Report : Direct Carrier Billing Market Forecast to 2027 - Covid-19 Impact and Global Analysis by Type (Limited DCB, Pure DCB, MSISDN Forwarding, and PIN or MO Base Window); Platform (iOS, Android, and Other Platforms); End User (Apps and Games, Online Media, and Other End Users)
According to our latest market study on “Direct Carrier Billing Marketto 2027-- COVID-19 Impact and Global Analysisby Type (Limited DCB, Pure DCB, MSISDN Forwarding, and PIN or MO Base Window); Platform (iOS, Android, and Other Platforms); End User (Apps and Games, Online Media, and Other End Users); and Geography,” the market was valued at US$ 29.8billion in 2019 and is projected to reach US$ 70.0billion by 2027; it is expected to grow at a CAGR of 11.5% from 2020 to 2027.
The demand for high-end smartphones with enhanced features has spurred over the years in developing countries. The adoption of smartphones continues to rise owing to higher disposable income among the populationsin developed countries. Growing per capita income in developing countries allows individuals to capitalize on high-end smartphones. The rise in the proliferation of smartphones and awareness related to the benefits of purchasing apps, games, and media by charging payments to their mobile phone carrier bill is enabling individuals in developing countries to invest substantial amounts on such technologies, which, in turn, drives the growth of the direct carrier billing market. The developers enable smartphone users to purchase respective premium features using direct carrier billing or debit card or credit card, of which, the direct carrier billingthe easiest option. This factor is scaling up the direct carrier billing market size year on year.
A notable percentage of population in various developing countries fails to leverage the benefits of advanced payment channels. Telefonica, a leading telecommunications industry player, has collaborated with DOCOMO Digital to promote and accelerate the proliferation of content and digital services among its subscribers in Latin America. This technology enables faster and seamless transactions in App stores, such as Google Play and Apple iOS, while offering enhanced control and transparency over purchases. The service is exclusively gaining traction in emerging markets such as Latin America.Despite the positive growth outlook, the ongoing COVID-19 outbreak is anticipated to affect the global economy, thus hampering the business activities and revenues worldwide. The business lockdowns, travel bans, event cancellations, and supply chain disruptions in various countries may affectthe growth of the global direct carrier billing market, especially in 2020 and 2021.
APAC holds a significant share of the direct carrier billing market, and the region is expected register a high CAGR during the forecast period. The top companies operating in the field of direct carrier billinginclude Bango PLC; Boku, Inc.; Centili; Comviva Technologies Limited; DIMOCO; Fortumo; Infomedia Services Limited; NTH Mobile; TELECOMING S.A.; and txtNation Limited. Various other companies operating in the market and are coming up with advance direct carrier billing solutions, which is fueling the expansion of the direct carrier billing marketin terms of revenue.
Impact of COVID-19 on Direct Carrier BillingMarket
According to the latest report by the World Health Organization (WHO)(May 21, 2020), the US, Spain, Italy, France, Germany, the UK, Turkey, Iran, China, and Russia are among the worst-affected countries by the COVID-19 outbreak. The outbreak began inChina in December 2019, and since then, it has spread at a fast pace around the globe. As per the latest WHO figures, there are ~4.89 million confirmed COVID-19 cases globally with ~323,000 total deaths. The global factory shutdowns, travel bans, and border lockdowns to combat and contain the transmission have impacted every industry and economy worldwide. Technology events and industry meet cancellations, factory and office shutdowns, and reduced business activities are among the major effects faced by the sector. The global travel bans imposed by countries in Europe, Asia Pacific, North America, and others are affecting the business collaborations and partnerships opportunities across industries.
The decrease in business activities such as partnerships to increase the adoption of direct carrier billing in various countries is anticipated to limit the direct billing platform and service providers’ growth. The demand for digital services, especially video and audio streaming, has grown at a high rate in past few months. Similarly, online app and game purchases have also increased due to most people working from home and staying indoors to contain the spread of COVID-19.
The report segments the global direct carrier billing market as follows:
By End User
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