Oatmeal Market Analysis and Opportunities by 2027

[Research Report] The oatmeal market at US$ 9.86 Bn in 2018 and is expected to grow at a CAGR of 4.2% during the forecast period 2019 – 2027, to account to US$ 14.08 Bn in 2027.

Oatmeal is kind of breakfast food prepared from oats and liquid like water or milk. The meal is considered to be powerhouse of nutrition and flavor. The oatmeal market is rapidly growing at a faster pace over the past few years. Increase in the disposable income coupled with changing lifestyle is attracting consumers to consume oatmeal in the daily diet. Oats are known to possess rich nutritional profile with higher biological value, a greater proportion of unsaturated fatty acids and a high dietary fiber content, both as soluble and insoluble fiber. Oats also contain a wealth of micronutrients and are a recognized source of iron, potassium, copper and magnesium, thiamine, folate, zinc and phosphorus. Currently, some of the common types of oats available for the preparation of oatmeal are whole oat groats, steel cut oats, Scottish oats, regular rolled oats, quick rolled oats, instant oats, and bran oats. However, leading oatmeal manufacturers such as McCann’s Irish Oatmeal, Hamlyns of Scotland, Nature's Path Foods Inc., Nestlé S.A., and The Quaker Oats Company among other prominent oatmeal market players also offer a wide range of flavored oatmeal-based products for their large customer base.

Oatmeal Market: Strategic Insights

Market Insights

Shift in lifestyle along with adoption of healthy eating practices

With the shift in lifestyle and rise in disposable income, consumers are looking forwards to adopt healthier lifestyle especially across leading urban and metro cities. Furthermore, the rise in popularity of vegan based and gluten free food products across developed economies in North America, Europe and Asia-Pacific has also attracted in substantial demand for numerous oats-based food products and drinks. In addition, the growing number of health-conscious individuals along with a significant increase in awareness of health benefits of oatmeal is also anticipated to propel the market growth during the coming years. Moreover, the availability of organic, gluten free, vegan and nutritionally rich oatmeal products has facilitated in significant penetration among young individuals across the emerging cities in developing economies.

Type-Based Insights

The oatmeal market, based on type, is segmented into whole oat groats, steel cut oats, scottish oats, regular & quick rolled oats, instant oats, and others. In 2018, regular & quick rolled oats segment is considered to be one of the lucrative segments in the oatmeal market. Oatmeal is prepared through hulled oat grains, which are rolled, milled, or steel-cut. The fiber and protein-rich meal help the consumer to maintain body weight, as oatmeal reduces hunger since it takes time to digest. It further delivers several health benefits, including a reduction in blood sugar and cholesterol levels, lowering blood pressure, decreasing risk related to childhood asthma, and can also be included in the skincare regime. There are different types of oats available in the market. However, their nutritional value is almost the same, they differ depending on their texture, use, and processing.

Sales Channel -Based Insights

The oatmeal Market, based on sales channel, is segmented into online and physical stores. In 2018, general wellness segment is considered to be one of the lucrative segments in the oatmeal market. The physical store segment is expected to hold a major market share whereas online segment is the fastest growing segment in oatmeal market attributable to the development of ecommerce facilities along with growing trend to distribute the products online is anticipated to boost during the forecast period.

A few key players operating in the global oatmeal market are B&G Food, Inc., Bagrrys India Limited, Kellogg Company and Nestlé S.A.. Major market players are focused on strategies such as mergers and acquisitions, and product launches to increase their geographical presence and consumer base globally. For instance, in 2018, B&G Foods acquired McCann’s which is a premium oatmeal brand of TreeHouse Foods, Inc. for about US$ 32.0 Mn in cash.

Report Spotlights

• Progressive industry trends in the oatmeal market help players develop effective long-term strategies
• Business growth strategies adopted by developed and developing markets
• Quantitative analysis of the oatmeal market from 2017 to 2027
• Estimation of fertilizer additive demand across various industries
• PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict market growth
• Recent developments to understand the competitive market scenario and fertilizer additive demand
• Market trends and outlook coupled with factors driving and restraining the growth of the oatmeal market
• Understanding of strategies that underpin commercial interest with regard to oatmeal market growth, which facilitates decision-making process for stakeholders
• Oatmeal market size at various nodes of market
• Detailed overview and segmentation of the oatmeal market, as well as its dynamics in the industry

Oatmeal Market Players Density: Understanding Its Impact on Business Dynamics

The Oatmeal Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Global Oatmeal Market – by Type

• Whole Oat
• Steel Cut Oats
• Scottish Oats
• Regular & Quick Rolled Oats
• Instant Oats
• Others

Global Oatmeal Market – by Sales Channel

• Online
• Physical Stores

Company Profiles

• B&G Food, Inc. (McCann’s Irish Oatmeal)
• Bagrrys India Limited
• Grain Millers, Inc.
• Hamlyns Of Scotland
• Kellogg Company
• Marico Limited
• Nature's Path Foods, Inc.
• Nestlé S.A.
• The Quaker Oats Company
• Weetabix Limited