Cardiovascular Devices Market Size & Growth | Report 2021, 28

Cardiovascular Devices Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Device [Electrocardiography (ECG), Pacemaker, Stent, Defibrillator, Cardiac Catheter, Guidewire, Heart Valve, Event Monitor, and Others]; Application (Coronary Heart Disease, Sudden Cardiac Arrest, Stroke, Cerebrovascular Heart Disease, and Others), and End User (Hospitals, Ambulatory Surgery Centers, and Cardiac Centers)

Publication Month: Apr 2022 | Report Code: TIPHE100000826 | No. of Pages: 217 | Category: Medical Device | Status: Published

The cardiovascular devices market is expected to grow from US$ 48,106.47 million in 2021 to US$ 76,526.68 million in 2028; it is estimated to grow at a CAGR of 6.9% from 2021 to 2028.

The growth of the market is due to the increasing prevalence of cardiovascular diseases and the rising number of product launches & approvals. However, the high cost of products and procedures is expected to restrict the market growth during the forecast period. Cardiovascular diseases (CVDs) are likely to remain the largest cause of morbidity and mortality globally. CVDs are disorders of the heart and blood vessels and lead to several medical conditions, such as cerebrovascular disease, coronary heart disease, and rheumatic heart disease. A few of the major lifestyle factors that lead to CVDs and difficulties are tobacco use, unhealthy diet, and physical inactivity, which increases the risk of heart attacks and strokes. Moreover, the other risk factors for cardiovascular diseases (CD) are high blood pressure, diabetes, and increased level of cholesterol levels. CVDs are among the top ten leading causes of death across the world; it affects more people than any other disease. According to the World Health Organization, cardiovascular diseases are the leading cause of death globally.

The cardiovascular devices market is segmented into device, application, and end user. By geography, the market is broadly segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. The cardiovascular device market report offers insights and in-depth analysis of the market, emphasizing market trends, technological advancements, market dynamics, and the competitive analysis of the globally leading market players.

Strategic Insights

Lucrative Regions for Cardiovascular Devices Market

Lucrative Regions for Cardiovascular Devices Market

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Market Insights


Significantly Increasing Prevalence of Cardiovascular Diseases Drives Cardiovascular Device Market

Cardiovascular diseases (CVDs) are likely to remain the largest cause of morbidity and mortality across the world. According to the European Cardiovascular Disease Statistics 2017, CVD causes 3.9 million deaths in Europe and more than 1.8 million deaths in the European Union (EU) every year. The disease accounts for 45.0% of all deaths in Europe and 37.0% of all deaths in the EU. The European Society of Cardiology reported that patients suffering from atrial fibrillation are at a five-times greater risk of getting a stroke, and 20–30% of total stroke cases in Europe are caused due to atrial fibrillation. As per a study conducted by the European Society of Cardiology in 2016, in the EU, ~7.6 million people aged 65 and above had atrial fibrillation, and the number is estimated to increase by 89% to reach ~14.4 million by 2060. As per the report "Beyond The Burden: The Impact of Atrial Fibrillation in the Asia Pacific" by Biosense Webster, published in 2019, more than 16 million people in Asia Pacific suffer from atrial fibrillation, and the number is expected to reach ~72 million by 2050.

Device-Based Insights

Based on device, the global cardiovascular device market is segmented into an electrocardiography (ECG), pacemaker, stent, defibrillator, cardiac catheter, guidewire, heart valve, event monitor, and others. In 2021, the event monitor segment held the largest share of the market. However, the electrocardiography (ECG) segment of the cardiovascular devices market is expected to grow at a highest CAGR of 8.0% from 2021 to 2028.

Cardiovascular Devices Market, by Product (during 2021–2028)

Cardiovascular Devices Market, by Product (during 2021–2028)

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Application-Based Insights

Based on the application, the cardiovascular devices market is segmented into coronary heart disease, sudden cardiac arrest, stroke, cerebrovascular heart disease, and others. In 2021, the coronary heart disease segment held the largest share of the market. However, the stroke segment is expected to grow at the fastest rate during the coming years, owing to rising aneurysms among patients.

End User-Based Insights

Based on end user, the cardiovascular devices market is segmented into hospitals, cardiac centers, and ambulatory centers. In 2021, the hospitals segment held the largest share of the market. Furthermore, the hospitals segment is expected to grow at the fastest rate during the coming years due to its advantages.

