[Research Report] The skin toner market is expected to grow from US$ 1,180.80 million in 2022 to US$ 1,596.75 million by 2028. It is expected to register a CAGR of 5.2% from 2022 to 2028.
MARKET ANALYSIS
Skin toners are cosmetic products used to cleanse, hydrate, and minimize skin pore appearance. Major market players provide a range of toners, such as hydrating, exfoliating, and treatment toners. Hydrating toners are lightweight, pH-balanced, and non-drying, which helps restore the protective skin barrier and makes skin feel energized while moisturizing. The fast-absorbing hydrating toner softens and helps smoothen the dry skin while locking in moisture for refreshed, healthy-looking skin. Hydrating toners contain ceramides, hyaluronic acid, and niacinamide. The presence of several acids in hydrating toners provides extra benefits to consumers, which, in turn, accelerates the demand for hydrating toners. Hydrating toners are highly preferred during winter as they benefit dry or dehydrated skin.
GROWTH DRIVERS AND CHALLENGES
Organic and natural personal care and cosmetics products are becoming popular among consumers as these products are free from chemicals and transparent about the content. Organic skin toners are suitable for the skin as they do not cause irritation, itching, or other adverse effects. Organic skin toners are available in various ingredients, such as aloe vera, basil, and neem. They reduce the chance of skin breakout, balance skin pH levels, rehydrate and tone skin for a healthier texture, and increase nutrient absorption capacity. This help in tightening skin and minimizing large pores while regulating oil production. The demand for organic products is increasing among consumers due to these properties. The rising consumer awareness and understanding of the benefits of organic products—owing to the emergence of social media—are accelerating the demand for organic personal care products. Further, the surging popularity of vegan, halal, cruelty-free, natural, organic, and botanical products is increasing the consumption of herbal beauty products, particularly hair care and skin care products. Thus, many manufacturers across the globe are expanding their business of organic products to cater to the increasing demand. Increasing cases of counterfeit products pose a challenge to the skin toner market. The increasing cases of counterfeit products severely impact a brand's reputation and consumer trust. As many customers are unaware that the product they purchased is counterfeit, they blame the authentic company when it fails to work correctly, falls apart, or does not meet their expectations. As a result, the customer loses trust in the brand, which likely means they may avoid purchasing from the same retailer in the future. Thus, the increasing cases of counterfeit products are hampering the skin toner market growth.
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Skin Toner Market: Strategic Insights
Market Size Value in US$ 1,180.80 million in 2022 Market Size Value by US$ 1,596.75 million by 2028 Growth rate CAGR of 5.2% from 2022 to 2028 Forecast Period 2022-2028 Base Year 2022
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Skin Toner Market: Strategic Insights
| Market Size Value in | US$ 1,180.80 million in 2022 |
| Market Size Value by | US$ 1,596.75 million by 2028 |
| Growth rate | CAGR of 5.2% from 2022 to 2028 |
| Forecast Period | 2022-2028 |
| Base Year | 2022 |
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REPORT SEGMENTATION AND SCOPE
The "Global Skin toner Market Analysis to 2028" is a specialized and in-depth study with a major focus on the global market trends and growth opportunities. The report aims to provide an overview of the global market with detailed market segmentation by type, category, distribution channel, and geography. The global skin toner market has been witnessing high growth over the recent past and is expected to continue this trend during the forecast period. The report provides key statistics on the consumption of skin toners worldwide along with their demand in major regions and countries. In addition, the report provides the qualitative assessment of various factors affecting the skin toner market performance in major regions and countries. The report also includes a comprehensive analysis of the leading players in the skin toner market and their key strategic developments. Several analyses on the market dynamics are also included to help identify the key driving factors, market trends, and lucrative opportunities that would, in turn, aid in identifying the major revenue pockets.
Further, ecosystem analysis and Porter’s five forces analysis provide a 360-degree view of the global skin toner market, which helps understand the entire supply chain and various factors affecting the market growth.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
SEGMENTAL ANALYSIS
The global skin toner market is segmented on the basis of type, category, and distribution channel. Based on type, the skin toner market is segmented as, hydrating toners, exfoliating toners and treatment toners. On the basis of category, the market is classified as, organic, and conventional. The skin toner market is categorized on the basis of distribution channel into supermarkets and hypermarkets, drugstores and pharmacies, health and beauty stores, online retail, and others. Based on type, treatment toners accounted for significant market share. Treatment toners usually contain ingredients such as AHA/BHA, salicylic acid, glycolic acids, and natural extracts that assist in treating specific skin conditions. Treatment toners balance excessive oiliness; soothe redness and irritation; and minimize the appearance of blemishes, blackheads, and enlarged pores. Hydrating toners are lightweight, leave-on, pH-balanced, and non-drying, which helps restore the protective skin barrier and makes skin feel energized while moisturizing. Exfoliating toners are an aqueous solution of chemical exfoliators, such as AHAs, BHAs, and PHAs, that are gentle enough for daily use. On the basis of category, conventional skin toners accounted for significant market share. Consumers are increasingly inclined toward organic toners as most of their content is active ingredients; however, in synthetic skincare products, active ingredients only make up 5–10% of the content. Conventional toners are typically formulated with chemicals and ingredients that are designed to help remove any remaining traces of dirt, oil, or makeup from the skin after cleansing.
