Middle East & Africa Retail Execution Software Market is expected to reach US$ 14.40 million by 2027

Mobile Forms Automation is Expected to be the Fastest Growing Segment During the Forecast Period for SAM Region

According to The Insight Partners market research study on “MEA Retail Execution Software Market to 2027 – COVID-19 Impact and Regional Analysis and Forecast by Enterprise Size and Application” is expected to reach US$ 14.40 million by 2027 from US$ 10.34 million in 2019. The market is estimated to grow at a CAGR of 6.0% from 2020 to 2027. The report provides trends prevailing in the MEA retail execution software market along with the drivers and restraints pertaining to the market growth. Machine learning to enhance retail execution business is the major factor driving the growth of the MEA retail execution software market. However, issues associated with surging security problems hinders the growth of MEA retail execution software market.  

The MEA retail execution software market has been segmented into enterprise size and application. Based on enterprise size, the MEA retail execution software market is segmented into SMEs and large enterprises. Large enterprises segment held the largest market share in 2019. Based on application, the MEA retail execution software market is segmented into retail operations, field service management, mobile forms automation, field sales, trade promotion management, and employee engagement, and others. Retail operations segment held the largest market share in 2019. 

Among the MEA countries, Iran has faced the highest number of COVID-19 confirmed cases. Other major countries that are facing the economic impact of COVID-19 include Turkey, Saudi Arabia, UAE, Egypt, Morocco, and Kuwait. The region comprises many growing economies such as UAE, among others, which are prospective markets for retail execution software providers, owing to the huge presence of diverse customer base for the retail and e-commerce industry. The global COVID-19 pandemic would have significant effects on global economies, but the Middle East region has negatively impacted as there is already pressure on the economy of various oil-based countries due to falling oil prices. In addition to this, the factory lockdowns, business shutdowns, and travel bans are further aggravating the economic problems of the countries in the MEA region. Hence, the estimated decline in MEA’s economic condition and impact of COVID-19 on the growth of various industries in the region is expected to negatively impact the growth of the retail execution software market in 2020 and 2021.

EdgeCG (StayinFront, Inc.); Trax Technology Solutions Pte Ltd.; Valomnia; WINIT; and XTEL (Kantar Group) are among the leading companies in the MEA retail execution software market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, Trax Technology Solutions Pte Ltd. had acquired a leading European provider of image recognition for retail execution Planorama. The acquisition would build upon the significant depth and breadth of foundation already in place to serve CPG customers globally by expanding customer reach and making available a comprehensive set of in-store execution tools to the market.

The report segments the MEA Retail Execution Software Market follows:

MEA Retail Execution Software Market – By Enterprise Size

• SMEs
• Large Enterprises

MEA Retail Execution Software Market – By Application

• Retail Operations
• Field Service Management
• Mobile Forms Automation
• Field Sales
• Trade Promotion Management
• Employee Engagement
• Others

MEA Retail Execution Software Market – By Country

• Saudi Arabia
• South Africa
• UAE
• Rest of MEA