The baby finger food market was valued at US$ 18,589.43 million in 2019 and is projected to reach US$ 32,825.92 million by 2027; it is expected to grow at a CAGR of 7.4% from 2020 to 2027.
The demand and popularity of the baby finger foods are growing at a staggering rate. These foods offer tasty and variety of finger food for babies. As these foods are available in various flavors, babies become more excited to have such finger food. The baby finger food market is getting a big boost from the increasing awareness about the role it plays in meeting infants' and toddlers' nutritional needs. Moreover, increased birth rate, attractive and safe packaging, and product innovations propel baby finger food demand.
Asia Pacific has become a significant market for the baby finger food on account of rising focus towards health and rising demand for prepared baby finger food. The rise in child infancy rate along with increasing consumer expenditure towards baby nutrition and an expanding number of supermarkets and hypermarkets in the country have also contributed to the business expansion. The Asia-Pacific baby finger food market is driven by the increasing numbers of women working in Asian countries. The change in working demographics is further promoting the growth of baby finger food in Asia Pacific regions. The rise in the disposable income coupled with paradigm shift in focus towards consumption of health promoting and convenient baby food is driving the growth of the baby finger food in the region. Moreover, the growing demand of baby food industry provides a lucrative opportunity for the baby finger food market players operating in the market.
The COVID-19 pandemic first began in Wuhan, China, in December 2019, and since then, it has spread at a fast pace worldwide. As of September 2020, the US, Brazil, India, Russia, South Africa, Mexico, and the UK are among some of the worst affected countries in terms of confirmed cases and reported deaths. The COVID-19 pandemic has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The food & beverages industry is one of the major industries facing serious disruptions, such as office and factory shutdown, and supply chain breaks, as a result of this outbreak.
Global Baby Finger Food Market
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Market Insights
Growing Demand for Organic and Natural Baby Finger Food
Organic baby finger foods are such baby foods which are prepared from such fruits and vegetables which are being cultivated without the use of artificial fertilizers or harmful chemicals. Organic and natural form of baby finger food has started gaining traction in the wake of alarming health issues and rising focus on healthy living. The organically grown baby finger food is capable of better retaining essential nutrients. Rising use of organically grown fruits and vegetables in preparation of baby finger is expected to promote the growth of the market. Companies such as HiPP GmbH & Co. Vertrieb KG, The Hain Celestial Group, Inc., and other companies distribute organic baby finger food across the globe. Apart from the rise in population demanding healthier food options, rising disposable income has fueled the demand for organic baby finger food. The well-established countries are specifically experiencing massive growth in demand for organic food.
Product Type Insights
Based on product type, the baby finger food market is segmented into prepared, dried, and others. The prepared segment led the baby finger food market with the highest market share in 2019. Prepared form of baby finger food are food products which are ready to serve and convenient food options. Such type of products requires no further cooking and can be directly be consumed by the babies is a fresh food. Rapid urbanization along with change in working demographics have encouraged the adoption of convenience-oriented lifestyles, making prepared baby finger foods more wanted. Prepared food is ready-to-serve and eats; hence it has garnered attention globally. It mainly includes sweet and savory baby finger items such as puffs, biscuits, porridge, purees, squash, and other food items that can be readily be consumed. This segment will have augmented growth due to the increasing working women population in rising economies worldwide. The prepared baby food category is anticipated to record the highest growth rate during the forecast period, owing to the growing demand for nutritious and convenient form of baby food products..
Distribution Channel Insights
Based on distribution channel, the baby finger food market is segmented into hypermarkets and supermarkets, convenience stores, online, and others. The online segment is expected to be the fastest growing segment in the baby finger food market during the forecasted period. The online portals have been beneficial in the growth and expansion of the baby finger food market. Increased use of mobile phones, computers, and laptops has helped in the growth of digital channels, with respect to strength and volume. Every manufacturer wants to sell their product online, as it reduces the operation cost and helps them to reach targeted customers. This also helps to increase the consumer base and sell their products. Also, consumer online marketing has an added benefit of home delivery, varied payment options, and attractive discounts and offers that have been convenient for the customers. Many consumers are opting for online shopping as it saves time, money, and efforts for shopping compared to other distribution channels. Also, these portals provide detailed information about the product, such as product description, user’s review, application, and user guide, which helps the buyer to compare different products at a glance and choose the product wisely. Features such as 24x7 availability, easy access, secure payment options, quick service, and home delivery have attracted consumers to shop online for baby finger food products. Increased internet and smartphone penetration have enabled the consumer to explore various e-commerce portals and shop daily needs products online. The online portal with a great user interface offers convenience, a wide range of products and discounts & offers, which attracts the consumer. The comfort, availability of a vast array of products, and time management properties of online stores are the contributing factors to the online channels to promote the sales of baby finger food market.
