Surge in demand of kefir in the food application is projected to escalate the kefir market at a CAGR of 2.3%
Latest market study on “Global Kefir Market to 2027 - Analysis and Forecasts by Type (Greek-style Kefir, Low-fat Kefir, Frozen Kefir, Organic Kefir); Material (Coconut, Milk, Water); Flavor (Regular, Flavored); Application (Food Products, Beauty & Wellness); Distribution Channel (Convenience Stores & Retail Stores, Supermarkets/Hypermarkets, Online),”, The global kefir market is accounted to US$ 1,374.2 Mn in 2018 and is expected to grow at a CAGR of 5.8% during the forecast period 2019 - 2027, to account to US$ 2,258.5 Mn by 2027. The report include key understanding on the driving factors of this growth and also highlights the prominent players in the market and their developments.
Under the material segment, the milk segment accounted for the largest share in the global kefir market. Kefir is a fermented, cultured milk drink, which is similar to yogurt - but a drink with a sour taste. Kefir is rich in probiotic bacteria and is a good source of calcium. The method of kefir production is one of the main differences between kefir and yogurt. Traditional milk kefir uses kefir grains and whole cow’s milk, goat’s milk, sheep’s milk or coconut milk, as well as from soy and rice milk alternatives. Kefir grains are not grains but are small gelatinous beads that look like grains that contain a variety of bacteria and yeasts. The rich nutritional profile of milk used in the production of kefir has been responsible for the increasing inclination of the consumers towards the milk kefir and is projected to be growing over the coming years
Kefir is defined as a fermented and cultured beverage that tastes just like a yogurt drink but is entirely different as compared to it. It is produced using “starter” grains which is a combination of milk proteins, yeasts, and bacteria. It has a creamy flavor, tart, and possesses probiotic health benefits. Kefir is widely accessible in almost all parts of the world. It can be found in various forms in most grocery stores near the dairy or yogurt. It is often consumed to improve digestion. Kefir is nutrient-dense, containing plenty of protein, vitamins B and D, potassium, and calcium. Kefir is widely used in food products such as dairy products, sauce, dips, and dressings, delicious cheese products and others which acts as a healthy alternative to sour cream and cream cheese.
The market for global kefir is concentrated with some very well-established players. Some of the key players in the global kefir market include Bakoma Sp. z o. o., Best of Farms LLC, Biotiful Dairy Ltd, Danone S.A., Hain Celestial, Krasnystaw OSM, Les produits de marque Liberté inc., Lifeway Foods, Inc., Nestle S.A., and Valio among others.
Global Kefir Market - By Region Breakdown, 2018