Kefir Market 2020-2027 Industry Size, Trend and Forecast

Kefir Market to 2027 - Global Analysis and Forecasts by Type (Greek-style Kefir, Low-fat Kefir, Frozen Kefir, Organic Kefir); Material (Coconut, Milk, Water); Flavor (Regular, Flavored); Application (Food Products, Beauty & Wellness); Distribution Channel (Convenience Stores & Retail Stores, Supermarkets/Hypermarkets, Online)

  • Report Code : TIPRE00007525
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 212
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The kefir market was valued at US$ 1,374.2 million in 2018 and is projected to reach US$ 2,258.5 million by 2027; it is expected to grow at a CAGR of 5.8% from 2019 to 2027.

Kefir is a fermented, cultured beverage that tastes like a yogurt drink but is entirely different as compared to it. It’s produced using “starter” grains, just like sourdough bread has a “starter.” This starter is a combination of milk proteins, yeasts, and bacteria. It has a creamy flavor, tart, and possesses probiotic health benefits. Kefir is widely accessible in almost all parts of the world. It can be found in various forms in most grocery stores near the dairy or yogurt. It’s often consumed to improve digestion. Kefir is nutrient-dense, containing plenty of protein, vitamins B and D, potassium, and calcium. Calcium helps to enhance the strength of the bones, whereas protein builds strong muscles, and potassium is essential for heart health.

The Europe region accounted for the largest share in the global kefir market. The largest market share of the Europe region is primarily attributed to large consumer base present in the region and high awareness about the benefits of kefir among the users. Fermented milk originates from the Near East and subsequently became popular in Eastern and Central Europe. Kefir is a fermented milk drink similar to a thin yogurt that is made from kefir grains, a specific type of mesophilic symbiotic culture. The drink originated in the North Caucasus, Eastern Europe, and Russia, where it is prepared by inoculating cow, goat, or sheep milk with kefir grains. Unlike yogurt, it is drinkable, and the kefir grains used to culture the milk contains a wider variety of starter culture microorganism. The key players operating in the Europe kefir market are Biotiful Dairy Ltd, Hain Celestial, and Lifeway Foods, Inc., among others.

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Kefir Market: Strategic Insights

Kefir Market

  • CAGR (2018 - 2027)
    5.8%
  • Market Size 2018
    US$ 1.37 Billion
  • Market Size 2027
    US$ 2.26 Billion

Market Dynamics

GROWTH DRIVERS
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FUTURE TRENDS
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OPPORTUNITIES
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Key Players

  • Bakoma Sp. z o. o
  • Best of Farms LLC (Latta)
  • Biotiful Dairy Ltd
  • Danone S.A.
  • Hain Celestial
  • Krasnystaw OSM
  • Les produits de marque Liberté inc.
  • Lifeway Foods, Inc.
  • Nestle S.A.

Regional Overview

  • North America
  • Europe
  • Asia-Pacific
  • South and Central America
  • Middle East and Africa

Market Segmentation

Type
  • Greek-style Kefir
  • Low-fat Kefir
  • Frozen Kefir
  • Organic Kefir
Material
  • Coconut
  • Milk
  • Water
Flavor
  • Regular
  • Flavored
Application
  • Food Products
  • Beauty & Wellness
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

Market Insights

Health Benefits Associated with Kefir Is Expected to Fuel Kefir  Market Growth

Kefir, a mixture of milk and fermented kefir grains, is considered as an excellent source of probiotics. It contains high concentrations of vitamins and minerals and is also one of the major sources of protein. It is also a good source of vitamin K, calcium, vitamin B12, biotin, enzymes, vitamin B9, and other nutritive contents necessary for proper body functioning. It contains adequate amounts of bacteria, which aid in proper functioning of digestive system. Kefir helps in stimulating the immune system and lowering the cholesterol levels. It also helps in controlling the level of blood sugar and reduction of body weight. Due to its health benefits, kefir is increasingly being used in the dairy, pharmaceuticals, and dietary supplements industry.

The fermentation process helps enhance the healthy benefits of food, mainly due to its varied range of probiotics and increased bioavailability. The health benefits of Kefir include improved gut health, bone health, skin health, and others. It also possesses antifungal and antibacterial properties, which aid in battling food borne pathogens as well as in treating and preventing vaginal and gastroenteritis infections. It also has anticarcinogenic properties, which help in preventing the progression of early-stage tumors.

Type Insights

Based on type, the kefir market is bifurcated into greek-style kefir, low-fat kefir, frozen kefir, organic kefir and others. In 2018, the greek-style kefir segment led the kefir market. Kefir is unsweetened and is made with whole milk. Kefir is a tart and tangy cultured dairy drink with approximately 12 probiotic cultures such as Lactobacillus Lactis, Lactobacillus Rhamnosus and Streptococcus Diacetylactis among others that have been popular in Eastern Europe for more than 2000 years now. Greek-style kefir is gluten-free, which is up to 99% lactose-free and is made with all-natural, non-GMO (Genetically Modified Organisms) ingredients. There has been an upsurge for the demand of Greek-style kefir as it is rich in protein and calcium. The Greek-style kefir has been gaining attraction all over the globe due to its unique taste and the various health benefits associated with it. The Greek-style kefir has also been noted to be rich in vitamins such as vitamin D3 and vitamin A. 

