4K TV Market Growth Report, Share Analysis & Forecast by 2030

Coverage: 4k TV Market covers analysis By Screen Size (Below 52 Inches, 52 65 Inches, Above 65 inches); End Use (Residential, Commercial) , and Geography (North America, Europe, Asia Pacific, and South and Central America)

Publication Month : Mar 2024

  • Report Code : TIPRE00003346
  • Category : Electronics and Semiconductor
  • Status : Upcoming
  • No. of Pages : 150
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[Research Report] The 4K TV market is expected to grow from US$ 154.18 billion in 2022 to US$ 920.82 billion by 2030; it is estimated to grow at a CAGR of 24.1% from 2022 to 2030.

Analyst Perspective:

A crucial trend that is becoming more and more popular in the 4K TV industry is technological advancement. Major 4K TV manufacturers are concentrating on creating new technological solutions to improve their position. For instance, TCL, a Chinese business that designs, develops, and markets consumer electronics goods such as 4K TVs, introduced its first novel technology—the micro-LED—with its small LED QLED 4K Android 11 TV C825 in June 2021. However, the technology behind mini-LEDs uses LEDs that are more compact than standard LEDs. OEMs can mount more LEDs into a given space since LEDs are compact to gain control of the captive TV/monitor OEM market; TCL, a Chinese electronics company that produces consumer goods, including televisions, combined with BOE in November 2020. Both businesses' collective supply chain resources will be optimized due to this combination. A Chinese company, BOE Technology Group Co. Ltd., makes OLED and LCD displays, including 4K TVs.

The sales of LCD, LED, OLED, QLED, mini-LED, and microLED screens in the following sizes make up the 4K TV market: 65 inches, 50 to 52 inches, 46 inches, 40 to 42 inches, and 32 inches. Factory gate values, or the worth of items sold by manufacturers or other creators to other businesses (such as downstream manufacturers, distributors, wholesalers, and retailers) and to end users directly, are the standards in this 4K TV market. The manufacturers of the products who provide associated services are included in the value of the commodities in this 4K TV market. The 4K TV market value is defined as the revenues companies receive in terms of the currency (in USD unless otherwise indicated) from selling products and services within the specified 4K TV market and area through sales, grants, or contributions. Regardless of where they are produced, the revenues for a specific geographical are consumption values, which are revenues made by businesses in the stated area inside the 4K TV market. Revenues from resale along the supply chain, whether they occur later on or as a component of other items are excluded.

Market Overview:

Television sets need to be updated to accommodate the higher material supplied by HD streaming, which has become possible with the development of smart entertainment technologies like HD Streaming services. Full High Definition (Full HD) and Ultra High Definition (UHD) televisions have grown into 4K screens, which support the popular HD content stream. The display resolution is the basis for this classification of televisions. While JHD television displays have a resolution of 3840 x 2160 pixels, Full HD televisions have a 1920 x 1080 pixels resolution. 4096 x 2160 pixel resolution can only be seen on 4K screens. The LCDs, one of the two display technologies utilized in 4K televisions, feature active and passive matrix displays.

A grid of conductors with pixels positioned at each intersection makes up the passive matrix LCD. Additionally, transistors at each pixel intersection in the active matrix LCD panel are eliminated by running an electric current through the grid. Unlike typical LCD televisions, which use cold cathode fluorescent lights (CCFLs) to backlight the display, LED TVs employ light-emitting diodes to illuminate the screen. Power usage for display illumination sets the two systems apart from one another. LED displays are more popular because they use less electricity than LCD panels. Additionally, 4K televisions with sophisticated LEDs like OLED (Organic Light Emitting Diode) give superb quality while using less energy. This feature encourages consumers to switch from conventional LCD televisions to LED 4K televisions in the 4K TV market.

Strategic Insights

4K TV Market Driver:

The rising consumer demand for UHD technology devices to Drive Growth of 4K TV Market

Future growth in customer demand for UHD technology gadgets. A form of display resolution standard of at least 3840 by 2160 pixels (8.3 megapixels; 4K) is referred to as DHD technology. This technology produces highly fine and sharp images without sacrificing image quality, which enables manufacturers to produce larger TVs while giving consumers a better-looking, more colorful image. For instance, LJHD's market share in the German TV set market increased to 75% in April 2021, according to Broadband TV News, a UK-based supplier of industry intelligence. Around 1.45 million TVs were sold in Germany in QI of 2021. 75% of the 1.1 million UHD TVs were UHD models. Therefore, the 4K TV market is expanding due to increased customer demand for DHD technology gadgets. Major television networks and content creators are investing heavily in LIHD technology. They want to provide a variety of clients with superior UHD content.