Product launches and collaborations are highly adopted strategies by the global cardiovascular device market players. A few of the recent key market developments are listed below:

  • In January 2019, Medtronic plc. announced the launch of its MyCareLink Heart mobile app that supports the peacemakers that are used to communicate directly with patients' smartphones and tablets.
  • In January 2021, Medtronic plc announced the launch of its MyCareLink Heartmobile app to support the world's first and only portfolio of pacemakers that can communicate directly with patients' smartphones and tablets. It is compatible with Medtronic BlueSync technology-enabled pacemakers. The MyCareLink Heart mobile app is designed to securely and wirelessly send device data to the Medtronic CareLink network via smart technology, eliminating the need for a dedicated bedside monitor or other remote monitoring hardware.
  • In July 2021, Abbott announced the US launch of Jot Dx, the company’s latest insertable cardiac monitor (ICM). Jot Dx ICM is supported by SyncUP, a personalized service that delivers one-on-one training and education to help patients connect and stay connected to their ICM.
  • In February 2022, Boston Scientific Corporation announced that it acquired Baylis Medical Company Inc., which offers advanced transseptal access solutions and guidewires, sheaths, and dilators used to support catheter-based left-heart procedures

The COVID-19 pandemic forced many companies in the global cardiovascular devices market to discontinue business operations for short term to follow new government regulations to control the spread of COVID-19. This directly impacted the revenue flow of the global market. Furthermore, the manufacturing of industrial products stopped, owing to the lack of raw materials and workforce during the lockdown period. Moreover, no new consignments were received by companies that operate in this sector. Hence, the COVID-19 outbreak affected the market growth due to the lockdown measures in the countries and the delay in manufacturing and production of raw materials, process materials, and intermediate products used in pharmaceutical & biotechnological companies. The market is anticipated to witness a slow recovery during the forecast period.

Cardiovascular Devices Market – Market Segmentation

The global cardiovascular devices market is segmented into device, application, and end user. Based on device, the market is segmented into electrocardiography (ECG), pacemaker, stent, defibrillator, cardiac catheter, guidewire, heart valve, event monitor, and other devices. Based on application, it is segmented into coronary heart disease, sudden cardiac arrest, stroke, cerebrovascular heart disease, and others. Based on end user, the market is segmented into hospitals, cardiac centers, and ambulatory centers. By geography, the market is segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America.

Company Profiles

  • Boston Scientific Corporation.
  • Medtronic.
  • GE Healthcare
  • Koninklijke Philips N.V
  • Siemen Healthineers
  • Abbott
  • Johnson and Johnson Services, Inc.
  • B.Braun Melsungen
  • BD
  • Edwards Lifesciences Corporation

Frequently Asked Questions

Cardiovascular devices are the medical devices designed for monitoring, preventing, diagnosing, and treating diseases associated to cardiovascular system or heart related diseases. The various cardiovascular devices available in the market include electrocardiography (ECG), pacemaker, stent, defibrillator, cardiac catheter, guidewire, heart valve, event monitor, and many more. These devices aid in regular heart functioning in patients with heart abnormalities.
The event monitor segment held the largest revenue share in 2021.
The cardiovascular devices market majorly consists of the players such as Medtronic Boston Scientific Corporation; Abbott; Biosense Webster, INC.; General Electric Company; Koninklijke Philips N.V.; Siemens Healthineers AG; BD; B. Braun Melsungen AG; Edwards Lifesciences Corporation among others.
As per application, the stroke segment is accounted to grow at the fastest CAGR in the market during the forecast period.

1. Introduction

1.1 Study Scope

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

1.3.1 Cardiovascular Devices Market – By Device

1.3.2 Cardiovascular Devices Market – By Application

1.3.3 Cardiovascular Devices Market – By End User

1.3.4 Cardiovascular Devices Market – By Geography

2. Global Cardiovascular Devices Market – Key Takeaways

2.1 Overview

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. Cardiovascular Devices Market – Market Landscape

4.1 Overview

4.2 PEST Analysis

4.2.1 North America PEST Analysis

4.2.2 Europe PEST Analysis

4.2.3 Asia Pacific PEST Analysis

4.2.4 Middle East & Africa PEST Analysis

4.2.5 South & Central America PEST Analysis

4.3 Experts Opinion

5. Cardiovascular Devices Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Increasing Prevalence of Cardiovascular Diseases

