Rise in Innovative Product Launches and Advertising Expenditure by Key Market Players Drive Global Skin Toner Market
The scope of our recent study on "Global Skin Toner Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Type (Hydrating Toners, Exfoliating Toners, and Treatment Toners), Category (Organic and Conventional), and Distribution Channel (Supermarkets and Hypermarkets, Drugstores and Pharmacies, Health and Beauty Stores, Online Retail, and Others)" includes the factors governing the market growth, revenue estimation and forecast, and market share analysis. It also entails the identification of significant market players and their key developments.
The global skin toner market is expected to grow from US$ 1,180.80 million in 2022 to US$ 1,596.75 million by 2028; it is estimated to register a CAGR of 5.2% from 2022 to 2028.
Manufacturers are investing significantly in research and development to launch innovative skin care products to attract a large consumer base. Alcohol is the primary raw material used in skin toners to fight bacteria, but it can consequently cause dryness, resulting in skin issues. Thus, the need for alcohol-free skin toners is rising, and manufacturers are developing alcohol-free skin toners to cater to the increasing demand. In July 2022, Vow Beauty, the US-based beauty brand, launched “Something BHA 2% Toner,” featuring skin-soothing green tea extract, hydrating glycerin, and anti-inflammatory orange blossom water. The company claimed the product penetrated the skin to dissolve dirt and debris. This toner is alcohol, fragrance, paraben, phthalate, dye, and cruelty-free.
Skin Toner Market Size, by Region, during 2021–2028
Skin Toner Market Forecast to 2028 - Global Analysis By Type (Hydrating Toners, Exfoliating Toners, and Treatment Toners), Category (Organic and Conventional), and Distribution Channel (Supermarkets and Hypermarkets, Drugstores and Pharmacies, Health and Beauty Stores, Online Retail, and Others)
Skin Toner Market Insights Report – Size & Forecasts 2028
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According to the annual report published by L'Oréal SA in 2020, the advertising and promotion spending on beauty and personal care products in 2019 was US$ 10,311.09 million, rising from US$ 9,604.60 million in 2018. Such a rise in advertising expenditure from the leading manufacturers in the skin toner market is projected to boost product awareness and demand for skin toner during the forecast period.
Dickinson Brands, La Mer Technology Inc, Mario Badescu Skin Care Inc., Loreal Paris, Shiseido Co Ltd., Procter & Gamble, Burt's Bees, Lush Retail Ltd, The Bodyshop International Ltd, and Johnson & Johnson are among the key players in the global skin toner market.
Impact of COVID-19 Pandemic on Global Skin Toner Market Growth
The shutdown of manufacturing units disturbed global supply chains, manufacturing activities, delivery schedules, and essential and nonessential product sales. Various companies witnessed delays in product deliveries and a slump in product sales in 2020. Moreover, bans imposed by governments of various countries in Europe, Asia Pacific, and North America on international travel compelled companies to discontinue their collaboration and partnership plans temporarily. All these factors hampered various industries in 2020 and early 2021, thereby restraining the growth of different markets. Amid the pandemic, the market adopted the pandemic restrictions and transitioned to e-commerce platforms. This rapid shift from retail to online shopping acted as a survival tool for both consumers and manufacturers. This encouraged manufacturers and distributors to expand online distribution channels. Moreover, the upliftment of trade restrictions globally led to an increase in the supply of cosmetics and beauty products.
The "Global Skin Toner Market Analysis to 2028" is a specialized and in-depth study of the consumer goods industry, focusing on the global skin toner market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The global skin toner market is segmented on the basis of type, category, and distribution channel. Based on type, the market is segmented into hydrating toners, exfoliating toners, and treatment toners. In 2021, treatment toners dominated the global skin toner market, and the exfoliating toners segment is expected to be the fastest growing during the forecast period. By category, the market is segmented into organic and conventional. In terms of distribution channel, the global skin toner market is divided into supermarkets and hypermarkets, drugstores and pharmacies, health and beauty stores, online retail, and others.
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