According to The Insight Partners' research, the South & Central America lawn mower market was valued at US$ 1,364.48 million in 2024 and is expected to reach US$ 1,869.35 million by 2031, registering a CAGR of 4.8% from 2025 to 2031. Integration of smart technologies and high investments in commercial lawn mowers are among the critical factors attributed to the South & Central America lawn mower market expansion.
Intelligent mapping and navigation technologies are emerging as significant growth trends in the lawnmower industry, transforming how people handle lawn care. A prime example is the Sunseeker Orion X7, which uses Real-Time Kinematic (RTK) positioning technology to map lawns accurately. The advanced system allows the mower to cover every inch of ground efficiently, easily navigating complicated terrain and obstructions without missing any areas and avoiding unnecessary commutes for manual intervention. This accuracy improves mowing efficiency and increases consumer demand for automated lawn mowers. Mowers such as the Sunseeker X7 are focused on connectivity, with the integration of smartphone apps enabling owners to monitor and control their mowers from almost any location remotely. This level of convenience appeals to the contemporary shoppers' base, who are drawn to home automation.
On the contrary, high cost of equipment ownership and maintenance hampers the growth of South & Central America lawn mower market.
Based on type, the South & Central America lawn mower market is segmented into push mower, robotic mower, and ride-on mower. The ride-on mower segment held 50.3% share of the South & Central America lawn mower market in 2024, amassing US$ 686.18 million. It is projected to garner US$ 914.00 million by 2031 to expand at 4.4% CAGR during 2025-2031.
By category, the South & Central America lawn mower market is bifurcated into electric and non-electric/ gas powered. The non-electric/ gas powered segment held 90.2% share of the South & Central America lawn mower market in 2024, amassing US$ 1,230.61 million. It is projected to garner US$ 1,679.68 million by 2031 to expand at 4.7% CAGR during 2025-2031.
In terms of end use, the South & Central America lawn mower market is bifurcated into residential and commercial. The commercial segment held 71.9% share of the South & Central America lawn mower market in 2024, amassing US$ 981.12 million. It is projected to garner US$ 1,364.62 million by 2031 to expand at 5.0% CAGR during 2025-2031.
By country, the South & Central America lawn mower market is categorized into Brazil, Argentina, and the Rest of South & Central America. Brazil held 47.1% share of South & Central America lawn mower market in 2024, amassing US$ 642.42 million. It is projected to garner US$ 897.80 million by 2031 to expand at 5.1% CAGR during 2025-2031.
Key players operating in the lawn mower market are Deere & Co, Andreas Stihl AG & Co. KG, Honda Motor Co Ltd, Robert Bosch GmbH, Husqvarna AB, Kubota Corp, Stanley Black & Decker Inc, CHERVON (China) Trading Co., Ltd, The Toro Co, AriensCo, ECHO INCORPORATED, WORX, Briggs & Stratton, Bad Boy Mowers, and Fiskars Group, among others.
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