5.1.2 Rising Number of Product Launches and Approvals

5.2 Key Market Restraints

5.2.1 High Cost of Products and Procedures

5.3 Key Market Opportunities

5.3.1 Untapped Potential of Emerging Economies

5.4 Future Trends

5.4.1 Continuous Technological Advancements

5.5 Impact Analysis

6. Cardiovascular Devices Market– Global Analysis

6.1 Cardiovascular Devices Market Revenue Forecast and Analysis

6.1.1 Cardiovascular Devices Market Revenue Forecast and Analysis

6.1.2 Global Cardiovascular Devices Market Revenue Forecast and Analysis

6.1.3 Global Cardiovascular Devices Market – Market Potential Analysis, By Region

6.2 Company Analysis

6.2.1 Positioning of Key Players

6.2.2 Comparative Company Analysis

6.2.3 Growth Strategy Analysis

6.2.4 Performance of Key Players

6.2.4.1 Medtronic

6.2.4.2 Abbott

7. Cardiovascular Devices Market Analysis – By Device

7.1 Overview

7.2 Cardiovascular Devices Market Revenue Share, by Device (2021 & 2028)

7.3 Electrocardiography (ECG) Market

7.3.1 Overview

7.3.2 Electrocardiography (ECG) Market Revenue and Forecast to 2028 (US$ Mn)

7.4 Pacemaker Market

7.4.1 Overview

7.4.2 Pacemaker Market Revenue and Forecast to 2028 (US$ Mn)

7.5 Stent Market

7.5.1 Overview

7.5.2 Stent Market – Revenue and Forecast to 2028 (US$ Million)

7.6 Defibrillator Market

7.6.1 Overview

7.6.2 Defibrillator Market – Revenue and Forecast to 2028 (US$ Million)

7.7 Cardiac Catheter Market

7.7.1 Overview

7.7.2 Cardiac Catheter Market Revenue and Forecast to 2028 (US$ Mn)

7.8 Guidewire Market

7.8.1 Overview

7.8.2 Guidewire Market Revenue and Forecast to 2028 (US$ Mn)

7.9 Heart Valve Market

7.9.1 Overview

7.9.2 Heart Valve Market Revenue and Forecast to 2028 (US$ Mn)

7.10 Event Monitor Market

7.10.1 Overview

7.10.2 Event Monitor Market Revenue and Forecast to 2028 (US$ Mn)

7.11 Other Devices Market

7.11.1 Overview

7.11.2 Other Devices Market Revenue and Forecast to 2028 (US$ Mn)

8. Cardiovascular Devices Market-Analysis and Forecasts To 2028 – Application

8.1 Overview

8.2 Global Cardiovascular Devices Market Share By Application 2021 & 2028 (%)

8.3 Coronary Heart Disease Market

8.3.1 Overview

8.3.2 Coronary Heart Disease Market Revenue and Forecast to 2028 (US$ Mn)

8.4 Sudden Cardiac Arrest market

8.4.1 Overview

8.4.2 Sudden Cardiac Arrest Market Revenue and Forecast to 2028 (US$ Mn)

8.5 Stroke Market

8.5.1 Overview

8.5.2 Stroke Market Revenue and Forecast to 2028 (US$ Mn)

8.6 Cerebrovascular Heart Disease Market

8.6.1 Overview

8.6.2 Cerebrovascular Heart Disease Market Revenue and Forecast to 2028 (US$ Mn)

8.7 Others Market

8.7.1 Overview

8.7.2 Others Market Revenue and Forecast to 2028 (US$ Mn)

9. Cardiovascular Devices Market-Analysis and Forecasts To 2028 – End User

9.1 Overview

9.2 Global Cardiovascular Devices Market Share by End User 2021 & 2028 (%)

9.3 Hospitals Market

9.3.1 Overview

9.3.2 Hospitals Market Revenue and Forecast to 2028 (US$ Mn)

9.4 Ambulatory Surgery Centers market

9.4.1 Overview

9.4.2 Ambulatory Surgery Centers Market Revenue and Forecast to 2028 (US$ Mn)

9.5 Cardiac Centers Market

9.5.1 Overview

9.5.2 Cardiac Centres Market Revenue and Forecast to 2028 (US$ Mn)

10. Global Cardiovascular Devices Market – Geographic Analysis

10.1 North America: Cardiovascular Devices Market

10.1.1 Overview

10.1.2 North America: Cardiovascular Devices Market Revenue and Forecasts to 2028 (US$ Million)

10.1.3 North America: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

10.1.4 North America: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

10.1.5 North America: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

10.1.6 North America: Cardiovascular Devices Market, by Country, 2021 & 2028 (%)

10.1.6.1 US: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

10.1.6.1.1 Overview

10.1.6.1.2 US: Cardiovascular Devices Market Revenue and Forecasts to 2028 (US$ Million)

10.1.6.1.3 US: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

10.1.6.1.4 US: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

10.1.6.1.5 US: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

10.1.6.2 Canada: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

10.1.6.2.1 Overview

10.1.6.2.2 Canada: Cardiovascular Devices Market Revenue and Forecasts to 2028 (US$ Million)

10.1.6.2.3 Canada: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

10.1.6.2.4 Canada: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

10.1.6.2.5 Canada: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

10.1.6.3 Mexico: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

10.1.6.3.1 Overview

10.1.6.3.2 Mexico Cardiovascular Devices Market Revenue and Forecasts to 2028 (US$ Million)

10.1.6.3.3 Mexico: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

10.1.6.3.4 Mexico: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

10.1.6.3.5 Mexico: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

10.2 Europe: Cardiovascular Devices Market

10.2.1 Europe: Cardiovascular Devices Market - Revenue and Forecast to 2028 (USD Million)

10.2.2 Europe: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

10.2.3 Europe: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

10.2.4 Europe: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

10.2.5 Europe: Cardiovascular Devices Market, by Country, 2021 & 2028 (%)

10.2.5.1 Germany: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

10.2.5.1.1 Overview

10.2.5.1.2 Germany: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

10.2.5.1.3 Germany: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

