In terms of revenue, the global airline retailing market was valued at US$ 7,255.1 million in 2018 and is projected to reach US$ 27,666.4 million by 2027; it is expected to grow at a CAGR of 16.4% during the forecast period from 2020 to 2027.
The airline retailing market is broadly segmented into five major regions North America, Europe, APAC, MEA, and SAM. In terms of market share, the North America region dominated the airline retailing market in 2018. The region consists of highly developed countries, which are witnessing high growth in their airline sector. Airline customers prefer frictionless and seamless shopping experiences that give a huge opportunity for airline retailers. With the increasing focus on offering enhanced customer services, vendors are looking for new technologies and capabilities to offer seamless services to its customers.
Whereas, APAC is anticipated to grow at a fastest CAGR. The airline sector is witnessing the high number of travelers from the Asia-Pacific region. The rate almost twice that of visitors from the Americas and Europe over the past ten years. Vendors are highly focused on tapping the emerging airline retail market in Asia-Pacific region. In China, Chinese traveler traffic is expected to increasingly come from outside the tier 1 cities i.e., Beijing, Shanghai, Guangzhou, and Shenzhen. The airline retail market is expected to be driven by the tier 1 cities of China.
Lucrative Regional Airline Retailing Markets
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Market Insights–Airline Retailing Market
Rising Demand for Enhanced Customer Experience
The airline sector is a highly competitive market. The operational cost of airlines is very high, and the demand is subject to significant seasonal fluctuations. With the increasing number of airline companies, businesses are looking for alternatives that could help airlines to gain an edge in the competitive market. In order to gain an edge in the market, the airline companies are highly focused on enhancing its services for high customer satisfaction.
Advanced technology and customer intelligence are enabling new opportunities for improving customer experiences. Implementation of customer intelligence is enabling new opportunities for airline retail. The airline has a captive audience and extensive customer knowledge, enabled by digital application, can be stimulated with smart and entertaining in-flight retail opportunities utilizing emotional momentum. Most of the airlines are on the learning curve when it comes to retail opportunities. With the external recruits, who have experience in retail, airlines are improving their retail performance. Big data utilization is also impacting airline retail and is optimizing customer value and experiences. With the introduction of advanced technologies and the increasing demand for enhanced customer experience are significantly driving the airline retail market.
Retail Type Segment Insights
Based on retail type, the pre-boarding segment dominated lead the global airline retailing market in 2018. Increasing purchasing power among the individuals in the developing countries is foreseen to drive the market for pre-boarding. Additionally, full service carriers are also concentrating on enhancing pre-boarding retail segment.
Carrier Type Segment Insights
Based on carrier type, the adaptive headlight dominated the global airline retailing market in 2018. The support from full service carriers to their loyal customers to shop a variety of products on-board is catalyzing the growth of airline retailing market through full service carrier segment. Additionally, several airlines which have terminated their on-board duty-free sales are increasingly emphasizing towards pre-boarding shopping options, which is also a prominent booster to the airline retailing market.
Shopping Type Segment Insights
Based on shopping type, the merchandise dominated the global airline retailing market in 2019. The merchandise segment in the airline retailing market is anticipated to grow in terms of revenues in the coming years, owing to the increasing number of air travelers and the rising number of long haul flights. Additionally, the rising trend of merchandizing on-board as well as at the airports by the low cost carriers is also foreseen to impact positively on the growth of the segment.
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Airline Retailing Market: Strategic Insights
Market Size Value in US$ 7,255.1 Million in 2018 Market Size Value by US$ 27,666.4 Million by 2027 Growth rate CAGR of 16.4% from 2019-2027 Forecast Period 2019-2027 Base Year 2019
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We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Airline Retailing Market: Strategic Insights
Market Size Value in | US$ 7,255.1 Million in 2018 |
Market Size Value by | US$ 27,666.4 Million by 2027 |
Growth rate | CAGR of 16.4% from 2019-2027 |
Forecast Period | 2019-2027 |
Base Year | 2019 |
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Speak to AnalystThe market players focus on new product innovations and developments by integrating advanced technologies and features in their products to compete with the competitors.
- In 2019, Lagardère Travel Retail AirAsia’s OurShop announced a strategic partnership which would enable the customers to pre-order and collect items from arrival and departure points.
- In 2019, British Airways and Tourvest Retail Services announced partnering with several British brands to celebrate the airline’s centenary this year. Various limited edition gifts, drinks, and food would be available for customers to buy.
- In 2019, Eraman announced a strategic partnership with AirAsia’s Ourshop.com. The partnership would allow the customers to collect pre-booked products from a dedicated pick-up point, at the Eraman duty free outlet in klia2 at Kuala Lumpur International Airport.
The global airline retailing market has been segmented as follows:
Airline Retailing Market – By Retail Type
- Pre-Boarding
- Post-Boarding
Airline Retailing Market – By Shopping Type
- Accessories
- Alcohol
- Beauty Products
- Merchandise
- Others
Airline Retailing Market – By Carrier Type
- Full Service Carrier
- Low Cost Carrier
Airline Retailing Market- By Region
North America
- US
- Canada
- Mexico
Europe
- France
- Germany
- Italy
- UK
- Russia
- Rest of Europe
Asia Pacific (APAC)
- China
- India
- South Korea
- Japan
- Australia
- Rest of APAC
Middle East and Africa (MEA)
- South Africa
- Saudi Arabia
- UAE
- Rest of MEA
South America (SAM)
- Brazil
- Rest of SAM
Airline Retailing Market – Companies Profiles
- Air Asia Group
- Air France – KLM SA
- British Airways Plc.
- easyJet Plc
- Korean Air Lines Co. Ltd.
- Duetsche Lufthansa AG
- Qantas Airways Limited
- Singapore Airline Limited
- Thai Airways International Public Co. Ltd.
- The Emirates Group
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Retail Type ; Shopping Type ; Carrier Type
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
US, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina
The List of Companies
- Air France/ KLM
- AirAsia Group Berhad
- British Airways Plc
- Deutsche Lufthansa AG
- Easy Jet PLC
- Korean Air Lines Co., Ltd
- Qantas Airways Limited
- Singapore Airlines Limited
- Thai Airways International Public Co., Ltd
- The Emirates Group
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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