Baby Finger Food Market Growth Drivers and Forecast by 2027

The baby finger food market was valued at US$ 18,589.43 million in 2019 and is projected to reach US$ 32,825.92 million by 2027; it is expected to grow at a CAGR of 7.4% from 2020 to 2027.

The demand and popularity of the baby finger foods are growing at a staggering rate. These foods offer tasty and variety of finger food for babies. As these foods are available in various flavors, babies become more excited to have such finger food. The baby finger food market is getting a big boost from the increasing awareness about the role it plays in meeting infants' and toddlers' nutritional needs. Moreover, increased birth rate, attractive and safe packaging, and product innovations propel baby finger food demand.

Asia Pacific has become a significant market for the baby finger food on account of rising focus towards health and rising demand for prepared baby finger food. The rise in child infancy rate along with increasing consumer expenditure towards baby nutrition and an expanding number of supermarkets and hypermarkets in the country have also contributed to the business expansion. The Asia-Pacific baby finger food market is driven by the increasing numbers of women working in Asian countries. The change in working demographics is further promoting the growth of baby finger food in Asia Pacific regions. The rise in the disposable income coupled with paradigm shift in focus towards consumption of health promoting and convenient baby food is driving the growth of the baby finger food in the region. Moreover, the growing demand of baby food industry provides a lucrative opportunity for the baby finger food market players operating in the market.

The COVID-19 pandemic first began in Wuhan, China, in December 2019, and since then, it has spread at a fast pace worldwide. As of September 2020, the US, Brazil, India, Russia, South Africa, Mexico, and the UK are among some of the worst affected countries in terms of confirmed cases and reported deaths. The COVID-19 pandemic has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The food & beverages industry is one of the major industries facing serious disruptions, such as office and factory shutdown, and supply chain breaks, as a result of this outbreak.

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Baby Finger Food Market: Strategic Insights

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Market Insights

Growing Demand for Organic and Natural Baby Finger Food

Organic baby finger foods are such baby foods which are prepared from such fruits and vegetables which are being cultivated without the use of artificial fertilizers or harmful chemicals. Organic and natural form of baby finger food has started gaining traction in the wake of alarming health issues and rising focus on healthy living. The organically grown baby finger food is capable of better retaining essential nutrients. Rising use of organically grown fruits and vegetables in preparation of baby finger is expected to promote the growth of the market. Companies such as HiPP GmbH & Co. Vertrieb KG, The Hain Celestial Group, Inc., and other companies distribute organic baby finger food across the globe. Apart from the rise in population demanding healthier food options, rising disposable income has fueled the demand for organic baby finger food. The well-established countries are specifically experiencing massive growth in demand for organic food.

Product Type Insights

Based on product type, the baby finger food market is segmented into prepared, dried, and others. The prepared segment led the baby finger food market with the highest market share in 2019. Prepared form of baby finger food are food products which are ready to serve and convenient food options. Such type of products requires no further cooking and can be directly be consumed by the babies is a fresh food. Rapid urbanization along with change in working demographics have encouraged the adoption of convenience-oriented lifestyles, making prepared baby finger foods more wanted. Prepared food is ready-to-serve and eats; hence it has garnered attention globally. It mainly includes sweet and savory baby finger items such as puffs, biscuits, porridge, purees, squash, and other food items that can be readily be consumed. This segment will have augmented growth due to the increasing working women population in rising economies worldwide. The prepared baby food category is anticipated to record the highest growth rate during the forecast period, owing to the growing demand for nutritious and convenient form of baby food products..

Distribution Channel Insights

Based on distribution channel, the baby finger food market is segmented into hypermarkets and supermarkets, convenience stores, online, and others. The online segment is expected to be the fastest growing segment in the baby finger food market during the forecasted period. The online portals have been beneficial in the growth and expansion of the baby finger food market. Increased use of mobile phones, computers, and laptops has helped in the growth of digital channels, with respect to strength and volume. Every manufacturer wants to sell their product online, as it reduces the operation cost and helps them to reach targeted customers. This also helps to increase the consumer base and sell their products. Also, consumer online marketing has an added benefit of home delivery, varied payment options, and attractive discounts and offers that have been convenient for the customers. Many consumers are opting for online shopping as it saves time, money, and efforts for shopping compared to other distribution channels. Also, these portals provide detailed information about the product, such as product description, user’s review, application, and user guide, which helps the buyer to compare different products at a glance and choose the product wisely. Features such as 24x7 availability, easy access, secure payment options, quick service, and home delivery have attracted consumers to shop online for baby finger food products. Increased internet and smartphone penetration have enabled the consumer to explore various e-commerce portals and shop daily needs products online. The online portal with a great user interface offers convenience, a wide range of products and discounts & offers, which attracts the consumer. The comfort, availability of a vast array of products, and time management properties of online stores are the contributing factors to the online channels to promote the sales of baby finger food market.

Key market players include Kraft-Heinz, Inc.; The Hain Celestial Group, Inc.;HiPP GmbH & Co. Vertrieb KG; Lotus Bakeries Corporate; Hero Group; Little Dish; Nestlé SA; Annabel Karmel Group Holdings Limited; Piccolo;and Dana Dairy Group. Major players in the baby finger food market are focused on strategies such as mergers and acquisitions and product launch to increase the geographical presence and consumer base globally.

Baby Finger Food Market Regional Insights

The regional trends and factors influencing the Baby Finger Food Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Baby Finger Food Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Baby Finger Food Market Report Scope

Baby Finger Food Market Players Density: Understanding Its Impact on Business Dynamics

The Baby Finger Food Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Baby Finger Food Market are:

1. Annabel Karmel Group Holdings Limited
2. Dana Dairy Group
3. Hero Group
4. HiPP GmbH & Co. Vertrieb KG
5. Kraft-Heinz, Inc.

Disclaimer: The companies listed above are not ranked in any particular order.

Report Spotlights 

• Progressive industry trends in the global baby finger food market to help players develop effective long-term strategies
• Business growth strategies adopted by developed and developing markets
• Quantitative analysis of the global baby finger food market from 2017 to 2027
• Estimation of the demand for baby finger food across various industries
• PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict market growth
• Recent developments to understand the competitive market scenario and the demand for baby finger food
• Market trends and outlook coupled with factors driving and restraining the growth of the baby finger food market
• Decision-making process by understanding strategies that underpin commercial interest with regard to global baby finger food market growth

• Baby finger food market size at various nodes of market
• Detailed overview and segmentation of the global baby finger food market as well as its dynamics in the industry
• Baby finger food market size in various regions with promising growth opportunities

Global Baby Finger FoodMarket, byProduct Type

• Prepared
• Dried
• Others

Global Baby Finger FoodMarket, by Distribution Channel

• Hypermarkets and Supermarkets
• Convenience Stores
• Online
• Others

Company Profiles

• Hero Group
• Little Dish
• Nestlé, S.A.
• Kraft-Heinz, Inc.
• The Hain Celestial Group, Inc.
• Annabel Karmel Group Holdings Limited
• HiPP GmbH & Co. Vertrieb KG
• Piccolo
• Lotus Bakeries Corporate
• Dana Dairy Group