10.2.5.1.4 Germany: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

10.2.5.1.5 Germany: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

10.2.5.2 France: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

10.2.5.2.1 Overview

10.2.5.2.2 France: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

10.2.5.2.3 France: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

10.2.5.2.4 France: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

10.2.5.2.5 France: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

10.2.5.3 UK: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

10.2.5.3.1 Overview

10.2.5.3.2 UK: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

10.2.5.3.3 UK: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

10.2.5.3.4 UK: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

10.2.5.3.5 UK: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

10.2.5.4 Italy: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

10.2.5.4.1 Overview

10.2.5.4.2 Italy: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

10.2.5.4.3 Italy: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

10.2.5.4.4 Italy: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

10.2.5.4.5 Italy: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

10.2.5.5 Spain: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

10.2.5.5.1 Overview

10.2.5.5.2 Spain: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

10.2.5.5.3 Spain: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

10.2.5.5.4 Spain: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

10.2.5.5.5 Spain: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

10.2.5.6 Rest of Europe: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

10.2.5.6.1 Overview

10.2.5.6.2 Rest of Europe: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

10.2.5.6.3 Rest of Europe: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

10.2.5.6.4 Rest of Europe: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

10.2.5.6.5 Rest of Europe: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

10.3 Asia Pacific: Cardiovascular Devices Market

10.3.1 Overview

10.3.2 Asia Pacific: Cardiovascular Devices Market - Revenue and Forecast to 2028 (USD Million)

10.3.3 Asia Pacific: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

10.3.4 Asia Pacific: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

10.3.5 Asia Pacific: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

10.3.6 Asia Pacific: Cardiovascular Devices Market, by Country, 2021 & 2028 (%)

10.3.6.1 China: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

10.3.6.1.1 Overview

10.3.6.1.2 China: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

10.3.6.1.3 China: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

10.3.6.1.4 China: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

10.3.6.1.5 China: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

10.3.6.2 Japan: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

10.3.6.2.1 Overview

10.3.6.2.2 Japan: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

10.3.6.2.3 Japan: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

10.3.6.2.4 Japan: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

10.3.6.2.5 Japan: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

10.3.6.3 India: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

10.3.6.3.1 Overview

10.3.6.3.2 India: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

10.3.6.3.3 India: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

10.3.6.3.4 India: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

10.3.6.3.5 India: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

10.3.6.4 Australia: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

10.3.6.4.1 Overview

10.3.6.4.2 Australia: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

10.3.6.4.3 Australia: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

10.3.6.4.4 Australia: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

10.3.6.4.5 Australia: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

10.3.6.5 South Korea: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

10.3.6.5.1 Overview

10.3.6.5.2 South Korea: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

10.3.6.5.3 South Korea: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

10.3.6.5.4 South Korea: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

10.3.6.5.5 South Korea: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

10.3.6.6 Rest of Asia Pacific: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

10.3.6.6.1 Overview

10.3.6.6.2 Rest of Asia Pacific: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

10.3.6.6.3 Rest of Asia Pacific: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

10.3.6.6.4 Rest of Asia Pacific: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

10.3.6.6.5 Rest of Asia Pacific: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

10.4 Middle East & Africa: Cardiovascular Devices Market

10.4.1 Overview

10.4.2 Middle East & Africa: Cardiovascular Devices Market - Revenue and Forecast to 2028 (US$ Million)

10.4.3 Middle East & Africa: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

10.4.4 Middle East & Africa: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

10.4.5 Middle East & Africa: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

10.4.6 Middle East & Africa: Cardiovascular Devices Market, by Country, 2021 & 2028 (%)

10.4.6.1 Saudi Arabia: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

10.4.6.1.1 Overview

