Lawn Mower Market is expected to reach US$ 39.40 Billion by 2031

Consumer Preference for Convenient Lawn Maintenance Operations Bolster Lawn Mower Market Growth

According to our latest study on "Lawn Mower Market Size and Forecast (2021–2031), Global and Regional Growth Opportunity Analysis – Type, Category, and End Use," the market size is expected to grow from US$ 26.36 billion in 2024 to US$ 39.40 billion by 2031; the market is estimated to register a CAGR of 6.1% from 2025 to 2031. The report highlights key factors driving the lawn mower market growth and prominent players along with their developments in the market. Apart from the growth drivers, the report covers the lawn mower market trends and their foreseeable impact during the forecast period.

Consumers these days are more inclined toward simpler products that make their lives easier, and they expect this convenience in lawn maintenance operations as well. As a result, there has been an upsurge in demand for more efficient, convenient, and automated lawn mowers. The growing need for convenient, low-maintenance, and energy-efficient lawn mowers has spurred innovation in the market. Manufacturers are heavily investing in creating cutting-edge technologies such as enhanced battery packs, intelligent features (e.g., app integration), and better ergonomics to meet the transforming consumer demands. The introduction of self-propelled, robotic lawn mowers and battery-powered mowers has revolutionized the market. Robotic lawn mowers such as the Husqvarna Automower and Worx Landroid have a significant demand because of their ability to mow lawns automatically, without the need for continuous manual monitoring. Similarly, cordless electric lawn mowers offered by companies such as Greenworks and EGO Power+ mitigate the inconvenience associated with gas engines, offering a low-maintenance, quieter, and environmentally friendly option. Thus, the burgeoning consumer preference for convenient landscape maintenance operations fosters the growth of the lawn mower market.

Lawn Mower Market Breakdown – by Region

Intelligent mapping and navigation technologies are emerging as significant growth trends in the lawn mower industry, transforming how people handle lawn care. A prime example is the Sunseeker Orion X7, which uses Real-Time Kinematic (RTK) positioning technology to map lawns accurately. The advanced system allows the mower to cover every inch of ground efficiently, easily navigating complicated terrain and obstructions without missing any areas and avoiding unnecessary commutes for manual intervention. This accuracy improves mowing efficiency and bolsters the popularity of automated lawn mowers. Mowers such as the Sunseeker X7 are focused on connectivity, with the integration of smartphone apps enabling owners to monitor and control their mowers from almost any location remotely. This level of convenience appeals to the contemporary shoppers base, who are drawn to home automation.

In home settings, lawn mowers serve as fundamental tools for residents to help them preserve the beauty and health of lawns. Homeowners increasingly realize the importance of investing in high-quality mowers to save time and effort in lawn maintenance operations. Companies such as Husqvarna and Worx offer robotic mower models that aid automated mowing. Additionally, the rise of eco-conscious consumers is opening doors for electric mowers that provide a cleaner, quieter alternative to the gas-powered option.

The commercial lawn mower industry is experiencing unprecedented growth driven by technological innovation and increasing demand for efficient turf management solutions. Husqvarna launched two state-of-the-art robotic lawn mowers—the Automower 535 AWD EPOS and Automower 580L EPOS—in January 2025 for commercial applications such as golf courses, sports fields, and facility upkeep. These self-mowing solutions enhance working efficiency and reduce manual labor, thereby catching the eye of landscape professionals. Commercial landscapers also benefit from products such as the Honda HRC Series, which are famous for their dependability and improved cutting performance due to their robust features, including a commercial-grade Honda engine and a stainless-steel deck. Market leaders such as Ferris, Toro, Exmark, Scag, Hustler, Cub Cadet, and Bradley are also offering a range of high-performance mowers explicitly designed to meet the challenging needs of lawn care service providers.

The lawn mower market analysis has been completed by considering the following segments: type, category, and end use. Based on the type, the market is segmented based on type into push mower, robotic mower, and ride-on mower. The ride-on mower segment held the largest lawn mower market share in 2024. Ride-on lawn mowers save half the time and labor involved in mowing; therefore, they are an ideal option for individuals with large properties or commercial land to tend to. Technology has paved the way for the introduction of more powerful and easier models, enhancing the experience. The rising interest in landscaping is prompting homeowners to seek high-quality lawn maintenance equipment, boosting demand for ride-on lawn mowers even further.

Based on category, the lawn mower market is segmented into electric and non-electric/gas-powered. The non-electric or gas-powered segment held a larger market share in 2024. Based on end use, the market is segmented into residential and commercial. The commercial segment accounted for a larger share of the market in 2024.

North America dominated the lawn mower market share in terms of revenue in 2024. The US holds the largest share of the regional market, followed by Canada. The significant interest in lawns and landscaping among the masses in North America has a positive influence on the lawn mower market. Lawns play a crucial role in enhancing residential aesthetics and outdoor living spaces. As a result, there is a growing demand for lawn maintenance equipment, specifically walk-behind mowers for small to medium-sized lawns and ride-on mowers for larger properties.

California's goal to ban gasoline-powered lawn equipment by 2025 represents a significant regulation aimed at reducing emissions from small engines, which are major contributors to air pollution. This move has accelerated the shift toward electric and battery-powered mowers across North America, with many states offering financial incentives, such as rebates, to encourage the adoption of eco-friendly alternatives. Cities such as Dallas and Austin also have municipal programs that provide additional support for using electric models of mowers.

The lawn mower market forecast can help stakeholders plan their growth strategies. Deere & Co, Andreas Stihl AG & Co. KG, Honda Motor Co Ltd, Robert Bosch GmbH, Husqvarna AB, Kubota Corp, Stanley Black & Decker Inc, CHERVON (China) Trading Co. Ltd., The Toro Co, AriensCo, ECHO INCORPORATED, WORX, Briggs & Stratton, Bad Boy Mowers, and Fiskars Group are among the prominent players profiled in the lawn mower market report. These companies focus on providing high-quality products to meet evolving customer demands. They are also adopting strategies such as new product launches, capacity expansions, partnerships, and collaborations to stay competitive in the market.

The geographic scope of the lawn mower market report focuses on North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. The market in North America is further segmented into the US, Canada, and Mexico. The market in Europe is subsegmented into Germany, France, the UK, Italy, Spain, and the rest of Europe. The market in Asia Pacific is further segmented into China, India, Japan, Australia, South Korea, and the rest of Asia Pacific. The lawn mower market in the Middle East & Africa is segmented into South Africa, Saudi Arabia, the UAE, and the rest of Middle East & Africa. The market in South & Central America is further segmented into Brazil, Argentina, and the rest of South & Central America.

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