マタニティウェア市場 - 2031 年の成長予測、統計および事実

  • Report Code : TIPRE00025401
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 168
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マタニティウェア市場は、2021 年に 122 億 5,741 万米ドルと評価され、2028 年までに 165 億 7,864 万米ドルに達すると予測されています。 2021 年から 2028 年にかけて 4.4% の CAGR で成長すると予想されます。



マタニティ ウェアは通常、伸縮性、タブ、および伸縮性のある生地を含むゆったりとした適切なフィット感で作成されます。



アジア太平洋地域は、2020 年の世界のマタニティ ウェア市場で最大のシェアを占めていましたが、北米が予想されています。予測期間中に最高の CAGR を登録します。世界銀行の報告によると、米国では平均して 85% の妊娠中の働く女性がいます。このように、フォーマル ドレスとガウンのセクションでは、マタニティ ウェアとプラス サイズのフォーマル ウェアの需要が高まっています。これは、北米のマタニティ ウェア市場の成長に寄与する主な要因です。



戦略的洞察



COVID-19 パンデミックの影響マタニティ ウェア市場について



COVID-19 パンデミックは、消費財業界を含む多くの業界に悪影響を及ぼしています。パンデミックは、ロックダウン、事業の閉鎖、およびサプライチェーンの混乱により、運用上の困難を引き起こしました。衣料品およびアパレルの小売店は、売上高の大幅な損失を記録しました。スペインの Inditex Group やスウェーデンの H & M などのファッション ブランドが発表した決算は、パンデミックの影響の大きさを明らかにしました。さらに、ほとんどのオンライン購入者が e リテールをパンデミック後の選択肢と考えているため、e コマースはパンデミックの恩恵を長きにわたって受けています。さらに、ワクチン接種率の上昇、製造活動の復活、および政府規制の緩和は、予測期間中に世界のマタニティウェア市場にプラスの影響を与えると予測されています.



マタニティウェア市場の内訳:地域別



市場の洞察



ビジネス成長戦略の採用が市場の成長を促進



市場で確立されたプレーヤーは、企業の拡大に向けた現在および将来の課題を克服するために、さまざまな戦略を採用しています。たとえば、Isabella Oliver は、マタニティ ウェアのレンタル プログラムを開始してリーチを拡大することで、市場浸透戦略を採用しました。 2020 年 1 月 20 日、ブランドは再び新しいレンタル プログラムを開始し、循環型になり、マタニティ ウェアの寿命を延ばしました。 Isabella Oliver は、パーティーウェアや基本的な妊娠の必需品を含むドレスを 2 週間無料でレンタルする新しいオプションを顧客に提供しました。ブランドはドライクリーニングも行っています。顧客は製品を購入することもできます。マタニティ ウェアのレンタルのアイデアは、顧客に環境への配慮を促し、ファスト ファッションの影響を排除することです。そのため、製品の革新と普及により、マタニティ ウェアの需要が増加しました。これらの要因は、マタニティ アパレル市場の成長を後押ししています。



流通チャネルの洞察



流通チャネルに基づいて、マタニティ ウェア市場スーパー マーケットやハイパー マーケット、専門店、オンライン小売店などに分割されます。オンライン小売セグメントは、予測期間中に最高の CAGR を記録すると予想されます。 COVID-19 パンデミックの最初の数か月間、実店舗の営業が許可されなかったため、e コマースは重要な役割を果たしました。ロックダウンの間、人々はますます e コマース プラットフォームを使用して、必要不可欠な製品とそうでない製品を購入しました。 COVID-19の発生による経済危機により、女性の可処分所得が減少しました。しかし、マタニティウェアの需要は影響を受けませんでした。その結果、競争力のある価格設定は、将来的に全体的なランドスケープの重要な特徴になる可能性があります.この要因は、予測期間中のオンライン小売セグメントの市場成長を潜在的に強化すると予測されています。



