Se prevé que el mercado de cereales para el desayuno alcance los 57.482,17 millones de dólares en 2028, frente a los 44.831,48 millones de dólares en 2022. Se espera que crezca a una tasa compuesta anual del 4,2% durante 2022-2028.
El crecimiento del mercado se atribuye a la creciente preferencia de los consumidores por los alimentos preparados. Hoy en día, las personas tienen diferentes estilos de vida y valores sociales, lo que está alimentando la demanda de comida preparada. La tecnología digital que les permite comprar más rápido ha aumentado su dependencia de las comidas preparadas. Estos productos están disponibles en diversas variedades y formas, como comidas para microondas, comidas para llevar, fideos instantáneos y otros tipos de comidas, lo que ha aumentado la disponibilidad de alimentos en el Reino Unido. El aumento del consumo de alimentos listos para el consumo ha llevado a los consumidores a comprar más comidas preparadas en la región. Sin embargo, debido a los confinamientos provocados por el brote de COVID-19, los consumidores han recurrido a cocinar en casa, lo que obstaculizó en cierta medida el mercado.
En 2021, América del Norte ocupó la parte clave del desayuno mundial. mercado de cereales. Sin embargo, se estima que Asia Pacífico registrará la CAGR más alta del mercado durante el período previsto. El mercado de Asia Pacífico está segmentado en China, India, Japón, Corea del Sur y Australia. Los países de APAC, como Corea del Sur, China y Japón, se encuentran entre los principales mercados de alimentos y bebidas. La región también alberga numerosos fabricantes de cereales para el desayuno, que están creciendo debido a la mayor demanda interna de bebidas envasadas. La creciente producción de bebidas en Asia Pacífico y la creciente preferencia por los alimentos listos para comer contribuirían al crecimiento del mercado en la región durante el período de pronóstico.
Perspectivas estratégicas
Impacto de COVID- 19 Pandemia en el mercado de cereales para el desayuno
La pandemia de COVID-19 alteró significativamente el sector manufacturero en términos de eficiencia operativa, debido a bloqueos prolongados en diferentes regiones, cierres de unidades de fabricación, restricciones a los viajes, comercio internacional y suministro. cadena y escasez en el suministro de materias primas, que finalmente obstaculizaron el mercado de cereales para el desayuno. La interrupción de la comida y la comida. La industria de bebidas debido a la desaceleración económica causada por el brote también obstaculizó el crecimiento del mercado. Sin embargo, las empresas se han recuperado gracias a que las limitaciones impuestas anteriormente se están suavizando en varios países.
Además, la introducción de las vacunas contra el COVID-19 por parte de los gobiernos de diferentes países ha aliviado aún más la situación, lo que ha provocado un aumento de las empresas. actividades a nivel mundial. Además, los gobiernos de diferentes países están planeando desarrollar infraestructura moderna y tecnológicamente avanzada para mitigar los impactos económicos de la pandemia. Durante el cierre, los consumidores compraron muchos alimentos y bebidas envasados a la vez en lugar de artículos de servicio de alimentos. Por lo tanto, a pesar de los impactos negativos de la pandemia de COVID-19, se espera que el mercado de cereales para el desayuno crezca significativamente en los próximos años.
Desglose del mercado de cereales para el desayuno: por región, 2021
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Perspectivas del mercado
Creciente consumo de productos listos para consumir
Los productos alimenticios listos para el consumo se convirtieron en una de las pocas industrias que ha sido testigo de un aumento inmenso demanda durante la pandemia de COVID-19. Con los países bloqueados y la mayoría de las personas trabajando desde casa, el consumo de productos alimenticios listos para el consumo ha aumentado. Los consumidores jóvenes gastan la mayor parte de sus ingresos en productos alimenticios convenientes y listos para consumir, lo que los convierte en el principal objetivo de estos productos. Por lo tanto, el aumento de la demanda y el consumo de alimentos listos para comer está impulsando el mercado de cereales para el desayuno.
Información sobre categorías
Según la categoría, el tamaño del mercado mundial de cereales para el desayuno se segmenta en orgánicos y convencional. En 2021, el segmento convencional representó una mayor cuota de mercado. Sin embargo, se espera que el segmento orgánico aumente a una tasa compuesta anual más alta durante el período de pronóstico. Los consumidores se han vuelto más conscientes de la importancia de un sistema inmunológico fuerte y un estilo de vida saludable, lo que ha resultado en una preferencia por los alimentos orgánicos y naturales. Se espera que el cambio de mentalidad continúe impulsando el mercado de alimentos orgánicos durante el período previsto. Los productos alimenticios orgánicos se preparan sin conservantes y no contienen productos químicos sintéticos. Por lo tanto, la gente está aceptando productos alimenticios orgánicos en su dieta, lo que ayudará a que el mercado crezca en el período previsto.
Mercado de cereales para el desayuno, por categoría: 2021 y 2028
The Kellogg Company; WEETABIX; Bob's Red Mill Natural Foods; General Mills Inc.; Nestlé SA; Alimentos del Camino de la Naturaleza; La Compañía Quaker Oats; Carman's Fine Foods Pty Ltd.; Calbee, Inc.; y Guilin Seamild Foods Co. Ltd. son los actores que operan en el mercado de cereales para el desayuno. Estas empresas ofrecen una amplia gama de carteras de productos para el mercado. Las empresas tienen presencia en las regiones en desarrollo, lo que ofrece oportunidades lucrativas para el mercado. Los actores del mercado están desarrollando productos innovadores y de alta calidad para satisfacer las necesidades de los clientes.
