3D Audio Market Growth Drivers and Forecast by 2030

[Research Report] The 3D audio market was valued at US$ 6.28 billion in 2022 and is anticipated to reach US$ 19.07 billion by 2030; it is estimated to record a CAGR of 14.9% from 2022 to 2030.

3D Audio Market Analyst Perspective:

The continuous developments in the media & entertainment sector and the introduction of modern AV technologies fuels the growth of the 3D audio market. The 3D audio manufacturers are focusing on the incorporation of sound-mix technology in hardware to offer enhanced music (sound) to listeners in a 3D space. Also, the proliferation of the gaming industry is boosting the 3D audio market. Moreover, the growing inclination toward online 3D music streaming offers a lucrative opportunity to the 3D audio market players. Furthermore, many companies operating in the 3D audio market are involved in product development. For instance, in February 2023, Agora, Inc., a pioneer and leading platform for real-time engagement APIs, announced the launch of Agora 3D Spatial Audio; it is a solution that enables developers to add dynamic, immersive audio in real-time digital experiences. Similarly, in January 2022, Audioscenic partnered with Razer and THX to launch a Desktop Soundbar with 3D Beamforming Technology and Head-Tracking AI. Thus, the growing innovation by the market players is fueling the growth of the 3D audio market.

3D Audio Market Overview:

A 3D audio sound system is an acoustic system utilized to provide sound in a three-dimensional space to the users. The 3D audio effect is a pattern of different sound effects constructed by 3D speaker arrays, stereo speakers, headphones, and surround-sound speakers. These systems are installed in an extensive range of applications, such as mobile devices, gaming consoles, AR/VR-based audio systems, home theater systems, etc. In addition, industries such as automobiles, consumer electronics, and media & entertainment are implementing 3D audio systems to offer enhanced 3D sound experience and real-time visualization to its users.

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3D Audio Market: Strategic Insights

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Market Driver:

Rise in Use of HRTF in Media & Entertainment Sector Fuels 3D Audio Market Growth

The use of advanced technologies such as head-related transfer functions (HRTF) is growing in the media & entertainment industry. Players in the global 3D audio market are working on merging the HRTF technology for improved user experience. When watching movies on smartphones with earphones, 3D audio is more immersive than 2D audio. In the film industry, HRTF integration simulates 3D audio when mirrored sounds reach the ears from multiple directions through various speakers located on all four sides of a space. The HRTF is implemented for a wide range of sound devices, including headphones, to provide a distinct surround sound impression. Consumers are increasingly interested in installing home theater systems that take advantage of the experience offered by HRTF. A certification called Dolby Digital is given to consumers using HRTF, which is based on surround sound effects. HRTF processing is also emulated using software without the use of any external hardware to produce surround sound.

Furthermore, headphone manufacturers are investing in products that integrate HRTF technology to provide users with the greatest 3D auditory environment. In January 2023, JBL expanded its new JBL Quantum Series headsets. After the success of its first wireless gaming headset—the JBL Quantum TWS, the company also launched the next installment in the series—the JBL Quantum TWS Air. Therefore, the constant rise in the use of HRTF in media & entertainment sector fuels the growth of the 3D audio market.

Segmentation and Scope:

The 3D audio market is segmented on the basis of component, end use industries, and geography. Based on component, the market is segmented into hardware, software, and services. The hardware segment is further segmented into loudspeakers, headphones, microphones, and others. Based on end use industries, the market is segmented into consumer, automotive, media & entertainment, gaming, and commercial. Additionally, based on geography, the market is segmented into Europe, North America, the Middle East & Africa (MEA), Asia Pacific (APAC), and South America (SAM).

Segmental Analysis:

Based on component, the 3D audio market is segmented into hardware, software, and services. Loudspeakers, headphones, Bluetooth speakers, microphones, sound bars, and other hardware sound systems are included in the hardware sector. Binaural sound systems are used in 3D audio hardware to acquire, process, and playback audio waves. The 3D audio hardware system's purpose is to provide the listener with an auditory experience that replicates real life. Additionally, 3D audio recordings are made using two microphones. The microphones collect sound in two channels at the same time. Software modifies the recording to imitate the tiny signal fluctuations that occur when each ear transmits messages to the brain, and the concept is referred to as biomimicry. Unlike surround sound, which necessitates the use of several external speakers to provide directional audio sources, 3D audio can be experienced through headphones only.