Skin Toner Market, Type, 2021 and 2028
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
REGIONAL ANALYSIS
The report provides a detailed overview of the global skin toner market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. Asia Pacific accounted for a significant share of the market and valued at more than US$ 500 million in 2021. Consumers from emerging countries in the region are becoming more aware of skincare due to exposure to social media, especially a growing population aged 13–45 years in countries, such as China, India, and Bangladesh. This is expected to fuel the market over the next few years. Moreover, natural ingredients, multiple-step skincare routines, and obsession with glass skin are a few trends in the K-beauty (Korean beauty) industry. Consumers across the region are adopting these trends, which is increasing the demand for skin toners. North America valued at more US$ 200 million in 2021. In North America, the thriving personal care & beauty industry plays a significant role in the consumption of beauty and cosmetic products, including skin toner.
INDUSTRY DEVELOPMENTS AND FUTURE OPPORTUNITIES
The report provides a detailed overview of the global skin toner market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America.
- In 2022, mCaffeine expanded its skin toners portfolio, and launched 2-in-1 toner-serums.
- In 2022, Vow Beauty launched BHA 2% toner at Walmart.
- In 2022, The Klog launched a 3-step skin routine for spring collection.
IMPACT OF COVID/IMPACT OF GEOPOLITICAL SCENARIO/IMPACT OF RECESSION
The report provides a detailed overview of the global skin toner market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. Many industries faced unprecedented challenges after the onset of the COVID-19 pandemic in 2020. The manufacturers of personal care products faced significant challenges due to supply chain constraints caused by nationwide lockdowns, trade bans, and travel restrictions. The supply chain disruptions created a shortage of raw materials, which affected the production and distribution of various products, leading to increased prices. The shortage of labor force needed in manufacturing units and a temporary halt on on-premises sales through specialty stores, supermarkets, and convenience stores due to lockdowns and social distancing measures further negatively affected the market sales. Thus, major companies in the skin toner market faced the hardest hit during initial phase of pandemic.
The COVID-19 pandemic had a mixed impact on the skin toner market during the pandemic. Skin toners were not classified as essential products by governments in several countries, which compelled manufacturers to halt the production of these products. However, the COVID-19 pandemic triggered a digital transformation across many industries, including cosmetic and personal care products. In 2021, various economies resumed operations as governments announced relaxations of previously imposed restrictions, which boosted the global marketplace. Moreover, manufacturers were permitted to operate at full capacities, which helped them overcome the demand and supply gaps and other repercussions.
COMPETITIVE LANDSCAPE AND KEY COMPANIES
Some of the key players and top skin toners manufacturers, operating in the skin toner market include, Dickinson Brands, La Mer Technology Inc, Mario Badescu Skin Care Inc., Loreal Paris, Shiseido Co Ltd., Procter & Gamble, Burt's Bees, Lush Retail Ltd, The Bodyshop International Ltd, and Johnson & Johnson, among others.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Type, Category, and Distribution Channel
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
The flourishment of e-commerce and direct-to-consumer channel, is expected to provide lucrative growth opportunities to the global skin toner market during the forecast period.
The major players operating in the global skin toner market are Johnson & Johnson Consumer Inc, L’Oréal SA, The Procter & Gamble Co, The Bodyshop International Ltd, Shiseido Co Ltd, among others.
Based on the type, the treatment skin toners segment accounted for the largest revenue share. People are increasingly using treatment toners as there are increasing incidences of skin problems among consumers. Furthermore, these products are designed specifically for oily, acne-prone skin types, and they work by removing excess oils from the surface of the pores. The result is healthier-looking, clearer skin with less shine. These benefits of treatment toner are driving its demand, hence surging the market growth.
The rising spending on personal care and beauty products influence the demand for skin care products. Moreover, innovative product launches, increasing advertisement expenditure and high benefits of skin toner use, are some of the key driving factors for the skin toner market.
Based on distribution channel, the skin toner market for online retail is the fastest-growing segment. The impeding e-commerce industry along with development of online shopping websites, is driving the segment’s growth. Moreover, a shift towards online retail segment is observed due to the distinct benefits such as quick service, and home delivery, easy access among others.
Asia Pacific market dominated the skin toner market and continue to be the largest segment by 2028. The growth is attributed to the increasing demand for natural ingredients and the growing influence of “clean label products” among the population in the region. Thus, manufacturers are launching natural and organic skin toners to cater to the increasing demand among consumers in the region.
The List of Companies - Skin Toner Market
- Dickinson Brands
- La Mer Technology Inc
- Mario Badescu Skin Care Inc
- Loreal Paris
- Shiseido Co Ltd
- Procter & Gamble
- Burt's Bees
- Lush Retail Ltd
- The Bodyshop International Ltd
- Johnson & Johnson
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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