Breakfast Cereals Market Size, Share | Industry Analysis 2028

Breakfast Cereals Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Product Type (Ready to Eat and Ready to Cook), Category (Organic and Conventional), Type (Low Sugar and Regular), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others)

Publication Month : Jun 2022

  • Report Code : TIPRE00019977
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 198
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The breakfast cereals market is projected to reach US$ 57,482.17 million by 2028 from US$ 44,831.48 million in 2022. It is expected to grow at a CAGR of 4.2% during 2022-2028.

The market's growth is attributed to consumers' rapidly growing preference for convenience foods. These days, people have different lifestyles and social values, which is fueling the demand for convenience food. The digital technology enabling them to do faster shopping has increased their dependence on ready-to-eat meals. These products are available in various varieties and forms, such as microwave meals, takeaway meals, instant pot noodles, and other types of meals, which has increased food availability in the UK. The rise in consumption of ready-to-eat food has led consumers to purchase more ready-to-eat meals in the region. However, owing to the lockdowns caused by the COVID-19 outbreak, consumers have resorted to cooking at home, which hampered the market to some extent.

In 2021, North America held the key share of the global breakfast cereals market. However, Asia Pacific is estimated to register the highest CAGR in the market during the forecast period. The market in Asia Pacific is segmented into China, India, Japan, South Korea, and Australia. APAC countries, such as South Korea, China, and Japan, are among the major food and beverage markets. The region is also home to numerous breakfast cereals manufacturers, which are growing due to increased domestic demand for packaged beverages. The rising production of beverages in Asia Pacific and increasing preference for ready to eat foods would contribute to the market growth in the region during the forecast period.

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Breakfast Cereals Market: Strategic Insights

Market Size Value inUS$ 44,831.48 million in 2022
Market Size Value byUS$ 57,482.17 million by 2028
Growth rateCAGR of 4.2% from 2022 to 2028
Forecast Period2022-2028
Base Year2022
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Impact of COVID-19 Pandemic on Breakfast Cereals Market

The COVID-19 pandemic significantly disrupted the manufacturing sector in terms of operational efficiency, owing to extended lockdowns across different regions, manufacturing unit shutdowns, restrictions on travel, international trades, and supply chain, and shortages in the raw materials supply, which eventually hampered the breakfast cereals market. The disruption of the food & beverages industry due to the economic slowdown caused by the outbreak also hindered the market's growth. However, businesses have recovered thus as previously imposed limitations are being eased across various countries.

Moreover, the introduction of COVID-19 vaccines by governments of different countries has further eased the situation, leading to a rise in business activities worldwide. Furthermore, governments of different countries are planning to develop modern and technologically advanced infrastructure to mitigate the economic impacts of the pandemic. During the lockdown, consumers purchased many packaged foods and beverages at once instead of food service items. Thus, despite the negative impacts of the COVID-19 pandemic, the breakfast cereals market is expected to grow significantly in the coming years.

Breakfast Cereals Market Breakdown: by Region, 2021

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Market Insights

Growing consumption of RTE products

Ready-to-eat food products turned into one of the few industries that have witnessed a surge in immense demand during the COVID-19 pandemic. With countries on lockdown and most people working from home, the consumption of ready-to-eat food products has surged. Young consumers spend most of their income on convenient ready-to-eat food products, making them the prime target of these products. Thus, the increased demand and consumption of ready to eat food is driving the breakfast cereals market.

Category Insights

Based on category, the global breakfast cereals market size is segmented into organic and conventional. In 2021, the conventional segment accounted for a larger market share. However, the organic segment is expected to rise at a higher CAGR during the forecast period. Consumers have become more aware of the importance of a strong immune system and healthy lifestyle, resulting in a preference for organic and natural foods. The shift in mindset is expected to continue to boost the organic food market during the forecast period. Organic food products are prepared with zero preservatives and contain no synthetic chemicals. Therefore, people are accepting organic food products into their diet, which will help the market grow in the forecast period.

Breakfast Cereals Market, by Category – 2021 and 2028

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The Kellogg Company; WEETABIX; Bob’s Red Mill Natural Foods; General Mills Inc.; Nestlé SA; Nature's Path Foods; The Quaker Oats Company; Carman's Fine Foods Pty Ltd.; Calbee, Inc.; and Guilin Seamild Foods Co. Ltd. are the players operating in the breakfast cereals market. These companies provide a wide range of product portfolios for the market. The companies have their presence in the developing regions, which provides lucrative opportunities for the market. Market players are developing high-quality, innovative products to meet customer requirements.