10.4.6.1.2 Saudi Arabia: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

10.4.6.1.3 Saudi Arabia: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

10.4.6.1.4 Saudi Arabia: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

10.4.6.1.5 Saudi Arabia: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

10.4.6.2 UAE: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

10.4.6.2.1 Overview

10.4.6.2.2 UAE: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

10.4.6.2.3 UAE: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

10.4.6.2.4 UAE: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

10.4.6.2.5 UAE: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

10.4.6.3 South Africa: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

10.4.6.3.1 Overview

10.4.6.3.2 South Africa: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

10.4.6.3.3 South Africa: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

10.4.6.3.4 South Africa: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

10.4.6.3.5 South Africa: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

10.4.6.4 Rest of Middle East & Africa: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

10.4.6.4.1 Overview

10.4.6.4.2 Rest of Middle East & Africa: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

10.4.6.4.3 Middle East & Africa: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

10.4.6.4.4 Middle East & Africa: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

10.4.6.4.5 Middle East & Africa: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

10.5 South & Central America: Cardiovascular Devices Market

10.5.1 Overview

10.5.2 South & Central America: Cardiovascular Devices Market - Revenue and Forecast to 2028 (US$ Million)

10.5.3 South & Central America: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

10.5.4 South & Central America: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

10.5.5 South & Central America: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

10.5.6 South & Central America: Cardiovascular Devices Market, by Country, 2021 & 2028 (%)

10.5.6.1 Brazil: Cardiovascular Devices Market- Revenue and Forecasts To 2028 (US$ Million)

10.5.6.1.1 Overview

10.5.6.1.2 Brazil: Cardiovascular Devices Market- Revenue and Forecasts To 2028 (US$ Million)

10.5.6.1.3 Brazil: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

10.5.6.1.4 Brazil: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

10.5.6.1.5 Brazil: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

10.5.6.2 Argentina: Cardiovascular Devices Market- Revenue and Forecasts To 2028 (US$ Million)

10.5.6.2.1 Overview

10.5.6.2.2 Argentina: Cardiovascular Devices Market- Revenue and Forecasts To 2028 (US$ Million)

10.5.6.2.3 Argentina: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

10.5.6.2.4 Argentina: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

10.5.6.2.5 Argentina: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

10.5.6.3 Rest of South & Central America: Cardiovascular Devices Market - Revenue and Forecast to 2028 (US$ Million)

10.5.6.3.1 Overview

10.5.6.3.2 Rest of South & Central America: Cardiovascular Devices Market - Revenue and Forecast to 2028 (US$ Million)

10.5.6.3.3 Rest of South & Central America: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

10.5.6.3.4 Rest of South & Central America: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

10.5.6.3.5 Rest of South & Central America: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

11. Impact of COVID-19 Pandemic on Global Cardiovascular Devices Market

11.1 North America: Impact Assessment of COVID-19 Pandemic

11.2 Europe: Impact Assessment of COVID-19 Pandemic

11.3 Asia-Pacific: Impact Assessment of COVID-19 Pandemic

11.4 Middle East & Africa: Impact Assessment of COVID-19 Pandemic

11.5 South & Central America: Impact Assessment of COVID-19 Pandemic

12. Cardiovascular Devices Market –Industry Landscape

12.1 Overview

12.2 Growth Strategies in the Cardiovascular Devices Market, 2021-2028

12.3 Inorganic Growth Strategies

12.3.1 Overview

12.4 Organic Growth Strategies

12.4.1 Overview

13. Company Profiles

13.1 Medtronic

13.1.1 Key Facts

13.1.2 Business Description

13.1.3 Products and Services

13.1.4 Financial Overview

13.1.5 SWOT Analysis

13.1.6 Key Developments

13.2 Boston Scientific Corporation

13.2.1 Key Facts

13.2.2 Business Description

13.2.3 Products and Services

13.2.4 Financial Overview

13.2.5 SWOT Analysis

13.2.6 Key Developments

13.3 Abbott

13.3.1 Key Facts

13.3.2 Business Description

13.3.3 Products and Services

13.3.4 Financial Overview

13.3.5 SWOT Analysis

13.3.6 Key Developments

13.4 Johnson and Johnson Services, Inc.

13.4.1 Key Facts

13.4.2 Business Description

13.4.3 Products and Services

13.4.4 Financial Overview

13.4.5 SWOT Analysis

13.4.6 Key Developments

13.5 General Electric Company

13.5.1 Key Facts

13.5.2 Business Description

13.5.3 Products and Services

13.5.4 Financial Overview

13.5.5 SWOT Analysis

13.5.6 Key Developments

13.6 Koninklijke Philips N.V.

13.6.1 Key Facts

13.6.2 Business Description

13.6.3 Products and Services

13.6.4 Financial Overview

13.6.5 SWOT Analysis

13.6.6 Key Developments

13.7 Siemens Healthineers AG

13.7.1 Key Facts

13.7.2 Business Description

13.7.3 Products and Services

13.7.4 Financial Overview

13.7.5 SWOT Analysis

13.7.6 Key Developments

13.8 BD

13.8.1 Key Facts

13.8.2 Business Description

13.8.3 Products and Services

13.8.4 Financial Overview

13.8.5 SWOT Analysis

13.8.6 Key Developments

13.9 B. Braun Melsungen AG

