Europe Equine Supplements Market Forecast & Growth Analysis 2025–2031

The Europe equine supplements market size is projected to reach US$ 755.47 million by 2031 from US$ 556.59 million in 2024. The market is expected to register a CAGR of 4.5% during 2025–2031.

Europe Equine Supplements Market Analysis

The Europe equine supplements market is driven by equestrian enthusiasts who prioritize the health and performance of their horses and are looking for the best nutritional products to help keep their horses healthy and lively. Riders competing in races or show jumping and dressage events push the demand for joint and energy supplements. Increasing travel from horses generates a demand for immune supplements and calming supplements to alleviate the stress of travelling. EU restrictions banning feed-based antibiotics create opportunities for natural products or sustainable formulations. Companies are developing innovative products again, such as Covetrus's SmartImmune Mushroom; online retail and veterinary clinics are providing more access to these supplements.

Europe Equine Supplements Market Overview

The Europe equine supplements industry is growing steadily with horse health awareness, performance enhancements, and preventive care considerations. The rise of user-friendly recreational riding and the growing participation in equestrian sports has created a meaningful demand for supplements related to joint health, digestion, coat condition, and overall immunity. The equine supplements market is strong in Germany, the UK, and France, where the equine industry and veterinary services are well developed. There is growing interest in natural and organic supplements, and the continuing increase in e-commerce brings greater availability. Regulatory compliance and quality assurance will be critical to all Europe equine supplements market players.

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Europe Equine Supplements Market: Strategic Insights

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Europe Equine Supplements Market Drivers and Opportunities

Market Drivers:

• Rising Horse Ownership The rising recreational and competitive ownership rates of horses are increasing demand for equine health products.
• Growing Awareness of Equine Health Horse owners and trainers are more informed about preventive health care and nutrition in horses.
• Expansion of Equestrian Sports Exposure to competition events such as dressage, show jumping, and racing adds to the expected increase in usage of supplements for bettering performance.
• Aging Horse Population Older horses require more nutritional support than younger horses, driving demand for joint, bone, and immune supplements.
• Preference for Natural Products Consumers with knowledge will target herbal and organic formulations to ensure they are stamped with organic, natural, or similar clean-label products.
• Veterinary Recommendations The increase in veterinarians treating and advising on horse care has changed horse owners' way of purchasing and brought more trust in branded products.

Market Opportunities:

• Product Innovation New formulations target certain health aspects, such as gut microbiome or metabolic health support.
• E-commerce Growth Many e-commerce platforms offer a scalable channel to reach a wider audience base across Europe.
• Sustainability Trends Eco-friendly packaging for consumer products and sustainable sourcing appeal to environmentally conscious consumers.
• Expanding Eastern European Market Eastern Europe represents an emerging interest in equestrian activities, and a growing segment of customers is looking at supplements.
• Customized Nutrition Solutions Customized dietary supplement plans for specific horses by age, level of activity, and health.

Europe Equine Supplements Market Report Segmentation Analysis

The Europe equine supplements market is divided into different segments to give a clearer view of how it works, its growth potential, and the latest trends. Below is the standard segmentation approach used in most industry reports:

By Type:

• Powder Easy to mix into feed and commonly used for vitamins, minerals, and supplements to support joint health.
• Liquid The fast-absorbing format is great for vending electrolytes, dewormers, and other nutritional boosters.
• Pellets & Granules Palatable and easy to deliver, it is often used for continuous nutritional support and performance enhancement.
• Others It includes pastes, gels, and injectables, which are used for specialized treatments and rapid delivery of nutrients.

By Health Benefits:

• Digestive Health Enhances gut function and nutrient integration, and prevents colic or ulcers with probiotics and prebiotics.
• Joint and Bone Health Formulated with glucosamine, chondroitin, and MSM to maintain mobility and prevent degenerative conditions.
• Hoof and Laminitis Supports hoof structural integrity and reduces the risk of laminitis with biotin, zinc, and methionine-based supplements.
• General Health and Immunity Wide-ranging supplements that support general condition and reduce infection or stress.
• Respiratory It supports the health of the lungs and breathing, especially in performance horses, by using a blend of herbs and antioxidants.
• Muscle Support Works to enhance muscle recovery, strength, and performance ability by supplementing amino acids or protein.
• Skin and Coat Enhances coat quality and shine, as well as skin condition, through omega-3s and fatty acids, and the inclusion of nutrients to target these areas.
• Calming and the Nervous System Decreases anxiety and stress-related behaviors with magnesium, tryptophan, and herbal extracts.
• Vitamins & Minerals Includes an array of needed micronutrients to maintain metabolic balance and promote growth and well-being.
• Kidney/Renal Supports kidney function and detoxification processes in aging or compromised horses.
• Liver/Hepatic Provides a supportive role in liver health and toxin elimination with milk thistle and other hepatoprotective ingredients.
• Others Involves a range of specialized needs such as reproductive goals, metabolic conditions, and allergy management.