Global Baby Finger Food Market, by Product Type– 2019and 2027
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Baby Finger Food Market: Strategic Insights
Market Size Value in US$ 18,589.43 Million in 2019 Market Size Value by US$ 32,825.92 Million by 2027 Growth rate CAGR of 7.4% from 2020-2027 Forecast Period 2020-2027 Base Year 2020
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Customize Research To Suit Your Requirement
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Baby Finger Food Market: Strategic Insights
| Market Size Value in | US$ 18,589.43 Million in 2019 |
| Market Size Value by | US$ 32,825.92 Million by 2027 |
| Growth rate | CAGR of 7.4% from 2020-2027 |
| Forecast Period | 2020-2027 |
| Base Year | 2020 |
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Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst
Key market players include Kraft-Heinz, Inc.; The Hain Celestial Group, Inc.;HiPP GmbH & Co. Vertrieb KG; Lotus Bakeries Corporate; Hero Group; Little Dish; Nestlé SA; Annabel Karmel Group Holdings Limited; Piccolo;and Dana Dairy Group. Major players in the baby finger food market are focused on strategies such as mergers and acquisitions and product launch to increase the geographical presence and consumer base globally.
Report Spotlights
- Progressive industry trends in the global baby finger food market to help players develop effective long-term strategies
- Business growth strategies adopted by developed and developing markets
- Quantitative analysis of the global baby finger food market from 2017 to 2027
- Estimation of the demand for baby finger food across various industries
- PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict market growth
- Recent developments to understand the competitive market scenario and the demand for baby finger food
- Market trends and outlook coupled with factors driving and restraining the growth of the baby finger food market
- Decision-making process by understanding strategies that underpin commercial interest with regard to global baby finger food market growth
- Baby finger food market size at various nodes of market
- Detailed overview and segmentation of the global baby finger food market as well as its dynamics in the industry
- Baby finger food market size in various regions with promising growth opportunities
Global Baby Finger FoodMarket, byProduct Type
- Prepared
- Dried
- Others
Global Baby Finger FoodMarket, by Distribution Channel
- Hypermarkets and Supermarkets
- Convenience Stores
- Online
- Others
Company Profiles
- Hero Group
- Little Dish
- Nestlé, S.A.
- Kraft-Heinz, Inc.
- The Hain Celestial Group, Inc.
- Annabel Karmel Group Holdings Limited
- HiPP GmbH & Co. Vertrieb KG
- Piccolo
- Lotus Bakeries Corporate
- Dana Dairy Group
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Product Type and Distribution Channel , and Geography
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
The major players operating in the global baby finger food marketareKraft-Heinz, Inc., The Hain Celestial Group, Inc., HiPP GmbH & Co. Vertrieb KG, Lotus Bakeries Corporate, Hero Group, Little Dish, Nestlé SA, Annabel Karmel Group Holdings Limited, Piccolo, Dana Dairy Group and among others.
In 2018, the baby finger food market was dominated by North America region at the global level. The largest market share of the North America region is primarily attributed to the rise in production and consumption of baby finger food market in developed and developing economies of North America. The region is witnessing increased demand from the U.S. on account of rising health consciousness coupled with growing focus towards child nutrition, strengthening brand marketing paired with an increasing number of working women.
The growth of the prepared segment is primarily attributed to surging demand for ready to eat baby food products such as biscuits, puff, sticks, and cookies. As more people are becoming aware of the importance of proper nutrition for babies, parents are looking to prepared and packaged baby foods to meet their needs. This further propels the growth of the prepared segment in the global baby finger food market.
The List of Companies - Baby Finger Food Market
- Annabel Karmel Group Holdings Limited
- Dana Dairy Group
- Hero Group
- HiPP GmbH & Co. Vertrieb KG
- Kraft-Heinz, Inc.
- Little Dish
- Lotus Bakeries Corporate
- Nestlé, S.A
- Piccolo
- The Hain Celestial Group, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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