Europe Equine Supplements Market is expected to reach US$ 721.22 million by 2030

Rising Preference for E-Commerce Platform to Drive Europe Equine Supplements Market Growth During 2022–2030

According to our latest market study, “Europe Equine Supplements Market Forecast to 2030 – Regional and Country Share, Trend, and Growth Opportunity Analysis – by Type, Health Benefits, and Distribution Channel,” the Europe equine supplements market size is projected to grow from US$ 514.79 Million in 2022 to US$ 721.22 million by 2030. The market is expected to record a CAGR of 4.3% from 2022 to 2030. The report highlights key factors driving the market and prominent players along with their developments in the market.

E-commerce platforms are being used widely across the region for purchasing equine supplements. Increasing penetration of smartphones and the internet, convenient shopping experiences through online retail platforms, and the rising purchasing power of consumers are a few of the key factors driving the sales of various animal nutrition products, such as equine supplements. Equine owners increasingly prefer online retail platforms to buy equine supplements owing to the detailed product descriptions on the website, the availability of different products of various brands at affordable prices, home delivery services, and consumer ratings and reviews. During the COVID-19 outbreak, equine owners were restricted to staying at their homes, which increased the inclination toward online shopping. Since then, the preference for e-commerce has been significantly rising. According to the International Trade Administration, a US-based Department of Commerce, in 2022, consumer e-commerce accounted for 30% of the UK's overall retail sector, which was 20% in 2020. 

Europe Equine Supplements Market Geography

With the rising penetration of e-commerce across the region, equine supplement manufacturers are expanding their online presence by selling products through well-known e-commerce platforms, such as Walmart, Amazon, and Lidl. Moreover, the manufacturers are opening direct-to-consumer (D2C) retail platforms, launching online websites, and selling their products without involving any 3rd party distributors or suppliers. Thus, increasing consumer preference for e-commerce is projected to remain a Europe equine supplements market trend. 

In terms of revenue Europe dominates the equine supplements market share. Equestrian sport is a unique sport that involves animal and human athletes working together as a team. Polo, horseball, flat racing, and harness racing are a few of the popular equestrian sports among all age groups in European countries. Equestrian sports have dedicated fan bases in the UK, France, and Germany. It is also considered one of the essential sources of revenue generation for several European rural countries. According to the European Horse Network, there are nearly seven million horses in Europe, and more than half are involved in any sport. Every year, over 20,000 sporting events are organized in Europe, accounting for more than 70% of the world's equestrian events each year. Horses need proper nutrition and diet to participate in such activities and sports. The required nutrients are given through supplements. Thus, all these factors significantly boost the Europe equine supplements market growth.

In Europe, equine supplements are strictly examined at every stage, from ingredients used in the supplements to their marketing and sales for maintaining the highest safety and quality standards. The Dietary Supplement Health and Education Act (DSHEA) of 1994 states that dietary supplements for both humans and animals should be defined and should contain at least one or more of the following ingredients: a vitamin, a mineral, an herb, or other botanical; an amino acid; a dietary substance to supplement the diet by increasing total dietary intake; or a concentrate, metabolite, constituent, extract or combination of any of the previously mentioned ingredients.

In Europe, animal feed is regulated under Regulation (EC) No 178/2002, where equine supplements are regulated under strict requirements. The detailed requirements regarding feed safety are regulated in the basic regulation and the German Food and Feed Code (LFGB). In addition, regulations regarding labeling and other requirements for feed safety are defined in Regulation (EC) No 767/2009. Thus, regulatory compliances are expected to hamper the Europe equine supplements market. 

Greencoat Ltd, Foran Healthcare Ltd, Sectolin BV, Horse First Ltd, Pferdegold Vertriebs GmbH, Hoveler & Equinova Benelux, Good Goods Germany GmbH, Alltech Inc, DBS Equestrian BV, and Nutriquine NV are among the major players operating in the Europe equine supplements market. Market players focus on developing high-quality products to fulfill the varied requirements of end users. Moreover, these key players adopt strategic development initiatives such as product development, collaborations, and partnerships to expand their market presence.

The geographic scope of the Europe equine supplements market report entails Germany, France, Italy, the UK, Spain, Austria, Switzerland, Denmark, Belgium, the Netherlands, and the Rest of Europe. The equestrian sports are highly popular across the Netherlands. According to the Equestrian Management Agency (EMA), the Netherlands has 3,000 equestrian centers and horse-riding clubs nationwide. The number of competition entries in the Netherlands per rider is the highest than in other European countries. Additionally, the number of female riders is also increasing in the country. Thus, the Netherlands is expected to hold a significant Europe equine supplements market share during the forecast period. Furthermore, the Netherlands is the world's largest horse export country with a high population of equines. Thus, equine owners are adopting equine supplements to maintain and improve the health requirements of equines that are used for sports. The supplements fulfill the nutritional requirement of equines, which aids their performance.   

Europe Equine Supplements Market Report Segmentation:

The Europe equine supplements market analysis has been carried out by considering the following segments: type, health benefits, and distribution channel. Based on type, the market is divided into powder, liquid, pellets & granules, and others. By health benefits, the market is segmented into digestive health, joint & bone health, hoof & laminitis, general health & immunity, respiratory, muscle support, skin & coat, calming & nervous system, vitamins & minerals, kidney/renal, liver/hepatic, and others. In terms of distribution channel, the market is segmented into supermarkets & hypermarkets, pharmacies & drug stores, pet stores, online retail, and others.

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