Internet Protocol Television (IPTV) Market Size and Forecasts (2020 - 2030), Global and Regional Share, Trends, and Growth Opportunity Analysis

Internet Protocol Television (IPTV) Market Size and Forecasts (2020 - 2030), Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Component (Hardware, Software, and Services); Device Type (Smartphones and Tablets, Smart TVs, and Desktops and Laptops); End User (Commercial and Residential)

Publication Month : Nov 2023

  • Report Code : TIPRE00004829
  • Category : Electronics and Semiconductor
  • Status : Data Released
  • No. of Pages : 150
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[Research Report] The Internet Protocol Television (IPTV) market size is expected to grow from US$ 37.50 billion in 2022 to US$ 77.30 billion by 2030; it is estimated to grow at a CAGR of 9.5% from 2022 to 2030.

Analyst Perspective:

The Internet Protocol Television (IPTV) market has witnessed significant growth in recent years, driven by increasing demand for video-on-demand and high-definition channels, as well as a rise in demand for alternative investments. Furthermore, the increased usage of digital transformation technologies and the expanding use of mobile devices have a beneficial influence on industry development. The rising adoption of the 5G technology is emerging as a significant trend for market growth.

Market Overview:

IPTV stands for Internet Protocol Television, and it utilizes the internet to transmit live or on-demand TV shows and movies. The IPTV industry is a method in which digital television service is given to subscribers using Internet protocol technology via a broadband or internet connection. Furthermore, two basic types of architecture can be considered for deployment: centralized and distributed. This is dependent on the service provider's network architecture. At the same time, the dispersed design gives advantages in bandwidth usage and built-in system management capabilities required for managing a larger server network, and it is not more scalable than the centralized approach.

Distributed architecture necessitates clever and sophisticated content distribution systems to increase the efficient delivery of multimedia resources by the service provider's network. The centralized architectural paradigm is a practical and controllable solution. Because all media material is hosted on centralized servers, it does not require a sophisticated content distribution infrastructure. A network that installs a small number of VOD services has adequate core and edge capacity, and an efficient content delivery network benefits from centralized design (CDN).

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Internet Protocol Television (IPTV) Market: Strategic Insights

internet-protocol-television-iptv-market
Market Size Value inUS$ 37.50 billion in 2022
Market Size Value byUS$ 77.30 billion by 2030
Growth rateCAGR of 9.5% from 2022 to 2030
Forecast Period2022-2030
Base Year2022
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Market Driver:

Increase in demand for Alternative Investments Drive Growth of the Market

Alternative investments are indeed a constantly growing business, with new opportunities emerging on a regular basis. The sector is likely to witness new investment possibilities as well as new sorts of alternatives to invest in. Furthermore, service providers are investing heavily in delivering and marketing triple-play services by offering triple-play bundled package services, such as phone, video, and data, in a single access fee, which has resulted in a big client base. Furthermore, clients are attempting to develop a bespoke package based on their needs, as they are dissatisfied with the present bargains being offered by suppliers. As a result, service providers such as MatrixStream Technologies, Inc. and AT&T, Inc. are giving tailored solutions after assessing client requirements, assisting them in increasing their subscriber portfolio.  For instance, in February 2022, Allente announced the launch of Next-Gen Android TV service by satellite, IPTV, and OTT streaming by undergoing a strategic collaboration with KAONMEDIA, NAGRA, Broadcom, 3SS, and Google. Google developed the standardized Common Broadcast Stack (CBS) to assist more TV viewers in receiving the next-generation app-rich services that the Android TV operating system (OS) enables. Adopting CBS enables easier and faster integration for hybrid Android TV OS devices, faster time-to-market, simpler updates, and lower overall total cost of ownership (TCO), which in turn is propelling the industry's growth.

IPTV deployments and network security offer users a professional experience for content producers and advertising alike, providing a vibrant business climate. It provides benefits such as:

  • Improved user experience
  • Flexibility in content consumption
  • Wide range of content
  • Multicast capabilities
  • Bandwidth optimization
  • Parental controls
  • Interactive features
  • Cost-effective
  • Compatibility with multiple devices
  • Customization and personalization

The adoption of IPTV (Internet Protocol Television) has gained significant momentum, revolutionizing the way users consume television content. IPTV has appeared as a popular alternative to traditional satellite and cable TV services, offering a multitude of benefits and a more personalized viewing experience. Thus, increased implementation of IPTV solutions propels the growth of the market.

Segmentation and Scope:

The "Internet Protocol Television (IPTV) Market" is segmented based on component, device type, end user, and geography. Based on component, the market is segmented into hardware, software, and services. Based on device type, the market is segmented into smartphones and tablets, smart TVs, and desktops and laptops. Based on end-users, the market is segmented into commercial and residential. The market, based on geography, is segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South America.

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Segmental Analysis:

Based on end-users, the market is segmented into commercial and residential. The residential segment in the market is expected to dominate with the highest share in 2022. IPTV services are often more cost-effective than traditional cable or satellite services, making them an attractive option for residential end-users looking to save money on their television programming. Furthermore, IPTV services offer greater flexibility than traditional cable or satellite services, allowing residential end-users to access their favorite programming on a variety of devices, including smartphones, tablets, and smart TVs. In addition, IPTV services often offer greater customization options than traditional cable or satellite services, allowing residential end-users to choose the channels and programming that best meet their needs and preferences. Overall, the residential end-user is an important driver of the market, with factors such as cost-effectiveness, flexibility, customization, on-demand content, and improved viewing experience all contributing to the growth of the market. As more residential end-users look to IPTV services as a viable alternative to traditional cable or satellite services, the market is likely to continue growing in the coming years.

