The subscriber data management system market is expected to grow from US$ 4,764.8 million in 2021 to US$ 13,809.6 million by 2028; it is estimated to grow at a CAGR of 16.4% during 2021–2028.
The rise in the number of mobile users and devices, as well as the deployment of Network Function virtualization (NFV) and IP systems, coupled with increased subscriber demand for LTE and VoLTE technologies, are all driving the demand for subscriber data management. Furthermore, the rise in cyberattacks involving subscriber identity phishing is expected to enhance the demand for subscriber identity management. Even without knowledge of the content of messages, traffic data, or localized international mobile equipment identity (IMEI), data might be misused for unlawful monitoring or surveillance. Unless network monitoring is adequately protected, such an attack or inadvertent leak can potentially reveal enormous amounts of personal information and create a detailed profile of an unwary user. This necessitates the use of identity management software.
Lucrative Regions for Subscriber Data Management System Providers
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Impact of COVID-19 Pandemic on Subscriber Data Management System Market
The COVID-19 pandemic has impacted all industries severely. Any impact on industries directly affects the region's economic development. The unprecedented rise in the number of COVID-19 cases across the world and the subsequent lockdown to combat the spread of the virus across the world in the first two quarters of 2020 have put numerous businesses on a standby situation. Technological investments across all industries in 2020 experienced a dip, owing to the above-mentioned reasons. However, the rise in subscribers across various platforms has had a positive impact on the subscriber data management market across the region during the pandemic.
Subscriber Data Management Systems Market Insights
Increase in Adoption of Subscriber Data Management Solutions by Telecom Operators
Subscriber data management (SDM) solution converges the management of subscriber data across different network domains. The SDM solution unifies and manages the subscriber data of network carriers, including access preferences, services, locations, authentication, identities, and presence, into unified data repositories. Furthermore, it improves the carrier networks by lowering their operating costs while maintaining consistent service to users. It also allows operators to examine subscriber data in a centralized manner, allowing them to monetize their subscriber data more effectively. SDM also assists telecom operators in lowering network complexity, the total cost of ownership, and time to market for new services.
The need to lower operating expenses and facilitate cross-network convergence, as well as rise in subscriber demand for LTE and VoLTE, IMS implementation, and telcos' shift to NFV technologies, will boost the subscriber data management market growth among the telecom enterprises. Moreover, third parties can help telecom carriers supply new and improved services by providing new value chains that are slowly but steadily recognized. Telecom companies are looking into the possibility of providing similar degrees of personalization and activity tracking to their customers. Third parties may find subscriber data to be particularly appealing to enhance the services they may provide by leveraging the telecom operators' infrastructure. Thus, the rising adoption of SDM solutions by telecom operators is significantly fueling the growth of the market.
Solution-Based Market Insights
Based on solution, the market is categorized into user data repository, subscriber data federation, policy management, and identity management. In 2020, the user data repository segment accounted for the largest share in the market.
Subscriber Data Management System Market, by Solution, 2020 and 2028 (%)
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Network Type-Based Market Insights
Based on network type, the subscriber data management market is segmented into fixed networks and mobile networks. In 2020, the fixed networks segment accounted for a larger market share.
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Subscriber Data Management Market: Strategic Insights
Market Size Value in US$ 4,764.8 Million in 2021 Market Size Value by US$ 13,809.6 Million by 2028 Growth rate CAGR of 16.4% from 2021-2028 Forecast Period 2021-2028 Base Year 2021
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Subscriber Data Management Market: Strategic Insights
Market Size Value in | US$ 4,764.8 Million in 2021 |
Market Size Value by | US$ 13,809.6 Million by 2028 |
Growth rate | CAGR of 16.4% from 2021-2028 |
Forecast Period | 2021-2028 |
Base Year | 2021 |
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Speak to AnalystThe players operating in the subscriber data management market are adopting strategies such as mergers, acquisitions, and market initiatives to maintain their positions in the market. A few developments by key players are listed below:
- In July 2021, Cisco announced the completion of the acquisition of Socio Labs, Inc. Through this, the company aims to expand WebEx offerings beyond meetings, webinars, and webcasts to include conferences and power the future of hybrid events. Socio Labs is a modern event technology platform that manages the full lifecycle of multi-session, multi-track virtual, in-person, and hybrid conferences.