3D Audio Market Regional Analysis:

The global 3D audio market is categorized into North America, Europe, MEA, APAC, and SAM. In 2022, Asia Pacific held the largest share in the 3D audio market, followed by Europe and America. Further, APAC is expected to record the highest CAGR during the forecast period. The 3D audio market growth in APAC is attributed to the presence of various consumer electronics manufacturers, automobile manufacturers, and the entertainment industry in the region, which generate huge demand for amplifiers. Further, the rising use of consumer electronics such as television sets and smartphones, elevating disposable income levels, growing adoption of smart and advanced devices, and the presence of local 3D audio providers are a few factors boosting the growth of the market in the region. China holds the largest share in the 3D audio market in APAC owing to its high production capabilities and low labor costs.

3D Audio Market Key Player Analysis:

Barco NV; Dolby Laboratories Inc; Auro Technologies; Sound Particles S.A.; XPERI HOLDING CORPORATION; Waves Audio Ltd; Sennheiser electronic GmbH & Co. KG; Fraunhofer; VisiSonics; and THX Ltd are the key 3D audio market players profiled in the report.

3D Audio Market Regional Insights

The regional trends and factors influencing the 3D Audio Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses 3D Audio Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

3D Audio Market Report Scope

3D Audio Market Players Density: Understanding Its Impact on Business Dynamics

The 3D Audio Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

3D Audio Market Recent Developments: 

The 3D audio market players highly adopt inorganic and organic strategies. A few recent key market developments are listed below: 

• In 2023, CEVA acquired Spatial Audio Business from VisiSonics to expand its application software portfolio for embedded systems targeting wearables and other consumer IoT markets.
• In 2023, Xperi Inc. announced a partnership with LG Electronics to integrate DTS:X immersive audio technology into LG’s latest OLED and Premium LCD TVs. DTS, Inc.—a wholly owned subsidiary of Xperi Inc.—is dedicated to making the world sound better through its pioneering audio solutions for mobile, home, and cinema, among others.
• In 2023, NEWAURO BV, one of the leading providers of immersive sound technology for next-generation home entertainment systems, showcased its new soundbar system platform at the Consumer Electronics Show in Las Vegas. The fully integrated solution includes the newest Auro-Scene speaker virtualization technology. It enables device manufacturers to build advanced soundbar systems ranging from stereo to 7.1.4, including support for configurable satellite speakers.
• In 2023, Dolby Laboratories, one of the leaders in immersive entertainment experiences, unveiled its latest innovation in immersive audio—Dolby Atmos FlexConnect. TCL, a world-leading TV brand, will be the first to implement Dolby Atmos FlexConnect in its 2024 TV lineup.
• In 2022, THX Ltd., and VisiSonics, a leader in 3D spatial audio technologies that enhance end-users’ performance and optimize acoustic environments, announced that THX has licensed certain 3D audio and personalization technologies from VisiSonics and is incorporating them into its products. VisiSonics technologies are being utilized in THX Spatial Audio tools for game developers and music producers and advance THX audio personalization for headset manufacturers.
• In 2021, Dolby Laboratories announced that Dolby Atmos will be part of Lucid Air’s new 21-speaker Surreal Sound system, providing a truly immersive listening experience along with enhanced in-car active audio safety features.
• In 2021, Auro Technologies announced that Yamaha will offer its AURO-3D 3D audio format on its newest AVENTAGE AV Receiver systems.
• In 2021, AURO Technologies has released the AURO-3D Creative Tools Suite 3.0. The latest version of the Creative Tools Suite provides a whole host of new features. The process of accessing all the main features of the Creative Tools Suite becomes simpler, allowing smooth working in AURO-3D.
• In 2021, Fraunhofer IIS, the primary developer of the MPEG-H 3D Audio standard, announced that Sony Corporation (Sony) licensed Fraunhofer’s MPEG-H 3D Audio Baseline Profile Decoder software and joined the MPEG-H Trademark Program.