Asia Pacific Frozen Bakery Products Market Developments and Forecast by 2027

The Asia Pacific frozen bakery products market was valued at US$ 6,917.58 million in 2019 and is projected to reach US$ 10,409.81 million by 2027; it is expected to grow at a CAGR of 5.6% during 2020–2027.

Frozen bakery products are fully or partially baked food items. Bread, pizza crusts, waffles, pastries, cookies, and donuts are a few examples of frozen and convenience bakery products. In addition to employing the freezing technique, the use of preservatives allows the storage of these products for longer periods. Sara Lee, an American consumer good company, introduced frozen bakery products for the first time in the market. The working population in developed and developing countries in Asia Pacific is increasing exponentially, and they prefer ready-to-cook and ready-to-eat foodstuffs for convenience.

China contributes the largest share to the Asia Pacific frozen bakery products market in 2019. The Chinese economy has grown rapidly in the recent years as it is one of the largest countries, comprising huge population. The high disposable income of people, evolving demand for the premium cakes and pastries, and growing consumption of healthier bread among the health-conscious consumers drive the growth of the market in China. The innovative products offered by frozen bakery product companies, with superior packaging to attract the customers, and  the rising awareness about the quality and nutritional value retention of these products for a considerably long period are the factors fueling the market in China.

Asia Pacific Frozen Bakery Products Market

Market Insights

Rise in Demand for Convenience Food

Frozen bakery products are fully or partially baked food items. Bread, pizza crusts, waffles, pastries, cookies, and donuts are a few examples of frozen and convenience bakery products. In addition to employing the freezing technique, the use of preservatives allows the storage of these products for longer periods. Sara Lee, an American consumer good company, introduced frozen bakery products for the first time in the market. The working population in developed and developing countries in Asia Pacific is increasing exponentially, and they prefer ready-to-cook and ready-to-eat foodstuffs for convenience. Moreover, advancements in the food & beverages industry, improvements in economic conditions, and increasing consumption of ready-to-eat food items are the other key factors escalating the demand for ready-to-cook foodstuffs, including frozen bakery products. Also, with the diversification of distribution channels, the frozen bakery products are being sold in retail outlets, convenience stores, supermarkets, and daily need stores—which facilitates the easy availability of these products. Also, the introduction of frozen bakery products with longer shelf-life bolsters the growth of the market.

Product Market Insights

On the basis of product, the Asia Pacific frozen bakery products market is segmented into bread, pizza crust, cakes and pastries, waffles, donuts, and cookies. The breads segment holds the largest share of the market. Rapid industrialization has led to the introduction of many bread-making processes that are cost-effective and save time. Multiple combinations of flours, with varied proportions of ingredients and additives—such as fruits, nuts, various fats, and chemical additives—help improve the texture, flavor, and shelf life of the bread. Besides, bread is a rich source of energy, protein, fats, iron, calcium, and vitamin B, and thus, it is preferred by health-conscious consumers. Frozen bread is one of the fastest-growing segments in the frozen bakery products market. It is used for preparing different food items such as calzones, deep-dish pizza, cinnamon rolls, sesame breadsticks, and chicken pot pie. Laminated products and small, heart-shaped bread prepared from frozen dough are gaining popularity since the recent years

Asia Pacific Frozen Bakery Products Market, by Product – 2019 and 2027

Source Market Insights

On the basis of source, the Asia Pacific frozen bakery products market is segmented into corn, wheat, barley, and rye. The wheat segment holds the largest share of the market. Wheat is used in the preparation of frozen bread, cookies, cakes, pastries, and pasta. In the bakery industry, wheat is mainly utilized in the form of flour. The wheat flour is rich in protein and dietary fibers.

End Use Market Insights

The Asia Pacific frozen bakery products market, based on end use, is segmented into retail, food service industry, and food processing industry. The retail segment holds the largest share of the market. The retail segment for the frozen bakery products comprises supermarkets and hypermarkets. Due to the increasingly busy schedules, consumers are more inclined toward convenience foodstuff. Therefore, the supermarkets and hypermarkets purchase frozen bakery products such as cakes and pastries, pizza crusts, waffles, and cookies, and stock them in huge quantities to meet the rising demand for frozen bakery products.

Distribution Channel Market Insights

On the basis of distribution channel, the Asia Pacific frozen bakery products market is segmented into bakery and confectionery store, retail, catering, and online channel. The retail segment holds the largest share of the market. The retail sector comprises supermarket and hypermarkets, and convenience stores. Supermarkets and hypermarkets offer extensive merchandise mix of different brands of frozen bakery products. The producers and bakers sell frozen bakery products directly to dealers or distributors, who further sell them to hypermarkets and supermarkets. The distributors at supermarkets and hypermarkets keep the assortment of these products as per the consumer demand. For instance, Spencer’s is an Indian chain of retail stores that has many outlets selling different types of frozen bakery products. Also, convenience stores offer a variety of frozen bakery products. High footfall in supermarkets and hypermarkets in APAC makes it easier for the frozen bakery product producers to target their customer base.

Asia Pacific Frozen Bakery Products Market – by Product

• Bread
• Pizza Crust
• Cakes and Pastries
• Waffles
• Donuts
• Cookies

Asia Pacific Frozen Bakery Products Market – by Source

• Corn
• Wheat
• Barley
• Rye

Asia Pacific Frozen Bakery Products Market – by End Use

• Retail
• Food Service Industry
• Food Processing Industry

Asia Pacific Frozen Bakery Products Market – by Distribution Channel

• Bakery and Confectionery Stores
• Retail
• Catering
• Online Channel

Company Profiles

• Dawn Food Products, Inc.
• Europastry, S.A
• LantmannenUnibake
• Grupo Bimbo, S.A.B.DEC.V
• Aryzta AG
• General Mills, Inc.
• McCain Foods Limited
• Conagra Brands, Inc.
• Ajinomoto Co., Inc.
• Associated British Foods plc

Asia Pacific Frozen Bakery Products Report Scope