Material Insights

Based on material, the kefir market is segmented into water, milk and coconut. The milk segment accounted for the largest market share in 2018. Kefir is a fermented, cultured milk drink, which is similar to yogurt – but a drink with a sour taste. This is due to carbon dioxide, which is the end product of the fermentation process. The length of the fermentation time affects the taste. Kefir is rich in probiotic bacteria and is a good source of calcium. The method of kefir production is one of the main differences between kefir and yogurt. Traditional milk kefir uses kefir grains and whole cow’s milk, goat’s milk, sheep’s milk or coconut milk, as well as from soy and rice milk alternatives. Kefir grains are not grains but are small gelatinous beads that look like grains that contain a variety of bacteria and yeasts. The grains are placed in a glass bowl followed by soaking it in milk, covered and left at room temperature for a minimum of 24 hours. This enables the yeast and bacteria to ferment the lactose that is natural sugar in milk into lactic acid, activating the bacteria to grow and proliferate. After 24 hours at room temperature, the grains are strained from the kefir and then transferred to a fresh batch of milk and are used again that enables them to keep reproducing and the strained kefir is ready to drink. The milk kefir has been gaining increasing importance due to the rich nutritional profile of the milk blended with kefir.

Distribution Channel Insights

Based on distribution channel, the kefir market is segmented into hypermarkets and supermarkets, convenience stores and retail stores, and online. The convenience stores segment accounted for the largest market share in 2018. Convenience stores are the stores that are located in a limited area and is small in size as compared to hypermarkets & supermarkets. The main difference between a convenience store and a hypermarket or a supermarket is that the convenience stores are open till late at night. This adds an added bonus for the sales of a product, in this case, kefir. The longer working hour’s availability of the convenience stores is beneficial for the consumers who work late and are picking up things in a haste.

A retail store is a hub of business that is usually owned and operated by a retailer but also sometimes owned and operated by a manufacturer or by someone other than a retailer in which the merchandise is sold primarily to ultimate consumers. Retail involves the sale of the merchandise from a single point of purchase delivered directly to a customer intending to use that product. The retail store sales of kefir have been favoring to meet the increasing demands of kefir all over the globe.

Kefir Market Report Scope

Report Attribute Details
Market size in 2018 US$ 1.37 Billion
Market Size by 2027 US$ 2.26 Billion
Global CAGR (2018 - 2027) 5.8%
Historical Data 2016-2017
Forecast period 2019-2027
Segments Covered By Type
  • Greek-style Kefir
  • Low-fat Kefir
  • Frozen Kefir
  • Organic Kefir
By Material
  • Coconut
  • Milk
  • Water
By Flavor
  • Regular
  • Flavored
By Application
  • Food Products
  • Beauty & Wellness
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America
Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • Bakoma Sp. z o. o
  • Best of Farms LLC (Latta)
  • Biotiful Dairy Ltd
  • Danone S.A.
  • Hain Celestial
  • Krasnystaw OSM
  • Les produits de marque Liberté inc.
  • Lifeway Foods, Inc.
  • Nestle S.A.
    • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

    A few players operating in the kefir market are Bakoma Sp. z o. o., Best of Farms LLC, Biotiful Dairy Ltd, Danone S.A., Hain Celestial, Krasnystaw OSM, Les produits de marque Liberté inc., Lifeway Foods, Inc., Nestle S.A., and Valio among others among many others. The key companies implement the mergers and acquisitions, and research and development strategies to expand customer base and gain significant share in the global market, which also allows them to maintain their brand name globally.

    Report Spotlights

    • Progressive industry trends in the kefir market to help players develop effective long-term strategies
    • Business growth strategies adopted by developed and developing markets
    • Quantitative analysis of the kefir market from 2019 to 2027
    • Estimation of global demand for Kefir   
    • PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry
    • Recent developments to understand the competitive market scenario
    • Market trends and outlook as well as factors driving and restraining the growth of the kefir market
    • Assistance in decision-making process by highlighting market strategies that underpin commercial interest, leading to the market growth
    • The size of the kefir market size at various nodes
    • Detailed overview and segmentation of the market, as well as the kefir industry dynamics
    • Size of the kefir market in various regions with promising growth opportunities

    Kefir Market – By Type

    • Greek-style Kefir
    • Low-fat Kefir
    • Frozen Kefir
    • Organic Kefir

    Kefir Market – By Material

    • Coconut
    • Milk
    • Water

    Kefir Market – By Flavor

    • Regular
    • Flavored

    Kefir Market – By Application

    • Food
    • Beauty & Wellness

    Kefir Market – By Distribution Channel

    • Convenience Stores & Retail Stores
    • Hypermarkets and Supermarkets
    • Online Stores

    Company Profiles

    • Bakoma Sp. z o. o.
    • Best of Farms LLC
    • Biotiful Dairy Ltd
    • Danone S.A.
    • Hain Celestial
    • Krasnystaw OSM
    • Les produits de marque Liberté inc.
    • Lifeway Foods, Inc.
    • Nestle S.A.
    • Valio
    Report Coverage
    Report Coverage

    Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

    Segment Covered
    Segment Covered

    Type ; Material ; Flavor ; Application ; Distribution Channel

    Regional Scope
    Regional Scope

    North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

    Country Scope
    Country Scope

    US, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina

    The List of Companies

    1. Bakoma Sp. z o. o
    2. Best of Farms LLC (Latta)
    3. Biotiful Dairy Ltd
    4. Danone S.A.
    5. Hain Celestial
    6. Krasnystaw OSM
    7. Les produits de marque Liberté inc.
    8. Lifeway Foods, Inc.
    9. Nestle S.A.
    10. Valio

    The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

    1. Data Collection and Secondary Research:

    As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

    Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

    1. Primary Research:

    The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

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    Below is the breakup of our primary respondents by company, designation, and region:

    Research Methodology

    Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

    1. Data Analysis:

    Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

    • 3.1 Macro-Economic Factor Analysis:

    We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

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    • 3.3 Company Profile:

    The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

    • 3.4 Developing Base Number:

    Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

    1. Data Triangulation and Final Review:

    The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

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    We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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