Water Softeners Market is expected to reach US$ 10.94 Billion by 2031


PRESS RELEASE BY The Insight Partners 27 May 2024

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Increasing Awareness Regarding Harmful Effects of Hardwater Drives Global Water Softeners Market Growth

According to the latest market study on “Global Water Softeners Market Analysis and Forecast to 2031 – Global Analysis – by Type, and End-Use" the market was valued at US$ 6.18 billion in 2023 and is projected to reach US$ 10.94 billion by 2031; it is estimated to register a CAGR of 7.4% from 2023 to 2031. The report highlights key factors fueling the market growth and prominent players along with their developments in the market.

The water softeners market has witnessed significant growth in recent years, driven by increasing awareness about the detrimental effects of hard water on plumbing systems, appliances, and overall water quality. Hard water, characterized by high levels of minerals like calcium and magnesium, poses challenges such as scale buildup, reduced efficiency of water heaters and washing machines, and the formation of soap scum. As a result, residential, commercial, and institutional consumers are increasingly turning to water-softening solutions to address these issues. The global water softeners market size is likely to upsurge by 2030 owing to the strategic initiatives by key market players. 

Global Water Softeners Market Breakdown – by Region


Water Softeners Market SWOT and PEST Analysis 2021-2031

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Water Softeners Market Size and Forecast (2021 - 2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type (Salt-Based Water Softeners and Salt-Free Water Softeners), End Use [Residential, Commercial (Hotels and Lodges, Restaurants, Offices, Hospitals, and Others), and Institutional], Distribution Channel (Direct and Indirect), and Geography

The increasing awareness regarding the harmful effects of hard water propels the water softeners market growth. Hard water can lead to the buildup of limescale deposits in plumbing and appliances, reducing their efficiency and lifespan. Water-softening solutions are adopted to protect various equipment, plumbing systems, and human health from the detrimental effects of hard water. Water-softening systems allow residential users to prolong the longevity of their household infrastructure. Hard water can leave skin feeling dry and hair brittle due to the mineral deposits it leaves behind. As individuals seek to address these personal care concerns, the demand for water softeners has increased in the last few years. Additionally, the potential health benefits of reducing the consumption of hard water, particularly in relation to cardiovascular health, further underline the importance of water-softening systems in households. An increase in water usage for cleaning purposes also drives the adoption of water softeners. Softeners contribute significantly to environmental sustainability by reducing the need for excessive cleaning and the use of harsh detergents. This aligns with the broader trend of environmental consciousness, prompting consumers to invest in water-softening technologies to minimize their ecological footprint and promote sustainable living practices. Thus, the increasing awareness regarding the harmful effects of hard water contributes to the growing water softeners market size.

The growing adoption of salt-free water softeners is likely to bring new water softeners market trends in the coming years. Salt-free water softeners are gaining popularity due to various advantages. They provide a chemical-free alternative to traditional salt-based water softeners. Salt-based softeners operate by chemically transforming the calcium and magnesium ions in hard water, in turn preventing their deposition on surfaces and scale formation. In addition, increasing chloride levels in freshwater systems due to salt-based water softeners results in environmental concerns. A study conducted by the National Academy of Sciences in 2018 stated that the salinity of at least 33% of streams and rivers in the US has increased over the period of 25 years. This has resulted in some governments banning the use of salt-based water softeners. For instance, California's governing board established guidelines in January 2014 prohibiting the new installation of water softeners that use sodium or potassium and release the salt solution into sewer lines. Saltwater softeners were banned in Californian cities as of August 2023. Salt-free water softeners have emerged as a preferred choice since they do not use chemicals to soften the water; instead, they neutralize pollutants such as calcium and magnesium, preventing them from sticking to surfaces. They are easy to set up and require less maintenance.

Rheem Manufacturing Co, Marlo Inc, Robert B Hill Co, Silverline UK Ltd, Hobart Corp, Water-Right Inc, US Water Systems Inc, Kinetico Inc, Ecowater Systems LLC, and Culligan International Co are among the prominent players profiled in the water softeners market report. In addition, several other players have been studied and analyzed during the study to get a holistic view of the market and its ecosystem. The market report also includes company positioning and concentration to evaluate the performance of competitors/players in the market.

The water softeners market report aims to provide an overview of the market with detailed market segmentation. The market is segmented on the basis of type, end-use, and distribution channel. Based on type, the market is bifurcated into salt-based water softeners and salt-free water softeners. The salt-based water softeners segment accounts for the largest water softeners market share. Salt-based water softeners are a widely utilized solution for addressing the challenges posed by hard water. These systems function on the principle of ion exchange, a process that involves swapping calcium and magnesium ions, responsible for water hardness, with sodium ions. As water flows through the resin bed nestled within the softener tank, the resin beads attract and retain the calcium and magnesium ions while concurrently releasing sodium ions, thereby softening the water. Over time, as the resin bed becomes saturated with calcium and magnesium ions, the softener initiates a regeneration cycle. During this process, a brine solution, typically composed of sodium chloride (common salt), is introduced into the resin tank. The brine solution flushes through the resin bed, displacing the trapped hardness ions and rejuvenating the resin's ability to soften water effectively. Despite their effectiveness in removing hardness minerals, salt-based water softeners necessitate regular maintenance and the periodic replenishment of salt. This dependency on salt can be a concern for individuals adhering to low-sodium diets or those mindful of environmental impact, as excessive salt discharge from regeneration cycles may contribute to elevated sodium levels in wastewater and potentially harm aquatic ecosystems if not properly managed.

Based on end-use, the water softeners market is segmented into residential, commercial, and institutional. The residential segment accounts for the largest water softeners market share. Water softeners play a vital role in residential applications, providing numerous benefits to households dealing with hard water. Hard water, characterized by high concentrations of calcium and magnesium ions, can lead to a myriad of issues, including soap scum residue on surfaces, scale buildup in pipes and appliances, and reduced effectiveness of cleaning agents. By employing water softeners, homeowners can mitigate these problems and enjoy several advantages. Firstly, softened water results in cleaner dishes, laundry, and surfaces, as it prevents the formation of scale and soap scum. This leads to improved water quality and extends the lifespan of appliances such as washing machines, dishwashers, and water heaters, reducing the frequency of repairs and replacements. Softened water also requires less detergent and soap to achieve the same level of cleanliness, resulting in cost savings for homeowners over time. Furthermore, softened water can have beneficial effects on skin and hair health, as it rinses away more effectively and does not leave behind residue that can clog pores or weigh down hair. It has been observed that the penetration of water softeners has been increasing in households globally due to the concerning effects of hard water on human health.

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