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Regional Analysis:

North America holds one of the largest global Internet Protocol Television (IPTV) market shares. The region is witnessing a surge in the demand for streaming services and video-on-demand content. Consumers are increasingly opting for IPTV services that provide a wide range of on-demand content, allowing users to view their favorite movies and shows at their convenience. Furthermore, consumers in the North American region are transitioning from traditional cable and satellite TV services to IPTV services owing to its associated benefits. The cost-effectiveness, wider range of content options, and convenience of IPTV are appealing to viewers who seek more control over their TV viewing experience. Moreover, the advancements in technology, such as the advent of mobile content delivery networks (CDNs), have contributed to the growth of the market in North America. These advancements enable seamless streaming of content on various devices, including smartphones and tablets.

Key Player Analysis:

The Internet Protocol Television (IPTV) market analysis consists of players such as Tripleplay Services Ltd., Akamai Technologies, Verizon Communications Inc., Huawei Technologies Co., Ltd., Cisco Systems Inc., Deutsche Telekom AG, AT&T Inc., Ericsson, Airtel India., and Broadcom Inc. are among the key market players profiled in the report.

Recent Developments:

 

Inorganic and organic strategies such as mergers and acquisitions are highly adopted by companies in the market. A few recent key Internet Protocol Television (IPTV) market developments are listed below: 

  • In July 2023, Lytus Technologies Holdings PTV. Ltd., a prominent worldwide technology-driven services firm, provided progress updates on its IPTV and Broadband Services. The company announced the introduction of its IPTV and Broadband services in India for its clients. It has established a specialized IPTV headend that is outfitted with cutting-edge technology to provide high-quality video to its users. The company has also safeguarded broadcasters' IPTV content. With the purchase of Sri Sai, the firm has become one of the region's leading cable streaming companies.
  • In March 2023, FMUSER announced the launch of a best-in-class hotel IPTV system for the hospitality industry. This complete solution gives hoteliers the ideal instrument for increasing profitability. The IPTV for hotel solutions has a plethora of capabilities, including online ordering, online services, video-on-demand, and local area introduction. Furthermore, the system can be set in a variety of languages, including English, Arabic, Russian, French, Korean, Portuguese, Japanese, Spanish, and Italian, making it the ideal IPTV system for hotels globally.
  • In June 2023, Mega Max Media announced the launch of Duck TV on Freebox TV, a French IPTV network. Ducks intend to use this channel to broadcast instructional programs geared toward preschool children.
  • In June 2023, Türk Telekom announced the introduction of the next-generation TV platform Tivibu in Türkiye (Turkey), based on its IPTV/OTT platform, in collaboration with ZTE Corporation and Netaş. The platform enables Türk Telekom to boost end-user experiences with its new video applications while also providing more user-friendly features and richer content to its users via its Tivibu offering.
  • In September 2023, Al Arabiya, a subsidiary of MBC Group, announced a strategic alliance with Vianeos, a French-based business that specializes in flexible and advanced IPTV & OTT middleware servers with intuitive UIs for numerous platforms, in order to upgrade its existing internal IPTV system with cutting-edge technologies.
  • In June 2021, EWE, a German energy business, and alternative telco, enhanced its IPTV product, ZuhauseTV, in collaboration with Ocilion. The TV technology and content expert provided EWE's IPTV service with on-premises infrastructure, as well as 4K set-top boxes, first and second-screen apps, and content bundles. The Oldenburg-based provider serves over 700,000 consumers in northwestern Germany, Brandenburg, Rügen, and parts of Poland.
  • In February 2019, Deutsche Telekom AG launched the new Nick+ service, which will feature over 900 new episodes for kids on its IPTV platform, MagentaTV. The new service is designed to attract a larger audience, ensuring that the company's business methods remain consistent.
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Component, Device Type, End User

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What is the estimated global market size for the internet protocol television (IPTV) market in 2022?

The internet protocol television (IPTV) market was estimated to be valued at US$ 37.50 billion in 2022 and is projected to reach US$ 77.30 billion by 2030; it is anticipated to grow at a CAGR of 9.5% over the forecast period.

What are the driving factors impacting the internet protocol television (IPTV) market?

Increasing demand for video-on-demand and high-definition channels and a rise in alternative investments are driving factors in the internet protocol television (IPTV) market.

What are the future trends of the internet protocol television (IPTV) market?

The rise in the adoption of 5G technologies is expected to drive the growth of the internet protocol television (IPTV) market in the coming years.

Which is the fastest-growing region in internet protocol television (IPTV) market?

Asia Pacific is anticipated to grow at the fastest CAGR over the forecast period.

Which key players hold the major market share of the internet protocol television (IPTV) market?

The key players holding majority shares in the internet protocol television (IPTV) market include AT&T Inc., Verizon Communications Inc., Broadcom Inc., Cisco Systems Inc., and Akamai Technologies.

What will be the internet protocol television (IPTV) market size by 2030?

The internet protocol television (IPTV) market is expected to reach US$ 77.30 Billion by 2030.

Which is the leading component segment in the internet protocol television (IPTV) market?

The hardware segment led the internet protocol television (IPTV) market with a significant share in 2022.

The List of Companies - Internet Protocol Television (IPTV) Market 

  • Tripleplay Services Ltd.
  • Akamai Technologies
  • Verizon Communications Inc.
  • Huawei Technologies Co., Ltd.
  • Cisco Systems Inc.
  • Deutsche Telekom AG
  • AT&T Inc.
  • Ericsson
  • Airtel India.
  • Broadcom Inc.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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