙齿美白市场产生了重大影响。 COVID-19 大流行凸显了对个人卫生和家庭牙科美学的关注。最近的大流行增加了市场增长,预计在预测期内将遵循类似的趋势。此外,高露洁棕榄进行的研究表明,某些口腔护理产品可能有助于暂时减少口腔中引起 COVID-19 的病毒 SARS-CoV-2 的数量。实验室测试发现,某些含有锌、氟化亚锡、氟化胺的牙膏,以及含有氯化十六烷基吡啶(CPC)、过氧化氢和氯己定或氟化亚锡/氟化胺的漱口水,可以中和病毒99%以上。根据销售透明矫正器和牙齿美白套件的公司 SmileDirectClub 的数据,2021 年,牙齿美白的数量增加了 47%,牙齿矫正的数量也有类似的增长。 SmileDirectClub Inc. 计划于 2022 年 1 月推出新型速溶美白贴片来扩大其美白产品线。

公司采取产品发布和扩张策略来扩大其全球牙齿美白市场足迹,满足不断增长的需求,并扩大他们的产品组合。牙齿美白市场上的多家企业已采取产品创新战略,以满足不断变化的客户需求并在全球范围内维持其品牌声誉。

  • 2022 年 4 月,GSK Consumer Healthcare 推出了 Sensodyne Nourish,一款富含生物成分的牙膏。 -活性矿物质可滋养和强化牙齿,打造健康口腔,防止敏感。
  • 2022 年 3 月,高露洁棕榄公司推出了 Visible White O2,采用独特的活性氧技术配制而成,可从内部美白牙齿三天之内出去。随着该产品的推出,该公司扩大了市场上现有的牙齿美白牙膏产品组合。
  • 2022 年 3 月,Procter & Gamble 推出了 Crest Whitening Emulsions + Overnight Freshness,一款为消费者提供隔夜便利的产品。
  • 2022 年 1 月,SmileDirectClub Inc. 计划推出新型速溶美白贴片,扩大其美白产品线。
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  • 2021 年 9 月,GSK Consumer Healthcare 推出了 Repair and Protect with Deep Repair 牙膏,为牙本质过敏患者提供薄荷味美白牙膏。
  • 2021 年 5 月,联合利华宣布开发一款牙齿美白套件结合了含有光敏剂的薄膜和提供光化光源,可以在家中轻松高效地使用。
  • 2021 年 2 月,新一代口腔护理公司 SmileDirectClub, Inc. 与第一个牙齿矫正医疗技术平台宣布扩大其美白产品线,推出全新 Pro 美白系统,旨在在短短一周内美白牙齿,亮度达到原来的两倍。

基于产品方面,全球牙齿美白市场分为美白牙膏、美白凝胶和牙条、白光牙齿美白仪等。根据分销渠道,全球牙齿美白市场分为线下和线上。按地域划分,牙齿美白市场分为北美(美国、加拿大和墨西哥)、欧洲(英国、德国、法国、意大利、西班牙和欧洲其他地区)、亚太地区(中国、日本、印度) 、澳大利亚、韩国和亚太地区其他地区)、中东和美国非洲(阿联酋、沙特阿拉伯、南非以及中东和非洲其他地区)以及南美和非洲中美洲(巴西、阿根廷以及南美洲和中美洲其他地区)。

在全球牙齿美白市场上运营的一些公司包括 Brodie & 。石头;强生公司约翰逊服务公司;高露洁棕榄公司;宝洁公司赌;联合利华;葛兰素史克公司; CCA工业公司;超级微笑;汉高;和教堂&德怀特有限公司

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

Frequently Asked Questions


What is teeth whitening?

Tooth whitening is one of the most popular cosmetic dental treatments that offer a quick, non-invasive, and affordable way to improve a smile. Three prominent teeth whitening options are available today. All three are based on different peroxide concentrations and different application times. Namely, the options are in-office whitening, professionally dispensed take-home kits, and over-the-counter products. The public is demanding whiter, more perfect smiles, and many teeth whitening options have been made available in response. These include at-home products such as toothpaste, gels, and films and in-office systems that use products containing highly concentrated bleaching agents under professional supervision. Teeth whitening treatments are considered safe when procedures are followed as directed. Laser teeth whitening, also known as power teeth whitening, is another type of teeth whitening system that a dentist can offer. A whitening product is smeared on the teeth and then exposed to light or laser to activate the whitening. Laser whitening takes about an hour. Teeth whitening is not permanent as it varies from person to person. The whitening effect will not last as long if you smoke or drink red wine, tea, or coffee, which can stain teeth. Some risks include roughening and softening of the tooth surface, increased potential for demineralization, degradation of tooth restorations, and unacceptable color change associated with tooth whitening.

What are the driving factors for the teeth whitening market across the globe?

The factors such as the rising awareness for oral hygiene, increased adoption of home teeth whitening kits, and technological advancements in teeth whitening products are expected to boost the growth of the global teeth whitening market.

Who are the major players in the teeth whitening market?

The teeth whitening market majorly consists of the players such as Brodie & Stone, Johnson & Johnson Services, Inc., Colgate-Palmolive Company, Procter & Gamble (P&G), Unilever, GlaxoSmithKline plc, CCA Industries, Inc., Supersmile, Henkel, and Church & Dwight Co., Inc. among others.

Which product held the largest share in the market?

The whitening toothpaste segment dominated the global teeth whitening market and held the largest market share of 39.98% in 2022.

Which distribution channel held the largest share in the market?

The offline segment dominated the global teeth whitening market and held the largest market share of 66.13% in 2022.

The List of Companies - Teeth Whitening Market

  1. Brodie & Stone
  2. Johnson & Johnson Services, Inc.
  3. Colgate-Palmolive Company
  4. Procter & Gamble
  5. Unilever
  6. GlaxoSmithKline plc
  7. CCA Industries
  8. Supersmile
  9. Henkel
  10. Church & Dwight Co., Inc.  

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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