Asia Pacific Frozen Bakery Products Market to Grow at a CAGR of 5.6% to reach US$ 10,409.81 Million from 2020 to 2027

Asia Pacific Frozen Bakery Products Market Forecast to 2027 - Covid-19 Impact and Regional Analysis - by Product (Breads, Pizza Crust, Cakes and Pastries, Waffles, Donuts, Cookies); Source (Corn, Wheat, Barley, Rye); End Use (Retail, Food Service Industry, Food Processing Industry); Distribution Channel (Artisan Baker, Retail, Catering, Online Channel) and Countries

  • Report Code : TIPRE00016316
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 190
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The Asia Pacific frozen bakery products market was valued at US$ 6,917.58 million in 2019 and is projected to reach US$ 10,409.81 million by 2027; it is expected to grow at a CAGR of 5.6% during 2020–2027.

Frozen bakery products are fully or partially baked food items. Bread, pizza crusts, waffles, pastries, cookies, and donuts are a few examples of frozen and convenience bakery products. In addition to employing the freezing technique, the use of preservatives allows the storage of these products for longer periods. Sara Lee, an American consumer good company, introduced frozen bakery products for the first time in the market. The working population in developed and developing countries in Asia Pacific is increasing exponentially, and they prefer ready-to-cook and ready-to-eat foodstuffs for convenience.

China contributes the largest share to the Asia Pacific frozen bakery products market in 2019. The Chinese economy has grown rapidly in the recent years as it is one of the largest countries, comprising huge population. The high disposable income of people, evolving demand for the premium cakes and pastries, and growing consumption of healthier bread among the health-conscious consumers drive the growth of the market in China. The innovative products offered by frozen bakery product companies, with superior packaging to attract the customers, and  the rising awareness about the quality and nutritional value retention of these products for a considerably long period are the factors fueling the market in China.

Asia Pacific Frozen Bakery Products Market

Asia Pacific Frozen Bakery Products Market
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

Market Insights

Rise in Demand for Convenience Food

Frozen bakery products are fully or partially baked food items. Bread, pizza crusts, waffles, pastries, cookies, and donuts are a few examples of frozen and convenience bakery products. In addition to employing the freezing technique, the use of preservatives allows the storage of these products for longer periods. Sara Lee, an American consumer good company, introduced frozen bakery products for the first time in the market. The working population in developed and developing countries in Asia Pacific is increasing exponentially, and they prefer ready-to-cook and ready-to-eat foodstuffs for convenience. Moreover, advancements in the food & beverages industry, improvements in economic conditions, and increasing consumption of ready-to-eat food items are the other key factors escalating the demand for ready-to-cook foodstuffs, including frozen bakery products. Also, with the diversification of distribution channels, the frozen bakery products are being sold in retail outlets, convenience stores, supermarkets, and daily need stores—which facilitates the easy availability of these products. Also, the introduction of frozen bakery products with longer shelf-life bolsters the growth of the market.

Product Market Insights

On the basis of product, the Asia Pacific frozen bakery products market is segmented into bread, pizza crust, cakes and pastries, waffles, donuts, and cookies. The breads segment holds the largest share of the market. Rapid industrialization has led to the introduction of many bread-making processes that are cost-effective and save time. Multiple combinations of flours, with varied proportions of ingredients and additives—such as fruits, nuts, various fats, and chemical additives—help improve the texture, flavor, and shelf life of the bread. Besides, bread is a rich source of energy, protein, fats, iron, calcium, and vitamin B, and thus, it is preferred by health-conscious consumers. Frozen bread is one of the fastest-growing segments in the frozen bakery products market. It is used for preparing different food items such as calzones, deep-dish pizza, cinnamon rolls, sesame breadsticks, and chicken pot pie. Laminated products and small, heart-shaped bread prepared from frozen dough are gaining popularity since the recent years

Asia Pacific Frozen Bakery Products Market, by Product – 2019 and 2027

Asia Pacific Frozen Bakery Products Market, by Product – 2019 and 2027
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

Source Market Insights

On the basis of source, the Asia Pacific frozen bakery products market is segmented into corn, wheat, barley, and rye. The wheat segment holds the largest share of the market. Wheat is used in the preparation of frozen bread, cookies, cakes, pastries, and pasta. In the bakery industry, wheat is mainly utilized in the form of flour. The wheat flour is rich in protein and dietary fibers.

End Use Market Insights

The Asia Pacific frozen bakery products market, based on end use, is segmented into retail, food service industry, and food processing industry. The retail segment holds the largest share of the market. The retail segment for the frozen bakery products comprises supermarkets and hypermarkets. Due to the increasingly busy schedules, consumers are more inclined toward convenience foodstuff. Therefore, the supermarkets and hypermarkets purchase frozen bakery products such as cakes and pastries, pizza crusts, waffles, and cookies, and stock them in huge quantities to meet the rising demand for frozen bakery products.

Distribution Channel Market Insights

On the basis of distribution channel, the Asia Pacific frozen bakery products market is segmented into bakery and confectionery store, retail, catering, and online channel. The retail segment holds the largest share of the market. The retail sector comprises supermarket and hypermarkets, and convenience stores. Supermarkets and hypermarkets offer extensive merchandise mix of different brands of frozen bakery products. The producers and bakers sell frozen bakery products directly to dealers or distributors, who further sell them to hypermarkets and supermarkets. The distributors at supermarkets and hypermarkets keep the assortment of these products as per the consumer demand. For instance, Spencer’s is an Indian chain of retail stores that has many outlets selling different types of frozen bakery products. Also, convenience stores offer a variety of frozen bakery products. High footfall in supermarkets and hypermarkets in APAC makes it easier for the frozen bakery product producers to target their customer base.

Asia Pacific Frozen Bakery Products Market – by Product

  • Bread
  • Pizza Crust
  • Cakes and Pastries
  • Waffles
  • Donuts
  • Cookies

Asia Pacific Frozen Bakery Products Market – by Source

  • Corn
  • Wheat
  • Barley
  • Rye

Asia Pacific Frozen Bakery Products Market – by End Use

  • Retail
  • Food Service Industry
  • Food Processing Industry

Asia Pacific Frozen Bakery Products Market – by Distribution Channel

  • Bakery and Confectionery Stores
  • Retail
  • Catering
  • Online Channel

Company Profiles

  • Dawn Food Products, Inc.
  • Europastry, S.A
  • LantmannenUnibake
  • Grupo Bimbo, S.A.B.DEC.V
  • Aryzta AG
  • General Mills, Inc.
  • McCain Foods Limited
  • Conagra Brands, Inc.
  • Ajinomoto Co., Inc.
  • Associated British Foods plc
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Asia Pacific Frozen Bakery Products Market Forecast to 2027 - Covid-19 Impact and Regional Analysis - by Product, Source, End Use, Distribution Channel and Countries

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Australia, Belgium, China, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Netherland, New Zealand, Philippines, Poland, Portugal, Russian Federation, Singapore, South Korea, Spain, Sweden, Thailand, United Kingdom, Vietnam

The List of Companies - APAC Frozen Bakery Products Market

  1. Dawn Food Products, Inc.
  2. Europastry, S.A
  3. Lantmannen Unibake
  4. Grupo Bimbo, S.A.B.DEC.V
  5. Aryzta AG
  6. General Mills, Inc.
  7. McCain Foods Limited
  8. Conagra Brands, Inc.
  9. Ajinomoto Co., Inc.
  10. Associated British Foods plc 

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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