Si prevede che il mercato dei cereali per la colazione raggiungerà i 57.482,17 milioni di dollari entro il 2028 rispetto ai 44.831,48 milioni di dollari del 2022. Si prevede che crescerà a un CAGR del 4,2% nel periodo 2022-2028.
La crescita del mercato è attribuita alla preferenza in rapida crescita dei consumatori per i cibi pronti. Al giorno d’oggi, le persone hanno stili di vita e valori sociali diversi, il che sta alimentando la domanda di cibi pronti. La tecnologia digitale che consente loro di fare la spesa più velocemente ha aumentato la loro dipendenza dai pasti pronti. Questi prodotti sono disponibili in varie varietà e forme, come pasti al microonde, pasti da asporto, noodles istantanei e altri tipi di pasti, il che ha aumentato la disponibilità di cibo nel Regno Unito. L’aumento del consumo di cibi pronti ha portato i consumatori ad acquistare più pasti pronti nella regione. Tuttavia, a causa dei lockdown causati dall'epidemia di COVID-19, i consumatori sono ricorsi a cucinare a casa, il che ha in una certa misura ostacolato il mercato.
Nel 2021, il Nord America ha detenuto la quota chiave della colazione globale mercato dei cereali. Tuttavia, si stima che l’Asia Pacifico registrerà il CAGR più elevato sul mercato durante il periodo di previsione. Il mercato nell’Asia del Pacifico è segmentato in Cina, India, Giappone, Corea del Sud e Australia. I paesi dell’APAC, come Corea del Sud, Cina e Giappone, sono tra i principali mercati di alimenti e bevande. La regione ospita anche numerosi produttori di cereali da colazione, che stanno crescendo grazie all’aumento della domanda interna di bevande confezionate. La crescente produzione di bevande nell'Asia del Pacifico e la crescente preferenza per i cibi pronti contribuirebbero alla crescita del mercato nella regione durante il periodo di previsione.
Approfondimenti strategici
Impatto del COVID- 19 Pandemia sul mercato dei cereali per la colazione
La pandemia di COVID-19 ha sconvolto in modo significativo il settore manifatturiero in termini di efficienza operativa, a causa di blocchi estesi in diverse regioni, chiusure di unità di produzione, restrizioni sui viaggi, sui commerci internazionali e sulla fornitura catena alimentare e la carenza di materie prime, che alla fine ha ostacolato il mercato dei cereali da colazione. L'interruzione del cibo & Anche l’industria delle bevande, a causa del rallentamento economico causato dall’epidemia, ha ostacolato la crescita del mercato. Tuttavia, le imprese si sono riprese in questo modo poiché le limitazioni precedentemente imposte vengono allentate in vari paesi.
Inoltre, l'introduzione dei vaccini COVID-19 da parte dei governi di diversi paesi ha ulteriormente allentato la situazione, portando ad un aumento degli affari. attività in tutto il mondo. Inoltre, i governi di diversi paesi stanno pianificando di sviluppare infrastrutture moderne e tecnologicamente avanzate per mitigare gli impatti economici della pandemia. Durante il lockdown, i consumatori hanno acquistato contemporaneamente molti alimenti e bevande confezionati invece dei prodotti per il servizio di ristorazione. Pertanto, nonostante gli impatti negativi della pandemia di COVID-19, si prevede che il mercato dei cereali per la colazione crescerà in modo significativo nei prossimi anni.
Ripartizione del mercato dei cereali per la colazione: per regione, 2021
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Approfondimenti di mercato
Crescente consumo di prodotti pronti
I prodotti alimentari pronti si sono trasformati in uno dei pochi settori ad aver assistito a un'impennata domanda durante la pandemia di COVID-19. Con i paesi in lockdown e la maggior parte delle persone che lavorano da casa, il consumo di prodotti alimentari pronti è aumentato. I giovani consumatori spendono la maggior parte del loro reddito in prodotti alimentari convenienti e pronti al consumo, rendendoli l’obiettivo principale di questi prodotti. Pertanto, l'aumento della domanda e del consumo di cibi pronti sta guidando il mercato dei cereali per la colazione.
Approfondimenti sulle categorie
In base alla categoria, la dimensione del mercato globale dei cereali per la colazione è segmentata in biologici e convenzionale. Nel 2021, il segmento convenzionale rappresentava una quota di mercato maggiore. Tuttavia, si prevede che il segmento organico aumenterà a un CAGR più elevato durante il periodo di previsione. I consumatori sono diventati più consapevoli dell’importanza di un sistema immunitario forte e di uno stile di vita sano, con conseguente preferenza per alimenti biologici e naturali. Si prevede che il cambiamento di mentalità continuerà a rilanciare il mercato degli alimenti biologici durante il periodo di previsione. I prodotti alimentari biologici sono preparati senza conservanti e non contengono sostanze chimiche sintetiche. Pertanto, le persone accettano prodotti alimentari biologici nella loro dieta, il che aiuterà il mercato a crescere nel periodo di previsione.
Mercato dei cereali per la colazione, per categoria: 2021 e 2028
The Kellogg Company; WEETABIX; Alimenti naturali di Bob's Red Mill; General Mills Inc.; Nestlé SA; Alimenti del percorso della natura; La Quaker Oats Company; Carman's Fine Foods Pty Ltd.; Calbee, Inc.; e Guilin Seamild Foods Co. Ltd. sono gli operatori che operano nel mercato dei cereali da colazione. Queste aziende forniscono una vasta gamma di portafogli di prodotti per il mercato. Le aziende hanno la loro presenza nelle regioni in via di sviluppo, il che offre opportunità redditizie per il mercato. Gli operatori del mercato stanno sviluppando prodotti innovativi e di alta qualità per soddisfare le esigenze dei clienti.