マタニティ ウェア市場、製品タイプ別 - 2020 年および 2028 年


製品タイプの洞察



製品タイプに基づいて、マタニティウェア市場はトップウェア、ボトムウェア、ドレスとガウン、インナーウェアに分割されます。トップウェアセグメントは2020年に大きな市場シェアを占め、ドレスとガウンセグメントは予測期間中により高いCAGRを登録すると予想されます.マタニティトップスは、フォーマルウェアとカジュアルウェアで構成されています。また、働く女性の増加に伴い、フォーマルなマタニティウェアの需要も高まっています。フォーマルなマタニティ トップウェアは、カーティス、ブラウス、柔らかい素材のタンク ドレス、ブレザー、2 層のトレンチ コートで構成されます。カジュアルウェアには、チュニック、マキシドレス、オーバーサイズのスウェットシャツや T シャツが含まれます。マタニティウェアは、綿、モダール、竹などの自然で快適な素材を使用した最高品質の生地で作られているため、柔らかく安定した呼吸が可能です.妊婦さんは季節の変化に合わせて素材を選びがち。夏には、通気性を良くするために熱をはじく麻布を好みますが、冬には、寒さを防ぐために暖かいウールのコートを好みます。





< p>マタニティ ウェア市場で活動している少数のプレーヤーは、Gap Inc、Seraphine、Isabella Oliver、H and M Hennes and Mauritz AB、Brunelli and Co SRL、Mothercare、Boob Design、SHAICO Fashion Pvt. Ltd、Pink Blush Maternity、Organic & More.



レポート スポットライト




  1. プレーヤーが効果的な長期戦略を策定するのに役立つマタニティウェア市場

  2. 先進国および発展途上国市場で採用されているビジネス成長戦略

  3. 2019年からのマタニティウェア市場の定量分析2028 年まで

  4. 乳製品原料の世界的な需要の推定

  5. 業界で活動するバイヤーとサプライヤーの有効性を説明するポーターの 5 つの力の分析
  6. < TIP>
  7. 競争の激しい市場シナリオを理解するための最近の動向

  8. 市場の動向と見通し、およびマタニティウェア市場の成長を促進および抑制する要因

  9. 商業的関心を支え、市場の成長につながる市場戦略を強調することによる意思決定プロセスの支援

  10. さまざまなノードでのマタニティウェアの市場規模

  11. < li>市場の詳細な概要とセグメンテーション、およびマタニティ ウェア業界のダイナミクス
  12. 有望な成長機会があるさまざまな地域のマタニティ ウェア市場の規模



Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Can you list some of the major players operating in the global maternity wear market?

The major players operating in the global maternity wear market are Gap Inc, Seraphine, Isabella Oliver, H & M Hennes and Maurits, Brunelli & Co. S.R.L., Mothercare, Boob Design, Pinkblush Maternity, Adidas America Inc., and Organic and More among others.

Which region held the largest share of the global maternity wear market?

In 2020, Asia Pacific held the largest share in the global maternity wear market. Asia-Pacific continent comprises several developing and developed economies such as India, China, Japan, South Korea, and Australia. These emerging countries are witnessing an increase in spending by new mothers to be over their first pregnancy photo-shoots, accompanied by growing purchasing capacity of women in this region.

Based on product type, which segment held the largest market share in 2020?

Top wear accounted for a major share in 2020. Maternity top-wear cloth consists of formal wear and casual wear. The demand for formal maternity top wear is rising due to the increasing number of working females. Formal maternity top-wear consists of kurtis, blouses, soft material tank dresses, blazers, and trench coats with double layers, and casual wear comprises tunics, maxi dresses, and oversize sweatshirts and t-shirts.

What are the key factors influencing market growth?

The global maternity wear market is driven by the rising number of pregnant working women coupled with the adoption of business growth strategies by the market players.

Based on distribution channel, which segment held the largest market share in 2020?

Based on distribution channel, the supermarkets and hypermarkets segment held the largest market share in 2020. Supermarkets and hypermarkets, considered as an effective distribution channel, are large retail stores that offer a wide range of maternity clothes. Many leading manufacturers of maternity clothes target selling their products through prominent supermarkets and hypermarkets chains, such as Mom & Baby, Mother Care, and FirstCry, as there is high customer traffic in these stores. This factor is also driving the popularity of supermarkets and hypermarkets for purchasing maternity clothes.

The List of Companies - Maternity Wear Market

  1. Gap Inc
  2. Seraphine
  3. Isabella Oliver
  4. H & M Hennes and Maurits
  5. Brunelli & Co. S.R.L
  6. Mothercare
  7. Boob Design
  8. Shaico Design Pvt. Ltd.
  9. Pinkblush Maternity
  10. Organic & More

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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