13.9.1 Key Facts

13.9.2 Business Description

13.9.3 Products and Services

13.9.4 Financial Overview

13.9.5 SWOT Analysis

13.9.6 Key Developments

13.10 Edwards Lifesciences Corporation

13.10.1 Key Facts

13.10.2 Business Description

13.10.3 Products and Services

13.10.4 Financial Overview

13.10.5 SWOT Analysis

13.10.6 Key Developments

14. Appendix

14.1 About the Insight Partners

14.2 Glossary of Terms

LIST OF TABLES

Table 1. Recent Launches/Approvals of Cardiovascular Devices

Table 2. North America: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

Table 3. North America: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

Table 4. North America: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

Table 5. US: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

Table 6. US: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

Table 7. US: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

Table 8. Canada: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

Table 9. Canada: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

Table 10. Canada: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

Table 11. Mexico: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

Table 12. Mexico: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

Table 13. Mexico: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

Table 14. Europe: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

Table 15. Europe: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

Table 16. Europe: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

Table 17. Germany: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

Table 18. Germany: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

Table 19. Germany: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

Table 20. France: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

Table 21. France: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

Table 22. France: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

Table 23. UK: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

Table 24. UK: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

Table 25. UK: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

Table 26. Italy: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

Table 27. Italy: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

Table 28. Italy: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

Table 29. Spain: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

Table 30. Spain: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

Table 31. Spain: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

Table 32. Rest of Europe: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

Table 33. Rest of Europe: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

Table 34. Rest of Europe: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

Table 35. Asia Pacific: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

Table 36. Asia Pacific: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

Table 37. Asia Pacific: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

Table 38. China: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

Table 39. China: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

Table 40. China: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

Table 41. Japan: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

Table 42. Japan: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

Table 43. Japan: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

Table 44. India: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

Table 45. India: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

Table 46. India: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

Table 47. Australia: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

Table 48. Australia: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

Table 49. Australia: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

Table 50. South Korea: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

Table 51. South Korea: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

Table 52. South Korea: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

Table 53. Rest of Asia Pacific: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

Table 54. Rest of Asia Pacific: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

Table 55. Rest of Asia Pacific: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

Table 56. Middle East & Africa: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

Table 57. Middle East & Africa: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

Table 58. Middle East & Africa: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

Table 59. Saudi Arabia: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

Table 60. Saudi Arabia: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

Table 61. Saudi Arabia: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

Table 62. UAE: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

Table 63. UAE: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

Table 64. UAE: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

Table 65. South Africa: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

Table 66. South Africa: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

Table 67. South Africa: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

Table 68. Middle East & Africa: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

Table 69. Middle East & Africa: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million).