Report Spotlights
- Tendenze progressive del settore nel mercato dei cereali per la colazione per aiutare gli operatori a sviluppare prodotti efficaci a lungo termine strategiche
- Strategie di crescita aziendale adottate dai mercati sviluppati e in via di sviluppo
- Analisi quantitativa del mercato dei cereali per la colazione dal 2020 al 2028
- Stima della domanda globale di cereali per la colazione< /li>
- L'analisi delle cinque forze di Porter per illustrare l'efficacia di acquirenti e fornitori che operano nel settore
- Sviluppi recenti per comprendere lo scenario del mercato competitivo
- Tendenze e prospettive del mercato e fattori che guidano e frenano la crescita del mercato dei cereali per la colazione
- Assistenza nel processo decisionale evidenziando le strategie di mercato che sostengono l'interesse commerciale, portando alla crescita del mercato
- La dimensione di le dimensioni del mercato dei cereali per la colazione in vari nodi
- Panoramica dettagliata e segmentazione del mercato, nonché le dinamiche del settore dei cereali per la colazione
- Dimensioni del mercato dei cereali per la colazione in varie regioni con una crescita promettente opportunità
L'"Analisi del mercato globale dei cereali per la colazione fino al 2028" è uno studio specializzato e approfondito dei prodotti chimici e dei prodotti chimici. industria dei materiali con particolare attenzione all’analisi delle tendenze del mercato globale dei cereali per la colazione. L'obiettivo del rapporto è fornire una panoramica del mercato con una segmentazione dettagliata del mercato.
Il mercato dei cereali per la colazione viene analizzato sulla base del materiale, dell'applicazione e della geografia. In base alla tipologia di prodotto, il mercato è segmentato in pronto da mangiare e pronto da cucinare. In base alla categoria, il mercato è segmentato in biologico e convenzionale. In base alla tipologia, il mercato è segmentato in a basso contenuto di zucchero e normale. In base al canale di distribuzione, il mercato è segmentato in supermercati e ipermercati, minimarket, vendita al dettaglio online e altri. In base alla geografia, il mercato è ampiamente segmentato in Nord America, Europa, Asia Pacifico (APAC), Medio Oriente e Asia. Africa (MEA) e America meridionale e centrale.
Profili aziendali
- The Kellogg Company
- WEETABIX
- Bob’ s Red Mill Natural Foods
- General Mills Inc.
- Nestlé SA
- Nature's Path Foods
- The Quaker Oats Company
- Carman's Fine Foods Pty Ltd.
- Calbee, Inc.
- Guilin Seamild Foods Co. Ltd.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The major players operating in the global breakfast cereals market are The Kellogg’s Company; WEETABIX; Bob’s Red Mill Natural Foods; General Mills Inc.; Nestlé SA; Nature's Path Foods; The Quaker Oats Company; Carman's Fine Foods Pty Ltd.; Calbee, Inc.; and Guilin Seamild Foods Co Ltd.
In 2021, North America accounted for the largest share in the global breakfast cereals market. North America consists of US, which has one the highest consumption for breakfast cereals in the world. The consumers in the region are habitual to eating convenience products which has led to high consumption rates for RTE products, including RTE breakfast cereal.
Based on type, the global breakfast cereals market is segmented into low sugar and regular. In 2021, the regular segment accounted for the largest revenue share and low sugar is expected to account for the highest growth rate over forecast period. The health risks associated with sugar intake have led to higher demand for low sugar breakfast cereals as it is a product that is consumed on a daily basis; therefore, consumers are increasingly seeking out low sugar alternatives in breakfast cereals.
Based on distribution channel, the global breakfast cereals market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. In 2021, the supermarkets and hypermarkets segment accounted for the largest revenue share and is expected to account for the highest growth rate over forecast period. The growing penetration of supermarkets and hypermarkets, especially in the developing countries of Asia Pacific, is expected to drive the market for breakfast cereals over forecast period.
Based on category, the global breakfast cereals market is segmented into organic and conventional. In 2021, the conventional segment accounted for the largest revenue share and organic is expected to account for the highest growth rate over forecast period. As many consumers have concerns regarding conventional breakfast cereals which may contain GMO based ingredients as well as chemically synthesized preservatives, flavors, and colors; there is an increasing preference for organic breakfast cereals which are deemed healthy.
Increasing penetration of supermarkets and hypermarkets is expected to drive the demand for breakfast cereals market. Growth in retail chains and outlets is also adding to the product awareness among consumers across the globe. Supermarkets, convenience stores and hypermarkets are emerging as the key points-of-sale offering a wide range of breakfast cereals manufactured by leading companies in Asia Pacific.
The List of Companies - Breakfast Cereals Market
- The Kellogg Company
- WEETABIX
- Bob's Red Mill Natural Foods
- General Mills Inc.
- Nestlé SA
- Nature's Path Foods
- The Quaker Oats Company
- Carman's Fine Foods Pty Ltd.
- Calbee, Inc.
- Guilin Seamild Foods Co Ltd.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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