Subscriber Data Management Market is expected to reach US$ 13,809.6 million by 2028

The global subscriber data management market was valued at US$ 4,764.8 million in 2021 and is projected to reach US$ 13,809.6 million by 2028; it is expected to grow at a CAGR of 16.4% from 2021 to 2028. North America dominated the market in 2020 with a share of 38.6%. Based on the report by the GSM Association, North America will have 100 million 5G connections by 2022, owing to continuing network expenditures by operators and a growing selection of 5G devices at various pricing points. North America will be the first area where 5G will account for more than half of all connections by 2025. As a result, the rising number of 5G subscribers would pressure network operators to prioritize proper management of customers' mobile plans, resulting in an increased demand for subscriber data management. The COVID-19 outbreak and subsequent lockdowns imposed across countries such as the US, Canada, and Mexico, have significantly increased the number of OTT subscribers across the region. For instance, According to Comscore's 2020 study, 69.8 million homes in the US used OTT in April 2020, an increase of 5.2 million from the previous year. Moreover, music streaming fell for three weeks in a row in March 2020, when the pandemic began to have a substantial impact in the US. First by 2%, then by 8.8%, and finally by 3.2%. However, music streaming in the US started experiencing an increase by 2% in the week ending April 2, 2020, and the trend has then continued to date. Thus, the rise in subscribers across various platforms has had a positive impact on the subscriber data management market across the region during the pandemic.

Europe stood second in the subscriber data management market with a decent market share in 2020. In Europe, a wide range of goods is available to meet the needs of both retail and business customers. The varied service portfolios, which include cloud, security, and Internet of Things (IoT), reflect the industry's continual growth. In addition, the number of mobile users has also increased because of these technical developments, necessitating a more effective subscriber data management system. Furthermore, the number of subscribers is expected to increase in the next years. According to studies, Europe had 372 million 4G customers at the end of 2017, an increase from 286 million a year earlier, accounting for more than 35% of all mobile subscribers. Moreover, TeleGeography's GlobalComms Forecast Service expects the number of 4G users to reach 709 million by December 2022, presenting a lucrative opportunity for SDM vendors.

The subscriber data management market players are adopting several strategies to expand their business and maintain brand names across the world. For instance, in June 2021, Hewlett Packard Enterprise announced a new 5G software solution, adding a fully integrated automated management to HPE’s existing 5G portfolio. The solution consists of HPE 5G Automated Assurance and a new 5G capability for the HPE Service Director, which collectively simplify the management of 5G networks and reduce deployment risks through a zero-touch, closed-loop system.

The global subscriber data management market is segmented based on solution, network type, deployment, application, and geography. Based on solution, the market is categorized into user data repository, subscriber data federation, policy management, and identity management. Based on network type, the subscriber data management market is segmented into fixed networks and mobile networks. Based on deployment, the subscriber data management market is divided into cloud-based and on-premise. By application, the market is bifurcated into voice over IP and mobile. Geographically, the subscriber data management market is segmented into North America (the US, Canada, and Mexico), Europe (France, Germany, Italy, the UK, Russia, and Rest of Europe), Asia Pacific (Australia, China, India, Japan, South Korea, and Rest of APAC), Middle East & Africa (Saudi Arabia, South Africa, the UAE, and Rest of MEA), and South America (Brazil, Argentina, and Rest of SAM).

Subscriber Data Management Market Breakdown – by region, 2020 and 2028

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Subscriber Data Management Market to Grow at a CAGR of 16.4% to reach US$ 13,809.6 million from 2021 to 2028

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Subscriber Data Management Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Solution (User Data Repository, Subscriber Data Federation, Policy Management, and Identity Management), Network Type (Fixed Networks and Mobile Networks), Deployment (Cloud and On-Premise), and Application (Voice Over IP and Mobile)