Moreover, by employing ultra-high definition camcorders and cameras, professional filmmakers are moving toward UHD resolutions. The 4K TV market is anticipated to grow due to these trends. Aside from home entertainment, several other industries are expected to adopt ultra-high-definition televisions due to their clear and crisp viewing experience. Telepresence, medical, and military intelligence collecting and surveillance are a few examples of potential applications. The 52-65 inch screen size segment dominates the industry in China, which is projected to be worth over USD 20 billion in 2016. The main causes of China's enormous 4K TV market share in the global market are aggressive competitors and vast production facilities. Furthermore, since China was chosen to host the 2022 Winter Olympics in Beijing, notable corporations, including Huawei, Changhong, and Sumavision, have started making investments in the creation of LIHD broadcasting equipment. Additionally, these planned investments are predicted to convert digital broadcasting from HD to LIHD.

Segmental Analysis:

Based on Screen size, in 2021, televisions in the size range 52-65 inches segment began as a dominant category, accounting for more than 47% of the revenue. However, because of the quick development of breakthrough technology such as Super Ultra High Definition (SUHD) and Quantum dot LEDs (QLEDs), the segment above 65 inches is expected to expand the most (SUHD). The 4K TV market is submerged with various televisions at various price levels. Manufacturers are progressively changing their designs to produce 4K televisions. They're spending a lot of money on Research and development to create powerful graphic engines that permit an immersive viewing experience.

Based on display technology, the LCD segment held the largest share of xx% in 2022, owing to Long-Lasting No Screen Burn-In, Energy Efficient, Provisions Small and Low-Profile Sizes. The LCD panel consumes less energy and can discarded more safely than a CRT. It can be utilized in battery-powered electronic devices more proficiently than a CRT because of its minimal electrical power consumption.

Regional Analysis:

Due to China's transformation into the world's largest consumer of 4K TVs, which accounted for more than 70% of the worldwide share in the same year, Asia Pacific held the largest share in 2016. The primary cause of the nation's massive 4K TV usage is the widespread availability of 4K TVs combined with affordable prices. Furthermore, the move toward developing smart classrooms will be the main driver of regional 4K TV market expansion. During the forecast period, there will be an increase in demand for 4K TVs due to the use of cutting-edge technologies in the classroom. The government agencies in the area are also implementing actions that will boost the demand for 4K TVs in the educational sector, which will support the 4K TV market's growth in APAC.

With the launch of 4KTVs, North America, an early adopter, experienced tremendous growth. This trend is anticipated to continue for the forecast period. Furthermore, the growing popularity of 4K set-top boxes, which enable utilizing the full potential of 4K TVs with better picture quality, is also acknowledged by the region's regional 4K TV market expansion. More than half of Americans are likely to own at least one 4K TV by 2025, and the region is expected to expand significantly due to 4K TV prices falling. Due to rising demand in the UK and Germany, the European 4K TV market also showed some modest rise. The proliferation of HDR-capable TVs is a major element anticipated to fuel growth in developed nations.

Key Player Analysis:

LG Electronics, Inc., Hisense Corporation Limited, Vu Technologies Pvt. Ltd., Sony Corporation, Sharp Corporation, Asus Tek Corporation, Koninklijke Philips N.V., Electronic Corporation, Panasonic Corporation, Innolux Corporation., Hitachi Ltd., TOSHIBA Electronic Devices, TTE Technology, Inc., SCEPTRE Inc., VIZIO, Inc., SEIKI Corporation, Xiaomi, TCL, Philips, Changhong are a few of the key companies operating in the 4K TV market. The 4K TV market leaders focus on new expansion, product launches, diversification, and acquisition strategies, which allow them to access prevailing business opportunities.

Recent Developments: 

Inorganic and organic strategies such as acquisitions and mergers are highly adopted by companies in the 4K TV market. A few recent key 4K TV market developments are listed below: 

  • In August 2023, Samsung announced India's Crystal Vision 4K TV lineup. The new Smart TV has an inbuilt IoT Hub, and the range boasts multi-voice assistant support, among other features.

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Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

The List of Companies

1. Changhong
2. Haier Inc.
3. Hisense International Co. LTD
4. LG Electronics
5. Panasonic Corporation
6. Samsung Electronics Co. Ltd.
7. Sharp Corporation
8. Sony Corporation
9. Toshiba Corporation
10. VIZIO Inc.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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