Report Spotlights

  • Progressive industry trends in the breakfast cereals market to help players develop effective long-term strategies
  • Business growth strategies adopted by developed and developing markets
  • Quantitative analysis of the breakfast cereals market from 2020 to 2028
  • Estimation of global demand for breakfast cereals
  • Porter’s five forces analysis to illustrate the efficacy of buyers and suppliers operating in the industry
  • Recent developments to understand the competitive market scenario
  • Market trends and outlook and factors driving and restraining the growth of the breakfast cereals market
  • Assistance in the decision-making process by highlighting market strategies that underpin commercial interest, leading to the market growth
  • The size of the breakfast cereals market size at various nodes
  • Detailed overview and segmentation of the market, as well as the breakfast cereals industry dynamics
  • Size of the breakfast cereals market in various regions with promising growth opportunities

The "Global Breakfast Cereals Market Analysis to 2028" is a specialized and in-depth study of the chemicals & materials industry with a special focus on the global breakfast cereals market trend analysis. The report aims to provide an overview of the market with detailed market segmentation.

The breakfast cereals market is analyzed on the basis of material, application, and geography. Based on product type, the market is segmented into ready to eat and ready to cook. Based on category, the market is segmented into organic and conventional. Based on type, the market is segmented into low sugar and regular. Based on distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. By geography, the market is broadly segmented into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South and Central America.

Company Profiles

  • The Kellogg Company
  • Bob’s Red Mill Natural Foods
  • General Mills Inc.
  • Nestlé SA
  • Nature's Path Foods
  • The Quaker Oats Company
  • Carman's Fine Foods Pty Ltd.
  • Calbee, Inc.
  • Guilin Seamild Foods Co. Ltd.
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Product Type, Category, Type, and Distribution Channel

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, Saudi Arabia, South Africa, South Korea, UAE, UK, US

Frequently Asked Questions

Can you list some of the major players operating in the global breakfast cereals market?

The major players operating in the global breakfast cereals market are The Kellogg’s Company; WEETABIX; Bob’s Red Mill Natural Foods; General Mills Inc.; Nestlé SA; Nature's Path Foods; The Quaker Oats Company; Carman's Fine Foods Pty Ltd.; Calbee, Inc.; and Guilin Seamild Foods Co Ltd.

In 2021, which region held the largest share of the global breakfast cereals market?

In 2021, North America accounted for the largest share in the global breakfast cereals market. North America consists of US, which has one the highest consumption for breakfast cereals in the world. The consumers in the region are habitual to eating convenience products which has led to high consumption rates for RTE products, including RTE breakfast cereal.

Which type segment accounted for the largest share in the global breakfast cereals market?

Based on type, the global breakfast cereals market is segmented into low sugar and regular. In 2021, the regular segment accounted for the largest revenue share and low sugar is expected to account for the highest growth rate over forecast period. The health risks associated with sugar intake have led to higher demand for low sugar breakfast cereals as it is a product that is consumed on a daily basis; therefore, consumers are increasingly seeking out low sugar alternatives in breakfast cereals.

Which distribution channel segment is the fastest growing in the global breakfast cereals market?

Based on distribution channel, the global breakfast cereals market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. In 2021, the supermarkets and hypermarkets segment accounted for the largest revenue share and is expected to account for the highest growth rate over forecast period. The growing penetration of supermarkets and hypermarkets, especially in the developing countries of Asia Pacific, is expected to drive the market for breakfast cereals over forecast period.

In 2021, which category held the largest market share in global breakfast cereals market?

Based on category, the global breakfast cereals market is segmented into organic and conventional. In 2021, the conventional segment accounted for the largest revenue share and organic is expected to account for the highest growth rate over forecast period. As many consumers have concerns regarding conventional breakfast cereals which may contain GMO based ingredients as well as chemically synthesized preservatives, flavors, and colors; there is an increasing preference for organic breakfast cereals which are deemed healthy.

What is the key driver for the growth of the global breakfast cereals market?

Increasing penetration of supermarkets and hypermarkets is expected to drive the demand for breakfast cereals market. Growth in retail chains and outlets is also adding to the product awareness among consumers across the globe. Supermarkets, convenience stores and hypermarkets are emerging as the key points-of-sale offering a wide range of breakfast cereals manufactured by leading companies in Asia Pacific.

The List of Companies - Breakfast Cereals Market

  1. The Kellogg Company
  3. Bob's Red Mill Natural Foods
  4. General Mills Inc.
  5. Nestlé SA
  6. Nature's Path Foods
  7. The Quaker Oats Company
  8. Carman's Fine Foods Pty Ltd.
  9. Calbee, Inc.
  10. Guilin Seamild Foods Co Ltd.      

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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