- In June 2021, Cisco partnered with Vodafone Idea Limited to simplify and automate the network to support 4G and 5G use cases and offer a better-quality experience for its consumer, retail, and enterprise customers. For this, Vodafone Idea is deploying Cisco’s Ultra Packet Core across India to accelerate digital transformation
The global subscriber data management market has been segmented as mentioned below:
By Solution
- User Data Repository
- Subscriber Data Federation
- Policy Management
- Identity Management
By Network Type
- Fixed Networks
- Mobile Networks
By Deployment
- Cloud
- On-Premise
By Application
- Voice Over IP
- Mobile
By Geography
North America
- US
- Canada
- Mexico
Europe
- France
- Germany
- Italy
- UK
- Russia
- Rest of Europe
Asia Pacific (APAC)
- China
- India
- South Korea
- Japan
- Australia
- Rest of APAC
Middle East & Africa (MEA)
- South Africa
- Saudi Arabia
- UAE
- Rest of MEA
South America (SAM)
- Brazil
- Argentina
- Rest of SAM
Company Profiles
- Cisco Systems, Inc.
- Hewlett Packard Enterprise Development LP
- Huawei Technologies Co., Ltd.
- Nokia Corporation
- Oracle Corporation
- Telefonaktiebolaget LM Ericsson
- ZTE Corporation
- Enea AB
- R Systems International Limited
- Sandvine
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Solution , Network Type , Deployment , and Application
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
The need to lower operating expenses and facilitate cross-network convergence, as well as rise in subscriber demand for LTE and VoLTE, IMS implementation, and telcos' shift to NFV technologies, will boost the subscriber data management market growth among the telecom enterprises. Thus, the rising adoption of subscriber data management solutions by telecom operators is significantly fueling the growth of the market.
Telephone subscriptions in urban areas increased from 675.58 million at the end of June 2019 to 677.95 million at the end of September 2019. During the same period, however, urban telephone subscriptions fell from 160.78 to 160.63. To securely manage the data generated by the increase in the number of customers, the demand for SDM solutions is expected to rise. Hence, the region has been witnessing partnerships between SDM providers and telecom companies. For example, China Telecom teamed with Nokia's core networking technology for 5G in June 2020. ION products, User Plane, Unified Data Management, Multiple Nokia Software, and Session Management functions are included in this agreement. Nokia's cloud-based vIMS technology has a 17% market share in China Unicom's rapidly developing VoLTE network, where it has been implemented. This agreement will strengthen China Unicom's and Nokia's long-term collaboration.
Increase in adoption of subscriber data management solutions by telecom operators and Rise in over the top subscription worldwide due to better internet infrastructure is driving the market growth.
The global subscriber data management market was dominated by the user data repository segment in 2020, which accounted for 35.5% of market share. The user data repository segment is anticipated to continue its dominance during the forecast period as well. The segment is expected to capture a decent share of 34.3% of overall global subscriber data management market by 2028, growing at a CAGR of 15.9%.
In 2020, North America led the market with a substantial revenue share, followed by Europe and Asia Pacific. Asia Pacific is a prospective market for subscriber data management manufacturers. Smartphone penetration in Asia Pacific is expected to reach 80% by 2025, meaning billions of internet-capable persons in this area alone, which is driving the demand for effective subscriber data management systems.
The major companies in subscriber data management includes Ericsson; Oracle Corporation; Huawei; ZTE Corporation; and Nokia Corporation. The listing of these five key players is derived by considering following key parameters: overall revenue, segmental revenue, brand image & industry expertise, current subscriber data management portfolio and related solutions, customer base, geographical reach, research and development investments, patents, technology integration, new product launches, partnerships, mergers & acquisitions and other market related activities.
The List of Companies - Subscriber Data Management Market
- Cisco Systems, Inc.
- Hewlett Packard Enterprise Development LP
- Huawei Technologies Co., Ltd.
- Nokia Corporation
- Oracle Corporation
- Telefonaktiebolaget LM Ericsson
- ZTE Corporation
- Enea AB
- R Systems International Limited
- Sandvine
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Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
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Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
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- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
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- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
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We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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