Asia Pacific Mouthwash Market Growth Drivers and Forecast by 2027

The Asia Pacific mouthwash market is expected to grow from US$ 1,188.50 million in 2020 to US$ 1,817.34 million by 2027; it is estimated to grow at a CAGR of 6.3% from 2020 to 2027.

Mouthwash, sometimes also referred as oral rinse or mouth rinse, is a liquid passively held, gargled, and swished in mouth. The product is majorly used as antiseptic and plays a vital role in oral hygiene. Moreover, mouthwashes are also recommended for bad breath, canker sores, dental carries, and mouth ulcers. Further, post-surgical applications of mouthwash prevent oral infection and boosts the recovery process. Growing prevalence of oral as well as dental conditions coupled with rising awareness about benefits provided by mouthwash are anticipated to drive the Asia Pacific mouthwash market during the forecast period.

Asia Pacific countries are witnessing massive challenges due to the increasing COVID-19 cases. Due to the COVID-19 outbreak, healthcare industries have been affected severely, considering the economic conditions in the current situation. To manage the mass spread of the disease and provide efficient treatment to patients in the region, many researchers and manufacturers are ramping up the product launch and research in Asian countries. For instance, Unilever, in November 2020, said it would bring its mouthwash formulation to India. Unilever has confirmed that preliminary lab test results show that mouthwash formulation containing CPC Technology reduces 99.9% of SARS-CoV-2, the virus that causes COVID-19, after 30 seconds of rinsing. Further, preliminary laboratory-based research conducted by Dr. HSJ Institute of Dental Sciences, Panjab University in collaboration with CSIR-Institute of Microbial Technology (IMTECH), revealed that one of the most routinely used mouth rinses, Chlorhexidine, is effective against SARS-CoV-2. Thus, the development of these solutions is likely to fuel the market growth in the region in the coming years.

With the new advancements and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the Asia Pacific mouthwash market. Mouthwash is progressively gaining traction in the region, as people are becoming aware of maintaining good oral hygiene. Preventing cavity formation helps generate fresh breath and stops bacterial infection. The increasing oral hygiene campaigns are resulting in market growth. Colgate is celebrating the launch of a new mouthwash while it boosts off the second year of its Simplemente Saludable (Simply Healthy) program. Moreover, Unilever has partnered with the FDI World Dental Federation, an association of over 1 million dentists, since 2005. The partnership has taken a significant step toward improving oral health for both adults and children across the world through oral health promotion and educational programs.

Asia Pacific Mouthwash Market Segmentation

• Asia Pacific Mouthwash Market – By Product Type
  • Fluoride
  • Cosmetics
  • Antiseptics
  • Oral Gels
• Asia Pacific Mouthwash Market – By Flavour
  • Active Salt
  • Mint Fresh Tea
  • Natural Lemon
  • Herbs
  • Fruit and Gums
• Asia Pacific Mouthwash Market – By Indication
  • Mouth Ulcers
  • Aphthous Ulcers
  • Post Oral Surgery
  • Oral Lesions
  • Periodontitis
  • Gingivitis
  • Receding Gums
  • Frequent Dry Mouth
  • Chronic Bad Breath
  • Toothache
• Asia Pacific Mouthwash Market – By Distribution Channel
  • Hypermarkets
  • Supermarkets
  • Online Stores
  • Independent Pharmacies / Drugstores
  • Hospital Pharmacies
  • Independent Grocery Stores
• Asia Pacific Mouthwash Market – By End User
  • Adult
  • Kids
• Asia Pacific Mouthwash Market – By Country
  • Japan
  • China
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific

Asia Pacific Mouthwash Report Scope