Europe Equine Supplements Market Growth, Size by 2030

The Europe equine supplements market is projected to grow from US$ 514.79 million in 2022 to US$ 721.22 million by 2030. The market is expected to record a CAGR of 4.3% from 2022 to 2030.

Market Insights and Analyst View:

Traditionally, equines were an integral part of travel, tourism, and agriculture across European countries. They were aggressively used by their owners for various applications without concerning their health and dietary requirements. The increasing awareness regarding equine health and their nutritional requirement has positively surged the demand for equine supplements across the region. Further, the rising penetration of equestrian sports in the region has encouraged equine owners to significantly use nutritional supplements to enhance the performance and productivity of equines. Apart from this, the rising animal welfare organizations, government authorities, and social activities in the region are creating awareness about the nutritional requirements of animals, including equines. Thus, the high demand for equine supplements across various European countries is anticipated to drive the Europe equine supplements market growth.

Growth Drivers and Challenges:

Traditionally, the laborious work and overloading traveling negatively impacted the equines' performance and productivity. According to the European Food Safety Authority (EFSA), an average of ~170,00 horses were transported between Member States of the European Union per year from 2019–2021 across all means of transport. Road transport constituted 85% of total horse transport from 2019–2021. Thus, regular feed is not enough for equines, who are required to travel long distances and be involved in sports and agriculture. They need proper nutrition to carry the load and work continuously and consistently. Moreover, the government authorities, animal welfare organizations, and social activists in Europe created awareness about equine nutritional requirements among equine owners. For instance, EFSA and the EFSA Animal Health & Welfare (AHAW) Panel have previously published opinions on the topic of the welfare of animals during transport in 2002, 2004, and 2011. Such initiatives boost awareness about the importance of equines and their nutritional requirement and are further plays important role in determining Europe equine supplements market forecast.

Equine supplement products are important components of well-balanced diets, contributing to faster growth rates, higher feed conversion ratios, and superior reproductive performance in equine. Equine supplements are the ideal means of maintaining equine optimal health and fitness. Moreover, equine supplements come in various forms, such as digestion aids, vitamins, and minerals to support general health and welfare, and behavioral supplements to soothe nervous equine. Thus, the increasing focus on equine productivity and performance is expected to positively contribute to the growing Europe equine supplements market size.

Equestrian sports have been a well-known part of the Olympics for years. Female participation in equestrian sports is also increasing in the European countries. Racing is the best-attended sport in the UK after football. Furthermore, the UK has a few well-known equestrian boarding schools, such as Stonar School, Sodcot School, and Millfield School, offering world-class equestrian training. Thus, the high popularity of equestrian sports in European countries boosts the demand for equine supplements.

Horses need proper nutrition and diet to participate in sports and other activities. The required nutrients are given through supplements. However, certain conventional antibiotics which cause detrimental effects on horses' health are also used in equine supplements. Diarrhea, seizures, colitis, and neurologic abnormalities are common side effects of supplements containing antibiotics. Thus, the government has banned antibiotic use in animal feed and nutritional products. For instance, the European Union (EU) banned the use of antibiotics as growth promoters in animal feed. The ban came into effect on January 1, 2006. Thus, such stringent regulatory frameworks for animal feed and nutrition products hamper the Europe equine supplements market.

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Europe Equine Supplements Market: Strategic Insights

Market Size Value in	US$ 514.79 million in 2022
Market Size Value by	US$ 721.22 million by 2030
Growth rate	CAGR of 4.3% from 2022 to 2030
Forecast Period	2022-2030
Base Year	2022

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Report Segmentation and Scope:

The Europe equine supplements market analysis is carried out by considering the following segments:  type, health benefits, and distribution channel. Based on type, the market is divided into powder, liquid, pellets & granules, and others. By health benefits, the market is segmented into digestive health, joint & bone health, hoof & laminitis, general health & immunity, respiratory, muscle support, skin & coat, calming & nervous system, vitamins & minerals, kidney/renal, liver/hepatic, and others. In terms of distribution channel, the market is segmented into supermarkets & hypermarkets, pharmacies & drug stores, pet stores, online retail, and others.

Segmental Analysis:

Based on type, the Europe equine supplements market is segmented into powder, liquid, pellets & granules, and others. The powder segment holds a significant market share. Powder supplements are finely ground mixtures of nutrients. Powdered equine supplements are simple to consume, can mix easily into equine feed, and can be absorbed more quickly. Powder supplements can blend with water and other powdered or granulated animal feed. Adequately manufactured and stored powder supplements have longer shelf life than liquid supplements. This supplement form offers versatility and is ideal for equines who struggle to swallow pills or capsules. Thus, all these factors are bolstering the Europe equine supplements market.

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Country Analysis:

The equine supplements market in Europe is witnessing strong growth due to the surging equine industry and the significantly rising population of equines. The rising awareness about the health and nutritional requirements of equines among owners is the primary factor boosting the demand for equine supplements. Horses, donkeys, and ponies in the equine family are used for labor, sport, travel, and tourism across European countries. They are required to perform heavy duties, which generates the need for high nutritional supplements.

Horses are significantly used for sports purposes in Europe. Also, the popularity of equestrian sports is high among European countries, including the UK, France, and Germany. According to the FAO stats, the population of equines is high in Romania, France, the UK, Germany, Italy, and Spain. Thus, the increasing equine population is expected to fuel the Europe equine supplements market growth during the forecast period.

The scope of the Europe equine supplements market report focuses on Germany, France, Italy, the UK, Spain, Austria, Switzerland, Denmark, Belgium, the Netherlands, and the Rest of Europe. The equine supplements market in Germany is growing significantly. German population finds horses beautiful animals. The horse is under the top five of all interesting themes among 4–5-year-old children. Germany accounted for a significant Europe equine supplements market share in 2022.

Equestrian sports are also popular in Germany. Equine supplements are used to maintain the nutritional requirements of equines. Equine owners are increasingly using supplements to enhance the productivity of their equine to perform well in competitions. Several organizations provide support for market growth in the country. For instance, the German Equestrian Federation (Deutsche Reiterliche Vereinigung) is an umbrella organization for equestrian sports and breeding in Germany. It is the governing body for equestrian sports and its organization in Germany educates its members about equine health. Thus, all these factors are expected to bring new equine supplements market trends in the country.

Industry Developments and Future Opportunities:

As per company press releases, a few initiatives taken by key players operating in the Europe equine supplements market are listed below:

• In April 2023, Covetrus, a global leader in animal health technology and services, launched "SmartImmune Mushroom" from "SmartPak," a first-of-its-kind equine supplement made from a powerful mushroom extract blend. This special supplement will support a strong immune system and help horses fight the damaging effects of stress.

Competitive Landscape and Key Companies:

Greencoat Ltd, Foran Healthcare Ltd, Sectolin BV, Horse First Ltd, Pferdegold Vertriebs GmbH, Hoveler & Equinova Benelux, Good Goods Germany GmbH, Alltech Inc, DBS Equestrian BV, and Nutriquine NV are among the prominent players profiled in the Europe equine supplements market report. These market players adopt strategic development initiatives to expand their businesses, which is further driving the market.