Table 70. Middle East & Africa: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

Table 71. South & Central America: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

Table 72. South & Central America: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

Table 73. South & Central America: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

Table 74. Brazil: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

Table 75. Brazil: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

Table 76. Brazil: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

Table 77. Argentina: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

Table 78. Argentina: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

Table 79. Argentina: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

Table 80. Rest of South & Central America: Cardiovascular Devices Market, by Device, 2019–2028 (USD Million)

Table 81. Rest of South & Central America: Cardiovascular Devices Market, by Application, 2019–2028 (USD Million)

Table 82. Rest of South & Central America: Cardiovascular Devices Market, by End User, 2019–2028 (USD Million)

Table 83. Recent Inorganic Growth Strategies in the Cardiovascular Devices Market

Table 84. Recent Organic Growth Strategies in the Cardiovascular Devices Market

Table 85. Glossary of Terms, Cardiovascular Devices Market

LIST OF FIGURES

Figure 1. Cardiovascular Devices Market Segmentation

Figure 2. Cardiovascular Devices Market, By Region

Figure 3. Cardiovascular Devices Market Overview

Figure 4. Asia Pacific is Expected to Show Remarkable Growth During the Forecast Period

Figure 5. Event Monitor Segment Held Largest Share of Device Segment in Cardiovascular Devices Market

Figure 6. Cardiovascular Devices Market, by Geography (US$ Million)

Figure 7. Cardiovascular Devices Market- Leading Country Markets (US$ Million)

Figure 8. Cardiovascular Devices Market, Industry Landscape

Figure 9. North America: PEST Analysis

Figure 10. Europe: PEST Analysis

Figure 11. Asia Pacific: PEST Analysis

Figure 12. Middle East & Africa: PEST Analysis

Figure 13. South & Central America: PEST Analysis

Figure 14. Experts Opinion

Figure 15. Cardiovascular Devices Market: Impact Analysis of Drivers and Restraints

Figure 16. Cardiovascular Devices Market– Revenue Forecast and Analysis – 2020- 2028

Figure 17. Global Cardiovascular Devices Market– Revenue Forecast and Analysis – 2021 - 2028

Figure 18. Global Cardiovascular Devices Market – Market Potential Analysis, By Region

Figure 19. Positioning of Key Players

Figure 20. Global Cardiovascular Device Market – Comparative Company Analysis

Figure 21. Global Cardiovascular Device Market – Growth Strategy Analysis

Figure 22. Cardiovascular Devices Market Revenue Share, by Device (2021 & 2028)

Figure 23. Electrocardiography (ECG) Market – Revenue and Forecast to 2028 (US$ Million)

Figure 24. Pacemaker Market – Revenue and Forecast to 2028 (US$ Mn)

Figure 25. Stent Market – Revenue and Forecast to 2028 (US$ Million)

Figure 26. Defibrillator Market – Revenue and Forecast to 2028 (US$ Million)

Figure 27. Cardiac Catheter Market Revenue and Forecasts to 2028 (US$ Mn)

Figure 28. Guidewire Market Revenue and Forecasts to 2028 (US$ Mn)

Figure 29. Heart Valve Market Revenue and Forecasts to 2028 (US$ Mn)

Figure 30. Event Monitor Market Revenue and Forecasts to 2028 (US$ Mn)

Figure 31. Other Devices Market Revenue and Forecasts to 2028 (US$ Mn)

Figure 32. Global Cardiovascular Device Market Share By Application 2021 & 2028 (%)

Figure 33. Coronary Heart Disease Market Revenue And Forecasts To 2028 (US$ Mn)

Figure 34. Sudden Cardiac Arrest Market Revenue And Forecasts To 2028 (US$ Mn)

Figure 35. Stroke Market Revenue And Forecasts To 2028 (US$ Mn)

Figure 36. Cerebrovascular Heart Disease Market Revenue And Forecasts To 2028 (US$ Mn)

Figure 37. Others Market Revenue and Forecasts to 2028 (US$ Mn)

Figure 38. Global Cardiovascular Device Market Share By End User 2021 & 2028 (%)

Figure 39. Hospitals Market Revenue And Forecasts To 2028 (US$ Mn)