By Distribution Channel:

• Supermarkets and Hypermarkets Sell a limited range of horse nutrition products in regions where consumers are likely to engage in rural and equestrian activities.
• Pharmacies and Drugstores Stock veterinary-approved products that represent legitimate options consumers trust to be clinically supported supplements.
• Pet Stores Sell horse health and nutrition products, most of which require regular consumer experience and satisfaction.
• Online Retail The fastest-growing and preferred channel offering growing convenience, a larger selection of orders, and direct-to-consumer delivery capability.
• Others Includes veterinary clinics, equestrian events, and farm supply stores for professional and specialized sales.

By Geography:

• Europe

The Europe equine supplements market is experiencing steady growth, with rising awareness of the health and performance of horses. Increases in equestrian sport participation and demand for natural ingredients drive this category. The growth of the number of aging horses, as well as an emerging need for preventive maintenance, is propelling the use of equine supplements.

Europe Equine Supplements Market Share Analysis by Geography

Europe is expected to grow the fastest in the next few years. Emerging markets in Europe also have many untapped opportunities for equine supplement providers to expand.

The growth of the Europe equine supplements market is being driven by increased awareness around equine health, greater engagement in various sporting activities, aging horse populations, and demand for preventive care. Growth is further sustained by trends toward natural and organic products, e-commerce expansion, veterinarians encouraging promotion, a stronger regulatory focus on animal welfare, new approaches to supplement formulation and processing, and a rising demand for nutrition solutions that are scientifically backed, high-quality, and traceable. Below is a summary of the Europe equine supplements market share and trends by region:

1. Europe

• Market Share: Mature and steadily growing, led by countries such as Germany, the UK, and France
• Key Drivers:
• Increasing awareness of equine health and preventive care
• Growing participation in equestrian sports and recreational riding
• Rising demand for natural and organic supplement formulations
• Expansion of veterinary healthcare services
• Aging horse population requiring specialized nutrition

• Trends: Personalized nutrition, growth of online retail channels, clean-label product innovation, and increased focus on regulatory compliance and animal welfare standards

Europe Equine Supplements Market Report Scope

Europe Equine Supplements Market Players Density: Understanding Its Impact on Business Dynamics

The Europe Equine Supplements Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Europe Equine Supplements Market Players Density: Understanding Its Impact on Business Dynamics

High Market Density and Competition

Competition is strong due to established players such as Alltech Inc. and regional and niche providers such as Greencoat Ltd, Foran Healthcare Ltd, and Sectolin BV, which are also adding to the competitive landscape across Europe.

This high level of competition urges companies to stand out by offering:

• Scientifically backed and vet-recommended formulations
• Focus on natural, organic, and clean-label ingredients
• Robust digital presence and e-commerce strategies
• Tailored supplements for specific conditions and performance needs

Opportunities and Strategic Moves

• Expanding into emerging Eastern European markets
• Growing demand for premium, customized equine nutrition solutions
• Investing in research and development for targeted health applications and innovative delivery formats
• Partnering with veterinary clinics, equestrian centers, and sports organizations for market reach and credibility

Major Companies operating in the Europe Equine Supplements Market are:

1. Greencoat Ltd     
2. Foran Healthcare Ltd     
3. Sectolin BV        
4. Horse First Ltd             
5. Pferdegold Vertriebs GmbH      
6. Hoveler & Equinova Benelux     
7. Good Goods Germany GmbH              
8. Alltech Inc         
9. DBS Equestrian BV       
10. Nutriquine NV

Disclaimer: The companies listed above are not ranked in any particular order.

Other companies analyzed during the course of research:

1. Hestevard
2. Nutritional Laboratories Ltd
3. VETRIPHARM GmbH
4. Fresch UG (German Horse Fit)
5. Shop-Apotheke Service BV
6. EQUIDAN VETLINE ApS
7. KONIVET GmbH
8. Reverdy Equine Nutrition
9. SOPRAL SAS (Dynavena)
10. Lorane Stud Farm

Europe Equine Supplements Market News and Recent Developments

• Intervacc's distribution partner Dechra launches Strangvac in Spain, Portugal, and Slovenia. Intervacc AB (publ) announces that its European distribution partner, Dechra Pharmaceuticals PLC ("Dechra"), is launching Strangvac in Spain, Portugal, and Slovenia. Vials of the vaccine against the highly contagious bacterial equine disease strangles are expected to be available for delivery in these markets shortly.

Europe Equine Supplements Market Report Coverage and Deliverables

The " Europe Equine Supplements Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering the following areas:

• Europe Equine Supplements Market size and forecast at the regional and country levels for all the key market segments covered under the scope
• Europe Equine Supplements Market trends, as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed PEST and SWOT analysis
• Europe Equine Supplements Market analysis covering key market trends, regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the Europe Equine Supplements Market
• Detailed company profiles