Report Spotlights
- Tendencias progresivas de la industria en el mercado de cereales para el desayuno para ayudar a los actores a desarrollar productos eficaces a largo plazo estrategias
- Estrategias de crecimiento empresarial adoptadas por mercados desarrollados y en desarrollo
- Análisis cuantitativo del mercado de cereales para el desayuno de 2020 a 2028
- Estimación de la demanda global de cereales para el desayuno< /li>
- Análisis de las cinco fuerzas de Porter para ilustrar la eficacia de los compradores y proveedores que operan en la industria
- Desarrollos recientes para comprender el escenario competitivo del mercado
- Tendencias y perspectivas del mercado y factores que impulsan y restringen el crecimiento del mercado de cereales para el desayuno
- Asistencia en el proceso de toma de decisiones destacando estrategias de mercado que sustentan el interés comercial, lo que lleva al crecimiento del mercado
- El tamaño de el tamaño del mercado de cereales para el desayuno en varios nodos
- Descripción detallada y segmentación del mercado, así como la dinámica de la industria de los cereales para el desayuno
- Tamaño del mercado de cereales para el desayuno en varias regiones con crecimiento prometedor oportunidades
El "Análisis del mercado global de cereales para el desayuno hasta 2028" es un estudio especializado y en profundidad de los productos químicos y químicos. Industria de materiales con especial enfoque en el análisis de tendencias del mercado global de cereales para el desayuno. El informe tiene como objetivo proporcionar una descripción general del mercado con una segmentación detallada del mercado.
El mercado de cereales para el desayuno se analiza según el material, la aplicación y la geografía. Según el tipo de producto, el mercado se segmenta en listo para comer y listo para cocinar. Según la categoría, el mercado se segmenta en orgánico y convencional. Según el tipo, el mercado se segmenta en bajo en azúcar y regular. Según el canal de distribución, el mercado se segmenta en supermercados e hipermercados, tiendas de conveniencia, venta minorista en línea y otros. Por geografía, el mercado está ampliamente segmentado en América del Norte, Europa, Asia Pacífico (APAC), Medio Oriente y Asia. África (MEA) y América del Sur y Central.
Perfiles de empresas
- The Kellogg Company
- WEETABIX
- Bob’ s Red Mill Natural Foods
- General Mills Inc.
- Nestléé SA
- Nature's Path Foods
- The Quaker Oats Company
- Carman's Fine Foods Pty Ltd.
- Calbee, Inc.
- Guilin Seamild Foods Co. Ltd.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The major players operating in the global breakfast cereals market are The Kellogg’s Company; WEETABIX; Bob’s Red Mill Natural Foods; General Mills Inc.; Nestlé SA; Nature's Path Foods; The Quaker Oats Company; Carman's Fine Foods Pty Ltd.; Calbee, Inc.; and Guilin Seamild Foods Co Ltd.
In 2021, North America accounted for the largest share in the global breakfast cereals market. North America consists of US, which has one the highest consumption for breakfast cereals in the world. The consumers in the region are habitual to eating convenience products which has led to high consumption rates for RTE products, including RTE breakfast cereal.
Based on type, the global breakfast cereals market is segmented into low sugar and regular. In 2021, the regular segment accounted for the largest revenue share and low sugar is expected to account for the highest growth rate over forecast period. The health risks associated with sugar intake have led to higher demand for low sugar breakfast cereals as it is a product that is consumed on a daily basis; therefore, consumers are increasingly seeking out low sugar alternatives in breakfast cereals.
Based on distribution channel, the global breakfast cereals market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. In 2021, the supermarkets and hypermarkets segment accounted for the largest revenue share and is expected to account for the highest growth rate over forecast period. The growing penetration of supermarkets and hypermarkets, especially in the developing countries of Asia Pacific, is expected to drive the market for breakfast cereals over forecast period.
Based on category, the global breakfast cereals market is segmented into organic and conventional. In 2021, the conventional segment accounted for the largest revenue share and organic is expected to account for the highest growth rate over forecast period. As many consumers have concerns regarding conventional breakfast cereals which may contain GMO based ingredients as well as chemically synthesized preservatives, flavors, and colors; there is an increasing preference for organic breakfast cereals which are deemed healthy.
Increasing penetration of supermarkets and hypermarkets is expected to drive the demand for breakfast cereals market. Growth in retail chains and outlets is also adding to the product awareness among consumers across the globe. Supermarkets, convenience stores and hypermarkets are emerging as the key points-of-sale offering a wide range of breakfast cereals manufactured by leading companies in Asia Pacific.
The List of Companies - Breakfast Cereals Market
- The Kellogg Company
- WEETABIX
- Bob's Red Mill Natural Foods
- General Mills Inc.
- Nestlé SA
- Nature's Path Foods
- The Quaker Oats Company
- Carman's Fine Foods Pty Ltd.
- Calbee, Inc.
- Guilin Seamild Foods Co Ltd.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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