Figure 40. Ambulatory Surgery Centers Market Revenue And Forecasts To 2028 (US$ Mn)

Figure 41. Cardiac Centres Market Revenue And Forecasts To 2028 (US$ Mn)

Figure 42. North America: Cardiovascular Devices Market Revenue Overview, by Key Country – Revenue (2021) (USD Million)

Figure 43. North America: Cardiovascular Devices Market Revenue and Forecasts to 2028 (US$ Million)

Figure 44. North America: Cardiovascular Devices Market, by Country, 2021 & 2028 (%)

Figure 45. US: Cardiovascular Devices Market Revenue and Forecasts to 2028 (US$ Million)

Figure 46. Canada: Cardiovascular Devices Market Revenue and Forecasts to 2028 (US$ Million)

Figure 47. Mexico: Cardiovascular Devices Market Revenue and Forecasts to 2028 (US$ Million)

Figure 48. Europe: Cardiovascular Devices Market Revenue Overview, by Key Country – Revenue (2021) (USD Million)

Figure 49. Europe Cardiovascular Devices Market Revenue and Forecasts to 2028 (USD Million)

Figure 50. Europe: Cardiovascular Devices Market, by Country, 2021 & 2028 (%)

Figure 51. Germany: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

Figure 52. France: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

Figure 53. UK: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

Figure 54. Italy: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

Figure 55. Spain: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

Figure 56. Rest of Europe: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

Figure 57. Asia Pacific: Cardiovascular Devices Market, by Key Country – Revenue (2021) (USD Million)

Figure 58. Asia Pacific: Cardiovascular Devices Market Revenue and Forecast to 2028 (USD Million)

Figure 59. Asia Pacific: Cardiovascular Devices Market, by Country, 2021 & 2028 (%)

Figure 60. China: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

Figure 61. Japan: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

Figure 62. India: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

Figure 63. Australia: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

Figure 64. South Korea: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

Figure 65. Rest of Asia Pacific: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

Figure 66. Middle East & Africa: Cardiovascular Devices Market, by Key Country – Revenue (2021) (USD Million)

Figure 67. Middle East & Africa Cardiovascular Devices Market Revenue and Forecast to 2028 (USD Million)

Figure 68. Middle East & Africa: Cardiovascular Devices Market, by Country, 2021 & 2028 (%)

Figure 69. Saudi Arabia: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

Figure 70. UAE: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

Figure 71. South Africa: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

Figure 72. Rest of Middle East & Africa: Cardiovascular Devices Market – Revenue and Forecast to 2028 (USD Million)

Figure 73. South & Central America: Cardiovascular Devices Market, Revenue Overview, by Country, 2021 (US$ Million)

Figure 74. South & Central America: Cardiovascular Devices Market- Revenue and Forecasts To 2028 (US$ Million)

Figure 75. South & Central America: Cardiovascular Devices Market, by Country, 2021 & 2028 (%)

Figure 76. Brazil: Cardiovascular Devices Market- Revenue and Forecasts To 2028 (US$ Million)

Figure 77. Argentina: Cardiovascular Devices Market- Revenue and Forecasts To 2028 (US$ Million)

Figure 78. Rest of South & Central America: Cardiovascular Devices Market - Revenue and Forecast to 2028 (US$ Million)

Figure 79. Impact Of COVID-19 Pandemic in North American Country Markets

Figure 80. Impact Of COVID-19 Pandemic in Europe Country Markets

Figure 81. Impact Of COVID-19 Pandemic in Asia-Pacific Country Markets

Figure 82. Impact Of COVID-19 Pandemic in Middle East & Africa Country Markets

Figure 83. Impact Of COVID-19 Pandemic in South & Central America Country Markets

Figure 84. Growth Strategies in the Cardiovascular Devices Market, 2021-2028

The List of Companies - Cardiovascular Devices Market 

  1. Medtronic
  2. Boston Scientific Corporation
  3. Abbott
  4. Biosense Webster, INC.
  5. General Electric Company
  6. Koninklijke Philips N.V.
  7. Siemens Healthineers AG
  8. BD
  9. B. Braun Melsungen AG
  10. Edwards Lifesciences Corporation
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the cardiovascular devices market.
  • Highlights key business priorities in order to assist companies to realign their business strategies.
  • The key findings and recommendations highlight crucial progressive industry trends in the global cardiovascular devices market, thereby allowing players across the value chain to develop effective long-term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing and distribution.
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